IAB: Digital Ad Revenue Growth Slows
The IAB publishes its IAB Internet Advertising Revenue Report: Full Year 2022 and concludes that “after record-breaking growth in 2021, internet advertising revenue has slowed but still delivered double-digit growth in 2022. Between 2021 and 2022, internet advertising revenues grew 10.8% year-over-year totaling $209.7 billion and overall revenues increased $20.4 billion YoY. Q1 saw the highest growth of 21.1% followed by Q2 at 11.8%, resulting in ad revenues for the first half of the year surpassing $100 billion for the first time. Revenues slowed in Q3 (8.4%) and Q4 (4.4%).” IAB CEO David Cohen comments, “After unprecedented growth in 2021, we expected more moderation in 2022. Economic uncertainty, geo-political unrest, a shifting regulatory environment and addressability changes have all contributed to revenue growing at a slower pace. Looking ahead, there is definitely still growth to be had, but it will be harder to achieve and likely less than we have become accustomed to.” Read more here.