Industry News

Radio Hall of Fame Announces “Legends” Inductees

imgThe Museum of Broadcast Communications announces the selection of eight new Legends inductees into the Radio Hall of Fame for 2025, recognizing radio broadcasters who have passed away. This year’s inductees include longtime WLS-AM, Chicago morning drive cohost Don Wade and nationally syndicated host Dale Sommers “The Truckin’ Bozo.”  Radio Hall of Fame co-chair Kraig Kitchin comments, “Each of these individuals contributed to the growth and vibrance of our radio industry and are worthy of induction. I’m thrilled to see recognition for their talents and efforts and heartened that their family, friends and colleagues can witness this well-deserved honor.” See the full slate of inductees here.

Industry News

BFoA Holds Annual Celebrity Golf Tourney

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The Broadcasters Foundation of America held its 2025 Celebrity Golf Tournament earlier this week, raising much-needed funds that will go to helping anyone in broadcasting who has been impacted by critical illness or disaster and who qualifies for aid. BFoA says broadcasters from CBS/Paramount, Audacy, Gabelli Investments, Katz, Good Karma, NBC, Fox, Disney, and more rallied in support of the BFOA’s mission. The event was held at the Arcola Country Club in Paramus, New Jersey. For information about the Broadcasters Foundation, including how to make a donation or apply for aid, please visit www.broadcastersfoundation.org, or contact the BFOA at 212-373-8250, or info@thebfoa.org.

Industry News

Powerful Archival Interview with Charlie Kirk Posted

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A rare audio interview with fallen talk show host and conservative thought leader Charlie Kirk has been posted to the TALKERS Media YouTube Channel.  Hosted by Michael Harrison, the half hour conversation was conducted with the then 26-year-old communicator on October 10, 2020 – just days after he was named by the Salem Radio Network as part of its daily power-packed line up of syndicated hosts. The discussion – retrieved from the extensive TALKERS archives – covers Kirk’s life and philosophy all the way from childhood to his co-founding of Turning Point USA to emerging as a major American political influencer and close friend/ally of President Donald Trump.  To quote TALKERS VP/executive editor Kevin Casey, “This remarkable interview is a definitive collection of information pertaining to the life, ideas, and work of Charlie Kirk, presented in his own words. Not to be missed!” To listen to the interview in its entirety, please click here.

Industry News

Audio Tribute Memorializing 9/11 Available to TALKERS Subscribers

The 24th anniversary of the 9/11 terrorist attack on the World Trade Center in New York City takes place today. The day – in what has become a historic tradition – will be commemorated by a wide variety of solemn events across the nation.  TALKERS is once again making a special four-minute and eleven-second audio file titled, “Reflections on 9/11,” to its readers and subscribers for on-air, online, or personal use at no cost. Originally produced in 2023 as an audio podcast for Podjockey.com, the emotionally powerful and touching piece was written and delivered by longtime talk media host, commentator and director of the Good For You Network (www.goodforyounetwork.comClaire Carter (a.k.a. C.C. Carter). It also features an original musical backdrop scored and performed by the renowned pop music ensemble Gunhill Road whose “songs with a message” are often played on talk radio. Carter says, “Two months after 9/11, I went down to the World Trade Center site to pay my respects. I walked over to the makeshift ‘Teddy Bear’ memorial site, where people had spontaneously left notes and cards – and teddy bears. I wanted to write down some of what was left, because it was meant to be heard. I wanted to give voice to peoples’ hearts and heartache. And so, I ask you to listen to the raw emotions emanating from their hearts.” To download “Reflections on 9/11” by C.C. Carter and Gunhill Road, please click here.

