Industry Views

They Simply Don’t Like You

By Michael Harrison
TALKERS
Publisher

imaMany years ago, I received a late-night call from a legendary radio talk show host who had just been let go by management at the iconic major market station where he had been presiding over the airwaves for several decades. His ratings had begun to downtrend a bit, but he still was a big draw for audience and advertisers. He was one of the biggest names in talk radio history and his still-sizable audience loved him. Thus, the unexpected news of his severance blindsided him with a wallop and surprised the heck out of the biz.  Everyone was buzzing about it.

The usually jaunty and confident personality asked me in an uncharacteristically despondent tone of voice, “Why do you think they fired me?”

My initial response, “I don’t know.”

He answered, “C’mon, you know everything… why do you think they fired me?”

“What does it matter what I think?  I’m not sure you really want to know my opinion about this.”

“No I do, I do… tell me the truth.”

Tapping into Aaron Sorkin, I quipped, “You can’t handle the truth!”

“No I can! Dammit! Tell me what you think.”

I took a deep breath and answered, “In my opinion, they let you go… because they don’t like you.”

“What?” he replied with irritation. “You’re kidding!!”

“No, I’m not kidding.  They don’t like you and they’re using your minor ratings downslide and the subjective determination that you are no longer a fresh new voice as an excuse to get rid of you.”

I then attempted to explain to him that quite often in this business, when the question arises, should he stay or should he go, whether it is a matter of ratings, budget, or heated controversy – it comes down to the margins. Do they like you or do they dislike you?

“That’s not true!” he blurted with anger, “They LOVE me! I’m very popular with management and my co-workers. When I walk around the halls the people adore me!”

“I’m afraid they don’t… you are disliked at the station. That’s what I hear.” And that was the last time we spoke.

Fast forward to the two major buzzes currently emanating from FOX.  Everyone’s speculating about why the company dumped the mononymic talker widely known as Tucker. IMHO, it comes down to the moral of the above tale. They don’t like him.  Or more specifically, among the widespread rumors of “they,” Rupert Murdoch doesn’t like him. So much for the adage content is king. In today’s media business and perhaps all the way back to Gutenberg, platform is king. Or at least co-king.

And by the way, also IMHO – in a related story – the simple reason FOX settled with Dominion? Murdoch didn’t want to go through the discomfort and inconvenience of personally testifying in court. Everything else is filler.

Michael Harrison is the publisher of TALKERS.  He can be contacted at michael@talkers.com. You can meet Michael Harrison at TALKERS 2023 on June 2 at Hofstra University.

Industry News

Yesterday’s (4/19) Top News/Talk Media Stories

The Supreme Court pauses recent court rulings stopping the sale of the abortion drug mifepristone while it considers the case; the Democrats’ Dianne Feinstein problem; Florida Governor Ron DeSantis battle against Disney and criticism of the move by fellow Republicans; the aftermath of the FOX News-Dominion settlement; the shootings of people approaching the wrong house or car and the controversy over self-defense laws; House Speaker Kevin McCarthy’s strategy in dealing with the debt ceiling; an IRS agent requests whistleblower protection in connection with the Hunter Biden investigation; China’s saber-rattling and its designs on Taiwan; and the Russia-Ukraine war and Russia’s efforts to keep Ukraine out of NATO were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

Yesterday’s (4/18) Top News/Talk Media Stories

FOX News and Dominion reach at $787.5 million settlement in the 2020 election defamation case; the Supreme Court to review the 5th Circuit Court’s ruling ordering the FDA to reverse its approval of the abortion drug mifepristone; the Kansas City and Upstate New York cases of homeowners shooting strangers on their property; the legal battle between House Judiciary Committee chairman Jim Jordan and Manhattan district attorney Alvin Bragg over the prosecution of former President Donald Trump; Ron DeSantis versus Disney; the controversy over AI and concerns that it could spin out of control; and Republicans stop Democrats’ efforts to replace Senator Dianne Feinstein on the Senate Judiciary Committee were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

Yesterday’s (4/17) Top News/Talk Media Stories

The House Judiciary Committee’s field hearing in New York City to address crime attributed to Manhattan district attorney Alvin Bragg’s prosecution policies; after a one-day delay, the Dominion vs FOX News defamation trial begins today in Delaware; the FBI arrests two men charged with operating an “undeclared police station” in New York’s Chinatown and conspiring with the Chinese government to silence dissidents in the U.S.; the shooting of 16-year-old Ralph Yarl by 84-year-old Andrew Lester in Kansas City and the protests that stemmed from it; 20-year-old Kaylin Gillis is killed by un upstate New York man after the car she was riding in turned into his driveway; House Speaker Kevin McCarthy’s plan to tie raising the debt ceiling to tax cuts; Florida Governor Ron DeSantis’ ongoing battle with Disney over the company’s control of the special tax district; and WSJ reporter Evan Gershkovich makes an appearance in a Russian court after being arrested and charged with espionage were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

Yesterday’s (2/27) Top News/Talk Media Stories

The U.S. Energy Department’s conclusion that the cause of COVID was likely a lab leak and renewed speculation the Chinese government knew about it; Ron DeSantis’ takeover of the Disney district; the Supreme Court hears arguments over President Joe Biden’s student debt relief program; the intensifying fighting in Russia’s invasion of Ukraine; House Speaker Kevin McCarthy’s issuing January 6 footage to FOX News Channel’s Tucker Carlson; the legal battles facing former President Donald Trump; the aftermath of the toxic train wreck in East Palestine, Ohio; the record snowfall in California and the tornadoes that swept through Oklahoma; the released testimony from the Dominion-FOX News lawsuit; and this week’s CPAC taking place in Maryland were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.