Savannah Bananas’ Toll to Host Westwood One Morning Sports Show
Cumulus Media’s Westwood One names Drake C. Toll – play-by-play broadcaster with baseball’s Savannah Bananas – the morning host on its 24/7 sports talk lineup. Toll says, “Westwood One is the gold
standard in audio, and it’s an honor to join a brand creatively steeped in sports storytelling. Not unlike the Savannah Bananas, I’m prepared to push the limits of sports talk. I’ll deliver for Jimmy in Tucson, Arizona just as much as Joe in Marshall, Texas. And for every groundbreaking Los Angeles Lakers trade, there’s a Boston College linebacker who survived cancer. You’ll hear the same fire and heart for each. We’re going to create something special; I promise you that.” Cumulus SVP sports/content & audience Bruce Gilbert comments, “Drake represents exactly what we’re building – a modern, interactive sports experience that is driven by personalities and fueled by fans – programming that breaks away from the predictable and formulaic. Drake’s ability to entertain, connect, and innovate makes him the ideal voice for mornings on Westwood One.”
Elizabeth Mayer states, “In our continued focus on YouTube and watchable podcasts, this edition of the Podcast Download reveals YouTube at an all-time high for consumption. Regardless of tenure or heavy usage, YouTube remains in the top spot, which speaks to podcast consumers seeking out watchable podcasts. 12% of weekly podcast consumers use Smart TVs where video components are intuitive and easy to access to listen to podcasts.” Signal Hill Insights president and CEO Paul Riismandel adds, “Audio is still key. While we see yet another bump in the preference to use YouTube for podcasts, we don’t see notable change in the number of weekly podcast consumers who are only watching their podcasts. This segment remains a tiny minority – just 8% in this report.” 
to develop, produce, and own all content. Shots Podcast Network shows include “Full Send Podcast,” hosted by Kyle Forgeard; “One Night with Steiny,” featuring Aaron “Steiny” Steinberg; and “The Rush with Maxx,” hosted by NFL star Maxx Crosby.Westwood One and Cumulus Podcast Network president Collin Jones says, “Shots is one of the most dynamic and influential creator networks in media today. Their fearless approach to content and ability to engage millions of fans makes them a perfect fit for the Cumulus Podcast Network. We’re thrilled to welcome John, and the entire Shots team.”
says he’ll “oversee all aspects of sports talk content across the network, including daily technical operations, social media strategy, and brand management. He will build a talented team of hosts and producers responsible for compelling on-air programming – featuring original content, interviews, benchmarks, and fan interaction.” Williams says, “There’s never been a more exciting time to be in audio – the industry is thriving, innovative, and constantly evolving. This is a unique opportunity to build on the incredible foundation created by our partners at Audacy and BetMGM and combine it with the reach, heritage, and credibility of Westwood One Sports. I’m honored to help shape the next chapter, delivering smart, entertaining, and authentic sports content for listeners everywhere.”
8.4% excluding the $6.9 million impact from discontinuing the DailyWire and Dan Bongino relationships. The company posted a net loss of $20.4 million compared to net loss of $10.3 million in Q3 2024. Cumulus breaks down its revenue by segment and reports that its broadcast radio spot revenue declined 13.1% to $83.7 million, while network revenue fell 26.5% to $31.2 million. Total broadcast revenue was 
$114.9 million, a decrease of 17.2% from the same period in 2024. Cumulus president and CEO Mary G. Berner says, “In an advertising environment that remained challenging for legacy media, we continued to outperform. We once again gained market share in total broadcast spot as well as in digital, where our market share gains reflected the strong growth of our digital marketing services business, which was up 34% in the quarter. Additionally, we remained highly focused on re-engineering the business, reducing annualized fixed costs by $7 million and accelerating our efforts to implement a wide array of AI initiatives to drive efficiencies and enhance growth. These results underscore our disciplined focus on optimizing performance in areas that we can control. While we do not expect the current headwinds to abate in the near-term, we remain confident in our ability to position the company for long-term success through strong execution and by maximizing value from the company’s underlying assets.”
