January 2023 PPM Ratings Takeaways – Part One
January 2023 PPM Data – Information for the January 2023 ratings period has been released for New York; Los Angeles; Chicago; San Francisco; Dallas; Houston; Atlanta; Philadelphia; Nassau-Suffolk (Long Island); Riverside-San Bernardino-Ontario; San Jose; and Middlesex-Somerset-Union.
Nielsen Audio’s January 2023 sweep covered January 5 – February 1.
TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.
Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.
All comparisons noted are “Holiday” 2022 – January 2023 (6+).
NEW YORK
News/Talk: Red Apple Media’s WABC-AM & WLIR-FM “77 Talk Radio” 3.1 – 3.9, +.8, tenth to ninth
iHeartMedia-owned WOR “710 – The Voice of New York” 1.1 – 1.7, +.6, #23 to #19
News: Audacy’s WINS-FM “1010 WINS All News 92.3 FM” flat at 4.6, fifth to seventh and co-owned WCBS-AM “News Radio 880” steady at 2.0, remains at #17
Sports Talk: Audacy-owned WFAN-FM & WFAN-AM “Sports Radio 101.9 FM & 66 AM” (Brooklyn Nets and NY Giants) 3.1 – 3.3, +.2, #10 to #12 and WFAN’s internet stream 1.4 – 2.0, +.6, #21 to #17
Public Radio News/Talk: WNYC Broadcasting Foundation’s WNYC-FM 2.8 – 3.8, +1.0, #12 to #10
Number One 6+: iHeartMedia adult contemporary WLTW, third month in a row, 10.4 – 6.5, -3.9
Largest 6+ “Holiday” 2022 – January 2023 Increase: classic hits-oldies WCBS-FM (+1.5)
Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary WLTW (-3.9)
LOS ANGELES
News/Talk: iHeartMedia’s KFI “AM 640” 4.4 – 4.1, -.3, third to sixth
News: Audacy-owned KNX-FM “News 97.1” 2.5 – 2.8, +.3, #12 to #9
Sports Talk: None in the top twenty
Public Radio News/Talk: Pasadena Area Community College’s KPCC 2.0 – 2.3, +.3, #19 to #16
Number One 6+: iHeartMedia adult contemporary KOST, seventh month in succession, 13.1 – 6.8, -6.3
Largest 6+ “Holiday” 2022 – January 2023 Increase: smooth AC KTWV (+1.3)
Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary KOST (-6.3)
CHICAGO
News/Talk: Nexstar Media Group’s WGN “Radio 720” (Blackhawks) 2.8 – 3.4, +.6, #12 to #9
News: Audacy-owned WBBM-AM & WCFS “News Radio 780 AM & 105.9 FM” (Bears) 4.8 – 4.5, -.3, continues in fourth-place
Sports Talk: Audacy’s WSCR “670 The Score” (Bulls) 1.7 – 1.9, +.2, #20 to #17
Public Radio News/Talk: Chicago Public Media-owned WBEZ 3.4 – 3.9, +.5, sixth to eighth
Number One 6+: iHeartMedia adult contemporary WLIT, fourth straight month, 14.8 – 7.3, -7.5
Largest 6+ “Holiday” 2022 – January 2023 Increase: triple A WXRT (+3.0)*
Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary WLIT (-7.5)
*Represents the largest “Holiday” 2022 – January 2023 increase (6+) of any station from these 12 PPM-markets
SAN FRANCISCO
News/Talk: Cumulus Media-owned KSFO “Talk Radio 560” flat at 1.7, #18 to #20
News: Audacy’s KCBS-AM & KFRC “All News 740 AM & 106.9 FM” 6.7 – 6.9, +.2, anchored in the runner-up slot
Sports Talk: Cumulus Media-owned KNBR “The Sports Leader” (49ers) 3.3 – 3.9, +.6, eighth to seventh
Audacy’s KGMZ “95.7 The Game” (Golden State Warriors) 1.9 – 2.7, +.8, #16 to #11
Public Radio News/Talk: KQED, Inc.-owned KQED 5.9 – 6.1, +.2, third to fourth
Number One 6+: Bonneville adult contemporary KOIT-FM, third successive month, 15.5 – 8.1, -7.4
Largest 6+ “Holiday” 2022 – January 2023 Increase: adult contemporary KISQ (+2.1)
Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary KOIT-FM (-7.4)
DALLAS
