Cumulus Media announces that it is launching “The Game Sports Radio Network” across three South Carolina markets. The network originates from the company’s WNKT-FM, Columbia “107.5 The Game” – which serves as the flagship for South Carolina Gamecocks sports. Network content is also now heard on former classic country WWFN-FM, Florence – now branded “100.5 The Game” – and sports talk WSEA-FM, Myrtle Beach, which re-brands as “100.3 The Game.” WNKT program director Terry Ford says, “‘107.5 The Game’ Columbia, has been keeping the Midlands sports fans informed, engaged, enlightened, entertained, and sometimes enraged for 16 years! Our live and local team of sports specialists interviews coaches, players, and fans, and invites listeners to participate via call, social media, and on-location events. At our core are the teams, coaches, players, and fans of the South Carolina Gamecocks. We are very excited about growing the ‘107.5 The Game’ brand into two markets in South Carolina and making our great content available to almost half of the state.”
According to a report in The State, Heath Cline exits Cumulus Media’s Columbia, South Carolina sports talk outlet WNKT-FM “107.5 The Game.” Cline has hosted the afternoon drive show since December 2007. Cline says he and the company were unable to come to terms on a new deal. He had the chance to speak about it with station PD Terry Ford on the air. He told his audience, “It’s not a money thing. I just hit 50 this year. There are some things in my career I still want to do. They really wanted to keep me in Columbia and focused on that, and we just couldn’t get to where we needed to… This isn’t anybody’s fault. It’s just how radio and how business works sometimes.” Meanwhile, Cline says he’ll serve as executive producer and sub host for Chuck Oliver’s regional, college football-focused show and will continue the weekend hosting and fill-in work he’s been doing for Dickey Broadcasting’s WCNN, Atlanta “680 The Fan.” Read The State story here.