iHeartMedia Partners with BBC Studios
iHeartMedia and BBC Studios announce a multi-year partnership that will make iHeartMedia the exclusive third-party advertising reseller of BBC podcasts to the U.S. market. iHeartMedia’s audio sales force will work closely with BBC Studios to represent its slate of premium podcasts and to amplify BBC’s content portfolio. In early 2024, BBC Studios launched a dedicated audio unit to maximize creative and commercial opportunities for the BBC’s premium podcast output in the global audio market. iHeartMedia Digital Audio Group CEO Conal Byrne says, “BBC has held its position as one of the most respected, highest-quality brands in media for decades, and we couldn’t be more honored and excited to expand our relationship and represent their podcasts titles in the exploding U.S. podcast market.”