BIA: WTOP, Washington Top Biller in 2023
Hubbard Broadcasting’s all-news WTOP-FM, Washington, DC was the nation’s top billing radio station last year – and it wasn’t even close. According to a report from BIA Advisory Services, the news outlet racked up $66.3 million compared to runner-up KIIS-FM, Los Angeles’ $41.8 million. Interestingly, Beasley Media Group sports talker WBZ-FM, Boston ($32.7 million) beat Audacy’s legendary WFAN-FM, New York ($30.3 million). BIA also produced a chart of the top billing AM stations in the U.S. in which Audacy’s all-news WBBM-AM, Chicago topped the chart with $30 million billed. See that chart below.
Salem states, “Revenue growth from the sale of broadcast airtime is negatively impacted by audiences spending less time commuting, certain automobile manufacturers removing AM radio signals, increases in other forms of content distribution, and decreases in the length of time spent listening to broadcast radio as compared to audio streaming services, podcasts, and satellite radio. These factors may lead advertisers to conclude that the effectiveness of radio has diminished. We continue to enhance our digital assets to complement our broadcast content. The increased use of smart speakers and other voice activated platforms that provide audiences with the ability to access AM and FM radio stations offers potential sources for radio broadcasters to reach audiences. Our broadcast advertising revenue is particularly dependent on advertising from our Los Angeles and Dallas markets, which generated 15.3% and 18.4%, respectively, of our total net broadcast advertising revenue during the three-month period ended March 31, 2023, compared to 15.1% and 18.7%, respectively, of our total net broadcast advertising revenue during the three- month period ended March 31, 2024.” 
Are you a sales curmudgeon? You know, that old-school, out-of-touch terrestrial radio ad sales rep who is too lazy to learn the new digital/social media sales world?
the automobile industry has intelligently responded. The issue however is much larger. As UNESCO’s chief of section for media development and society, Mirta Lourenco puts it, ‘The free flow and easily accessible information provided by terrestrial radio supports the spirit of the First Amendment via the concept of media pluralism and more. This expands to a valid concern about privacy rights – which is equally important to freedom and democracy. With GPS and internet platforms simultaneously in our cars, we are turning the enormous power to invade the privacy of individuals over to a mere handful of Big Tech giants. They know what and who we listen to, including where, when and how we travel.’” Harrison adds, “Finally, I am compelled as a lifelong radio broadcaster and publisher of a major trade journal to protect the viability of radio stations as a going concern and the well-being of their owners, employees, and listeners.”
Consider the following song titles:
the journal refers to AM, FM, online and satellite talk radio, cable news/talk TV, and talk podcasting.
Springfield, MA, joined TALKERS as its managing editor almost a quarter-of-a-century ago in 2000. The big story during that pre-9/11 year was the excruciatingly inconclusive presidential election between Texas Governor George W. Bush and Vice President Al Gore that took over a month to settle.
format phases including a full color magazine and eventually a daily online operation geared to providing news, advice and opinions to professionals involved in programming, managing, marketing and operating an array of related platforms in what has come to be known as talk media. This includes most popular forms of spoken-word AM and FM radio, plus online programming, podcasting, cable television and satellite broadcasting. During this period, TALKERS has produced and presented 26 national conventions in New York and another three in Los Angeles. Add to that more than 35 regional, national and international forums about the field and countless radio rows including several at the White House in conjunction with both the Bill Clinton and George W. Bush administrations. TALKERS remains and will continue to be a non-partisan proponent of the First Amendment with a great love and passion for talk media’s roots in the century old medium of radio.
AM. In 1991, he and co-host Guy Junker launched the popular “SportsBeat” program on cable TV. After that show’s eventually demise, the two worked together on Pittsburgh radio on what are now WPGP-AM and WBGG-AM. in addition to a couple of cable TV ventures in which he held reporting and sports talk hosting roles. Savran would also host the postgame show on the Pittsburgh Steelers Radio Network.
There are media and there are media. There are platforms and there are platforms. Not all cultural artifacts are equal in terms of their utilitarian versus cultural value. Damn the tone-deaf corporate bean counters who are ripping the heart out of the spirit that gives humanity its life force! Marketplace obsolescence should not solely be determined by profit and loss. With all due respect to the idea of public service, what about the concept of loyalty? Shame on the automobile industry! Not only is it turning its back on the needs of millions of people, it is in the process of betraying one of its historic partners in not only commerce – but romance and glory. In other words, the automobile industry owes the radio industry a huge debt. The relationship between cars and radios goes a century deep and has been nothing less than a two-way street. Yes, auto industry, don’t be so hasty to save a few bucks by rushing AM (and then FM) radio out the door. You might just find in the long run that “radio” outlasts the private “car” as a fixture of human activity.
content like additional news, interviews or songs, all while remaining in sync with the live broadcast.’… The survey asked Audacy listeners to choose how much they’d be willing to pay for commercial-free radio, with the prices starting at $1 per month and going as high as $11 a month, according to a copy of the survey reviewed by The Desk. A follow-up question presented a similar list of options, but asked users to weigh in on the maximum price they’d be willing to pay before they thought a premium radio subscription was too expensive.” 
