Tag: AI

Industry Views

Monday Memo: It’s Artificial Intelligence

By TALKERS | by TALKERS

By Holland Cooke
Consultant

imI asked ChatGPT: “Vendors are now offering radio stations a service that delivers advertising commercial copy generated by AI. Because AI draws from what’s already been done, this risks sound-alike scripts. Is there a list of commercial clichés users should instruct AI to exclude?”

Instantly, the robot replied: “While there isn’t a definitive list of commercial clichés, as they can vary depending on industry, audience, and cultural context, here are some common examples to consider instructing AI to avoid:

1. Don’t miss out!

2. Limited time offer!

3. One-of-a-kind deal!

4. Act now!

5. For a limited time only!

6. Unbeatable prices!

7. Revolutionary product!

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8. Best in class!

9. Cutting-edge technology!

10. Guaranteed satisfaction!

11. Change your life today!

12. Once in a lifetime opportunity!

13. Hurry, while supplies last!

14. Get yours today!

15. New and improved!

These are just a few examples, and there are many more clichés that could be included in such a list. It’s also important to consider the specific audience and context when identifying and excluding cliches from AI-generated advertising commercial copy.”

Skynet has become self-aware. 

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins,” and  “The Local Radio Advantage: Your 4-Week Tune-In Tune-Up,” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn.

Industry News

Techsurvey 2024: Listeners’ Views on AI in Radio

By TALKERS | by TALKERS

Jacobs Media’s Techsurvey 2024 surveyed more than 31,000 core radio listeners to gather their opinions about the use of AI by radio stations. President Fred Jacobs says, “Many radio companies have jumped on the AI bandwagon but with little guidance from their audience. This exclusive data from Techsurvey 2024 provides valuable feedback from partisans of 10 popular radio formats about their hopes and for now at least, fears of AI.” Fifty-eight percent of those surveyed were familiar with AI and of those, nearly one in ten (9%) uses its applications for personal, work, or school. Gen Z and Millennialim respondents are most likely to say they use it at least weekly. There’s a strong feeling the government will need to step in to provide legal guard rails for AI use. Three in four (75%) are looking for some form of regulation. In fact, more than a third (36%) believe AI will need to be highly regulated. That perception may be fueled by the upcoming elections this November. About half (51%) say they’re very concerned about how AI might affect this fall’s political races. Members of the Greatest Generation and Boomers are most fearful of how the technology might influence upcoming elections. When it comes to three applications for radio – AI hosts, AI-voiced commercials, and AI-voiced station IDs – the biggest pushback predictably is directed at the idea of radio using cloned voices to take the place of live talent. Three in four (75%) raise the red flag over this AI application. Concern lessens when it comes to AI voice technology being used to read commercials. Still, nearly four in ten (39%) say they have big issues with radio stations they listen to using AI in ads. Respondents are most open to the idea of AI voices being utilized on station identification. Overall, about one-third (34%) have no problem, but a similar sized group (30%) expresses major concerns with this use case for AI. Jacobs Media general manager Paul Jacobs remarks, “It is still early days for AI in radio, but broadcasters need to respect the many concerns voiced by core fans of the medium. Up to now, many decisions have been made in a vacuum. Now the audience has a voice. We’ll be tracking their perceptions in Techsurveys in the coming years as the technology matures. The format level data for AI should provide welcome feedback for radio managers trying to get a handle on AI.”

Industry Views

Michael Harrison: The Future of Radio Depends Upon What Those of Us in the Business Make It

By TALKERS | by TALKERS

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TALKERS founder Michael Harrison appeared as a guest Wednesday on Frank Morano’s “The Other Side of Midnight” show (3/13) as part of his current “Scammers” interview tour promoting the new Gunhill Road “Damn Scammers (Get Off My Phone)” music video (www.scammersvideo.com). The conversation illuminated Harrison’s concerns about the rapid spread of scamming and fraud in the digital space but quickly expanded to a discussion about the pros and cons of AI and an existential look at the future of the radio platform itself.

Regarding the insidious growth of scams on the internet, Harrison said, “It is a major problem up there with terrorism, inflation, street crime, pandemics, uncontrolled immigration, and war… it’s corroding the quality of our lives, lowering the bar on integrity, and raising the level of disingenuousness that is becoming a ‘normal’ part of our culture.” Harrison attributes a major part of the problem to legislators being behind the curve on this, stating, “Historically, it takes time for legislation to catch up to changes in technology… now that technology is changing so rapidly it’s increasingly difficult for legislators to keep up with it. In many cases they don’t even have a clue as to how the internet operates.”

