TALKERS News Notes
Cumulus Media Announces Two New Podcasts from the Rich Eisen Podcast Network. Actor O’Shea
Jackson, Jr. is hosting the new weekly podcast “No-Contest Wrestling” with co-host TJ Jefferson the show combines Jackson’s and Jefferson’s unique takes on sports entertainment by interviewing the biggest stars, going behind the scenes with untold stories from the world of wrestling. The second show is “The Jim Jackson Show,” hosted by two-time All-American and 14-year NBA veteran Jim Jackson. In this show, Jackson covers basketball from the college game to the highest levels of the NBA. Eisen says, “I’ve been in a constant search for new, fresh, thought-provoking, and entertaining voices to add to our growing podcast business, and I’m thrilled to add both O’Shea Jackson, Jr. and Jim Jackson to the roster.”
VSiN Partners with Interstate 15 Agency. VSiN, The Sports Betting Network, announces a strategic partnership with sports and entertainment marketing agency Interstate 15. Following the network being acquired in 2021, VSiN was bought back by Musburger Media and says it is now “poised to further enhance its brand and broaden its reach.” VSiN president and chief business officer Brian Musburger says, “We’re excited to leverage this partnership to enhance VSiN’s brand and further accelerate our growth. With Jason Gastwirth’s vast understanding of entertainment strategy and his relationships in Las Vegas, Jamie Fritz’s connections to sports legends and Greg Cannon’s track record creating, launching and building brands, Interstate 15’s proven expertise will help VSiN tap into the cache and star power that make Las Vegas the entertainment capital of the world.”
WGRT, Port Huron, Michigan Signs with Virtual News Center. Port Huron Family Radio, Inc. station will use daily newscasts anchored by JP bZett. Station GM Marty Dorn says, “We are thrilled to partner with Virtual News Center to bring timely and reliable news updates to our radio station listeners.”
Musburger Media has bought back sports betting network VSiN for an undisclosed price from DraftKings; the latter acquired VSiN in March 2021. VSiN founders Brian Musburger and Bill Adee will again lead it with an eye on moving it forward. They were part of the team launching the multi-platform broadcast and content company in 2017. As Musburger explains, “A lot has changed in the sports betting industry over the past three-and-a-half years, but our original vision for VSiN still holds. We are committed to delivering the most credible, independent information and analysis sports bettors can find anywhere. We truly appreciate the work we’ve done with DraftKings and look forward to continuing to collaborate on future projects. Bill and I couldn’t be more excited about leading VSiN into the future and cementing our position as a trusted authority in sports betting.” DraftKings’ chief marketing officer Stephanie Sherman notes, “DraftKings continues to optimize its investments in content and media to align with the most critical areas and needs of our business strategy, objectives, and goals. We want to thank Brian, Bill, and the entire team at VSiN for a great relationship; we look forward to continuing to advertise on the network.” In addition to iconic sports broadcaster Brent Musburger, VSiN’s current talent roster includes knowledgeable sports betting experts. VSiN’s content is accessible through its 24/7 stream, as well as multiple channels including 300 terrestrial radio stations; a dedicated channel on iHeartRadio and Tune In; YouTube TV; NESN; Rogers’ Sportsnet; AT&T Pittsburgh; and Marquee Sports Network.