Salem Promotes Cassidy to VP/Regional GM
Salem Media today promotes Carolyn Cassidy to vice president & regional general manager in which she’ll continue to oversee Salem’s operations in Columbus, Tampa, Orlando, and Miami, while expanding
her leadership role as part of the company’s Senior Leadership Team. Salem says, “Cassidy has been an integral part of Salem for many years, beginning with her leadership in Columbus, where she cultivated a strong culture of teamwork, community involvement, and business growth. She later took on management of Salem’s Tampa market, followed by oversight of Orlando and, most recently, Miami.” Salem president of broadcast media Allen Power adds “Carolyn has consistently demonstrated exceptional leadership, market insight, and a deep commitment to Salem’s mission. Her ability to lead multiple large and diverse markets with both strategic focus and personal care makes her an outstanding addition to our VP ranks.”
Seattle as well; Kevin Isaacs, GM for Cleveland, will now also manage Pittsburgh; and Mark Durkin, regional VP/GM for Sacramento, will also manage Phoenix. This comes months after Carolyn Cassidy was assigned both Tampa and Columbus and John Gallagher began leading Chicago and Little Rock. Salem adds, “In some cases, the former GM will stay on in a sales/sales management role.” Company CEO David Santrella comments, “These changes were made to allow Salem to continue to innovate and invest in our business and to allow the very best leaders to oversee our radio stations.” Salem is also combining the sales efforts of Salem Media Reps and the Salem Web Network with the combined sales team reporting to Mike Reed and Mike DeAmicis at Salem Media Reps. Company COO David Evans adds, “This unified sales team will now have easier access to all digital assets within our company to more fully grow into a ‘One-World’ company that offers ministries, advertisers, and our audiences’ multiple platforms with which to consume content and reach communities.”
Tampa and Sarasota responsibilities. Salem Media Group regional VP Val Carolin comments, “As we worked to fill the big shoes that Barb Yoder has worn so effectively these past 12 years as general manager, we were thrilled to learn that Carolyn had a strong desire to return to her Florida roots and serve the communities in her home state. Carolyn has proven herself to be a tireless leader with a deep commitment to service. She’s a hard and smart worker who gets involved and gets things done. I’m confident that the dedication and the skills she possesses will prove to be a great fit for our strong Tampa/Sarasota operation.”