Industry News

Civic Media Unveils New Talk Lineup for Four Stations

Civic Media announces a revamped news/talk lineup for four of its Wisconsin stations as the Civic Media Network programming will air on: WXCO, Wausau; WMDX, Madison; WAUK, Milwaukee; and WISS, Oshkosh-Appleton. The company unveils three new shows in the newimg daily lineup: “Daybreak with Brian and Jamie” airing 6:00 am to 9:00 am (starring Brian Noonan and Jamie Martinson); “The Jeff Santos Show,” airing from 2:00 pm to 5:00 pm; and “Nite Lite With Pete Schwaba and Greg Bach” airing from 5:00 pm to 7:00 pm. Civic Media vice president of product Aaron Carreno said, “We’re excited to refresh our programming with the addition of new radio shows and a continuous stream of digital content that meets audiences wherever they are. This growth reflects our commitment to delivering fresh voices, diverse perspectives, and engaging storytelling across every platform. By strengthening both our on-air and digital presence, we’re creating more opportunities for our community to connect, discover, and stay informed—anytime, anywhere.”

Industry News

Noonan Joins Brey as Co-Host at WTMJ, Milwaukee

Good Karma Brands names Brian Noonan co-host of the midday show, “Spanning the State,” alongside host Kristin Brey. Noonan is currently host of “WTMJ at Night,” a position he’ll continue to hold untilim April 15, when he joins Brey full time. WTMJ assistant program director Michael Spaulding says, “Brian is a trusted radio veteran with almost two decades of experience under his belt. His unique ability to blend news and entertainment brings both fun and a sense of reverence to the station. During his time at WTMJ, imBrian has taken every challenge thrown at him and excelled. He steps in when needed, adds value to every show he fills in on, and lives the WTMJ and GKB brands. His addition to ‘Spanning the State’ alongside Kristin Brey just made sense.” Brey comments, “When we decided to launch ‘Spanning the State’ without a permanent co-host, I remember thinking that I would rather do the work of two people and hold out for the right person. A week after we premiered, Brian filled in as my co-host, and the chemistry was undeniable from the moment we turned our mics on. His experience, warmth, humor, and curiosity will take this show to the next level as we create something unique that appeals to people across Wisconsin.” Noonan says, “Without sounding too sappy, I could not be more excited to join Kristin Brey as we build ‘Spanning the State’ to tell stories that are uniquely Wisconsin. I’m proud to play a small part in helping WTMJ evolve and continue to be ‘Wisconsin’s Radio Station.’”