Buffalo Bills Take Audio In-House After 14 Years with Audacy’s Sports Talk WGR
The NFL’s Buffalo Bills are wrapping their 14–year relationship with Audacy’s WGR, Buffalo as the flagship radio outlet for its games and other content and will take their audio content in-house. The team will
produce and distribute radio broadcasts for preseason, regular season and playoff games starting in 2026. The Bills say, “The traditional radio broadcast, currently on WGR-AM 550 and Rochester affiliate 950-AM The Fan, will transition to streaming exclusively on BuffaloBills.com and THE BILLS APP from 1-3 p.m. every weekday. ‘One Bills Live’ will continue to be simulcast on MSG Western New York.” Bills president of business operations Pete Guelli says, “The delivery of media content has changed dramatically over the years. We believe the model of in-house production, distribution, and sales will better position the organization to provide access to our fans as well as allow us to further engage with the local business community.” The team notes that “One Bills Live” co-hosts Chris Brown and Steve Tasker will remain in their current roles.
innovation, and influence across the global audio and broadcasting industry to the Advisory Board. His extensive experience will further strengthen the Radio Awards’ mission to honor groundbreaking storytelling and celebrate excellence across all genres of audio content.” New York Festivals EVP Rose Anderson adds, “Every year, we work with our advisory board and industry thought leaders to make sure that our categories recognize the innovative audio content being created today world-wide and reflect our commitment to the power of the individual voice. With Steve’s addition to the Board, we gain the 360-degree perspective of someone who is on top of all the new developments in the world of sound in our ever-changing and interconnected world.”
consulting and development company. Prior to that, he was the executive producer of podcasts and audio for NBC News and MSNBC. Lickteig will report to Katie Hinman, CNN’s vice president of development. He begins on February 6.