Tag: 2025 U.S. Podcast Report

Triton Digital releases its fourth annual U.S. Podcast Report for 2025 investigating how Americans are listening to podcasts across devices, platforms, genres, and demographics. Triton says, “Podcasting now reaches 53% of the U.S. population each month, surpassing the halfway mark for the first time and underscoring podcasting’s growing influence as a core channel for entertainment, information, and advertising.” Triton SVP, measurement product strategy Daryl Battaglia comments, “Podcasting’s momentum strengthened in 2025, with audio remaining the foundation of the medium while video helped bring in new audiences. What’s most compelling is the diversity podcasting now delivers across content, platforms, and consumers. Triton’s report highlights where new listeners are engaging and how their evolving behaviors – including shopping and purchase intent – are creating a highly engaged audience that is increasingly attractive for brand investment.” One key finding from the study is that “consumption preferences vary sharply by genre. Categories primarily consumed via audio are Science (58%), History (56%), Fiction (54%), Arts (51%), and True Crime (50%), while Music (34%), Sports (32%), Kids & Family (31%), Comedy (30%), News (30%) skew more heavily toward exclusive video consumption. This emphasizes a need for differentiated content and monetization strategies.” See more about the report here.