Industry News

Audio Tribute Memorializing 9/11 Available to TALKERS Subscribers

The 24th anniversary of the 9/11 terrorist attack on the World Trade Center in New York City takes place tomorrow. The day – in what has become a historic tradition – will be commemorated by a wide variety of solemn events across the nation.  TALKERS is once again making a special four-minute and eleven-second audio file titled, “Reflections on 9/11,” to its readers and subscribers for on-air, online, or personal use at no cost. Originally produced in 2023 as an audio podcast for Podjockey.com, the emotionally powerful and touching piece was written and delivered by longtime talk media host, commentator and director of the Good For You Network (www.goodforyounetwork.comClaire Carter (a.k.a. C.C. Carter). It also features an original musical backdrop scored and performed by the renowned pop music ensemble Gunhill Road whose “songs with a message” are often played on talk radio. Carter says, “Two months after 9/11, I went down to the World Trade Center site to pay my respects. I walked over to the makeshift ‘Teddy Bear’ memorial site, where people had spontaneously left notes and cards – and teddy bears. I wanted to write down some of what was left, because it was meant to be heard. I wanted to give voice to peoples’ hearts and heartache. And so, I ask you to listen to the raw emotions emanating from their hearts.” To download “Reflections on 9/11” by C.C. Carter and Gunhill Road, please click here.

Industry News

WWO Offers Media Planning Guide

imgThe Cumulus Media | Westwood One Audio Active Group unveils an audio planning guide based on data from Edison Research and Nielsen data. Saying that there are incorrect assumptions among strategists and media planners about which audio media have the most listeners, chief insights officer Pierre Bouvard underscores that AM/FM radio is still the dominant ad-supported audio platform with a 66% share. Podcasting is second with a 20% share and this is true across all demographics. For those who are all-in on digital audio only, Bouvard says they are missing 70% of the potential audience as ad-supported Spotify, Pandora and podcasts reach only 30% of the U.S. in a typical day. Further, Bouvard says the data suggests an optimal allocation of audio ad spend: “The ideal allocation for a 25-54 audio plan is 62% AM/FM radio, 24% podcasts, 12% music streaming (Pandora, Spotify, Amazon Music, and YouTube Music), and 2% SiriusXM satellite radio.” See the complete blog post here.

Industry News

RTNA Opens Awards to All of California

imgThe Radio & Television News Association of Southern California (RTNA) is opening its awards program to television and radio stations outside of Southern California for the first time in 76 years. RTNA says its Golden Mike Award is the longest running broadcast news award in the United States. It says the new statewide radio categories includes Best “Live” Coverage of a News Story (Team effort on a breaking news story. Must be live, on-scene coverage and not taped or anchor coverage); Best News Reporting (Individual reporter’s enterprise on a single, one-time news story produced by the news department); Best Feature Reporting (Individual reporter’s effort on a single subject produced by the news department); and Best Radio Use of Sound (Capturing drama and emotion in – ambient or natural sound – coverage of news events in the field and/or technical and artistic excellence in production, mixing and editing). Find out more here.

Industry Views

Monday Memo: Water You Known For?

By Holland Cooke
Consultant

imgMy kitchen faucet wouldn’t shut off. It died, of old age. Things start doing that when your “new” house turns 25.

With replacement hardware inbound from – where else? – Amazon, we’re coping, filling pitchers in the first-floor loo. Yet, days later, we still reach for the broken kitchen faucet, force-of-habit.

WHAT IF someone pushes your station’s button, or goes to download your podcast, and nothing comes out?im

What are you known-for? What would be missed if you weren’t still doing it?

Explain that-you-do what-you-do-well, things listeners thirst for, especially things they can only get from you. And make every effort to deliver.

Holland Cooke (HollandCooke.com) is a media consultant working at the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke

Industry News

Shelli Sonstein Shares Loss of Adult Daughter

Q104 New York morning personality Shelli Sonstein reveals that the reason she was off the air last week was due to the death of her daughter Dina Sonstein Berman, who they believe intentionally overdosed at age 38. Sonstein asked that her message be shared with our industry and beyond. You can read it here.

