Industry News

iHeartMedia NYC Launches New York is Back Initiative

iHeartMedia’s New York City operations is launching “New York is Back” – a new initiative dedicated to supporting locally owned businesses. iHeartMedia says, “According to Bloomberg, the surge in remote work is costing Manhattan $12 billion per year, and with the average NYC employee spending $4,661 less per year onim meals, shopping, and other entertainment needs, local shops, bodegas, restaurants, and more are still struggling. The launch of ‘New York is Back’ will encourage New Yorkers to shop with small businesses in and around the five boroughs to help rejuvenate the economy in the market.” In partnership with P.C. Richard & Son, Century Waste Services, Empire City Casino, Key Foods, New York Alliance Against Insurance Fraud, NYC Department of Small Business Services, Premier Home Health Care Services, and MJ The Musical, “New York is Back” will include iHeartMedia New York on-air personalities voiced messages on Z100, 106.7 LITE FM, 103.5 KTU, Q104.3, Power 105.1, and 710 WOR as well as video content distributed on social media platforms.