News/Talk: Cumulus Media-owned WBAP “News Talk 820 AM & 99.5 HD2 FM” 3.7 – 3.4, -.3, eighth to tenth
News – Talk: Audacy’s KRLD-AM “News Radio 1080” (Cowboys) 2.2 – 2.5, +.3, #20 to #17
Sports Talk: Cumulus Media-owned KTCK “Sports Radio The Ticket” (Stars) 3.8 – 6.2, +2.4, sixth to first
Audacy’s KRLD-FM “105.3 The Fan” (Cowboys) 3.7 – 3.5, -.2, eighth to ninth
Public Radio News/Talk: North Texas Public Broadcasting-owned KERA 2.5 – 3.1, +.6, #16 to #14
Number One 6+: Cumulus Media sports talk KTCK, first month, 3.8 – 6.2, +2.4
Largest 6+ “Holiday” 2022 – January 2023 Increase: sports talk KTCK (+2.4)
Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary KDGE (-5.2)
HOUSTON
News/Talk: iHeartMedia’s KTRH “AM 740 News Radio” 3.3 – 3.8, +.5, #12 to #11
News: None in the top twenty
Sports Talk: Audacy KILT-AM “Sports Radio 610” 1.7 – 1.9, +.2, #21 to #19
Public Radio News/Talk: University of Houston’s KUHF 2.4 – 3.1, +.7, #18 to #13
Number One 6+: iHeartMedia adult contemporary KODA, 23rd consecutive month, 14.7 – 9.6, -5.1
Largest 6+ “Holiday” 2022 – January 2023 Increase: classic rock KGLK (+1.0)
Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary KODA (-5.1)
ATLANTA
News/Talk: Cox Media Group-owned WSB-AM & WSBB “Atlanta’s News & Talk” 4.4 – 6.3, +1.9, seventh to fourth
News: None in the top twenty
Sports Talk: Audacy’s WZGC “92.9 The Game” (Hawks and Falcons) 2.2 – 2.4, +.2, #16 to #14
Dickey Broadcasting-owned WCNN “The Fan” 1.4 – 1.7, +.3, #20 to #18
Public Radio News/Talk: Atlanta Public Schools-owned WABE 3.0 – 3.8, +.8, tenth to ninth
Number One 6+: Cox Media Group classic hits-oldies WSRV, first month, 8.0 – 8.3, +.3
Largest 6+ “Holiday” 2022 – January 2023 Increase: news/talk WSB-AM & WSBB (+1.9)
Largest 6+ “Holiday” 2022 – January 2023 Decrease: contemporary Christian WFSH (-2.8)
PHILADELPHIA
News/Talk: None in the top twenty
News: Audacy-owned KYW & WPHI “News Radio 1060 AM & 103.9 FM” 6.2 – 5.8, -.4, third to fifth
Sports Talk: Audacy’s WIP “Sports Radio 94” (Eagles) 5.9 – 6.9, +1.0, fifth to second and WIP’s internet stream 1.2 – 1.6, +.4 #20 to #19
Beasley Media Group-owned WPEN-FM “97.5 The Fanatic” (76ers and Flyers) 1.3 – 1.6, +.3, flat at #19
Public Radio News/Talk: WHYY-owned WHYY 3.6 – 5.0, +1.4, continues in seventh-place
Number One 6+: Beasley Media Group classic rock WMGK, first month, 6.0 – 7.3, +1.3
Largest 6+ “Holiday” 2022 – January 2023 Increase: classic hits-oldies WOGL (+1.9)
Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary WBEB (-11.0)
LONG ISLAND
News/Talk: iHeartMedia-owned WOR “710 – The Voice of New York” 1.1 – 2.2, +1.1, #21 to #16
News: Audacy’s WCBS-AM “News Radio 880” 3.8 – 4.4, +.6, repeats in seventh-place and cluster-mate WINS-FM “1010 WINS All News 92.3 FM” 3.0 – 3.6, +.6, tenth to eighth
Sports Talk: Audacy-owned WFAN-FM & WFAN-AM “Sports Radio 101.9 FM & 66 AM” (Brooklyn Nets and NY Giants) 4.8 – 5.1, +.3, sixth to fourth and WFAN’s internet stream flat at 1.6, #16 to #17
Good Karma’s WEPN-FM “98.7 ESPN New York” (Knicks, Jets, Rangers, Islanders) 1.4 – 1.6, +.2, #19 to #17
Public Radio News/Talk: None in the top twenty
Number One 6+: iHeartMedia CHR WHTZ, first month, 5.8 – 6.6, +.8
Largest 6+ “Holiday” 2022 – January 2023 Increase: rhythmic CHR WKTU (+1.2)
Largest 6+ “Holiday” 2022 – January 2023 Decrease: hot AC WALK-FM (-5.9)
RIVERSIDE
News/Talk: None in the top twenty
News: None in the top twenty
Sports Talk: None in the top twenty
