Cumulus Partners with The Media Audit and TOMA.Solutions for Consumer Insights
Cumulus Media says that it is “accelerating its commitment to data-driven sales by partnering with The Media Audit and TOMA.Solutions to bring sophisticated market and consumer intelligence to Cumulus stations across a growing number of U.S. markets, providing a level of local clarity that goes far beyond traditional audience metrics.” The company says that The Media Audit provides granular local market data 
on consumer lifestyles, purchasing behavior and cross-platform media usage while TOMA.Solutions adds a powerful layer of competitive insight by measuring “Top-of-Mind Awareness,” revealing which local brands own the first-to-mind position in their categories. Cumulus president of operations Dave Milner says, “Today’s advertisers want more than audience delivery. They want insight, clarity, and a stronger connection between marketing decisions and business results. By integrating specialized resources like The Media Audit and TOMA.Solutions into our broader research suite, our teams in these markets provide an even deeper level of local intelligence, helping our clients build more precise and effective campaigns.”
audio solutions, audio sales, and industry AdTech. In his new role, Milano will lead one of Katz’s dedicated digital sales teams and drive Katz’s fast-growing programmatic audio offering, Audiology, the largest programmatic audio marketplace delivering precision data-driven audiences at scale. Milano says, “The timing of my return could not be any better. Digital audio has grown monumentally through industry innovation and programmatic execution becoming more commonplace. Under Scott Porretti’s leadership, Katz’s digital position is well-established and ready to expand. I’m excited to play a role in its current success and new growth.”