iHeartMedia and Bad Bunny Announce Partnership
iHeartMedia and Latin music sensation Bad Bunny announce a partnership for Bad Bunny’s sports management and brand alliance agency Rimas Sports that will result in the production of original podcasts
and content for iHeart’s My Cultura podcast network. The first show from the collaboration will debut early 2026 featuring MLB’s 2025 Comeback Player of the Year and Rimas talent Ronald Acuña Jr. My Cultura Podcast Network head Leo Gomez states, “Sports aren’t just something the Latino community watches, it’s something we live. Sports are part of the culture, heritage and legacy that is woven into who we are. Partnering with Rimas Sports on amazing audio content curated by Bad Bunny and his team will allow us to bring sports and pop-culture icons like Ronald to listeners everywhere and share richer stories about how Latinos experience, elevate and redefine sports every day.”
produce and distribute radio broadcasts for preseason, regular season and playoff games starting in 2026. The Bills say, “The traditional radio broadcast, currently on WGR-AM 550 and Rochester affiliate 950-AM The Fan, will transition to streaming exclusively on BuffaloBills.com and THE BILLS APP from 1-3 p.m. every weekday. ‘One Bills Live’ will continue to be simulcast on MSG Western New York.” Bills president of business operations Pete Guelli says, “The delivery of media content has changed dramatically over the years. We believe the model of in-house production, distribution, and sales will better position the organization to provide access to our fans as well as allow us to further engage with the local business community.” The team notes that “One Bills Live” co-hosts Chris Brown and Steve Tasker will remain in their current roles.
innovation, and influence across the global audio and broadcasting industry to the Advisory Board. His extensive experience will further strengthen the Radio Awards’ mission to honor groundbreaking storytelling and celebrate excellence across all genres of audio content.” New York Festivals EVP Rose Anderson adds, “Every year, we work with our advisory board and industry thought leaders to make sure that our categories recognize the innovative audio content being created today world-wide and reflect our commitment to the power of the individual voice. With Steve’s addition to the Board, we gain the 360-degree perspective of someone who is on top of all the new developments in the world of sound in our ever-changing and interconnected world.”
consulting and development company. Prior to that, he was the executive producer of podcasts and audio for NBC News and MSNBC. Lickteig will report to Katie Hinman, CNN’s vice president of development. He begins on February 6.