Industry News

Brother Wease Out as iHeartMedia Flips WAIO-FM, Rochester to Rock

imgAfter 40 years on the air in the Rochester market, legendary radio personality Brother Wease is exiting iHeartMedia’s talk WAIO-FM where he’s been hosting the late morning show for the past two years (he’d been hosting the morning drive show there since November of 2008). According to the Democrat & Chronicle, Brother Wease told his audience that the company is flipping the talk station to rock and he, along with air personality Deanna King, are being let go. Brother Wease launched his on-air career on rock WCMF in 1984 in overnights and moved to morning drive in 1985. The show took off and became a highly successful one in the market for years. He left WCMF in late 2007 after contract talks with then-Entercom broke down and resurfaced on WAIO. Read the Democrat & Chronicle story here.

Industry News

Buck Sexton Sues Real Estate Investment Trust

imgAccording to a report in Barron’s, Premiere Networks talk host Buck Sexton filing a federal lawsuit against RAD Diversified REIT, alleging they defrauded him of more than $100,000. In the complaint, Sexton alleges that RAD founders Dutch Mendenhall and Amy Vaughn solicited cash from him for investment coaching for property deals, neither of which ever happened. The story notes that this suit comes just weeks after Florida’s attorney general announced a probe into RAD saying the firm “appears to be a Ponzi scheme.” Sexton’s attorney writes in the complaint, “Despite being an experienced real estate investor, Mr. Sexton was taken in by the documents and investment returns touted by Mendenhall and his representatives. The defendants’ grand promises of sweeping returns never materialized.” See the Barron’s story here.

Industry News

Stillman Moves to Podcasting After Exiting “The Game”

The Tennessean reports that Nashville sports media personality Jared Stillman is relaunching his Stillman & Co. program as a podcast on the 440 Sports on-demand audio network. Stillman recently exited WPRT-FM,img Nashville “102.5 The Game” after being unable to strike a deal to renew his show. The new program will air live weekdays at 2:00 pm and goes online as a podcast by 3:30 pm that day. He tells the paper, “I was fortunate enough to have what I feel is an incredibly loyal core audience and I plan to provide for them a daily show every day that isn’t behind a paywall and 440 Sports gives me that opportunity. With very limited commercial interruption, the podcast should be able to get most people in Nashville through their afternoon commute.” Read The Tennessean story here.

Industry News

Basilio Moves to WKGN, Knoxville

Sports talk host Tony Basilio is taking his radio program to MH2 Media’s WKGN-AM/W289CU, Knoxville.img He previously hosted his show on crosstown WJBE-AM. In making room for Basilio on WKGN, Bob Baskerville moved to afternoon drive to team up with Russell Smith in afternoons. Basilio says, “Bob has been really accommodating and gracious. They’ve got talented people on that station. I’m proud to be a part of it.” Read the Knox News story here.

Industry Views

Commercial Copy for Careworn Consumers

By Holland Cooke
Constulant

imgWhy I love going on sales calls with station reps: Meeting retailers, who have SUCH a feel for their customers’ (our listeners’) mindset. Following-up last week’s column exploring the societal angst we are living through, this week’s will recommend technique for scripting in what psychologists call the Age of Outrage Fatigue.

Emotional bandwidth is down. Skepticism is up. And the old tricks – hyperbole, urgency, shouty headlines – are backfiring. People aren’t just tuning-out content they disagree with; they’re tuning-out tone. They crave calm. Clarity. Credibility.

To cut-through:

— Clear beats clever. Instead of “Don’t sweat it – we’ve got your ducts in a row!” Try “Get your AC fixed today, and sleep comfortably tonight.”

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— Ditch the drama. Instead of: “Drowning in debt?” Try: “Make a fresh start.”

— Frame your offer as an upgrade, not a fix for failure. Instead of: “Will you EVER be able to retire?” Try: “Plan your next chapter, on your terms.”

— Empathize, don’t exaggerate. People trust what feels human. Empty hype gets filtered out fast. “There’s never been a better time to buy a car!” goes in-one-ear-and-out-the-other.

— Earn attention quickly. The first sentence matters more than ever. Make it a question that includes “you” and/or “your” which describes the consumer situation that your advertiser can cure. “Is your money doing what you want it to?”

— Use specifics, not superlatives. “Best ever!” means nothing. Numbers and proof points build confidence.

