Tag: digital media network

Sports media personality Brandon “Scoop B” Robinson announces his plans to launch a new multimedia digital media network in early 2027. Robinson is partnering with Crossover Media Group for management of national brand integration, sponsor partnerships, host-read integrations and distribution. Robinson says, “From cutting my teeth in radio at 12 years old to building a decade of community with “Scoop B Radio,” this network is the culmination of a lifelong commitment to narrative sovereignty and authentic storytelling.” He adds that the network will launch a first-of-its-kind women’s basketball channel led by a veteran storyteller, focusing on strategic execution and cultural momentum in women’s hoops. Crossover Media Group co-founder and managing partner Scott Calka says, “What ‘Scoop B’ has organically built is a masterclass in audience loyalty and cultural relevance. In today’s fragmented media ecosystem, audiences are looking to be authentically connected with trusted, deeply engaged communities. By pairing our cross-platform monetization strategies, brand integration expertise and network infrastructure with Brandon’s unmatched access and eye for content, we are establishing a blueprint for modern sports and lifestyle entertainment.”