Industry News

Podtrac Releases June’s Top Podcasts, Podcast Publishers

PODTRAC LogoAccording to Podtrac’s latest stats, the average U.S. “Unique Monthly Audience” for the Top 20 publishers dipped 3% month-to-month, but improved by that same percentage compared to June 2022. “Total Global Downloads” for the Top 20 publishers remained steady month-to-month; however, it declined 3% versus this time last year. The combined audience for the Top Sales Networks was up 5% month-to-month. The top ten podcasts by US Unique Monthly Audience (June 2023) are: “The Daily” (New York Times); “Dateline NBC” (NBC News); “Morbid” (Wondery); “Up First” (NPR); “NPR News Now” (NPR); “SmartLess” (Wonderly); “The Ben Shapiro Show” (Daily Wire); “Stuff You Should Know” (iHeartPodcasts); “Pardon My Take” (Barstool Sports); and “The Dan Bongino Show” (Dan Borgino). With a US “Unique Monthly Audience” of 31,625,000 (and 833 active shows), iHeartPodcasts is the top podcast publisher. It is followed by Wondery; NPR; NBC News; New York Times; Daily Wire; The Walt Disney Company; Barstool Sports; Vox Media; and PRX.

Industry News

Outkick Touts Growing Multiplatform Numbers

Multimedia sports platform OutKick reports that it finished the month of March “as the fastest growing site amongst its custom competitive set in multiplatform unique visitors, views, and minutes, according to Comscore.” The platform had the second highest month ever in multiplatform unique visitors with over 10 million and 376% year-over-year growth, as well as 55 million total multiplatform minutes, up 289% versus March 2022. OutKick also delivered 46 million in total multiplatform page views, up 152% from the prior year. Outkick founder Clay Travis says, “I couldn’t be happier with OutKick’s digital performance in March. It comes with no surprise given we continue to announce new talent, new shows, and deliver content that attract massive audiences. More to come, buckle up.” The custom competitive set includes: CBS Sports, ESPN.com, Yahoo Sports, Bleacher Report, Deadspin, Barstool Sports, and New York Post.