— If you’re scripting with AI, rewrite to weed-out clichés. Restaurant spots that tout “a relaxing atmosphere” are verbal Styrofoam.

— Respect their time. Use short sentences. Bullet points. Clear next steps. Happy outcomes.

Today’s most effective copywriting calms the reader. It offers clarity in a crowded, chaotic world.

Holland Cooke (HollandCooke.com) is a media consultant working at the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke

Job Opportunity

Lotus Seeks Marketing/Promotions Coordinator

Lotus Seattle is seeking a dynamic and detail-oriented marketing/promotions coordinator. Lotus says, “Thisimg role is vital to bringing our brand to life through on-air, digital, and community engagement initiatives. The ideal candidate will thrive in a fast-paced environment, enjoy working with people, and bring creative energy to our promotions and marketing efforts. See more about this position and apply here.

Job Opportunity

Lotus Seeks Marketing/Promotions Coordinator

Lotus Seattle is seeking a dynamic and detail-oriented marketing/promotions coordinator. Lotus says, “Thisimg role is vital to bringing our brand to life through on-air, digital, and community engagement initiatives. The ideal candidate will thrive in a fast-paced environment, enjoy working with people, and bring creative energy to our promotions and marketing efforts. See more about this position and apply here.

Industry News

WABC Gala to Raise Funds for Charities

WABC, New York and Red Apple Media owners John and Margo Catsimatidis are hosting a star-studded gala in celebration of America’s 250th birthday on Friday, September 5 at Cipriani’s 42nd St. in New York City. The Catsimatidis say the gala will serve not only as a celebration of freedom but also as a reminder of the resilience, ideals, and shared spirit that continue to define the United States. Proceeds from the galaimg event will benefit The WABC Radio Foundation, The Tunnel To Towers Foundation, The Police Athletic League (PAL), and Shriners Children’s. The evening will feature performances of patriotic songs including WABC Saturday evening personality and singer Tony Orlando performing “Tie A Yellow Ribbon Round the Ole Oak Tree”; Lee Greenwood performing “God Bless the USA” and America’s tenor Christopher Maccio will sing the National Anthem. Additionally, WABC personality Joe Piscopo will perform Frank Sinatra classics and station host Vinnie Medugno will sing oldies. The gala event will be hosted by 77WABC legendary air personality Bruce “Cousin Brucie” Morrow. Distinguished guests will include United States and New York area politicians, business leaders, and community heroes. See more and purchase tickets here.

Industry News

Report: Bernstein Owns Mistakes That Led to Firing

Chicago sports media personality Dan Bernstein tells Axios that his dismissal from Audacy’s WSCR “Theimg Score” in March as the result of a social media rant against a critic was his fault. He says, “I own my mistakes. This was the culmination of a slow, rolling mental health crisis.” Bernstein recently began working with Hubbard’s 312 Sports platform on the daily podcast “Dan Bernstein: Unfiltered” with co-host Matt Abbatacola. He says, “I learned a lot in therapy, and I’m continuing to learn a lot about the dopamine outrage cycle and how real that is and how my brain chemistry works.” He adds, “I think I’ll be better served by the pace and tone of podcasting.” Read the Axios piece here.

Job Opportunity

Lotus Seeks Marketing/Promotions Coordinator

Lotus Seattle is seeking a dynamic and detail-oriented marketing/promotions coordinator. Lotus says, “Thisimg role is vital to bringing our brand to life through on-air, digital, and community engagement initiatives. The ideal candidate will thrive in a fast-paced environment, enjoy working with people, and bring creative energy to our promotions and marketing efforts. See more about this position and apply here.

Job Opportunity

Lotus Seeks Marketing/Promotions Coordinator

Lotus Seattle is seeking a dynamic and detail-oriented marketing/promotions coordinator. Lotus says, “Thisimg role is vital to bringing our brand to life through on-air, digital, and community engagement initiatives. The ideal candidate will thrive in a fast-paced environment, enjoy working with people, and bring creative energy to our promotions and marketing efforts. See more about this position and apply here.

