Tag: broadcasting revenues

A study by Woods & Poole Economics, Inc. with support from BIA Advisory Services reveals that local broadcasting “fuels $1.19 trillion in Gross Domestic Product (GDP) and supports 2.46 million jobs nationwide. The study says that $437 billion of that is attributable to radio. The study also projects broadcasting revenues through 2028 and concludes that for 2026, U.S. radio’s gross revenue is estimated to be $12.54 billion – with $10.15 billion from over-the-air revenue and $2.39 billion from digital revenue. NAB president and CEO Curtis LeGeyt comments, “No other industry gives more to Americans for free. Local stations provide trusted journalism, life-saving emergency alerts and the sports and entertainment that bring our communities together. This report reinforces that broadcasters are not only essential to our democracy and daily lives, but to the strength of our economy, as well.” The study goes on to reveal that “local broadcasting’s economic ripple effect extends deep into other sectors — from construction to retail — adding another $134 billion in GDP and supporting nearly 776,000 additional jobs.” LeGeyt adds, “Broadcasting is more than a business model; it is a civic model. This industry stands alone in its mission to inform, protect and uplift every community in America, regardless of zip code or income level.”