Regarding the issue of AI stealing jobs from broadcasters – particularly talent – going forward, Harrison was blunt: “Just like all technology, AI is a double-edged sword and can be dangerous.  But in the case of art, people have always accused new technologies in art as somehow being fake and ‘cheating’ but history has consistently shown that today’s technology is tomorrow’s art. Regarding the loss of jobs for radio talent, it all depends on what you bring to the table. If you are a basic announcer, meaning you read most of your content from a script or apply a very limited range of verbiage such as time, temperature, news and the simple intros and outros of songs – watch out, you will likely lose your job. But if you’re a talk show host, analyst, interviewer, or commentator – all you have to do is work a little harder… you have to be even more original. AI can only draw upon and synthesize what’s already out there. You’ll have to stay ahead of the AI learning curve. All AI can actually do is realistically recreate monologues and dialogue that are in the category of worn-out talking points. If that’s what you are currently doing on the air, you’ll be replaced by AI and no one will notice.”

Regarding the future of radio and its ongoing viability in the digital era, Harrison said that it depends on whether those of us in the industry actively create radio’s relevant future or abandon it out of fear or simple lack of ideas. Harrison warned, “The use of ‘audio’ as a description of this medium is short-sighted. Radio is an esthetic… complex and organic. All radio is audio but not all audio is radio. Putting up a sign on radio calling it audio would be like owning a restaurant and calling it ‘food’ or a specific brand car dealership and calling it ‘transportation.’” Listen to the interview here

Industry News

Michael Harrison Advises College Broadcasters to Cautiously Embrace the Artistic Potential of New Technology at IBS Conference

By TALKERS | by TALKERS

The 85th annual Intercollegiate Broadcasting System (IBS) conference took place this past Friday and Saturday (3/1-2) at the Sheraton Times Square hotel in New York City drawing some 800+ student broadcasters, faculty, and administrators from campus stations across the nation.  TALKERS founder and multi-radio format pioneer Michael Harrison was among the event’s featured speakers. Harrison’s one-hour address titled, “The Next 10 Years of Media and Popular Culture is…?” brought up as manyim questions as it did answers about what young broadcasters entering professional media today should be prepared for in navigating the unpredictably turbulent waters of the next decade and beyond. Among the sweeping panorama of topics covered in his address, Harrison told the students, “When looking to the future, don’t be too sure that current events will follow a predictable script. There are always ‘black swan events’ that change the storyline and our expectations in an instant. Plus, there are multiple outcomes, possibilities, and forks in the road for almost every situation.” Regarding the current focus on artificial intelligence, Harrison advised, “All technology is a double-edged sword and AI will prove to be a particularly consequential one with both positive and negative implications. However, don’t fall into the age-old trap of thinking that productions and performances created or enhanced by new technology are necessarily ‘artificial’ or ‘fake.’ New tools not only create new art, they have an irrepressible influence on giving rise to new culture. The immediate years ahead are likely going to provide us with the challenging question of ‘what does it mean to be truly human?’” Harrison concluded, “As young broadcasting students in 2024 looking to make a difference in the world, be prepared to face the challenge of following your dreams, ideals and inspiration while confronting the harsh realities of making a living in a stressed environment of relentless change. We live our lives in this business at the dangerous intersection between art and commerce.”

Since its inception in 1940, IBS has been led by outstanding volunteers who are passionate about student media. Congratulations to Norm Prusslin, chairperson, IBS board and Chris Thomas, president, IBS as well as conference chairperson Shawn Novatt and the entire board upon the success of this year’s gathering.

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Pictured above is  Michael Harrison (c) with two key executives from Backbone Networks at the innovative company’s display among the exhibits at the annual IBS conference. Representing two generations of the legendary Capalbo family of radio groundbreakers are George N. Capalbo, CTO, Backbone Networks (l) and his son George L. Capalbo, marketing communications director, Backbone Networks (r).  They are the son and grandson of the late WRKO, Boston radio satellite innovator George J. Capalbo.

Industry Views

Monday Memo: ChatGPT – Threat and Tool

By TALKERS | by TALKERS

By Holland Cooke
Consultant

imAfter post-consolidation cutbacks have whacked local on-air content, there’s now angst that Artificial Intelligence can – literally – dehumanize radio (and other media – HUGE issue in the SAG-AFTRA strike). Voice cloning is child’s play; and several vendors are already peddling AI gimmicks to radio stations.