Industry Views

Monday Memo: Unmet Needs?

By Holland Cooke
Consultant

imgLast week’s column previewed “CeaseFire,” C-SPAN’s antidote to the caricature cable news shouting match. Thanks to all who offered feedback when we wondered “WHAT IF…?” for talk radio.

Recent report from Reuters Institute for the Study of Journalism: People are disabling news alerts, “either because they feel they get too many or because they are not useful.”

People are anxious. Even a robot can read-the-room, as I learned by asking ChatGPT: “In USA society generally, list unmet needs.” Among them:

Belonging Without Division

— People crave community but are tired of being forced to choose sides.
— Unmet need: A way to feel connected and purposeful without being tribalized by politics, race, class, or ideology.

Trusted, Nuanced Information

— There’s information overload, but trust is at an all-time low.
— Unmet need: Sources that feel both credible and fair-minded, without sensationalism, bias, or agenda-chasing.

Civility in Public Discourse

— Public conversation often feels like a battleground.
— Unmet need: Spaces — digital or real-world — where disagreement is safe, not destructive or humiliating.

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Mental & Emotional Support

— Rising anxiety, loneliness, and burnout affect people across all ages.
— Unmet need: Accessible, non-stigmatized mental health support, including community-based emotional infrastructure (not just therapy apps).

Work That Feels Worthwhile

— Many jobs pay the bills but feel meaningless.
— Unmet need: Opportunities to do work that’s valued, not just productive — where dignity and contribution matter as much as output.

Financial Security That Isn’t Fragile

— Even middle-class households feel one emergency away from disaster.
— Unmet need: Stability and predictability — not just income, but housing, healthcare, and retirement that won’t evaporate with one bad break.

Intergenerational Connection

— Older and younger generations increasingly live in separate realities.
— Unmet need: Meaningful contact across age lines, where wisdom flows both directions — not just tech tutoring and nursing homes.

Shared Purpose

— Many feel like they’re drifting — or living someone else’s script.
— Unmet need: A sense of contribution to something bigger than self, not through ideology but through everyday roles, responsibilities, and relationships.

Consider as you pose call-in topics and choose interview guests.

Holland Cooke (HollandCooke.com) is a media consultant working at the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke

Industry News

WWO: Case Study of Minnesota Law Firm Shows Importance of “Being Known Before You’re Needed”

This week’s Cumulus Media | Westwood One Audio Active Group blog is written by Chuck Mefford of BrandsFormation and is a case study of St. Cloud, Minnesota law firm Bradshaw & Bryant. The firm spends almost 70% of its media budget on AM/FM radio with spots that include a catchy jingle with the phrase,img “justice for the injured… Bradshaw & Bryant.” Key takeaways from the blog include: 1) Through its longterm use of AM/FM radio advertising, Bradshaw & Bryant dominates unaided brand awareness; Across all stages of the consumer journey, Bradshaw & Bryant leads the market; 2) Bradshaw & Bryant offers Madison Avenue a master class on creating future demand and how building a brand is the main driver of longterm growth and profit; 3) Every advertiser has two jobs: Creating future demand and converting existing demand; Bradshaw & Bryant excels at creating future demand; and 4) AM/FM radio advertising works: Among AM/FM radio listeners, Bradshaw & Bryant’s awareness is +19% greater than in the overall market. See the full blog post here.

Job Opportunity

Lotus Seeks Marketing/Promotions Coordinator

Lotus Seattle is seeking a dynamic and detail-oriented marketing/promotions coordinator. Lotus says, “Thisimg role is vital to bringing our brand to life through on-air, digital, and community engagement initiatives. The ideal candidate will thrive in a fast-paced environment, enjoy working with people, and bring creative energy to our promotions and marketing efforts. See more about this position and apply here.

