Industry News

Clyde Bass to Lead iHeartMedia’s New Texas/Arkansas Area

iHeartMedia names Clyde Bass area president for its newly formed Texas/Arkansas Area. The region consists of more than 48 stations across 10 markets. Bass is responsible for all operations in Beaumont, Waco, Bryan, McAllen and Corpus Christi, Texas and Fayetteville, Fort Smith and Little Rock, Arkansas, along with Wichita, Kansas and Springfield, Missouri. iHeartMedia division president Nick Gnau says, “I am so excited to add Clyde’s leadership to an already strong cluster of markets in Texas. Clyde’s passion for our industry, his knowledge of our products and the success he has shown through many roles with iHeartMedia make him the perfect fit to lead this newly formed Area. I look forward to seeing these areas continue to succeed as one.” Bass most recently led the Arkansas Area. He comments, “It’s been my honor to be involved for the last 10 years with some of the legendary stations that I grew up listening to here in Arkansas, and now to be reunited as area president with the team in Texas makes me even more energized over what iHeartMedia provides to advertisers and listeners.”