Tag: community

Industry Views

Monday Memo: AI Can’t Fake Real

By TALKERS | by TALKERS

By Holland Cooke
Consultant

imgIn Full Stack Human: The Mindset Upgrade You Need to Stay Human in a World Ruled by Technology (2026, Wiley Books) Dara Simkin and Tane Hunter describe a 2026 media landscape where people face information overload, shrinking attention spans, negativity fatigue, algorithmic manipulation, and constant distraction.

The irony is that radio may win the future not by becoming more like technology, but by becoming more human. In an age of artificial everything, that’s the sustainable competitive advantage local radio has. And the more crowded the media landscape becomes, the more valuable radio’s unique strengths become.

Consider what today’s digital platforms do best. They personalize content as algorithms learn what users like and deliver more of it. Streaming services can build custom playlists. Social media feeds are tailored to individual interests. AI can generate content instantly.

What those platforms cannot do is belong to a community. Spotify doesn’t know why I-95 is jammed. TikTok doesn’t care that the town council just approved a controversial zoning change. An AI-generated playlist can’t tell listeners where to find shelter during a storm or why Friday night’s high school football game matters. Local radio can. And as media becomes increasingly global, local content becomes increasingly scarce. And scarcity creates value.

Citing research, the book points to another opportunity: Digital platforms are optimized to trigger emotion, especially outrage and conflict – the 1990s talk radio caricature on steroids. The result is a public that often feels overwhelmed, exhausted, and anxious.

Listeners want information, and are looking for context, usefulness, connection, and (dare we?) a reason to smile. Stations willing to do more than simply amplify the argument du jour become indispensable. Winners deliver local information, from trusted voices, a genuine connection that answers the listener’s constant question: “What’s in this for me?”

Click here to read a free sample chapter of “Full Stack Human: The Mindset Upgrade You Need to Stay Human in a World Ruled by Technology.”

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry Views

Monday Memo: Unmet Needs?

By TALKERS | by TALKERS

By Holland Cooke
Consultant

imgLast week’s column previewed “CeaseFire,” C-SPAN’s antidote to the caricature cable news shouting match. Thanks to all who offered feedback when we wondered “WHAT IF…?” for talk radio.

Recent report from Reuters Institute for the Study of Journalism: People are disabling news alerts, “either because they feel they get too many or because they are not useful.”

People are anxious. Even a robot can read-the-room, as I learned by asking ChatGPT: “In USA society generally, list unmet needs.” Among them:

Belonging Without Division

— People crave community but are tired of being forced to choose sides.
— Unmet need: A way to feel connected and purposeful without being tribalized by politics, race, class, or ideology.

Trusted, Nuanced Information

— There’s information overload, but trust is at an all-time low.
— Unmet need: Sources that feel both credible and fair-minded, without sensationalism, bias, or agenda-chasing.

Civility in Public Discourse

— Public conversation often feels like a battleground.
— Unmet need: Spaces — digital or real-world — where disagreement is safe, not destructive or humiliating.

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Mental & Emotional Support

— Rising anxiety, loneliness, and burnout affect people across all ages.
— Unmet need: Accessible, non-stigmatized mental health support, including community-based emotional infrastructure (not just therapy apps).

Work That Feels Worthwhile

— Many jobs pay the bills but feel meaningless.
— Unmet need: Opportunities to do work that’s valued, not just productive — where dignity and contribution matter as much as output.

Financial Security That Isn’t Fragile

— Even middle-class households feel one emergency away from disaster.
— Unmet need: Stability and predictability — not just income, but housing, healthcare, and retirement that won’t evaporate with one bad break.

Intergenerational Connection

— Older and younger generations increasingly live in separate realities.
— Unmet need: Meaningful contact across age lines, where wisdom flows both directions — not just tech tutoring and nursing homes.

Shared Purpose

— Many feel like they’re drifting — or living someone else’s script.
— Unmet need: A sense of contribution to something bigger than self, not through ideology but through everyday roles, responsibilities, and relationships.

Consider as you pose call-in topics and choose interview guests.

Holland Cooke (HollandCooke.com) is a media consultant working at the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke