WWO: Visual AM/FM Ads Generate Lift
This week’s blog from Cumulus Media | Westwood One’s Audio Active Group presents data from a Quantilope study that shows Quu in-dash visual ads on vehicle screens “drive significant awareness, consideration, and purchase intent.” The blog post adds that a new study from System1 and major out-of
-home media company JCDecaux reveals creative best practices for billboard advertising that the AM/FM radio industry can utilize to improve visual ad impact. Some of the key findings include: 1) Quu visual AM/FM radio ads on auto dashboards increase purchase intent by +89%; 2) You’ve got two seconds so brand fast: Visual logos placed at top of the frame deliver 4X higher brand recognition; 3) Beware the cost of dull: Failure to engage emotionally is the cost of creative mediocrity; 4) Be consistent with a brand’s colors, logos, slogans, and fonts that appear in other advertising; 5) Keep it short: The fewer the words, the greater the brand recognition; and 6) Create happiness: Ads that create positive emotions with happiness, surprise, or humor generate much stronger memorability, brand association, store visits, and website visits. See the blog post here.
How obsolete does this sound? “Newsweek magazine.” News, gathered during most-of the week, had to be frozen by week’s-end, on deadline, to roll the presses in time for hard copy to be delivered in Monday’s snail mail. Back then – picture people dressed like “Mad Men” characters – enough subscribers felt informed-enough to deliver Return On Investment for the magazine’s advertisers. Seems antique. Now, news is reported moment-to-moment, on any device. And newsweek.com is there… along with everyone else competing for attention.
There are two broad categories of thought: Task. Creative. When in creative mode, a person innovates, imagines, plans, and solves problems. An idea bank is a bank! Money grows from the results of imagination: new products, new music, new formats, new sales strategies. Business growth depends on new!
Internet adopted under the Biden Administration and network interconnection. FCC chairman Brendan Carr says, “We’re continuing to clean house at the FCC, working to identify and eliminate rules that no longer serve a purpose, have been on our books for decades, and have no place in the current Code of Federal Regulations. Today’s action is just the latest step the FCC is taking to follow the Trump Administration’s effort to usher in prosperity through deregulation. And it’s just one of many, with more on the horizon, so stay tuned.”
Let’s discuss how CBS’s $16 million settlement became a warning shot for every talk host, editor, and content creator with a mic.
business as CEO upon successful acquisition.” While both parties were doing due diligence on the CMG deal, Warshaw learned that an Audacy majority stake holder was willing to sell its stake in the company. Warshaw says he steered SFM and Del Nin to the deal that made SFM a majority stake holder of the new Audacy in early 2024. Warshaw alleges he was promised he’d be the next CEO of Audacy or that he would get 5% of SFM’s profits from the Audacy acquisition. After that though, Warshaw says Del Nin balked and denied there was ever an agreement, calling any such claims “fabricated.” Now, Soros and Del Nin filed both a Motion to Dismiss saying the “Court lacks personal jurisdiction over Mr. Del Nin under Connecticut’s long-arm statute”; and a Motion to Revise that asks Warshaw to revise his complaint with specific details about his contracts – written or verbal – that he claims were breached, and more. In the Motion to Revise, Soros and Del Nin imply that Warshaw doesn’t have the contractual proof necessary to support his claim. 
station’s morning show alongside Brian Mazurowski, who continues hosting the morning show. Other changes include David Bellavia’s show airing an hour earlier (9:00 am to 1:00 pm), and Tom Bauerle’s afternoon drive show beginning an hour later at 3:00 pm. The station also adds FOX News Radio programs “Will Cain Country” (7:00 pm to 8:00 pm) and “FOX Across America with Jimmy Failla” (8:00 pm to 10:00 pm), as well as FOX News hourly reports. 
called, “For Radio Geeks Only,” and will feature Sirott and Landecker reminiscing about their time working together as music DJs from 1973 to 1980 on WLS-AM. Sirott says, “We played the hits and had more fun than humans should be allowed to have. Besides the music, there were encounters with stars, personal appearances with fans and endless stories to go with it all.”
