August 2022 PPM Ratings Takeaways – Part One
August 2022 PPM Data – Information for the August 2022 ratings period has been released for New York; Los Angeles; Chicago; San Francisco; Dallas; Houston; Atlanta; Philadelphia; Nassau-Suffolk (Long Island); Riverside-San Bernardino-Ontario; San Jose; and Middlesex-Somerset-Union.
Nielsen Audio’s August 2022 sweep covered July 21 – August 17.
TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.
Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.
All comparisons noted are July 2022 – August 2022 (6+).
NEW YORK
News/Talk: Red Apple Media’s WABC-AM & WLIR-FM “77 Talk Radio” 4.1 – 4.3, +.2, seventh to eighth
iHeartMedia-owned WOR “710 – The Voice of New York” 1.9 – 2.0, +.1, repeats at #18
News: Audacy’s WCBS-AM “News Radio 880” (Mets) 2.7 – 3.1, +.4, #14 to #11 and co-owned WINS “1010 – All News/All The Time” 3.2 – 2.8 -.4, #11 to #12
Sports Talk: Audacy-owned WFAN-FM & WFAN-AM “Sports Radio 101.9 FM & 66 AM” (Yankees) 3.1 – 2.8, -.3, flat at #12
Public Radio News/Talk: WNYC Broadcasting Foundation’s unchanged at 3.6, ninth to tenth
Number One 6+: iHeartMedia adult contemporary WLTW, third month in a row, 6.0 – 5.9, -.1
Largest 6+ July 2022 – August 2022 Increase: hot AC WNEW-FM (+.4)
Largest 6+ July 2022 – August 2022 Decrease: Spanish contemporary WXNY (-.8)
LOS ANGELES
News/Talk: iHeartMedia’s KFI “AM 640” 4.5 – 4.8, +.3, fifth to fourth
News: Audacy-owned KNX-FM “News 97.1” 3.0 – 3.3, +.3, #11 to #10
Sports Talk: None in the top twenty
Public Radio News/Talk: Pasadena Area Community College’s KPCC flat at 2.3, #16 to #18
Number One 6+: iHeartMedia adult contemporary KOST, first month, steady at 5.4
Largest 6+ July 2022 – August 2022 Increase: regional Mexican KSCA (+.5)
Largest 6+ July 2022 – August 2022 Decrease (Tie): urban contemporary KRRL and Spanish contemporary KXOL (-.4)
CHICAGO
News/Talk: Nexstar Media Group’s WGN “Radio 720” 3.3 – 3.6, +.3, tenth to eighth
News: Audacy-owned WBBM-AM & WCFS “News Radio 780 AM & 105.9 FM” steady at 4.6, repeats in fifth-place
Sports Talk: Audacy’s WSCR “670 The Score” (Cubs) 2.4 – 2.7, +.3, #17 to #14
Public Radio News/Talk: Chicago Public Media-owned WBEZ 5.1 – 4.8, -.3, flat at #3
Number One 6+ (Tie): Hubbard Radio classic rock WDRV, fourth month in a row, 6.1 – 5.5, -.6 and iHeartMedia adult contemporary WLIT, first month, 5.4 – 5.5, +.1
Largest 6+ July 2022 – August 2022 Increase: regional Mexican WOJO (+.8)
Largest 6+ July 2022 – August 2022 Decrease: adult contemporary WRME-LP (-.7)
SAN FRANCISCO
News/Talk: Cumulus Media-owned KSFO “Talk Radio 560” 1.9 – 2.0, +.1, repeats at #17
News: Audacy’s KCBS-AM & KFRC “All News 740 AM & 106.9 FM” 6.3 – 6.2, -.1, remains in the runner-up slot
Sports Talk: Cumulus Media-owned KNBR “The Sports Leader” (Giants) 3.3 – 4.0, +.7, sixth to fifth
Public Radio News/Talk: KQED, Inc.-owned KQED 8.1 – 8.5, +.5, first
Number One 6+: public radio news/talk KQED second month in a row, 8.1 – 8.5, +.5
Largest 6+ July 2022 – August 2022 Increase: sports talk KNBR (+.7)
Largest 6+ July 2022 – August 2022 Decrease: regional Mexican KSOL (-.5)
Note: Prior to the release of San Francisco’s August 2022 sweep, Nielsen Audio made a number of revisions contained in its July 2022 report. All comparisons above reflect the updated information.