Glass-half-full: When I asked, “How talk radio hosts and DJs can use ChatGPT to prepare shows,” the robot replied instantly…

“Talk radio hosts and DJs can leverage ChatGPT to enhance their show preparation, generate engaging content, and connect with their audience more effectively. Here’s a guide on how they can use ChatGPT effectively:

— Show Topic Generation: Use ChatGPT to brainstorm and generate unique and interesting show topics. Input keywords related to your show’s theme or current events to get topic suggestions.

— Content Research: Ask ChatGPT to provide background information on a particular topic or guest. It can summarize recent news, provide historical context, or even suggest relevant questions.

— Interview Preparation: Use ChatGPT to generate interview questions and talking points. Input information about your guest or their expertise, and ChatGPT can help you create a list of thoughtful and engaging questions.

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— Script Writing: When scripting segments or promotional materials, you can collaborate with ChatGPT to draft scripts. It can provide creative ideas for introductions, transitions, and promotional announcements.

— Audience Engagement: Ask ChatGPT to generate polls, questions, or discussion points to engage with your audience during live shows. It can also help create intriguing teasers to promote upcoming segments.

— Fact-Checking: Use ChatGPT to fact-check information before presenting it on air. This ensures the accuracy of your content and maintains your credibility.

— Content Expansion: If you need to expand on a topic or provide additional information during a show, ChatGPT can help by generating elaborative content or explanations.

— Generating Show Summaries: After the show, ChatGPT can assist in creating summaries or show notes for your listeners, making it easier for them to catch up on missed episodes.

— Storytelling and Narration: DJs can use ChatGPT to help craft engaging stories or narratives to share with their audience, making their radio shows more entertaining and relatable.

— Creative Segment Ideas: Ask ChatGPT for creative ideas for segments, games, or challenges to keep your show fresh and exciting.

— Language Assistance: For DJs hosting shows in multiple languages, ChatGPT can help with translation, pronunciation, and language learning, ensuring smooth communication.

— Show Promotion: Collaborate with ChatGPT to create compelling social media posts, newsletters, or blog content to promote your shows and engage with your audience online.

— Handling Caller Questions: If you take live caller questions, ChatGPT can assist in formulating responses or clarifying complex issues for your callers.

— Real-Time Updates: For breaking news or sudden changes, ChatGPT can provide real-time updates and help you adapt your show’s content on the fly.”

Remember how those Terminator movies warned-against SkyNet A.I. becoming self-aware? While there’s no question that ChatGPT is the cure for writer’s block, its response ended with some impressive self-awareness, a reminder that YOU are the author of your show: “Remember to review and edit the content generated by ChatGPT to ensure it aligns with your show’s tone, style, and audience preferences. ChatGPT can be a valuable tool for radio hosts and DJs, streamlining the preparation process and enhancing the overall quality of their shows.”

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Confidential: Negotiation Checklist for Weekend Talk Radio;” and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins.” Follow HC on Twitter @HollandCooke

Industry News

TALKERS to Present Webinar on Protection Against Ransomware and Other Cyber Attacks for Radio Stations and Media Companies

By TALKERS | by TALKERS

Ransomware, the most common cyberattack, occurs worldwide more than 37,000 times each hour and the “Business Email Compromise,” a common scam targeting companies, is attempted approximately 156,000 times each day. The cost of these attacks is huge financially, but the losses due to scams and cyberattacks extend far beyond the funds stolen or required to remedy the problems after they occur. Downtime, data depletion, extortion demands, funds stolen by scams, reputation damage, and loss of intellectual property are all sources of extreme damage to media companies and radio stations which can be even worse when you factor in possible legal liability for failure to comply with proper cybersecurity standards. Radio and media companies, large and small, have been particularly hard hit by this growing criminal activity in recent years.

TALKERS, in conjunction with Scamicide (www.scamicide.com), is presenting an exclusive webinar forim radio and media company personnel focusing on where broadcasters are vulnerable and steps that should be taken to become more secure as well as comply with federal regulations. The 90-minute webinar will take place on Friday, October 20 at 2:00 pm ET.

This information-packed session will be conducted by Scamicide founder and TALKERS legal editor Steven J.J. Weisman, Esq. According to Weisman, “When it comes to the danger radio stations and media companies face from scams and cyberattacks, things aren’t as bad as you think. They are far worse.”