Conduct a “brand early and often” creative audit: Watch/listen to all your ads. Check off if your brand is mentioned in first two seconds and if there are at least five or more audio track brand mentions in 30-second ads; 2) You can look away but you cannot shut your ears: In video ads, audio branding does all the brand recall heavy lifting; 3) Audio case studies reveal implementing the “brand early and often” creative best practice generates stronger purchase intention and increased brand lift and website attribution; 4) Do you want your brand association and recall to explode? Use a jingle with melody that says the name of your company; and 5) Don’t blame the media plan or media vendors for weak attribution and brand lift: Usually creative is the issue and the ad copy fails to “brand early and often.” 
as news director at KRGV-TV, Weslaco “ABC 5” in Texas’ Rio Grande Valley, where he led a bilingual newsroom. Cumulus Albuquerque OM and program director Aaron “Buck” Burnett says, “Zoltan is exactly the kind of newsroom leader Albuquerque needs right now — grounded, relentless, and passionate about storytelling that matters. He’s built winning, trusted newsrooms in every market he’s touched, and we’re thrilled to have him guiding KKOB’s next chapter.” Zoltan Csanyi-Salcedo comments, “KKOB has always been a trusted voice for New Mexico, and my mission is to strengthen that trust every day. This newsroom will focus on local truth first — fast, fair, and useful information that helps our audience make sense of what’s happening in their communities.”
Sports’ 24/7 network will continue to deliver unmatched live coverage, expert commentary, and real-time sports programming to millions of listeners nationwide. This extends a partnership between Westwood One and Audacy that first began with the launch of CBS Sports Radio in 2012.” Westwood One will assume programming 
and distribution for the majority of the lineup of syndicated sports programming, including “The Jim Rome Show,” anchoring the 3:00 pm to 6:00 pm ET daypart. Audacy will continue to produce BetMGM Network programs and additional weekend programming as part of the Westwood One Sports roster. The full programming lineup will be announced in the coming weeks. Audacy chief business officer Chris Oliviero comments, “Audacy and Westwood One have a long, storied history of collaboration,
and today’s evolution of our national sports partnership is that next chapter in our commitment to our hundreds of affiliates, their listeners, and our client partners. Be it local or national, broadcast or digital, opinion content or play by play, we continue to smartly look at ways to enhance our leadership position in sports content.” Westwood One & EVP corporate strategy & development, Cumulus Media Collin Jones adds, “Westwood One Sports has always been synonymous with the biggest moments in sports audio. Launching Westwood One Sports 24/7 programming strengthens that legacy and positions us to deliver unmatched coverage and commentary to fans coast-to-coast. We’re excited to work with Audacy to make this transition seamless and impactful.”
charge inflated prices, according to a report by Reuters. At the heart of the complaint is the charge that Nielsen is providing access to the national broadcast radio ratings only if the client spends a lot of extra money on 
the separate local ratings. Cumulus argues that Nielsen’s policy forces them to buy ratings in U.S. markets where it doesn’t operate stations in order to have the complete national ratings data. Nielsen has stated that Cumulus’ suit is “entirely without merit” and “we will respond accordingly.” The complaint also says Nielsen is “degrading product quality, raising prices without justification and blocking competitors from gaining footholds in the industry.” 
Thomas has been and continues his Saturday program “Unfiltered with Kenny Thomas” and his “Lobos Live” show on sister news/talk KKOB-AM/FM. Cumulus Albuquerque program director Brandon Vogt says, “Kenny is authentic, competitive, and connected – the perfect fit for afternoons. He knows this market, he knows our teams, and he knows how to carry a locker room-level conversation on the radio. In this new role, Kenny will make a huge impact in the community and on the airwaves, continuing the tradition of great local sports talk in Albuquerque on New Mexico’s heritage sports station, ‘The Sports Animal.’ We couldn’t be more excited.”
