iHeartMedia Expands Amazon Ads Relationship
iHeartMedia says it is expanding its advertising relationship with Amazon Ads, which is serving as a local reseller of its audio and video inventory, including Prime Video, Twitch, Amazon Music, Fire TV and Alexa. The company adds that iHeartMedia customers can now leverage Amazon DSP including Amazon’s authenticated first-party shopping, browsing and streaming signals across iHeart’s 
owned-and-operated digital inventory both locally and nationally, including digital, audio, podcasts and creator-led content, creating a more unified path for advertisers to activate multi-platform campaigns at scale. iHeartMedia chief business officer Lisa Coffey comments, “Advertisers are increasingly looking for media solutions that combine scale, intelligence and simplicity across channels. By combining Amazon Ads’ shopping insights and advertising technology with iHeart’s audio leadership, we’re creating a more seamless, data-informed way for brands to create more effective campaigns across sound and sight.”
provides advertisers using Amazon DSP access to iHeartMedia’s streaming audio portfolio. The companies add that access to iHeartPodcasts and the scale and reach of its broadcast radio stations will follow in 2026. Meredith Goldman is director, Amazon DSP, Amazon Ads and she 
says, “Our partnership with iHeart allows Amazon DSP customers to reach relevant audio audiences with simplified campaign management and unique measurement capabilities. Integrations like this enable advertisers to build more comprehensive omnichannel strategies that connect brands with consumers throughout their journey across media.” iHeartMedia chief business officer Liz Coffey adds, “Making iHeart’s premium audio inventory available through Amazon DSP, unlocks scale with deep listener engagement and proven performance. And with accessibility to Broadcast Radio inventory soon to follow, this partnership is another step in making broadcast radio behave like digital media; addressable, measurable, and available programmatically, so marketers of all sizes can buy with greater ease and consistency.”