Weisman continues, “Your companies are further vulnerable through the many ‘Internet of Things’ devices, such as your internet connected copier and other devices, remote workers and third-party vendors, all of which become attack vectors. Making the situation even worse is the business model of sophisticated cybercriminals who sell and lease on the ‘Dark Web’ the complex malware they create to less sophisticated cybercriminals and now, through AI and deep fakes, cyberattacks and scams have become more effective.”

Steve Weisman is an attorney and a college professor at Bentley University in Boston where he teaches White Collar Crime and Media Law. He’s a prolific author and one of the country’s leading experts in scams, identity theft, and cybersecurity. Scamicide, which he founded, provides daily updated information about the latest scams, identity theft schemes and cybersecurity developments. Scamicide was named by The New York Times as one of the three best sources of information regarding COVID-related scams. Weisman is a frequent speaker and consultant regarding scams, identity theft, and cybersecurity. He was a consultant in an Equifax data breach class action and more recently advised Meta in regard to scams related to its WhatsApp app.

The cost of attending the webinar is $149 per person. Broadcasters can register by phone only with credit card. To register, call Barbara Kurland at 413-565-5413 or email info@talkers.com to receive a quick response.

Industry News

Michael Harrison Says AI is One of the Most Important Talk Topics of Our Times

By TALKERS | by TALKERS

TALKERS founder Michael Harrison has kicked off a nationwide guesting tour of talk shows promoting discussion of the upside and downside of AI in conjunction with the release of the new song, “I Got a Line in New York City,” by the long-established classic rock group, Gunhill Road. Harrison performs lead vocals on the track performed with band members Steve Goldrich, Paul Reisch and Brian Koonin. The music video of the song (produced by Harrison’s son and TALKERS associate publisher Matthew B. Harrison) has been described as a computer’s “fever dream about the Big Apple.” Although the music is totally organic, all of the visual graphics on the video have been assisted in their creation by generative artificial intelligence. Harrison says, “There’s huge interest in the topic of AI including the existential issues of its potential impact on our species. In the art community, debate is raging over whether AI enhances originality and creativity or if it is ushering in the death of individual artists and the role they play in the humanities.” See that video here.

Harrison launched the tour late last week appearing on the Rich Valdes show on Westwood One and has subsequently appeared on network programs hosted by Doug Stephan, Dr. Daliah Wachs, and WABC’s Frank Morano, as well as Harry Hurley on WPG, Atlantic City,  Todd Feinburg on WTIC-AM, Hartford and Michael Zwerling on KSCO, Santa Cruz.  WOR, New York has posted the video and an  accompanying story here.

To book Michael Harrison please call Barbara Kurland at 413-565-5413 or email info@talkers.com

Industry Views

Pending Business: Recruitment 3.0

By TALKERS | by TALKERS

By Steve Lapa
Lapcom Communications Corp
President

imIt’s that time of year. College graduates are pushing out resumes. Are you open for entry level sellers? Any turnover on your sales team this year?

In April, we reviewed new data impacting today’s college graduate entry-level sellers. 97% are open to jobs unrelated to their new degrees. 56% of Americans, as in their parents, do not believe a college degree is worth it anymore.

There’s more. According to a recent Wall Street Journal article, a survey by college healthcare provider Timelycare, shows 53% of (2023) graduates want a full work-from-the-office environment, while only 21% are good with total remote. Are we saying entry-level sellers WANT to work from the office? These young people want the commute, politics, and distractions of the office workplace environment. Are you kidding me? The good old days?

The survey results do make some sense when you stop to realize most of the new grads spent a good part of their COVID-impacted college lives logging into classes, missing several semesters of lecture hall instruction and dorm life.

Now comes the closer: these isolation years caused these new grads a lack of “soft skills” or what we used to call social skills. Recruiters, colleges and universities are now coaching these new grads in everything from “How to Start a Conversation,” to proper in-office dress, to eating at the same pace as your business lunchmate.

Not kidding here, all you 50- and 60-something sellers and managers. This round of recruiting entry-level sellers is totally about “How To…” and you may want to consider video and an eBook once hired.

Let’s face it, with AI coming fast, the future is here and like everything else in sales, there is no clear “How To…” handbook. But recruit we must as nothing happens without a seller. Loyalty is quickly fading as new, younger sellers want a different experience.

Let’s prepare a starter list for recruiting entry-level sellers in today’s world. Here are 10 suggested questions and concepts to cover the basics:

— Why do you want to join our sales team?