Finateri says, “Marie Osborne is one of Michigan’s most respected broadcasters. Her high standards for broadcasting integrity have earned her this important role with WJR, helping us to maintain our brand as Michigan’s most trusted media outlet serving listeners throughout the Great Lakes region.” Osborne comments, “Being able to help our listeners process all that is unfolding in this impactful moment in history is a privilege and being able to do it at WJR is an honor. The commitment to community and news here at WJR runs deep, it is at the heart of all we do and I’m looking forward to carrying on this vital tradition in my new role.”
sales effect within six months. Podcasts and AM/FM radio also performed strongly in long-term brand building with impressive brand effects beyond six months. The story notes that the Effie Awards are based on growth factors such as incremental revenue, profit, market share, new customers, loyalty, and price sensitivity. Brands that win Effie Awards drive impressive revenue, profit, and brand effects. The stronger the Effie performance, the greater the ROI and business results. The key takeaway is that “some media do well with short-term impact but have a harder time creating future demand (contesting, promotions, search, digital display). Other media are adept at brand building and creating future demand but have difficulty with short-term sales effect (creators/influencers, TV, PR, online video/CTV, and print). AM/FM radio and podcasts are unique in their ability to drive both short-term sales as well as long-term brand effects.” 
and radio industry CEOs are pleased with the probability that they will be loosened. Cumulus Media president and CEO Mary G. Berner states, “We’re encouraged that Chairman Carr and the FCC are advancing the 2022 Quadrennial Review. Quickly modernizing the radio ownership rules is essential for listeners who rely on local radio every day. With updated 
rules, companies like ours can invest more locally, diversify our offerings, and compete effectively in today’s rapidly evolving audio landscape. We look forward to working with the Commission to make these updates.” Beasley Media Group CEO Caroline Beasley comments, “We would like to thank Chairman Carr for moving forward with the quadrennial review on this critical endeavor. This is a defining moment for our industry to ensure that local radio can continue to fulfill its essential public service mission for decades to come. We look forward to working with the Commission to implement common-sense reforms that will allow broadcasters to compete fairly and keep serving the local audiences who rely on us every day.”
number of issues based on data from Edison Research’s ongoing Share of Ear study. One aspect of AM/FM radio’s strength is its ability to reach the country’s political segments. The post notes, “Among registered voters, AM/FM radio has a 67% share of ad-supported audio, followed by podcasts (20%). Whether the target is Independents, Republicans, or Democrats, AM/FM radio shares are in the mid-60s to low 70s.” 
Joyce Wirthlin says, “We are excited and fortunate to welcome Rick back to iHeart to lead programming for our cluster. His proven leadership, creativity and track record of building winning stations will be invaluable for our listeners and partners in Salt Lake City.” Vaughn comments, “This is an incredible opportunity to help shape the future of iHeart Salt Lake City. iHeartMedia is committed to excellence, innovation and growth, and I’m excited to return to the iHeart family to collaborate with such a talented team, create compelling content, engage listeners across every platform, and deliver outstanding results for our advertising partners.”
Ilitch’s program focuses on conversations with guests who exemplify her values of overcoming adversity, staying positive, and giving back. The show will air monthly on WJR on Saturday at 5:00 pm. Ilitch says, “I’m thrilled about the partnership with WJR and Cumulus to bring the positive message of ‘The Denise Ilitch Show’ to a wider audience. All of us agree that the stories we explore on this show have the potential to inspire leadership in big and small ways, locally and nationally.” Ilitch is president of Ilitch Enterprises and is currently serving on the Board of Regents of the University of Michigan. Her father’s company launched the Little Caesar’s Pizza corporation.
that listening has grown across all demographics and time periods versus the Fall 2024 Nationwide report. Some key takeaways are: 1) Among persons 25-54, total U.S. AM/FM radio AQH has grown +6%, powered by a +19% increase in the Portable People Meter markets; 2) Weekends and nights have the greatest growth compared to Fall 2024; 3) Versus Fall 2024, Spring 2025 total U.S. audience growth is greater among men versus women and has increased in older demographics; and 4) Total U.S. Spring 2025 audience growth is up significantly among college graduates and upscale $75K+ income Americans. The blog post notes that the PPM audience growth is due to Nielsen’s three-minute qualifier modernization, which provides a significantly more comprehensive and realistic definition of AM/FM radio’s audience and their listening behavior. Nielsen found 23% of PPM listening occasions were three or four minutes. Under the old five-minute listening qualifier rule, none of this tuning would have received listening credit. Effective with the January 2025 PPM survey, Nielsen began crediting tuning occasions that are three minutes or greater. 
