CES100th, Radio Roots
By Holland Cooke
Consultant
If you’ve been seeing CES coverage on network and cable newscasts this week, you’ve heard it called “the Consumer Electronics Show,” despite we-the-media being told not to. They want us to say “CES,” although, years ago, the Consumer Electronics Association changed its name to the Consumer Technology Association, not its first rebrand.
Back in 1924, it was the Radio Manufacturers’ Association, and eventually it became the Radio & Television Manufacturers’ Association. For all those years – and for decades after it morphed into the CEA – this organization advocated for companies that made… things.
Back-to-the-future: Many of the big stories at CES2024 aren’t about products that come in a box. Artificial Intelligence is big here this year, nonchalantly referred to as “AI.” But – because we should avoid initials that aren’t self-explanatory – you’re hearing CES called “the Consumer Electronics Show;” and smart reporters use “Artificial Intelligence” on first reference.
And one particularly insightful session I attended got me thinking about radio’s “initials.” When we say our call letters, do listeners think about what we were, or what we can do now do?
“All Media is Social Media” panelist Isabel Perry, VP of emerging technology at pioneering digital agency DEPT said a mouthful, in a savvy British accent: “Your brand is not what you tell your customers. It’s what your customers tell each other about you.” And declaring that “media is now communal,” fellow panelist and former TikTok executive Melissa Eccles urged “Invite people to participate.”
Robotic music stations with too many commercials are disadvantaged. Swifties don’t need FM to hear Taylor. She’s already on their phones…and Alexa, and SiriusXM, and YouTube, and streams. Talk radio that’s I-talk-you-listen is a caricature. Media consumers expect to interact. As Larry King said, “I never learned anything while I was talking.”
Yes, there are huge TVs and flying cars here, and CES is still gadget heaven. But 100 years ago – when families sat around large AM receivers, seeming to watch what they were hearing – simply broadcasting at-them was a business. I leave Las Vegas reaffirmed that ENGAGING people is now, in gambling parlance, table stakes.
Covering CES this week for TALKERS, I’m also offering stations 60-second reports. Help yourself at HollandCooke.com.
Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke
fans worldwide who want more in-depth content about the team and behind-the-scenes access and Bucks+ Audio will provide this with podcasts and on-demand audio. Good Karma Brands Milwaukee market manager Greg Scalzo states, “We are excited to partner with the Milwaukee Bucks and redefine the on-demand listening experience for fans. Bucks+ Audio introduces a new era of immersive sports content, from the episodic allure of ‘Behind the Bucks’ to the passionate ‘Hear District’ and the concise, detailed recaps of ‘Bucks in 6,’ the platform is a perfect audio companion for Bucks and NBA fans.” Additionally, Good Karma Brands is currently seeking an editor-in-chief to oversee content strategy, collaborate with creators, represent the brand, ensure a positive user experience and more for the platform. Learn more here: 
This week, more than a hundred thousand inventors, investors, and techy-nerds from over 150 countries swarm Sin City for CES2024. You’ll be seeing all about it all this week on network newscasts and cable news channels and social media.
New York City on Friday, March 1 and Saturday, March 2. Harrison’s address titled, “The Next 10 Years of Media and Popular Culture is…?,” is scheduled to take place between 11:00 am and 12:00 noon on Saturday (3/2). Harrison states, “I have always believed that the future of broadcasting, for better or worse, brews on the campuses of America and this observation is truer now than ever before. I am very excited to bring an array of provocative and pertinent observations, predictions and possibilities, born of my perspective as a future-minded immigrant from the 20th century, to such a vital and dynamic group of young communicators.” 
illness. She writes, “It is with deep sadness that we share the news that Ian Punnett passed away from a brief illness yesterday. His keen intellect and delightful sense of humor will be deeply missed. Since 2000, Ian has, in various incarnations, been a valued host of ‘Coast to Coast AM,’ including regular weekend hosting duties, his own spin-off show ‘Coast to Coast LIVE with Ian Punnett,’ a podcast entitled ‘Vaudeville for the Frightened,’ and most recently twice a month hosting duties. I’ve had the privilege of producing for Ian these past 24 years, and I will miss our friendship and the professional collaboration. Every conversation behind the scenes was as lively and entertaining and everything we strive for on the air. Ian was great radio personified.” 