— What do you think is the most important quality a seller must have?

— How would you define a sale?

— When was the last time you experienced rejection? What did you do?

— Give me an example of a recent success in a competitive situation.

— If you could do anything professionally, what would it be?

— I am going to hand you my pen. Sell it to me.

— What is the difference between a Winner and a Champion?

— What do you think the most important thing an advertiser wants to hear from a seller?

— Tell me what specifically brings you to sell for _______?

I’m sure you have your own recruitment strategy/profile. Is it current? For the seller, that younger team member may be different from what you expect. The best seller I coached was an Art History major.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry Views

Passion Versus AI

By TALKERS | by TALKERS

By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, Sterling on Sunday

imLast week I had the privilege of moderating a panel at the TALKERS conference. Confession: I listen to speech patterns and tones more than words.

The prestigious panel featured Dan Mandis, program director and host, WTN-FM, Nashville; Ross Kaminsky, host KOA, Denver; Phil Boyce, SVP, spoken word format, Salem Media Group/ops VP, New York region/WMCA/AM 970; Josh Leng, CEO, Talk Media Network; and Matt Meany, program director, WABC, New York/Red Apple Media.

Yes, their collective knowledge and experience is unbeatable. They answered questions of great interest: How does iHeart measure social media accomplishments? Should one be fired for social media or podcast content or just for their air work? Establishing a syndication base, how does that happen? Where are the women – kudos to Salem’s Phil Boyce for celebrating their women hosts. What do programmers really look for in hosts? All valuable answers.  See the video of this session here.

Their words aren’t the “win.” The win is the fact that each of these pros has passion, passion and more passion. Their knowledge results in caring, heartfelt, supportive shares. They care about the future; they care about their craft. Programmers have to be optimistic about radio’s positive impact in order for them to do their jobs. Their descriptive tones make radio appealing.

The panel represents radio’s caretakers, gardeners, guides. The executives on the stage reveal qualities and qualifications that become overwhelmingly apparent in their demeanor and speech patterns. That’s what I hear.

Radio does not have to compete or fret over AI.  AI coders have to fret over their inevitable failure to capture or even coldly mimic the depth of emotion and confidence expressed by Matt, Josh, Phil, Ross and Dan. Good luck with that algorithm …losers.

Walter Sabo was the youngest Executive Vice President in the history of NBC. The youngest VP in the history of ABC. He was a consultant to RKO General longer than Bill Drake. Walter was the in-house consultant to Sirius for eight years. He has never written a resume. Contact him at walter@sabomedia.com. or mobile 646-678-1110. Hear Walter Sterling at www.waltersterlingshow.com.

Industry Views

Monday Memo: Future-Proof Your Career

By TALKERS | by TALKERS

By Holland Cooke
Consultant

imHow will AI tools like ChatGPT impact the way we work? The clues are everywhere. Several client stations have automated weather, and even with your consultant’s trained ear, I had to ask. And yes, she’s a robot.

From Harvard Business Review: 5 tips

— Avoid Predictability – AI isn’t generating new insights; it’s a prediction engine that merely guesses the most likely next word…its suggestions tend to homogenize, and they’re only as good as the wisdom of the crowds, which is often the exact opposite of wisdom.

— Hone the skills that machines strive to emulate – AI responses display empathy (“I am sorry my answer upset you”), self-awareness (“I’m just an AI model and my answers are based on training data”). But those responses are based on text prediction, and AI is not capable of experiencing or displaying the human version of these soft skills…so actually knowing and caring about what others think and feel, truly understanding yourself, and being capable of creating something machines cannot is an essential strategy to set yourself apart.

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— Double down on “the real world” – Original research — actually talking to people and identifying new insights — becomes critical, because AI can only connect past dots and information it’s already been presented with. When you tap into information that isn’t (yet) online through your lived experience or novel interviews and conversations, you’re adding something genuinely new to the cultural conversation that wouldn’t be possible through AI.

— Develop your personal brand – Just as art world buyers will pay exponentially more for a “real Rembrandt” rather than an equally beautiful painting by one of his lesser-known contemporaries, corporate leaders will likely continue to pay a premium to work with people viewed as the “top of their field” — partly as a statement of quality, and partly as a brand statement about whom they associate with and what they value.