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postseason and select Spring Training games. KMOX recently integrated new Cardinals coverage, including the “Gas House Gang,” airing weekdays at 12:00 noon and the “Red Bird Rush Hour” airing weeknights at 5:00 pm. Audacy SVP and market manager Becky Domyan says, “This collaboration is a testament to our commitment to delivering the content our community loves, and with KMOX now on FM, we’re even more fired up to bring every single game, plus exciting new programming, to more fans than ever before.”
MLB Draft hosted by SiriusXM’s Dani Wexelman and Grant Paulsen with former MLB general managers Jim Bowden and Jim Duquette. SiriusXM will also cover the Home Run Derby on July 14 beginning with a Media Day show at 2:00 pm ET. The All-Star Game will be broadcast on July 15 with pre-game coverage starting at 5:00 pm ET. 
morning drive personality Travis Justice in January of this year. New in morning drive are Heather Burnside (who moves from the PM drive show) and Alec Busse hosting “The 1st Quarter.” Ken Miller and Trent Condon continue in the 12:00 noon to 2:00 pm slot, and program director and personality Sean Roberts partners with Lucas Strain for the afternoon drive “Off the Bench” show. Overtime Iowa – a “best of the day” program – airs from 5:00 pm to 6:00 pm.
manager Steve Finateri says, “Ryan Ermanni is not only a seasoned broadcaster with deep roots in Detroit media, he’s also a longtime fan of WJR. His passion for Detroit, his engaging on-air presence, and his respect for what WJR represents make him a perfect fit for our team.” Ermanni comments, “I am so honored to be a part of the WJR daily lineup. I’ve always considered myself just a regular guy from the neighborhood who happens to have a really cool job. The WJR call letters mean something to me, as they do for many people who have grown up in our city and our state. I hope to build the same trust and connection here on WJR as I did at FOX 2. I’m not your typical newsman. I wear my personality on my sleeve, and I react to stories the way someone might if they were sitting at home or in their car. We joke that I’m a “man of the people” — and honestly, I take that as the highest compliment. What you see is what you get. So, if you spot me around town, don’t be shy – come say hello.”
move to appease the Administration and secure regulatory approval of a major transaction currently pending before the FCC. For months, it has been clear that this lawsuit was entirely meritless, just like the complaint now before the Commission. The transcript and video of the 60 Minutes interview with Vice President Harris show no evidence of wrongdoing, only the standard editorial judgments used across the news industry to ensure clarity and brevity. Had Paramount chosen to fight this in court, they would have prevailed on the facts and the law. But instead of standing on principle, Paramount opted for a payout. That decision now casts a long shadow over the integrity of the transaction pending before the FCC. Given the extraordinary public interest in this deal, the novel legal questions raised by the lawsuit and its resolution, and the repeated calls from lawmakers for transparency, I once again urge the FCC to bring this matter before the full Commission for a vote. Approving this transaction behind closed doors and under the cover of bureaucratic process would be a shameful outcome that denies the American people the transparency and accountability they deserve, especially when press freedom is at stake.”
strengthen America’s tower and telecom workforce. We will deliver on all of this by implementing smart policies while carrying out a massive and comprehensive deregulatory agenda. As we do so, we will be guided at the agency by a few simple ideas. For one, we will keep the Gretzky test front and center. We want to keep our eye on where the proverbial puck is going, not where it has been. For another, we are going to take a first principles approach. Just because a regulation has been on the books for 30 years, we are not going to keep it there simply out of a sense of inertia. For still another, we will focus on competition as it exists today. The old regulatory silos have been breaking down for quite some time, so the agency must move forward with a keen understanding of today’s converged markets. We are going to focus on outcomes, rather than process to nowhere. We are going to have a bias towards action. After all, delay has an unappreciated economic and social cost. We are going to push for simple, clear rules, rather than complex and bespoke frameworks. And we are going to support U.S. businesses and domestic onshoring.” 
years in that role. Snow doesn’t say much about his departure other than to post to his X account, “It’s been real, WBAL! On to the next great adventure! Thank you all for being part of a wonderful chapter of my life!” WBAL’s website doesn’t reveal what the station plans to air in the PM drive daypart.
