Monday Memo: Time to Update Baseball Sponsors’ In-Game Spots?
By Holland Cooke
Consultant
“Baseball is back!” was welcome in April (especially after a rough winter in many places). But it sounds embarrassingly old by now.
Does the advertiser have a new offer or other copy change? Even if not, you-being-in-touch sends a message… as does you not-being-in-touch.
Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn