Tag: audience insights

The latest edition of Nielsen’s Podcasting Today audience insights report notes – among other things – that lighter podcast listening (listening less than an hour per week) declined from May 2022 to May 2023 across all demographics, while heavy listening (listening more than 8 hours per week) increased year-over-year. Also from the study: 1) The number of Americans listening to podcasts has increased by 45% in the last five years, and more than doubled in the past decade; 2) the jump in listening while in the car (or on public transportation) is noticeable across all age groups. It is now the most popular location to listen to podcasts among consumers 18-34 and 35-49. Read the full report here.