Public Radio News/Talk: San Bernardino Community College District’s KVCR, flat at .4, #18 to #19
Number One 6+: Anaheim Broadcasting classic hits-oldies KOLA, 14th consecutive month, 7.6 – 6.8, -.8
Largest 6+ “Holiday” 2022 – January 2023 Increase: regional Mexican KRQB (+1.4)
Largest 6+ “Holiday” 2022 – January 2023 Decrease: rhythmic CHR KGGI (-.9)
SAN JOSE
News/Talk: Cumulus Media-owned KSFO “Talk Radio 560” 1.1 – 1.3, +.2, #22 to #19
News: Audacy’s KCBS-AM & KFRC “All News 740 AM & 106.9 FM” 7.0 – 7.4, +.4, anchored in the runner-up slot
Sports Talk: Cumulus Media-owned KNBR “The Sports Leader” (49ers ) 2.9 – 4.3, +1.4, eighth to seventh
Audacy’s KGMZ “95.7 The Game” steady at 1.3, #20 to #19
Public Radio News/Talk: None in the top twenty
Number One 6+: Bonneville adult contemporary KOIT-FM, eighth consecutive month 22.7 – 8.5, -14.2
Largest 6+ “Holiday” 2022 – January 2023 Increase: adult contemporary KISQ (+2.8)
Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary KOIT-FM (-14.2)**
**Represents the largest “Holiday” 2022 – January 2023 decrease (6+) of any station from these 12 PPM-markets
MIDDLESEX-SOMERSET-UNION
News/Talk: Townsquare Media-owned WKXW “New Jersey 101.5” 6.2 – 7.1, +.9 fourth to second
News: Audacy’s WINS-FM “1010 WINS All News 92.3 FM” 1.7 – 1.9, +.2, repeats at #14 and co-owned WCBS-AM “News Radio 880” 1.2 – 1.1, -.1, #18 to #20
Sports Talk: Audacy-owned WFAN-FM & WFAN-AM “Sports Radio 101.9 FM & 66 AM” (Brooklyn Nets and NY Giants) 3.0 – 3.9, +.9, ninth to seventh
Good Karma’s WEPN-FM “98.7 ESPN New York” (Knicks, Jets, Rangers, Islanders) 1.1 – 1.6, +.5, #20 to #18
WFAN’s internet stream .7 – 1.1, +.4, #22 to #20
Public Radio News/Talk: None in the top twenty
Number One 6+: Beasley Media Group adult contemporary WMGQ, first month, 10.9 – 7.4, -3.5
Largest 6+ “Holiday” 2022 – January 2023 Increase: classic hits-oldies WCBS-FM (+1.2)
Largest 6+ “Holiday” 2022 – January 2023 Decrease: adult contemporary WLTW (-5.1)
Up next: January 2023 overviews for: Washington, DC; Boston; Miami; Seattle; Detroit; Phoenix; Minneapolis; San Diego; Tampa; Denver; Baltimore; and St. Louis.
Email Mike Kinosian at Mike.Kinosian@gmail.com.

says of their decision in 2021 to go with Outkick, “The timing was perfect, but we also had a chance to grow what we were already doing. We didn’t have to leave Nashville. We own our intellectual property; you don’t have that with radio companies. We’re able to form our own show company, so to speak, and we’re part of the much larger grand scheme of Clay’s vision.” Gallagher’s piece looks at the digital frontier the trio began exploring with Outkick and chronicles their return to the Nashville airwaves. 
agreement to eliminate the burden and expense of further litigation.” It also says, “The plaintiffs believe that all claims ‘have merit,’ but they decided to settle due to ‘the inherent risks, difficulties and delays in complex ERISA litigation such as this.’” The settlement requires court approval. The Pensions & Investments report says, “The plaintiffs sued in December 2022, alleging that the defendants ‘did not try to reduce the plan’s expenses or exercise appropriate judgment to scrutinize each investment option that was offered in the plan to ensure it was prudent.’…The Cumulus Media 401(k) Plan, Atlanta, had $260 million in assets as of Dec. 31, 2021, according to the company’s most recent Form 5500 filing.”