The Cumulus Media | Westwood One Audio Active Group unveils an audio planning guide based on data from Edison Research and Nielsen data. Saying that there are incorrect assumptions among strategists and media planners about which audio media have the most listeners, chief insights officer Pierre Bouvard underscores that AM/FM radio is still the dominant ad-supported audio platform with a 66% share. Podcasting is second with a 20% share and this is true across all demographics. For those who are all-in on digital audio only, Bouvard says they are missing 70% of the potential audience as ad-supported Spotify, Pandora and podcasts reach only 30% of the U.S. in a typical day. Further, Bouvard says the data suggests an optimal allocation of audio ad spend: “The ideal allocation for a 25-54 audio plan is 62% AM/FM radio, 24% podcasts, 12% music streaming (Pandora, Spotify, Amazon Music, and YouTube Music), and 2% SiriusXM satellite radio.” 
“justice for the injured… Bradshaw & Bryant.” Key takeaways from the blog include: 1) Through its longterm use of AM/FM radio advertising, Bradshaw & Bryant dominates unaided brand awareness; Across all stages of the consumer journey, Bradshaw & Bryant leads the market; 2) Bradshaw & Bryant offers Madison Avenue a master class on creating future demand and how building a brand is the main driver of longterm growth and profit; 3) Every advertiser has two jobs: Creating future demand and converting existing demand; Bradshaw & Bryant excels at creating future demand; and 4) AM/FM radio advertising works: Among AM/FM radio listeners, Bradshaw & Bryant’s awareness is +19% greater than in the overall market. 
women’s basketball games this season and a total of 28 episodes of the “Bruin Insider Show” on Thursdays at 7:00 pm. KABC program director Luis Segura comments, “With KABC’s powerhouse signal and UCLA’s legacy teams, Southern Californians will get some of the best in sports programming starting Fall 2025! We are tremendously excited to partner with UCLA as the new official broadcast home of Bruins football and men’s basketball and look forward to turning up the volume on Bruins coverage for our passionate 790 KABC listeners and Southern California sports fans.”
his remarkable contributions to the radio industry over the past four decades. Mike’s deep expertise, creative vision and unwavering commitment to excellence have shaped countless careers, inspired new generations of broadcasters and driven innovation in every corner of the audio industry. His ability to nurture talent and create programming that resonates with audiences makes him a most deserving recipient of this year’s National Radio Award.” McVay is president of McVay Media and recently served as EVP of content and programming for Cumulus Media and the Westwood One radio network. NAB says the celebrated media strategist, programmer, talent coach and industry leader will receive this prestigious accolade during the NAB Marconi Radio Awards at the 2025 NAB Show New York.
says, “While the advertising backdrop for legacy media remains challenging, in the quarter we continued to outperform our radio peers, gaining market share across all broadcast spot revenue channels. We also significantly outperformed in digital, delivering double the growth rate of our radio peers, driven by the 38% year-over-year increase in our digital marketing services business. Additionally, we executed $5 million of annualized cost reductions, bringing total annualized cost reductions to $175 million over the last 5 years. These results underscore our disciplined focus on optimizing performance and investing in growth opportunities despite capital constraints. Looking ahead, while we do not expect near-term relief from market headwinds, we are confident in our ability to position the business for long-term success through strong execution and by capitalizing on the Company’s valuable underlying assets.”
of its broadcast partnership with the University of Tennessee Volunteers. As part of the new deal, former Tennessee Volunteer Ramon Foster, current co-host of “Ramon & Will” in morning drive on the station, will join the Vol Football Gameday Broadcast Team alongside Mike Keith.
advertising opportunities for brand partners, packaging assets across each portfolio to create unique and exclusive multi-platform solutions. Westwood One will also distribute audio and video content on Rumble’s video platform. Westwood One president and Cumulus EVP corporate strategy and development Collin Jones says, “This partnership represents a powerful alignment between two media innovators. By combining our premium podcast inventory with Rumble’s dynamic creator ecosystem, we’re creating a new frontier for host-read advertising that delivers authenticity, scale, and brand safety.” Rumble CEO Chris Pavloski, adds, “We’re excited to partner with Cumulus Media and Westwood One to bring advertisers closer to the creators and audiences they care about. This collaboration allows us to create new monetization opportunities for our creators while offering brands a trusted and effective way to connect with engaged communities.”
