Industry News

Little Change at Top of Podtrac’s December Podcast Ranker

Podtrac releases its Top Podcasts ranker for December based on U.S. unique monthly audience for participating networks and the top threeimg places remain unchanged with NPR’s “NPR News Now” at #1, followed by The New York Times’ “The Daily” at #2 and NPR’s “Up First” at #3. Changes among news/talk shows include The Daily Wire’s “The Ben Shapiro Show’ up two places to #12, the Cumulus Podcast Network’s “The Shawn Ryan Show” falls 11 spots to #15, and “The Tucker Carlson Show” dips two spots to #19. See the full ranker here. 

Ratings Takeaways

December 2021 PPM Ratings Takeaways – Part Three

December 2021 PPM Data – Information for the December 2021 ratings period has been released for Portland; Charlotte; San Antonio; Sacramento; Pittsburgh; Salt Lake City; Las Vegas; Orlando; Cincinnati; Cleveland; Kansas City; and Columbus.

Nielsen Audio’s December 2021 sweep covered November 11 – December 8.

Managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are November 2021 – December 2021 (6+).

 

PORTLAND

News/Talk: Alpha Media’s KXL “FM 101 News” flat at 7.1, second to fourth

iHeartMedia-owned KEX “News Radio 1190” 3.1 – 2.5, -.6, unchanged at #16

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Oregon Public Broadcasting’s KOPB 6.9 – 7.2, +.3, fourth to third and KOPB’s internet stream steady at 2.2, #19 to #17

Number One 6+: iHeartMedia adult contemporary KKCW, first month, 7.1 – 12.4, +5.3

Largest 6+ November 2021 – December 2021 Increase: adult contemporary KKCW (+5.3)

Largest 6+ November 2021 – December 2021 Decrease: hot AC KRSK (-.8)

CHARLOTTE

News/Talk: Radio One-owned WBT AM & WBT-FM “Charlotte’s News Talk” (Carolina Panthers) 4.5 – 3.8, -.7, #8 to #11

News: None in the top twenty

Sports Talk: Audacy’s WFNZ “Sports Radio The Fan” (Hornets) 1.0 – 1.1, +.1, remains at #18

Public Radio News/Talk: University Radio Foundation-owned WFAE 4.1 – 4.3, +.2, tenth to ninth

South Carolina Educational Television Commission’s WNSC steady at .5, locked at #20

Number One 6+: Beasley Media Group adult contemporary WKQC, first month, 5.0 – 8.8, +3.8

Largest 6+ November 2021 – December 2021 Increase: adult contemporary WKQC (+3.8)

Largest 6+ November 2021 – December 2021 Decrease: classical WDAV (-.8)

SAN ANTONIO

News/Talk: iHeartMedia’s WOAI “News Radio 1200” (Spurs) 4.3 – 4.2, -.1, tenth to eighth

Alpha Media-owned KTSA “Stay Connected” 2.1 – 2.2, +.1, #16 to #14

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Texas Public Radio’s KSTX 3.3 – 3.1, -.2, #13 to #12

Number One 6+: iHeartMedia adult contemporary KQXT, first month, 5.9 – 10.8, +4.9

Largest 6+ November 2021 – December 2021 Increase: adult contemporary KQXT (+4.9)

Largest 6+ November 2021 – December 2021 Decrease: classic hits-oldies KONO-FM (-1.8)

SACRAMENTO

News/Talk: iHeartMedia-owned KFBK-AM & KFBK-FM “News 1530 AM & 93.1 FM” 9.1 – 7.3, -1.8, first to third and cluster-mate KSTE “Talk 650” 2.7 – 2.9, +.2, #14 to #12

News: None in the top twenty

Sports Talk: Audacy’s KIFM-AM “ESPN 1320” 1.0 – .9, -.1, #18 to #19

Public Radio News/Talk: Capital Public Radio’s KXJZ 4.9 – 4.5, -.4, seventh to eighth

Number One 6+: Audacy classic rock KSEG, first month, 8.3 – 10.2, +1.9

Largest 6+ November 2021 – December 2021 Increase: adult contemporary KYMX (+3.1)

Largest 6+ November 2021 – December 2021 Decrease: adult contemporary KBEB (-2.2)*

*Represents the largest November 2021 – December 2021 decrease (6+) of any station from these 12 PPM-markets

PITTSBURGH

News/Talk: Audacy’s KDKA-AM “News Radio 1020 AM” 4.1 – 3.7, -.4, remains in ninth-place

News: None in the top twenty

Sports Talk: Audacy-owned KDKA-FM “93.7 The Fan All Sports All The Time” 8.7 – 7.8, -.9, stays at #4

Public Radio News/Talk: Pittsburgh Community Broadcasting’s WESA 3.3 – 2.7, -.6, #11 to #13

Number One 6+: iHeartMedia classic hits-oldies WWSW, first month, 8.9 – 11.1, +2.2

Largest 6+ November 2021 – December 2021 Increase:  adult contemporary WSHH (+2.5)

Largest 6+ November 2021 – December 2021 Decrease: sports talk KDKA-FM (-.9)

SALT LAKE CITY

News/Talk: iHeartMedia’s KNRS-AM & KNRS-FM “Talk Radio” 7.2 – 7.1, -.1, anchored in second-place

Bonneville-owned KSL “News Radio 102.7 FM & 1160 AM” 7.5 – 6.0, -1.5, first to fifth

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: University of Utah’s KUER steady at 4.1, repeats at #8

Number One 6+: Bonneville adult contemporary KSFI, first month, 5.5 – 10.9, +5.4

Largest 6+ November 2021 – December 2021 Increase: adult contemporary KSFI (+5.4)