working side-by-side with Liz since 2011. She is an outstanding leader and is hard-working and passionate about our business and serving our team, listeners, and customers. This is a great opportunity for us to recognize and promote one of our best, and I’m confident the Cumulus Wilkes-Barre/Scranton team will benefit and grow from her leadership just as the Cumulus Allentown team has over the years.” Cumulus owns sports talk WEEX-AM, Allentown “FOX Sports Lehigh Valley 94.7” plus seven music brands in the two markets.
“while AM/FM radio represented only 16% of the media budgets, AM/FM radio generated 25% of site and search traffic.” Further, it discovered that “AM/FM radio delivered +58% greater site traffic than its share of spend. In contrast, TV delivered -11% less conversion lift than its share of the budget.” A Nielsen sales effect study of a campaign for a major retailer matched Portable People Meter panel data with credit card data to reveal how TV and AM/FM radio impacted sales. The AM/FM radio-only segment, those consumers only reached by the AM/FM radio campaign, had 3 times the sales lift of the consumers reached by the TV ads. Consumers only exposed to the TV ads generated a +4.6% sales increase. Those who saw both the TV ads and the AM/FM radio ads had a +4.8% sales lift. The segment only exposed to the AM/FM radio ads had an outsized +13.4% increase in sales.
duties for the 13th straight year, and Kurt Warner returns for the fifth consecutive year as lead analyst. Gene Steratore will also join the radio broadcast booth. For the fourth time, Laura Okmin will patrol the sidelines, along with former defensive lineman Mike Golic, who returns for his second Super Bowl with Westwood One’s broadcast crew. Scott Graham anchors the pregame, halftime, and postgame shows and Ryan Harris provides pregame, halftime, and postgame analysis. Gameday coverage begins at 2:00 pm ET with “Super Bowl Preview,” co-hosted by Scott Graham, Mike Golic, and Kurt Warner, followed by “Super Bowl Insider” at 3:00 p.m. ET with Scott Graham, Jason McCourty, and Ian Rapoport.
increases in advertising awareness, brand relevance, brand trust, and brand consideration.” Other key findings include: 1) AM/FM radio increases the efficiency of automotive media plans: Colourtext and Radiocentre compared AM/FM radio’s average share of total media spend to the increase in advertising awareness, brand relevance, and brand trust generated by AM/FM radio campaigns. In each case, the auto brand lift is four to 11 times greater than AM/FM radio’s share of media spend; 2) the best performing auto campaigns place an emphasis on creative consistency; 3) AM/FM radio creates future demand for automotive brands; 4) Nielsen Scarborough: American auto intenders clock a lot of miles in their vehicles: A Nielsen Scarborough study of 199,118 Americans finds new car buying intentions in the next year increase as miles traveled grows; 5) among ad-supported audio, AM/FM radio has a dominating 89% share of in-car time spent; 6) Nielsen Scarborough: Heavy AM/FM radio and digital consumers are way above the norm for auto purchase intention; and 7) new vehicle purchasers are similar in profile to heavy AM/FM radio listeners, and heavy Internet users, and podcast listeners.
on February 5 from 8:00 pm to 9:00 pm. WLS says, “In the weekly one-hour show, Kudlow shares with 890 WLS-AM listeners his perspective on the state of the markets, the economy, and politics. An unapologetic supporter of capitalism and free markets, he shares his insight and expertise to better navigate tomorrow’s evolving economic and political terrain.” Kudlow also currently hosts the FOX Business television show “Kudlow” weeknights from 4:00 pm-5:00 pm ET and is the host of “The Larry Kudlow Show” on WABC, New York, heard Saturdays from 10:00 am-1:00 pm. WLS program director Stephanie Tichenor says, “We are delighted to welcome back to 890 WLS-AM, a listener favorite, Larry Kudlow. Larry’s financial expertise will be a perfect addition to our weekend lineup.”
The fourth of four rounds of ratings data from Nielsen Audio’s Holiday 2022 PPM survey has been released for 12 markets including Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford.
