Tag: bond

Industry News

Yesterday’s Top News/Talk Media Stories

By TALKERS | by TALKERS

Former President Donald Trump gets bond reduction from an Appeals Court; the aftermath of the deadly ISIS attack on Moscow; Israel rebuffs UN Security Council’s Gaza ceasefire vote; the presidential race; the U.S. migrant crisis; the Supreme Court to hear arguments on a Texas court’s suspension of the FDA’s approval of the abortion pill; the U.S. and U.K. sanctions against China over alleged Chinese government-backed cyberattacks; Florida bans social media for children under 14; and Sean “Diddy” Combs the subject of a Homeland Security investigation into human trafficking were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry Views

Merchandize Your Show!

By TALKERS | by TALKERS

Mark Kaye, host of the WOKV-FM, Jacksonville-based “The Mark Kaye Show,” writes today in a piece for TALKERS magazine about the value of selling merchandise to your P1s. He says, “We have a saying around ‘The Mark Kaye Show’ studio: ‘If the audience likes it on the air, they’re gonna LOVE it on a t-shirt!’” He gives examples of how they come up with creative ideas to sell merch to their listeners that strengthens the bond between them and his show. He says, “Merchandise isn’t just an additional stream of revenue, it’s a bond that can connect you and your audience eternally. They love you. They love your show. They love it for the three hours a day you offer it to them. Unless you offer them something tangible that doesn’t drift off into the ether after you turn off the microphone, they can’t show their fandom the other 21 hours of the day.” Read the full story here.