DALLAS
News/Talk: Cumulus Media-owned WBAP “News Talk 820 AM & 99.5 HD2 FM” flat at 4.5, continues in fourth-place
News – Talk: Audacy’s KRLD-AM “News Radio 1080” 2.4 – 2.2, -.2, #17 to #19
Sports Talk: Cumulus Media-owned KTCK “Sports Radio The Ticket” 3.7 – 4.3, +.6, eighth to sixth
Public Radio News/Talk: North Texas Public Broadcasting-owned KERA 3.2 – 2.8, -.4, #12 to #14
Number One 6+: Univision regional Mexican KLNO, seventh month in a row, 5.9 – 5.5, -.4
Largest 6+ July 2022 – August 2022 Increase: CHR KHKS (+1.3)*
Largest 6+ July 2022 – August 2022 Decrease: adult contemporary KDGE (-.7)
*Represents a tie for the largest July 2022 – August 2022 increase (6+) of any station from these 12 PPM-markets
HOUSTON
News/Talk: iHeartMedia’s KTRH “AM 740 News Radio” (Astros) 4.2 – 3.9, -.3, eighth to tenth
News: None in the top twenty
Sports Talk: None in the top twenty
Public Radio News/Talk: University of Houston-owned KUHF 2.3 – 1.7, -.6, #18 to #19
Number One 6+: iHeartMedia adult contemporary KODA, seventeenth consecutive month, 8.0 – 9.0, +1.0
Largest 6+ July 2022 – August 2022 Increase: adult contemporary KODA (+1.0)
Largest 6+ July 2022 – August 2022 Decrease (Tie): regional Mexican KQQK and public radio news/talk KUHF (-.6)
ATLANTA
News/Talk: Cox Media Group-owned WSB-AM & WSBB “Atlanta’s News & Talk” 5.7 – 5.5, -.2, fourth to fifth
News: None in the top twenty
Sports Talk: Dickey Broadcasting-owned WCNN “The Fan” (Braves) 2.3 – 3.3, +1.0, #16 to #11
Audacy’s WZGC “92.9 The Game” 1.4 – 1.8, +.4, #20 to #17
Public Radio News/Talk: Atlanta Public Schools-owned WABE 3.8 – 5.1, +1.3, eighth to sixth
Number One 6+: Cox Media Group classic hits-oldies WSRV, eighth successive month, 11.0 – 9.0, -2.0
Largest 6+ July 2022 – August 2022 Increase: public radio news/talk WABE (+1.3)*
Largest 6+ July 2022 – August 2022 Decrease: classic hits-oldies WSRV (-2.0)
*Represents a tie for the largest July 2022 – August 2022 increase (6+) of any station from these 12 PPM-markets
PHILADELPHIA
News/Talk: Townsquare Media’s WKXW “New Jersey 101.5” flat at 1.3, repeats at #20
News: Audacy-owned KYW & WPHI “News Radio 1060 AM & 103.9 FM” 4.9 – 5.1, +.2, steady in sixth-place
Sports Talk: Audacy’s WIP “Sports Radio 94” (Phillies) 4.0 – 4.8, +.8, eighth to seventh and WIP’s internet stream, 1.2 – 2.5, +1.3, #21 to #13
Public Radio News/Talk: WHYY-owned WHYY 4.3- 4.6, +.3, seventh to eighth
Number One 6+: Beasley Media Group rock WMMR, first month, 8.4 – 8.0, -.4
Largest 6+ July 2022 – August 2022 Increase: sports talk WIP’s internet stream (+1.3)*
Largest 6+ July 2022 – August 2022 Decrease (Tie): urban AC WDAS-FM and country WUSL (-1.1)
*Represents a tie for the largest July 2022 – August 2022 increase (6+) of any station from these 12 PPM-markets
LONG ISLAND
News/Talk: iHeartMedia-owned WOR “710 – The Voice of New York” 2.4 – 2.6, +.2, #16 to #15
Red Apple Media-owned WABC-AM & WLIR-FM “77 Talk Radio” 3.0 – 2.5, -.5, #13 to #17