The second of four rounds of ratings information from Nielsen Audio’s Holiday 2022 PPM survey has been released for 12 markets including Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis. Nielsen’s Holiday 2022 sweep covered December 8 – January 4. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Washington, Cumulus Media’s news/talk WMAL-FM loses one-tenth to finish with a 3.4 share (weekly, 6+ AQH share) but rises to the #7 rank, while Hubbard Broadcasting’s crosstown all-news WTOP-FM falls eight-tenths but remains ranked #3 in the market. iHeartMedia’s news/talk WRKO, Boston tacks on one-tenth to wrap the survey with a 2.8 share good for the #13 rank and sister all-news WBZ-AM also adds one-tenth for a 4.8 share finish that puts it in the #6 spot. In Seattle, Bonneville’s news/talk KIRO-FM falls 1.1 shares to finish with a 5.5 share pushing it down to the #3 rank, while Lotus Communications’ all-news KNWN-AM/FM adds three-tenths for a 5.5 share that puts it in a tie for the #3 rank.
The first of four rounds of ratings data from Nielsen Audio’s Holiday PPM survey has been released for 12 markets including New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), Riverside-San Bernardino-Ontario, San Jose, and Middlesex-Somerset-Union (New Jersey). Nielsen’s Holiday 2022 sweep covered December 8 – January 4. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In New York, Red Apple Media’s news/talk WABC-AM & WLIR-FM dips two-tenths to a 3.1 share (weekly, 6+ AQH share) good for the #10 rank, while Audacy’s all-news WINS-AM/FM adds four-tenths to finish with a 4.6 share that lifts it to the #5 rank. Audacy all-news WBBM-AM/WCFS-FM, Chicago dips one-tenth to a 4.8 share that keeps it locked in the #4 rank, while Nexstar Media Group news/talk WGN falls two-tenths to finish with a 2.8 share good for the #12 rank. In Dallas, Cumulus Media’s news/talk WBAP, Dallas-Fort Worth tacks on four-tenths to wrap the survey with a 3.7 share that puts it in the #7 rank. And Cox Media Group’s WSB-AM/WSBB-FM, Atlanta falls one share for a 4.4 share finish good for the #7 rank. 
NFL, and this year’s Super Bowl coverage marks the 50th time that the network will broadcast the game. Some of the key takeaways from this study are: 1) NFL postseason AM/FM radio listeners are a desirable group of consumers: They are more likely to work full time and have higher disposable incomes compared to NFL postseason TV viewers; 2) The NFL postseason AM/FM radio audience is more engaged with sports: MRI Simmons finds NFL postseason AM/FM radio listeners attend more sporting events, seek out sports information on their phones more often, and play more fantasy sports than NFL postseason TV watchers. The higher levels of engagement translate into greater advertising effectiveness; and 3) NFL postseason AM/FM radio listeners are more likely to make purchases across key consumer categories: Compared to the NFL postseason TV audience, AM/FM radio delivers more consumers who are likely to buy a new or used vehicle, start a new business, or hire a financial advisor. You can see the complete report
Answer” and hosts the 10:00 am to 12:00 noon talk program on Cumulus Media’s KCMO-AM, Kansas City. He says, “I want to thank the Salem Podcast Network for bringing our podcast into their family of great shows. As a radio guy my entire career, I wasn’t sure how the podcast version would be received when we launched. Our advertising partners who invested in the show early as well as the smartest audience in the digital space have helped our young podcast crest four million downloads, and we’re just getting started!” Salem SVP of spoken word Phil Boyce adds, “Chris Stigall is a special host who has developed a unique relationship with a very loyal audience. We saw this when we brought him over to ‘AM 990 The Answer’ a few years ago, and we know he will have the same reaction from audiences nationwide with his podcast.”
daily morning program streaming on audio and video from 7:00 am to 10:00 am CT and available as a podcast that the company will produce, distribute and sell. Bring Me The News says, “Barnard will be joined by a co-host, producer, and a number of other guests and contributors. Barnard left KQRS on Dec. 23 after 37 years hosting 92 KQ’s Morning Show, which for a period in the ‘90s was the highest rated morning radio show in the entire country. As he prepared to leave the station, Barnard claimed in an interview with the Star Tribune he had been forced out the door at KQ by parent company Cumulus Media, which had described Barnard’s departure as a ‘retirement.’” Barnard’s new show is expected to debut sometime next month. On Monday of this week, KQRS launched its new morning show hosted by radio personality and former Black Crowes drummer Steve Gorman.


























