Tag: connected car dashboard

The National Association of Broadcasters joins Radio Ready – a global coalition dedicated to safeguarding radio’s prominence in the connected car dashboard. Radio Ready was launched as a unified global response to the rise of the digital dashboard in automobiles and the initiative “brings broadcasters together to ensure AM/FM and digital radio remain prominent, accessible and easy to use in connected vehicles, while giving the industry a powerful, collective voice when negotiating with automakers, tech platforms and policymakers.” NAB president and CEO Curtis LeGeyt adds, “Radio has long been an essential part of the driving experience, delivering trusted local news, lifesaving emergency information and the entertainment Americans rely on every day. As dashboards evolve, ensuring broadcast radio remains accessible is more important than ever. By joining Radio Ready, NAB looks forward to partnering with broadcasters from across the world to ensure that free, trusted radio remains easy for drivers to find and use in the vehicles of today and tomorrow.”