Job Opportunity

Lotus Seeks Marketing/Promotions Coordinator

Lotus Seattle is seeking a dynamic and detail-oriented marketing/promotions coordinator. Lotus says, “Thisimg role is vital to bringing our brand to life through on-air, digital, and community engagement initiatives. The ideal candidate will thrive in a fast-paced environment, enjoy working with people, and bring creative energy to our promotions and marketing efforts. See more about this position and apply here.

Industry News

Nielsen: Podcasts Make Up 19% of Ad-Supported Audio Listening

Nielsen releases its latest Podcasting Today report that reveals a number of things including that podcasts represent about one-fifth (19%) of daily ad-supported audio listening time – second only to radio in theimg U.S. Other takeaways include: Listeners aged 18-34 spend 32% of their daily ad-supported audio time with podcasts; and podcasts consistently drive top funnel advertising impact. Nielsen says its Podcast Brand Impact Database draws on nearly 2,000 case studies and shows that podcast ads continue to drive strong brand awareness, motivate listeners to learn more, and purchase products. See the full report here.

Industry News

Report: Stern and SiriusXM Agreeing to Extension

According to a report from Yahoo Entertainment, Howard Stern appears to have struck a new deal to remain with SiriusXM. This comes a couple of weeks after reports indicated that Stern and the satcasterimg would go their separate ways when his current contract ends later this year. The Yahoo story says, “A source affirmed that everything is a done deal in this regard, and all previous reports of him exiting the company were pure fallacy, per RadarOnline. The man of the hour himself also dropped a big hint on his social media, teasing an answer to all the questions hovering around his career very soon.” Stern’s own Instagram account posted the following: “Now we can reveal that all the questions will be answered. All the truths will be told by the one man truly on the inside: Howard Stern will speak. Tuesday, September 2.” Read the Yahoo story here.

Industry Views

Monday Memo: CeaseFire

By Holland Cooke
Consultant

imgAs TV touts its perennial New Fall Season, our DVR is already set to “record series” so we can pick-up where the “Matlock” sequel left-us-hanging; and for a third season of quirky “Elsbeth” (a closet reboot, the female “Columbo”). And where I live – where everyone seems to know everyone – we are salivating for “The Real Housewives of Rhode Island.”

Enduring as its hourglass, “The Days of Our Lives” – which NBC punted to Peacock – is renewed for season #61. As Max reverts to the HBO brand, “The White Lotus” will be back for its 4th. “American Idol” will vet a 24th crop of crooners; “America’s Funniest Home Videos” will share a 36th batch of bloopers; and America’s argument will remain unresolved on every channel… except one.

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Nonprofit C-SPAN – the Switzerland of cable news – presents “CeaseFire,” a weekly show where “Democrats and Republicans come together to solve problems and discuss the great challenges facing our nation… during a time when division and dysfunction dominate the national conversation.”

And who better to U-turn the “Crossfire” template that pits partisan pundits against each other than the suit who oversaw it, longtime CNN EVP and Washington bureau chief Sam Feist, now C-SPAN CEO. “In a media landscape that too often rewards outrage over understanding,” he reckons “‘CeaseFire’ stands out by showing what respectful, principled conversation looks like.”

“Like sands through the hourglass,” radio’s talk format was an early 1990s Revolution. Now – like the AM band it buttressed as long as possible – WHAT IF…

Holland Cooke (HollandCooke.com) is a media consultant working at the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke

Industry News

RTDNA Announces National Murrow Winners

The Radio Television Digital News Association announces the winners of the 2025 national Edward R.img Murrow Awards for Television, Radio and Digital news operations at the network, large market and small market levels. Radio Network winners include ABC News, NPR and Canada’s CBC. Radio station winners include: KMOX, St. Louis; WSB, Atlanta; WTOP, Washington; and WWNC, Asheville. The presentation of the awards will take place on October 13 at Gotham Hall in New York City. See all the winners here.

Industry News

PBS cutting its budget by 21%

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According to a report in The New York Times (8/14) by writer Ben Mullin, PBS is cutting its current budget by more than a fifth in response to the Corporation for Public Broadcasting’s defunding. The cutback is in reaction to the fact that approximately 15% of PBS’s budget derived from the federal grants are about to be slashed per Congressional decision. This move eliminates roughly $500 million in federal funding from public radio and television. This is having a negative rippling impact on the entire PBS local station system. Read the entire NYTimes report here.

