Tag: Borrell Associates Inc

According to the RAB’s 14th Annual Digital Benchmarking Report, produced by Borrell Associates Inc, digital advertising revenue reached $2.3 billion in 2025, accounting for one-quarter of all radio industry advertising revenue and stabilizing total industry sales. Moreover, Borrell forecasts digital revenue will grow slightly faster this year – 9.5% versus 7.8% in 2025 – reaching $2.5 billion. According to Borrell’s study, the average station generated $511,873 in digital revenue in 2025, and the average market cluster made $2,263,431. RAB president Mike Hulvey states, “Advertisers are recognizing the digital services and products that exist as part of broadcast radio’s marketing toolbox and are taking advantage of it. Today’s marketers are digitally savvy and understand the need to meet their customers wherever they are and across radio’s platforms.”