TALKERS News Notes
Benztown and P1 Media Group are hosting a free webinar for radio professionals around the globe on Thursday (4/11) titled, “Up Close and Personal with Scott Shannon: Radio G.O.A.T.” The 40-minute webinar will be hosted by Benztown CEO Andreas Sannemann and P1Media Group partner Ken Benson. Shannon will address issues including what skill sets are essential for radio and television talent compared to those needed for podcast hosts and new media personalities, and much more. Register for the webinar here.
Auddia Inc. receives a U.S. Patent for the core AI technology it is using in its flagship faidr app to deliver ad-free AM/FM radio stations to paid subscribers. Auddia CEO Michael Lawless says, “As the technology landscape continues to accelerate, we continue to evaluate new technologies to determine how we can use them to introduce unique capabilities and experiences for creators and consumers within the audio space. We look forward to continued validation from the U.S. Patent and Trademark Office as we continue to innovate and invent.”
aggressive AM/FM streaming app acquisition strategy by negotiating with three targets simultaneously. It is now clear that market conditions are unfavorable for securing the largest acquisition as our first target. As such, to optimize shareholder value we are withdrawing the current S-1 on file that contemplates the Radio FM acquisition.”
solidifying our confidence that a large number of AM/FM streaming listeners are willing to pay a subscription to avoid commercials while listening to their favorite stations. The challenge now becomes how to grow the free tier user base in the most cost-efficient manner possible to increase our pool of potential subscribers. The Radio FM acquisition allows us to acquire 4.6 million retained users at a customer acquisition cost (CAC) that is approximately 70% lower than the cost to acquire a free tier user through our direct marketing methods.”