— Cultivate expertise – AI technologies are prodigious researchers that can summon a cavalcade of facts almost instantly. Unfortunately, some of those facts aren’t true. Even if AI performs “first draft” functions, it still has to be double-checked by a trusted and reliable source.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books; and “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features “Inflation Hacks: Save Those Benjamins.” Follow HC on Twitter @HollandCooke

Industry News

Yesterday’s (3/29) Top News/Talk Media Stories

By TALKERS | by TALKERS

The aftermath of the Nashville school shooting that took the lives of six; the various legal battles facing former President Donald Trump; the battle for control of Bakhmut in the Russia-Ukraine war; bank regulators are grilled during a House Financial Services Committee hearing; the fire at a migrant facility in Mexico that left 38 dead; the warning from tech leaders to halt the creation of AI systems due to “profound risks to society and humanity”; Arkansas sues social media companies claiming their products are harmful to users; and protests over Israel’s plan to reboot its judicial system were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry Views

Pending Business: AI Meets Sales

By TALKERS | by TALKERS

By Steve Lapa
Lapcom Communications Corp
President

Talk radio - PodcastHave you picked up the most recent buzz around Artificial Intelligence? It’s hard to miss it.

Seems like the AI buzz is getting louder as more companies face the pressure to improve efficiency and profitability during this roller coaster economy. From Silicon Valley’s tens of thousands of layoffs to Steak ‘n’ Shake closing 30 locations, the heat is on.

Companies vested in the terrestrial radio business have known this pressure for years as we function in a world of single-digit growth and AM radio stations going dark as the real estate is worth more than the FCC license. For the first time, some of the players on the podcast side are feeling the financial heat as the congested podcast world fights for highly competitive ad dollars.

How can AI be a resource in the broadcast radio and podcast ad sales world? Here are two examples of what could be around the corner on your next sales email, Zoom or from the office phone pitch.

— AI audio/phone recognition. Imagine software tracking your phone pitch or Zoom call collecting phrases that identify rate objections, efficiency objections, competitive objections, talent objections, even content objections. Management teams skilled in reviewing the “phrase data” analyze everything from the number of times the objection is raised to the category or tenure of advertiser raising the objection(s). Fast forward to solutions. If your team is made up of multiple sellers with various levels of experience and similar objection(s) appear frequently, management responses and adjustments happen faster, with less stress as the numbers tell the story, not the seller in a confessional. Those adjustments appear in coaching bubbles on your screen as you engage.

— AI shows us the phrase that pays. By now you should know many of the key words and phrases that are sales friendly, grab attention and move you to a close. As well as the opposite – those dreaded turn-off words that turn a warm conversation into stone-cold ghosting. What if the AI software interfaces with your emails? AI could be programmed to identify the key phrases that help close a deal as well as those that are deal busters. I once attended a sales seminar that coached away from using the word “contract.” Not a good takeaway for me. All I could imagine was the legal team slapping their foreheads.

Something tells me the AI software discussed already exists working in the field somewhere helping a sales team become more efficient and crushing the earnings barrier. It’s only a question of when our radio/audio world will be smart enough to adapt the tools for a smarter sales path.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com

Front Page News Industry News

Thursday, February 17, 2022

By Editor | by Editor

WOR Morning Co-Host Michael Riedel is This Week’s Guest on Harrison Podcast. The co-host (with Len Berman) of the WOR, New York morning show, Michael Riedel is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” Their successful show, now in its fifth year, combines a left-right political element with sports and arts & entertainment. Riedel is a moderate conservative and Berman is a liberal. They regularly engage in friendly political debate and banter. In addition, both bring their background interests to the table. Berman is a former sports talk personality and Riedel is an established Broadway theater critic as well as a best-selling author. Harrison and Riedel engage in an interesting cell phone conversation examining New York City’s recovery from the economic and public safety issues imposed by the pandemic, plus the state of Broadway theater, cinema and presidential politics. To listen to the podcast in its full eclectic glory, please click here.

Clay Travis & Buck Sexton Show to Commemorate Rush Limbaugh Today. On today’s edition of Premiere Networks’ “The Clay Travis & Buck Sexton Show,” the hosts will honor the legacy of Rush Limbaugh on the one-year anniversary of his death. The hosts say they will “reflect on Limbaugh’s ‘way of life,’ as he often described it, and the inspiration and motivation he brought to millions of fans.” Travis and Sexton will “demonstrate how prescient ‘America’s Anchorman’ was and continues to be on the issues of the day, showcasing highlights and accurate predictions from his award-winning program.” The show will also feature notable on-air moments from Limbaugh’s 30-plus year career, listener memories, and special appearances by family, former staff and fellow broadcasters, including: Limbaugh’s wife Kathryn; long-time call screener and “official show observer” James Golden; frequent guest hosts Mark Steyn and Todd Herman; and national radio and TV personality Sean Hannity.

