Marketing Execs Launch Bubbler; Announce Partnership with iHeartPodcasts
Marketing pros Gayle Troberman, former CMO for iHeartMedia and David Alberts, former chief creative officer for Grey London are launching Bubbler Media Group, a “conversation company designed to break the marketing cycle of safe thinking and predictable playbooks.” The company’s press release says Bubbler “is a marketing company designed for marketers by marketers built to spark and scale human conversations as a catalyst for ideas and growth. Through
provocative podcasts, unexpected live experiences, and new research, tools and planning solutions, Bubbler is designed to get brands into the conversation in fresh ways.” As part of its launch, Bubbler announces a partnership with iHeartMedia to develop and distribute a slate of original business and marketing podcasts, with more than 10 original podcasts slated for this year. President of iHeartPodcasts Will Pearson says, “The iHeartPodcast Network has always been focused on the new genres and audiences we can reach through this incredible medium – and the ‘business-to-business’ space is a perfect example of that. Creating a slate in podcasting for marketing executives to have meaningful, deep conversations with each other about the world of business and advertising will have immense value for our listeners and brand partners alike.”