News: Audacy’s WCBS-AM “News Radio 880” (Mets)” 3.2 – 3.6, +.4, #11 to #8 and cluster-mate WINS “1010 – All News/All The Time” 2.4 – 2.6, +.2, #16 to #15
Sports Talk: Audacy-owned WFAN-FM & WFAN-AM “Sports Radio 101.9 FM & 66 AM” (Yankees) 3.4 – 3.7, +.3, ninth to seventh and WFAN’s internet stream .9 – 1.2, +.3, #25 to #20
Public Radio News/Talk: None in the top twenty
Number One 6+: Cox Media Group classic rock WBAB, fourth month in succession, 6.3 – 6.2, -.1
Largest 6+ July 2022 – August 2022 Increase: hot AC WALK-FM (+.6)
Largest 6+ July 2022 – August 2022 Decrease: hot AC WNEW-FM (-1.0)
RIVERSIDE
News/Talk: None in the top twenty
News: None in the top twenty
Sports Talk: None in the top twenty
Public Radio News/Talk: San Bernardino Community College District’s KVCR, unchanged at .3, anchored at #19
Pasadena Area Community College’s KPCC .1 – .2, +.1, #21 to #20
Number One 6+: Anaheim Broadcasting classic hits-oldies KOLA, eighth consecutive month, 7.1 – 5.9, -1.2
Largest 6+ July 2022 – August 2022 Increase: rhythmic CHR KGGI (+.8)
Largest 6+ July 2022 – August 2022 Decrease: contemporary Christian KSGN (-2.1)**
**Represents the largest July 2022 – August 2022 decrease (6+) of any station from these 12 PPM-markets
SAN JOSE
News/Talk: Cumulus Media-owned KGO “810 AM” 2.2 – 2.6, +.4, #18 to #12
News: Audacy’s KCBS-AM & KFRC “All News 740 AM & 106.9 FM” 6.0 – 4.8, -1.2, repeats in third-place
Sports Talk: Cumulus Media-owned KNBR “The Sports Leader” (Giants) 2.6 – 3.4, +.8, #14 to #8
Public Radio News/Talk: None in the top twenty
Number One 6+: Empire Audacy adult contemporary KOIT-FM, second straight month 7.5 – 6.6, -.9
Largest 6+ July 2022 – August 2022 Increase (Tie): sports talk KNBR and rhythmic CHR KVVF (+.8)
Largest 6+ July 2022 – August 2022 Decrease: news KCBS-AM & KFRC (-1.2)
Note: Prior to the release of San Jose’s August 2022 sweep, Nielsen Audio made a number of revisions contained in its July 2022 report. All comparisons above reflect the updated information.
MIDDLESEX
News/Talk: Townsquare Media-owned WKXW “New Jersey 101.5” 5.0 – 5.1, +.1, third to fourth
News: Audacy’s WCBS-AM “News Radio 880” (Mets) 2.2 – 2.7, +.5, #15 to #12 and co-owned WINS 1.0 – 1.4, +.4, #20 to #18
Sports Talk: Audacy-owned WFAN-FM & WFAN-AM “Sports Radio 101.9 FM & 66 AM” (Yankees) 3.1 – 2.8, -.3, #10 to #11
Good Karma’s WEPN-FM “98.7 ESPN New York” .8 – 1.3, +.5, #22 to #19
Public Radio News/Talk: None in the top twenty
Number One 6+: iHeartMedia adult contemporary WLTW, second month in a row, 6.1 – 7.4, +1.3
Largest 6+ July 2022 – August 2022 Increase: adult contemporary WLTW (+1.3)*
Largest 6+ July 2022 – August 2022 Decrease: hot AC WNEW-FM (-1.1)
*Represents a tie for the largest July 2022 – August 2022 increase (6+) of any station from these 12 PPM-markets
Up next: August 2022 overviews for: Washington, DC; Boston; Miami; Seattle; Detroit; Phoenix; Minneapolis; San Diego; Tampa; Denver; Baltimore; and St. Louis.
Email Mike Kinosian at Mike.Kinosian@gmail.com.























