told by Audacy management he’s being let go as the company is looking for a change in middays and wants a “less caller-driven show.” Kentera adds, “I prepare like crazy, I think my show is good, well-received, so I was stunned when I was told I was being fired.” The 65-year-old Kentera has been in radio for 40 years, the last four with KWFN-FM and says he does not plan to retire. “I’m going to look for an opportunity in sports… in or out of the radio business. I’m not done yet.” 
more than 30 years. The 71-year-old Humphreys has planned to retire for some time, and he tells the paper that he and his wife Bev, who’s battling cancer, want to spend more time together. Humphreys’ career in OKC sports talk is one that parallels the growth of sports radio in the U.S. Interestingly, he and FOX Sports’ Skip Bayless are boyhood friends who remain close to this day. 
several other KNBR staffers were released from the station in a budget move. Santangelo’s first shift on “The Game” will be as a fill-in host for Dan Dibley on the afternoon drive show “Willard and Dibs” tomorrow (12/21). Also let go from KNBR last month was digital team member Jake Hutchinson, who recently joined “The Game” in a similar capacity. He says, “I am truly grateful to Audacy and 95.7 for this opportunity and recognition of what I bring to the table. The people I’ve worked next to from 95.7 have always been motivated, innovative and encouraging. They were enormously fun to share press boxes and interview rooms with, and I am ecstatic to now be able to work with them.” 
management, with Rod Lakin and David Yadgaroff, even with you. ‘The Marks and Reese Show’ is amazing, the success that we’ve had, over 6 years now that we’ve been working together, I’ve been at WIP almost 7 years, and what we’ve done in 6 years, the community that we’ve made, the show that we’ve made has been nothing short of amazing… And as great as the show is, everything kept coming back to the hours that I’m working. I don’t work until 10 or midnight, but I’m not getting home on most nights until 7:30. As my kids get older, I’m missing all these activities – softball, soccer, basketball, even dinner every night. Since my kids have been alive, I’ve been working this shift. And I had to ask myself ‘is this something I could see myself doing for the next five years?’ The station and show deserve the commitment from somebody. It was a difficult decision and something I internally wrestled with for a really long time. And after talking to management and talking with you, and (management was amenable and asked what they could do)… I made the difficult decision to leave the Marks and Reese Show and WIP. My last show is Wednesday. It’s a very difficult decision.”
It’s massive, it’s mind-boggling, and we-the-workin’-press are under strict instructions NOT to call it “The Consumer Electronics Show.” Lotsa luck. 100 thousand+ of us from 150+ countries will descend upon the sprawling Las Vegas Convention Center and other venues up-and-down The Strip.
Season.” The station says it “featured an informative, spirited, and sometimes fiery debate about the growing problem of organized retail theft and what can be done about it.” Appearing on the panel of experts were Todd Spitzer, Orange County district attorney; Marc Beeart, director of fraud & corruption prosecutions at the L.A. County District Attorney’s office; 
High Sports, the other a piece by Michael Roberts in alt-weekly Westword that analyzes the state of Bonneville’s KKFN “104.3 The Fan.” McKee (along with several others) was let go by “The 
Fan” in September after the station was beat in the ratings by Stan Kroenke’s crosstown KKSE-FM “Altitude Sports Radio.” “The Fan” PD Raj Sharan was ousted shortly thereafter, and former ESPN Radio programmer Amanda Brown was recently brought aboard as PD to right the ship. Roberts’ piece chronicles the rise of “The Fan” – as well as its recent struggles. Ironically, shortly after being let go, McKee found work at his former competitor and now co-hosts the 12:00 noon to 3:00 pm show at “Altitude Sports Radio” with former “Fan” host Tyler Polumbus and Scott Hastings. 
from the study include: 1) the proportion of AM/FM radio in-car listening rose 9% year-over-year and is on par with pre-pandemic levels of listening; 2) spoken-word content listening is at an eight-year high with 39% of ad-supported listening (including AM/FM, streaming and podcasts) devoted to news/talk, talk, and sports; and 3) looking at Persons 25-54, the share of ad-supported audio time spent with personalities/talk shows has increased the most – from 11% of ad-supported listening in Q4 2016 to 19.4% in Q3 of 2023. 