Industry News

Newsmax Set to Host Major Celebration in Israel Tomorrow (8/13)

Newsmax is set to host its fourth annual “Fourth of July” celebration in Israel tomorrow (8/13) bringing together an elite gathering of political, business, and media leaders including personalities from American talk radio.  The high-profile event will take place at the Waldorf Astoria Hotel in Jerusalem, which has become a highlight of the summer social calendar in Israel.

Newsmax logo

Newsmax holds this reception each year to celebrate what the company describes as “the enduring friendship and shared democratic values between the United States and Israel.” This year’s celebration will be marked by a special appearance from Israeli Prime Minister Benjamin Netanyahu.  Netanyahu is expected to speak at about 1 p.m. EST in the U.S. with the address carried live on the Newsmax and Newsmax2 networks.

“America and Israel share a deep and unbreakable bond grounded in freedom, democracy, and mutual respect,” said Christopher Ruddy, CEO of Newsmax. “This gathering is an opportunity to celebrate those ties while also fostering dialogue and cooperation among leaders in politics, media, and business.”

The event comes at a time when Newsmax’s global footprint continues to expand, with its coverage now available in more than 100 countries across five continents.

Industry Views

Monday Memo: Topics That Tune-Them-In

By Holland Cooke
Consultant

imgBaby Boomers (born 1946–1964) are some 20% of the U.S. population, but control more than 50% of all household wealth. They hold $70+ trillion in assets and spend an estimated $548 billion annually. They are lifelong AM/FM listeners, and they’re redefining what life after 60 looks like. Are you into what they’re up to?

Some are having the time of their lives. Others are confronting new realities. All are seeking relevance, respect, and real-world information. Consider these issues for call-in topics and guest interviews and podcasts. Possibly a sponsored series?

Lifestyle & Purpose

— “How to Make Your Bucket List Actually Happen”
— “Finding Purpose Beyond the 9 to 5”
— “Encore Careers That Start with a Volunteer Gig”

Health & Wellness

— “Sleep After 60: What Changes and What Helps”
— “The Foods That Fight Brain Fog”
— “Fitness Without the Injuries: Smarter Workouts After 50”

Financial Confidence

— “How Much is Enough? Retirement Planning Backwards”
— “Social Security Myths That Could Cost You”
— “Turning Your Home into Income” (downsizing, ADUs, Airbnb)
— “Helping Without Hurting: When Adult Kids Need Financial Help”

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Freedom & Adventure

— “How to Travel More for Less”
— “National Parks Over 60: Hidden Gems and Senior Pass Tips”
— “Cool Day Trips”

Home & Relationships

— “Downsize Without Drama”
— “Living With – or Near – Your Kids: Pros, Cons & Boundaries”
— “Home Safety Upgrades You’ll Be Glad You Made”
— “The Second Time-Around Marriage: Legal & Emotional Realities”
— “Grandparenting Without Overstepping”

Learning & Creativity

— “The Science of Lifelong Learning: Why Your Brain Craves It”
— “It’s Never Too Late to Learn an Instrument (or a Language)”
— “Turning Your Life Story Into a Book – Or a Podcast”
— “Digital Detox: How to Stay Connected Without Feeling Glued”

Holland Cooke (HollandCooke.com) is a media consultant working at the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke

Industry News

Five to Be Inducted to Nebraska Broadcasters Association Hall of Fame

Nebraska Broadcasters Association

The Nebraska Broadcasters Association will induct (husband-wife team) Dennis & Kathi Brown, along with prominent broadcasters Dale Johnson, Mike McKnight and Dave Wingert into its Hall of Fame tomorrow (8/12) in La Vista during the NBA Annual Convention.  Established in 1972, the NBA Hall of Fame will grow to 123 members with these pending inductees. For more information, please click here.  www.ne-ba.org