for our station. Your material is used throughout the day on several different broadcasts. This individual in this position is also an overall ambassador for our brand, and is expected to also work at special events, and alongside our sales staff promote the station to Northwest Newsradio clients. The perfect candidate has a minimum of two years’ experience in large market media, is proficient and aggressive in social media, is an excellent writer, and embraces using digital platforms (podcasting, streaming audio, streaming video) to promote the Northwest Newsradio brand. Candidates need to submit an audio demonstration of their on-air ability with their resume, along with a sample of radio news writing. Candidates should also be prepared to take a writing test if requested. 
news/talk WIND-AM. On Tuesday she posted, “After 15 1/2 years at WIND AM560 radio, due to staffing reductions, today was my last day on the air. I am still processing this but I am happy to announce I have launched http://AmyJacobsonLive.com where I will be hosting a weekly podcast, posting behind-the-scenes blogs, livestreaming.” Jacobson has been co-hosting the morning show with Dan Proft who appears to be continuing the program solo. 
contributor to CNN. Jennings says, “We’re going on offense. Every day, I’ll take calls, interview big names, and take the fight directly to the liberal machine. It’s time to bust the narratives and bring back some plain old common sense.” Salem SVP Phil Boyce comments, “Scott Jennings is a disruptor. He’s the Lone Ranger of the CNN panel, armed with facts and fearless in delivery. He doesn’t just survive in hostile territory — he dominates. Now, with a national platform on Salem, Scott becomes a daily fixture in the battle to save the country.” Jennings new show replaces “The Jack Posobiec Show” in the SRN live broadcast slot, while Posobiec continues as a force on SPN with exclusive podcast content.
“750 The Game.” He most recently served as program director for iHeartMedia’s WBGG, Miami “Big 105.9.” MacLeod states, “I’m looking forward to working with some of the amazing talent we have in Portland, and leading this cluster to new heights. KXL is a heritage news/talk leader in Portland and I couldn’t be more honored to be part of this team.” Alpha Media stations are being acquired by Connoisseur Media in a deal that is expected to close in the fall.
Civic Media and the Michigan Independent Media Group. Included in the deal are WJMS-AM and WIMI-FM in Ironwood; WUPY-FM, Ontonagon; and WKMJ-FM and WMPL-AM in Hancock-Houghton. Civic Media vice president of operations Kory Hartmann says, “These heritage radio stations have served their local communities for years and are strong partners with local businesses and organizations. We intend to continue that legacy of service and add a wider array of products to keep people in touch with their community.”
on the station including “The Guy Benson Show,” which airs live from 2:00 pm-5:00 pm, plus hourly news updates, breaking news coverage, and long-form specials. Cumulus regional VP and Chicago market manager Marv Nyren says, “We are thrilled to deliver the FOX News Audio product to our listeners, as it perfectly aligns with 890 WLS-AM and will give the audience a news service that meets their expectations.”
storytelling and community engagement. Over the past five years, BIN: Black Information Network has achieved remarkable milestones, including: Surpassing 19 million monthly listeners, a reflection of BIN’s growing influence and strong connection to its target audience; expanding BIN News content to over 100 broadcast radio stations across the U.S., making BIN one of the most widely distributed, Black-focused news audio platforms in the country; and delivering news coverage tailored to 65 of America’s largest Black communities, with reporting that reflects the local realities, perspectives, challenges and triumphs.” BIN president Tony Coles adds, “BIN: Black Information Network has become a trusted and indispensable voice for Black communities in America. In just five years, we’ve transformed how local and national news reaches our audiences. We are giving a voice to the stories that have gone untold for too long. We are providing freedom to journalists to pursue meaningful reporting – and we’re just getting started.”
featured live each night from 6:00 pm to 8:00 pm ET. Root says, “Tens of millions of die-hard Trump supporters go to theGatewayPundit.com 24/7 for the news and opinions that you won’t find in the mainstream media. It’s the perfect platform and synergy for my podcast. This is a marriage made in heaven. My daily podcast offers raw truth, the most exciting content for MAGA fans, and the most intense, passionate, combative, controversial, in-your-face, high-energy show anywhere in American media, combined with the biggest personality, and the loudest MAGA mouth on the planet. My show takes your breath away. It’s two hours of ‘pedal to the metal, balls to the walls,’ without taking a breath.”