“Most registered voters avoid the news at least some of the time. Of those who disengage, over half avoid national politics coverage,” according to the “
afternoon drive host Mike Felger’s Facebook Live “Off-Air Show” and said she doesn’t think she’ll get the gig. When asked why she said, “Just because I think that I’m young and new. I think [program director] Rick [Radzik] took me very seriously. It’s just I think that there’s probably someone who, I don’t know, I think that I’m qualified. It’s just I haven’t been here very long, so I don’t know.” Station afternoon personality Jim Murray has said he’s not interested in the position. The piece notes that midday personality Rob “Hardy” Poole is being talked about as a candidate for the morning show post. 
Waukesha. The “Nite Lite With Pete Schwaba” airs from 8:00 pm to 10:00 pm. Schwaba has hosted programs for PBS Wisconsin in addition to his work in the film industry that includes writing for the 2003 film, A Guy Thing, and his own indie comedy film, The Godfather of Green Bay. He also served as a producer on the Jeff Foxworthy TV show, “Are You Smarter Than a Fifth Grader?” He says, “Entertainment, just like sports, helps bring people together, which is more important now than ever. I’m excited to introduce listeners to people I’ve met over the years in the entertainment business, share experiences, and generally celebrate arts and culture in Wisconsin.” 
News flash: Time cannot be managed. But tasks can.
2) Audio is powerful. Podcast consumers spend a significant amount of time on YouTube listening to podcasts without watching the video; 3) Since 2019, YouTube and 
McCaffrey has been co-host of the “Murph and Mac” show with Brian Murphy, who appears to still be employed with the station. The dismissal of Santangelo spells the end of the evening call-in show that’s been part of the station for the past 51 years. Station program director Adam Copeland– who also co-hosts the afternoon show with Tom Tolbert – said on the program, “It’s been a really difficult day. I love this building, I love this station, I love working with you, Tom, and I’ve listened to you for years. I love a lot of people. I love the guys we let go of today. I’m looking forward to the future, but I really think we need to tip our cap and applaud the work that those guys have done.” 
WHAT WOULD YOU DO? A very good major market DJ murders his wife and injures her lover upon catching them in the marital bed. An 11-year-old girl was in the house – a witness. The murderer is convicted (second-degree murder/“situational crime”) sent to prison, does his time and is released after a few years for good behavior while incarcerated.
AM/FM radio listeners are 39% more likely to pay $301+ to have their taxes prepared and show greater familiarity, interest, consideration, and usage of tax category brands; 2) AM/FM radio ads drive site traffic for tax preparation brands: In the LeadsRx attribution study of a tax preparation service’s multi-wave campaign, AM/FM radio generated between a 43% to 47% increase in website traffic; 3) Branding early and often in tax preparation service ads drives more site traffic: LeadsRx found the top three creative executions that drove site traffic for a tax preparation service had the marketer’s brand name within the first five seconds of the ad; and 4) compared to other radio formats, a 2023 tax prep campaign on news/talk and sports stations realized a higher percentage share of interactions than the percentage share of their Nielsen ad impressions. 
(11/25) after a brief illness at the age of 80. Gauthier had been the host of the “Bristol County Breakfast Club” on Bristol County Broadcasting’s WSAR-AM for more than four decades. Gauthier began working at WSAR in the 1960s. During his career with the station he served as program director, general manager, news reporter, production director, account executive, and copy writer. In 2000, Gauthier was named Radio Broadcaster of the Year by the Massachusetts Broadcaster’s Association. 
