TALKERS has been informed by the family of Patricia B. Greenwald that she died peacefully on February 3 at 92. A pioneer in market research, she had a successful career spanning 50 years with America’s top advertising agencies, including Interpublic Group and DMB&B, as well as founding her own firm. Following her career in advertising, she co-founded and co-owned Daynet Radio Broadcasting in the early 1990s with the late Barry Farber and Alan Colmes. Daynet was one of the early independent networks established in the modern era of talk radio that had a significant influence on the business models of many syndication firms that followed it. Its initial talent roster included Farber, Colmes, Dr. Joy Browne and several other high-profile figures. Greenwald was also a theater producer on and off-Broadway, and owned theaters in New York and London. She was a member of the Lotos Club, Harmonie Club and the Friar’s Club, where she co-founded the “Gift of Laughter” philanthropy for wounded warriors. She was predeceased by her former husband James L. Greenwald, chairman emeritus of Katz Media Group. A memorial service is being planned. In lieu of flowers, please make donations to the ASPCA.
By Mike Kinosian
MINNEAPOLIS — Back in 2000, Hubbard Broadcasting bought a pair of New Richmond, Wisconsin-licensed country-formatted stations (WIXK-AM & WIXK-FM) for $27 million. The company subsequently tested several formats for the FM, then upgraded it to a move-in signal at 107.1 for Minneapolis-St. Paul, roughly 47 miles to the west.
Country was jettisoned in early-June 2002 so it could give way to what has blossomed into a distinctively different approach to the talk radio genre.