“creative quality is the number one sales driver” and this is often a surprise to advertisers and media agencies who think media tactics (targeting, reach, etc.) drive the most sales. It’s for good reason that everyone wants high brand awareness. A major study from TikTok reveals the greater a brand’s awareness, the greater the purchase conversion. Brands with high aided awareness have 2.86x greater conversion rates compared to low awareness brands. But not all categories operate similarly, Podscribe says that purchase conversion varies widely by advertising category and advises that it’s important to understand the purchase conversion benchmarks for your product category. 
Musers” – starring George Dunham, Craig Miller, and Gordon Keith – is joining the Cumulus Podcast Network. Calling it a natural extension of the daily radio program, Cumulus says “The Musers: The Podcast” will deliver exclusive podcast-only segments that fans won’t hear anywhere else. A new episode drops each Wednesday.
media users, and linear TV viewers. Ad-supported audio listeners are more likely to be Amazon Prime members, spend more, and were more aware of Amazon Prime Day 2025; 2) Ad-supported audio (AM/FM radio, music streaming, and podcasts) are ideal media platforms for retailers and e-commerce brands: Heavy audio listeners are more likely to shop online. Heavy AM/FM radio and podcast listeners spend more online than TV viewers; 3) AM/FM radio makes your TV better – “20 gets you 50”: A 20% shift of a TV media budget to AM/FM radio generates a +50% increase in campaign reach. Nielsen Media Impact campaign optimizations reveal shifting media weight to AM/FM radio generates significantly more reach, especially among younger 18-49 demographics. AM/FM radio does an extraordinary job in increasing campaign reach among light TV viewers who will not see retailer TV ads; and 4) Audio holiday AM/FM radio campaigns work: Consumers exposed to an Amazon holiday AM/FM radio campaign have higher brand equity (awareness, ad recall, prior purchase, and purchase intent). Nielsen sales effect studies reveal AM/FM radio campaigns for retailers generate significant return on advertising spend: $15 dollars of incremental sales for every dollar of AM/FM radio advertising. 
-home media company JCDecaux reveals creative best practices for billboard advertising that the AM/FM radio industry can utilize to improve visual ad impact. Some of the key findings include: 1) Quu visual AM/FM radio ads on auto dashboards increase purchase intent by +89%; 2) You’ve got two seconds so brand fast: Visual logos placed at top of the frame deliver 4X higher brand recognition; 3) Beware the cost of dull: Failure to engage emotionally is the cost of creative mediocrity; 4) Be consistent with a brand’s colors, logos, slogans, and fonts that appear in other advertising; 5) Keep it short: The fewer the words, the greater the brand recognition; and 6) Create happiness: Ads that create positive emotions with happiness, surprise, or humor generate much stronger memorability, brand association, store visits, and website visits. 
and companies seeking to hire, especially among passive job seekers who are less likely to use job sites: Nine out of 10 job seekers are reached by ad-supported audio. Over-the-air AM/FM radio reaches nearly 80% of active and passive job seekers. Six out of 10 active job seekers are reached by podcasts; 2) AM/FM radio streaming’s audience growth has surged among job seekers: Since 2021, AM/FM radio streaming has soared in usage among both active and passive job seekers. Six out 10 active job seekers are reached by AM/FM radio streaming; 3) Passive job seekers outnumber active job seekers by +50%. Active job seekers are growing: The optimal source for filling positions are passive job seekers who outnumber active job seekers by +50%. Active job seekers have surged from 15% in 2018 to 24% currently; and 4) Advertising works: There is a very linear relationship between ad spend, share of voice, ad recall, and market share. The greater the ad spend, the greater the ad recall and market share.