Superadio and Mean Ole Lion Media Partner for Podcast Division. Syndication and sales firm Superadio, LLC announces a partnership with podcast network Mean Ole Lion Media, in which Superadio will serve as the sales and marketing arm focusing on audience growth and monetization. Mean Ole Lion Media positions itself as a place “Where Content is King And Black and Brown Voices Truly Matter.” Superadio says it is launching its podcast division with over 14 Mean Ole Lion Media shows that speak directly to issues affecting Black America, including “Oh That’s Deep,” “Black Women Conversations,” “Business of the Beat,” “The Overlooked” and “Conversations with Dr. Ian Smith.” Mean Ole Lion Media founder Ken Johnson says, “This partnership is the result of mutual admiration and respect for Superadio. Their passion for content is completely in line with Mean Ole Lion Media. The company’s standing in urban radio and their existing content targeting African Americans is an excellent complement to our efforts in the podcast arena.”

Edison Research and Ad Results Media Present Super Listeners Study Results. Super listeners are defined by Edison Research as American adults who listen to five or more hours of podcasts weekly. In the third annual Super Listener Study from Edison and Ad Results Media, the data indicates that Super Listeners are spending an average of 11.2 hours listening to podcasts weekly, up from 10.5 hours last year and 9.8 hours the year before. Other findings include: 51% of podcast Super Listeners agree that they pay more attention to ads on podcasts than on other media, up from 48% last year; 53% of podcast Super Listeners agree that their opinion of a company is more positive when it is on a podcast they regularly listen to, up from 49% last year; 50% of podcast Super Listeners agree that advertising on a podcast is the best way for a brand to reach them, up from 49% last year. Also, the study finds that Super Listeners are continuing to notice an increase in the number of commercials and length of ad breaks in podcasts with 59% saying the total number of ads in the podcast they regularly listen to has increased, up from 56% last year. This year’s study saw an increase in the number of Super Listeners who believe it is important or very important to limit their exposure to advertising, up to 59% from 50% from last year. Edison Research SVP Tom Webster says, “It’s clear that podcasting’s most active consumers are both difficult to reach through traditional means of advertising, and also extremely receptive to the right message, in the right context, in their favorite podcasts. The podcast industry has an incredible opportunity to be a trusted means of access to an extremely valuable subset of consumers.” Find out more here.

iHeartMedia and Sounder Partner for Podcast Brand Safety Tools. A deal between iHeartMedia and audio intelligence platform Sounder is struck that allows iHeartMedia to “leverage Sounder’s Audio Data Cloud to provide both established and emerging podcast creators the best AI and Machine Learning tools to help them gain critical, real-time insights to accelerate growth and improve monetization.” iHeartMedia chief data officer Brian Kaminsky says, “As the leader in podcasting, the iHeartPodcast Network hosts the most diverse group of high-quality creators in the world and produces the most podcasts that generate over one million plus downloads. It’s critical that we learn from the challenges advertisers have had with video and social media to deliver safety tools and controls that allow brands to customize their campaigns and ensure that their ads will be delivered at scale in a brand safe environment. Our partnership with Sounder underscores our commitment to innovation in audio advertising and our goal of creating more meaningful connections between advertisers and listeners. In addition to simple brand safety, this partnership will also unlock brand suitability tools that will dynamically align brands with content and creator-sentiments that supports their goals and objectives.” In addition to this commercial partnership, iHeartMedia has also announced a strategic investment in Sounder, as lead investor in the company’s Series A round.

Alliance for Women in Media and Foundation Announce Board Members and Officers. The Alliance for Women in Media and the Alliance for Women in Media Foundation announce their 2022 boards of directors and officers. Heather Cohen, EVP, The Weiss Agency begins her second term as chair of the boards. iHeartMedia EVP Thea Mitchem joins the AWM board. Marie Tedesco, CFO, Beasley Media Group joins the AWM board, and Audacy SVP of digital audio content Tim Clarke joins the AWM Foundation board. The organizations also announce that McVay Media president Mike McVay, Radio Ink/RBR-TVBR publisher Deborah Parenti, and Katz Radio Group president Christine Travaglini continue their Foundation board terms.

