iHeartMedia and Butler/Till Bring AI-Powered Media Buying for Streaming Audio; Broadcast Radio to Be Available Soon
iHeartMedia announces it partnered with media agency Butler/Till to complete “the advertising industry’s first agentic streaming audio media campaign… marking the first time premium streaming audio inventory has been purchased through an AI-powered agentic 
media buying workflow.” The press release explains: “Unlike traditional automation, which follows predefined workflows, agentic media buying enables AI agents to evaluate campaign objectives, identify opportunities and execute approved media buying decisions dynamically within clearly defined business rules. Human expertise remains central to strategy, governance and oversight, while AI improves the speed, efficiency and adaptability of campaign execution.” The companies say they plan to implement the technology for broadcast audio in the near future.