WFAN And Yankees Extend Their Partnership. A multi-year extension is announced between Audacy New York sports talk WFAN-FM & WFAN-AM and MLB’s American League East New York Yankees. English-language broadcasts will continue to be heard on WFAN and streamed digitally on the Audacy app for those within the team’s
broadcast territory. WFAN will also continue to produce the Spanish-language broadcasts for local radio affiliates, as well as for the Audacy app. Audacy New York market president Chris Oliviero declares, “The New York Yankees are the city’s premier sports franchise and WFAN is the city’s premier sports platform. Together, we form a potent combination for fans and client partners. [This – 2022] is our 21st consecutive season of broadcasting the ‘Bronx Bombers.’ We look forward to continuing to have the honor of being the soundtrack to more memorable and historic pinstripe moments.” New York Yankees chief operating officer Lonn Trost notes, “The Yankees are excited to extend our longstanding relationship with WFAN and Audacy. WFAN has been our flagship station for over two decades, and we look forward to fans continuing to enjoy Yankees baseball over its airways and on the Audacy app.” From 2002 to 2014, Yankees games were heard on WFAN’s sister station, all-news WCBS-AM (currently the flagship of the New York Mets); WFAN has served as the Yankees flagship since 2014. John Sterling, (class of 2022 Radio Hall of Fame inductee) Suzyn Waldman and Sweeny Murti are the English-language broadcasters, while Spanish-language broadcasts will be handled by Rickie Ricardo, Francisco Rivera and Rene Luna. As part of Audacy’s MLB partnership, WFAN and the Yankees will produce co-branded podcasts.
Marketron Releases Political Advertising Toolbox. Per BIA Advisory Services, political advertising will raise $8.6 billion for local media companies. Marketron’s collection of online resources combines all the political advertising content the company has developed at a single location for companies interested in increasing their share of political advertising. Marketron senior vice president/client success Christian Kligora opines that, “Political advertising is an important category for local media. It’s much different than any other and that requires a unique approach. We’ve been developing content on the topic all year long with a focus on how to support media sellers. Bringing it together in one spot makes it easier to learn from and access.” Each resource will reportedly provide media salespeople with tips, strategies, and insights for political advertising. Included are specialized considerations such as the “overall trends in the advertising ecosystem; the need to reach different demographics; the objective of persuading people to vote; and the regulatory compliance requirements” for how media companies price/offer inventory to candidates.
Inquirer columnist Mike Sielski co-hosting weekend shows with Glenn Macnow. McDonald will partner with Macnow on Sundays (10:00 am – 1:00 pm), while Sielski joins Macnow in the same time slot each Saturday. According to Macnow, “I have a comfort level with Jody. He’s the guy I broke in with [and] the guy our listeners heard me with from 28 years ago. Working with Jody is like an old pair of shoes – it’s easy and I like it. The Saturday show will now be me and the best damn sports columnist in town, Mike Sielski.” … Former Baltimore Ravens defensive back Rod Woodson will join play-
talk outlet. Program director Chase McCabe confirms to The Tennessean that “Sports Radio 102.5 The Game” decided to part ways with McFarland, who formerly worked at Cumulus Media’s cross-town/similarly-formatted WGFX “104.5 The Zone.” McCabe, Willy Daunic, and Derrick Mason continue in middays on “The Game.” … Effective August 22,
Cheddar News Washington bureau chief Megan Pratz will join NPR as political editor. In addition, NPR promotes congressional correspondent Sue Davis to political correspondent and interim congressional correspondent Dierdre Walsh gets to remove “interim” from the title. … Skyview Networks’ sports talk program “OutKick 360” picks up three Withers Broadcasting-owned affiliates: KYRK, Marble Hill, Missouri; WGKY, Wickliffe, Kentucky; and WFRX, West Frankfort, Illinois. Skyview Networks is the exclusive distributor, affiliate sales representative and network sales partner of Jonathan Hutton, Chad Withrow & Paul Kuharsky-hosted “OutKick 360.”




























