TALKERS News Notes. The WAMU, Washington-produced and NPR-syndicated daily talk program “1A” will soon launch “1A Remaking America” – a “major, two-year reporting project covering the threats to America’s democracy.” The program is being funded by a grant totaling $750,000 from the Corporation for Public Broadcasting and takes place in partnership with several public media stations across the country. The project “will focus coverage on the growing political divides throughout the country.” WAMU/DCist chief content officer Monna Kashfi says, “We are very excited to embark on a new reporting initiative with our partner stations, convening the difficult but crucial conversations about where we are headed as a nation after the unprecedented reality of the past two years. The support from CPB will make it possible for us to share stories and voices from across the country in new and meaningful ways, and we are grateful for their trust in our vision.”…..A number of Audacy’s Pennsylvania radio stations have been honored with Pennsylvania Association of Broadcasters 2022 Excellence in Broadcasting Awards. A few of those include all-news KYW, Philadelphia winning Outstanding Use of Digital Media for its Hurricane Ida Continuing Coverage; news/talk KDKA-AM winning Outstanding Use of Digital Media for its High School Football Game of the Week Coverage; and news/talk WILK, Wilkes-Barre winning Outstanding Radio Public Affairs Program/Program Series for its Special Edition of May 22…..Contemporary Christian network WayFM names Robyn Sedgwick general manager for Colorado and Kansas and Mike Weston as station manager – Denver. Both begin their roles on March 1 and are filling roles that were occupied by longtime Way Media regional manager Zach Cochran, who departed in December to become CEO of The Family Radio Network in Wisconsin…..The nationally syndicated “Motley Fool Radio” program hosted by Chris Hill adds new affiliate WPMO, Pascagoula, Mississippi to its roster of stations.

Ukraine Tensions, Durham Probe, CNN Troubles, COVID-19, Midterms/Trump & the GOP, Inflation, Prince Andrew Settlement, and Beijing Olympics Among Top News/Talk Stories Yesterday (2/16). The threat of war over Russia’s military buildup at the Ukraine border; special counsel John Durham’s investigation into allegations of Hillary Clinton’s digital spying on Donald Trump; CNN announces that a third-party investigation found Jeff Zucker, Allison Gollust, and Chris Cuomo violated the company’s standards; the rate of COVID-19 cases in the U.S., the planned relaxing of mask mandates in numerous states, and the truckers’ protests; the battle for control of Congress in November’s midterm elections and Donald Trump’s influence over the GOP; the worst inflation rate in the U.S. since the 1970s; Prince Andrew agrees to settle with accuser Virginia Guiffre; and the politics behind the Beijing Winter Olympics were some of the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS magazine.

 

 

WDEL, Wilmington Seeks Talk Host. The Forever Media news/talk station is seeking a talk host. The company says, “WDEL-AM/FM is looking for the next great talk show host. We’re not looking for typical red vs. blue talk. We want a big personality who is interesting, entertaining, can focus on local issues while explaining the world we live in – and have fun! Someone who takes the news seriously, but not themselves.” Send examples of your work to: careers@forevermediainc.com.

FOX News Media Seeks Freelance Producer/News Editor. This opportunity as a freelance producer/news editor with FOX News Media is based in New York. It includes supervising the staff for FOX’s network radio news operations (terrestrial and FOX News Headlines 24/7 – Channel 115 on SiriusXM Radio). As the freelance producer/news editor you are the editorial leader, working with news anchors to craft the content and structure of a 24/7 news operation. This is fast-moving news environment! Your ability to thrive in a fast-paced, deadline-driven newsroom allows you to deliver top-quality segments/newscasts. You excel at multi-tasking and pay close attention to details. Your writing and editing skills are excellent and your editorial judgment is first-rate. See more about the position and apply here.

Freelance Audio Network Operator and Podcast Production Operator Position Open. This FOX News Radio position is based in New York City. The company says: “FOX News is committed to delivering news as it happens. We love what we do and we’re looking for passionate, talented people to help us lead, grow and achieve our goals. Joining the number one cable news network in America is a singular opportunity to be part of a highly successful, dynamic team that has transformed the way people get their information.” This is an opportunity for a technically strong and motivated freelance audio network operator and podcast production operator. The successful candidate will provide technical oversight over all FOX News Radio platforms including FOX News Radio’s terrestrial operation, FOX News Talk, and FOX News Headlines 24/7. See more about the position and apply here.