Largest 6+ November 2021 – December 2021 Decrease: news/talk KSL (-1.5)

LAS VEGAS

News/Talk: Audacy’s KXNT “News Talk 840” 1.9 – 1.8, -.1, #21 to #16

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: None in the top twenty

Number One 6+: iHeartMedia adult contemporary KSNE, first month, 6.0 – 13.1, +7.1

Largest 6+ November 2021 – December 2021 Increase: adult contemporary KSNE (+7.1)**

Largest 6+ November 2021 – December 2021 Decrease: contemporary Christian KSOS (-2.1)

**Represents the largest November 2021 – December 2021 increase (6+) of any station from these 12 PPM-markets

ORLANDO

News/Talk: iHeartMedia’s WTKS “Real Radio 104.1” 5.6 – 5.3, -.3, seventh to eighth

Cox Media Group-owned WDBO “Orlando’s News Talk” 2.1 – 1.9, -.2, flat at #16

iHeartMedia’s WFLF “Orlando News Radio” 1.8 – 1.3, -.5, #18 to #19

News: None in the top twenty

Sports Talk: iHeartMedia-owned WYGM “96.9 The Game” (Magic) 2.3 – 2.2, -.1, #15 to #14

Public Radio News/Talk: Community Connections’ WMFE 2.5 – 1.7, -.8, #13 to #17

Number One 6+: iHeartMedia adult contemporary WMGF, first month, 6.1 – 12.0, +5.9

Largest 6+ November 2021 – December 2021 Increase: adult contemporary WMGF (+5.9)

Largest 6+ November 2021 – December 2021 Decrease: rock WJRR (-1.5)

CINCINNATI

News/Talk: iHeartMedia-owned WLW “700 Cincinnati’s News Radio” 11.8 – 10.2, -1.6, flat at #2 and cluster-mate WKRC “55 KRC The Talk Station” 5.8 – 5.2, -.6, fourth to sixth

News: None in the top twenty

Sports Talk: iHeartMedia’s WCKY “ESPN 1530” (Bengals) locked at 1.4, repeats at #17

Public Radio News/Talk: Cincinnati Public Radio-owned WVXU steady at 3.9, tenth to eighth

Number One 6+: Cumulus Media classic hits-oldies WGRR second month in a row, 12.3 – 11.0, -1.3

Largest 6+ November 2021 – December 2021 Increase: adult contemporary WRRM (+1.8)

Largest 6+ November 2021 – December 2021 Decrease: news/talk WLW (-1.6)

CLEVELAND

News/Talk: iHeartMedia’s WTAM “News Radio 1100” (Cavaliers) 4.7 – 4.0, -.7, stays in ninth-place

News: iHeartMedia-owned WMMS-HD2 “BIN 99.1 Because Truth Matters” unchanged at .2, #18 to #20

Sports Talk: Audacy’s WKRK “Sports Radio 92.3 The Fan” (Browns) 5.5 – 4.6, -.9, seventh to eighth and WKRK’s internet steam debuts with a 1.5, #14

Public Radio News/Talk: Ideastream-owned WCPN steady at 2.6, #13 to #12

Kent State University’s WKSU 1.3 – 1.1, -.2, #15 to #17

Number One 6+: Audacy adult contemporary WDOK first month, 9.8 – 10.4, +.6

Largest 6+ November 2021 – December 2021 Increase:  iHeartMedia classic hits-oldies WMJI (+1.4)

Largest 6+ November 2021 – December 2021 Decrease: sports talk WKRK (-.9)

KANSAS CITY

News/Talk: Audacy’s KMBZ-FM “98.1 FM News, Traffic, Weather” 5.0 – 4.6, -.4, seventh to sixth

News: None in the top twenty

Sports Talk: Audacy’s KCSP “Sports Radio 610 Our Teams, Our Town” 2.1 – 2.3, +.2, remains at #16

Public Radio News/Talk: University of Missouri-owned KCUR 6.6 – 6.1, -.5, continues in third-place

Number One 6+: Cumulus Media classic rock KCFX, third consecutive month, 8.9 – 9.7, +.8

Largest 6+ November 2021 – December 2021 Increase: adult contemporary KCKC (+3.4)

Largest 6+ November 2021 – December 2021 Decrease: country WDAF (-1.6)

COLUMBUS

News/Talk: iHeartMedia-owned WTVN “News Radio 610” 6.7 – 6.5, -.2, remains in fourth-place

News: iHeartMedia’s WYTS “Columbus’ BIN 1230” .2 – .1, -.1, locked at #19

Sports Talk: Tegna-owned WBNS-FM “97.1 FM The Fan” (Blue Jackets) 9.6 – 10.3, +.7, #1 and cluster-mate WBNS-AM “ESPN 1460 AM” .6 – .5, -.1, #16 to #18

Public Radio News/Talk: Ohio State University’s WOSU 6.2 – 6.5, +.3, sixth to fourth

Number One 6+: sports talk WBNS-FM, fourth successive month, 9.6 – 10.3, +.7

Largest 6+ November 2021 – December 2021 Increase: adult hits WODC (+2.1)

Largest 6+ November 2021 – December 2021 Decrease: classic rock WLVQ (-1.2)

 

Up next: December 2021 overviews for Austin; Raleigh; Indianapolis; Milwaukee; Nashville; Providence; Norfolk; Jacksonville; West Palm Beach; Greensboro; Memphis; and Hartford.

 

Email Mike Kinosian at Mike.Kinosian@gmail.com.