“Law & Order” To Debut True Crime Podcast Series
A collaboration among iHeartPodcasts, Universal Television, and Wolf Entertainment, unscripted “Law & Order: Criminal Justice System” is scheduled to premiere next Thursday (8/22). It marks the first venture into investigative journalism for the “Law & Order” franchise. iHeartPodcasts president Will Pearson tells TALKERS, “Listener interest in true crime continues to flourish with new stories constantly being sought out across platforms. ‘Law & Order’ is a legendary series. It’s an honor to team up with UTV, Wolf Entertainment, and executive producer Elliot Wolf to develop this original slate of podcasts.” Wolf Entertainment’s EVP/digital Elliot Wolf is co-creator of the upcoming Amazon Prime series “On Call.” He comments, “We’re thrilled to join forces with iHeartPodcasts and UTV to bring the real stories that have shaped our criminal justice system, the bedrock of the ‘Law & Order’ brand, to life. The goal coming in was always to push the boundaries of audio storytelling. This series delivers on that while still being deeply informative and entertaining.” The series will consist of four seasons, each with 12 episodes. The first season will be hosted by former Brooklyn homicide prosecutor Anna-Sigga Nicolazzi and will focus on the American mafia in New York City during the late-1970s.
ideal medium platforms for retailers and e-commerce brands: Heavy audio listeners are more likely to shop online. Heavy AM/FM radio and podcast listeners also spend more online than TV viewers. AM/FM radio listeners and heavy podcast listeners over-index on Amazon Prime membership and purchase intent; 2) AM/FM radio makes your TV better – “20 gets you 50”: Nielsen Media Impact optimizations reveal shifting more media weight to AM/FM radio generates significantly more reach, especially among younger demographics 18-49. AM/FM radio does an extraordinary job increasing campaign reach among light TV viewers, who are far less likely to see retailer TV ads. The rule of thumb is “20 gets you 50”: a 20% shift of a TV media budget to AM/FM Radio generates a 50% increase in reach; and 3) Audio holiday AM/FM radio campaigns work: Consumers exposed to an Amazon holiday AM/FM radio campaign have higher brand equity (awareness, ad recall, prior purchase and purchase intent). Nielsen sales effect studies reveal AM/FM radio campaigns for retailers generate significant return on advertising spend: $15 dollars of incremental sales for every dollar of AM/FM radio advertising. 
other platforms. Titled, Hendrie, and produced by Freestyle Digital Media and directed by Patrick Reynolds, the film features people like Hendrie’s one-time program director David Hall as well as comedians and Hollywood figures talking about the unique radio program Hendrie launched in 1990 in which he held kooky conversations with offbeat characters – all played by Hendrie himself – in real time. Hendrie tells KCAL-TV, “It was completely original… and it satirized something that I thought needed satirizing – talk radio.” 
Bulletin: “Linear TV” is no longer the winner.