Industry News

Outkick Celebrates YouTube Growth

Sports media platform OutKick announces that its YouTube subscriptions rose more than 140% from March to April 2023. Outkick also says it enjoyed a record month of video views on YouTube with 284.2 million – up 909% versus March 2023, according to Shareable. Additionally, the platform finished April 2023 ahead of itsim custom competitive set in year-over-year growth across multiplatform unique visitors, page views, and minutes spent, according to data from Comscore. OutKick delivered over 8 million multiplatform total unique visitors, up 394% year-over-year, 32 million multiplatform total views, and 36 million multiplatform total minutes. OutKick founder Clay Travis says, “OutKick continues to be the only platform that drives the sports, culture, and political intersection and that separates us from the rest of the field. Our authentic and unfiltered reporting across the board is unmatched which is a direct result of the significant increases we’re seeing every month.”

Industry News

Outkick Touts Growing Multiplatform Numbers

Multimedia sports platform OutKick reports that it finished the month of March “as the fastest growing site amongst its custom competitive set in multiplatform unique visitors, views, and minutes, according to Comscore.” The platform had the second highest month ever in multiplatform unique visitors with over 10 million and 376% year-over-year growth, as well as 55 million total multiplatform minutes, up 289% versus March 2022. OutKick also delivered 46 million in total multiplatform page views, up 152% from the prior year. Outkick founder Clay Travis says, “I couldn’t be happier with OutKick’s digital performance in March. It comes with no surprise given we continue to announce new talent, new shows, and deliver content that attract massive audiences. More to come, buckle up.” The custom competitive set includes: CBS Sports, ESPN.com, Yahoo Sports, Bleacher Report, Deadspin, Barstool Sports, and New York Post.