Industry News

BIA Revises Local Ad Forecast; Political Key to Broadcast’s Success

BIA Advisory Services revises its 2026 U.S. Local Advertising Forecast that it first released in Q4 2025 and is now projecting total local ad revenue to reach $184.5 billion, reflecting approximately 8.1% year-over-year growth compared with 2025. Among the reasons for the increase is a stronger-than-expected performance in mobile political ad spend.  BIAimg says, “Political advertising will drive key spending this year. BIA projects approximately $8.4 billion in local political spending, creating substantial revenue opportunities across broadcast television, linear cable, CTV/OTT, radio, and direct mail. While some legacy formats, including print, continue to face long-term declines, others are evolving. Across the market, advertisers are increasingly adopting full-funnel strategies, combining high-reach media such as cable, broadcast, and OOH with data-driven digital channels to drive both awareness and measurable outcomes. Radio also remains a stable local medium, with additional opportunities emerging through digital audio, including streaming and podcasts.”

Industry News

FCC Issues Guidance on Equal Opportunity Issues

On the heels of FCC Chairman Brendan Carr’s testimony before the U.S. House Subcommittee on Communications and Technology Committee on Energy and Commerce last week in which he reiterated the Commission’s duty to enforce broadcast licensees’ obligations toimg serve in the public interest, the FCC yesterday issued a Guidance on Political Equal Opportunities Requirement for Broadcast Television Stations. While the memorandum is written to television stations, it obvious applies to radio stations as well. The memo ultimately addresses the 1959 order that exempts broadcasters from providing equal time to qualified candidates on any: (1) bona fide newscast; (2) bona fide news interview; (3) bona fidenews documentary (if the appearance of the candidate is incidental to the presentation of the subject or subjects covered by the news documentary); or (4) on-the-spot coverage of bona fide news events (including but not limited to political conventions and activities incidental thereto). Programs such as “The Tonight Show” and “The View” are cited as entertainment shows in which an interview segment can qualify as a bona fide news interview. Regarding this, the memo concludes with two important paragraphs:

“Concerns have been raised that the industry has taken the Media Bureau’s 2006 staff-level decision to mean that the interview portion of all arguably similar entertainment programs whether late night or daytime—are exempted from the section 315 equal opportunities requirement under a bona fide news exemption. This is not the case. As noted above, these decisions are fact specific, and the exemptions are limited to the program that was the subject of the request.

Importantly, the FCC has not been presented with any evidence that the interview portion of any late night or daytime television talk show program on air presently would qualify for the bona fide news exemption. Moreover, a program that is motivated by partisan purposes, for example, would not be entitled to an exemption under longstanding FCC precedent. Any program or station that wishes to obtain formal assurance that the equal opportunities requirement does not apply (in whole or in part) is encouraged to promptly file a petition for declaratory ruling that satisfies the statutory requirements for a bona fide news exemption.”

Industry News

Salem Partners with HC2 Broadcasting for TV Distribution

Salem Media Group enters into a partnership HC2 Broadcasting to distribute the Salem News Channel to 55 television markets via digital, over-the-air signals. Salem News Channel VP and general manager Cary Pahigian says, “We welcome our new partnership with HC2 Broadcasting. This is another significant step inim the rapid growth and distribution of the Salem News Channel, and in HC2 Broadcasting’s expansion.” HC2 operates stations in markets including New York, Chicago, Philadelphia, Dallas-Fort Worth, Atlanta, Houston, San Francisco, Phoenix and more. HC2 Broadcasting president and CEO Les Levi comments, “We are excited about our partnership with Salem Media Group and delighted to be launching the Salem News Channel on our TV broadcast platform. The channel will be available for the first time to broadcast television viewers, who should enjoy the network’s rich and informative news content.”