Veritonic Integrates with Adjust
Audio research and analytics platform Veritonic announces an integration with leading measurement and analytics company Adjust. Through this integration, Veritonic’s premier audio attribution solution will receive automated data about in-app conversion actions on mobile devices including installs, purchases,
subscriptions, and more. Veritonic CEO Scott Simonelli comments, “We take pride in our collaborations with visionary leaders, amplifying the impact of our solutions and elevating the value delivered to our clients. This seamless integration empowers us to furnish our clients with even more comprehensive, insightful, and actionable data. It equips them to finely tune their audio campaigns, ensuring optimal results while instilling confidence in the allocation of their advertising budget across channels.”
advertisers as to how their campaigns are performing over a cross section of Audacy’s portfolio of radio brands. With these insights, advertisers will be better able to evaluate campaign performance on Audacy stations in comparison to other mediums. Research has shown that advertisers who receive attribution reporting spend more year-over-year and cancel their ad campaigns less often on average than those who don’t measure performance.” Audacy chief revenue officer Brian Benedik states, “As we aim to best serve our clients, Veritone Attribute will further enable us to optimize advertisers’ campaigns and maximize their ad dollars. There has never been a better time to leverage the power of audio to tap consumers, and this technology will complement our existing capabilities.”