Industry News

Top News/Talk Media Stories Over the Weekend

The House Judiciary Committee to hold a field hearing in New York in connection with Manhattan district attorney Alvin Bragg’s prosecution of former President Donald Trump; the beginning of the Dominion Voting vs FOX News trial is continued to Tuesday suggesting a possible settlement; the deadly shootings in Biloxi, Kansas City, Louisville and Dadeville, Alabama; the aftermath of the leaked classified Pentagon documents; large groups of youths cause chaos and overwhelm police during three consecutive Teen Takeover nights in Chicago; Anheuser-Busch launches patriotic ad campaign after Dylan Mulvaney Bud Light protests; G-7 diplomats are critical of Chinese, Russian, and North Korean aggression; and scrutiny of Supreme Court Justice Clarence Thomas’ financial reports were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.

Industry News

Podcast Radio Announces New Production House

Podcast Radio announces that it is launching a new production house to “create, promote and distribute podcasts alongside its radio stations.” The company says, “The new venture will provide end-to-end bespoke podcast production solutions to brand partners worldwide. Suitable podcasts will be made and distributed on Podcast Radio itself and other platforms such as Apple, Spotify and Google. Podcast Radio will also provide promotional opportunities by way of advertising campaigns and on-air interviews with the podcast host or contributors.” Company founder and CEO Gerry Edwards adds, “This is a natural extension of what we do. We’ve made our own Podcast Radio Originals for some time, but we now want to extend our extensive production skills to brand partners as well.” Podcast Radio intends to take podcast content to radio listeners. It plans to begin distributing a 24/7 American version of its programming to radio stations and groups across the US beginning soon. To that end, it has partnered with New York-based KMG Networks to syndicate the programming.

Industry News

TALKERS News Notes

Good Karma Brands’ Milwaukee radio stations are launching video stream capabilities. News/talk WTMJ, sports talk WKTI-FM “ESPN Milwaukee,” and talk WGKB-AM/W269DL “101.7 The Truth” will feature video streaming and repurposed video of each brands’ prime dayparts. They will be available on YouTube, Facebook, and Twitter.

iHeartPodcasts and School of Humans debut “Sanctum Unmasked,” an eight-part podcast series that explores the secretive sex empire known as SNCTM. The series takes a nuanced, fun and comedic look into money, power and sex, set in the backdrop of Hollywood. It’s hosted by American writer, television host and producer Karley Sciortino, who is the founder of Slutever, a website that focuses on sex and sexuality.

Industry News

Top News/Talk Media Stories for Week of April 10-14

The classified Pentagon documents leak, and the arrest of suspect Jack Teixeira was the most-talked-about story this week, landing atop the Talkers TenTM. At #2 this week was the abortion pill rulings, followed by the Russia-Ukraine war at #3. The Talkers TenTM is a weekly chart of the stop stories and people discussed in news/talk media during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.

Industry News

NPR to Stop Using Twitter Feeds

NPR’s David Folkenflik reports that the public media organization will cease putting up fresh content on its 52 official Twitter feeds after the social media platform labeled NPR as “state-affiliated media” which it also uses to label propaganda from places like China and Russia, before changing the label to “government-funded media.” NPR has responded to the new label saying it is “inaccurate and misleading, given that NPR is a private, nonprofit company with editorial independence. It receives less than 1 percent of its $300 million annual budget from the federally funded Corporation for Public Broadcasting.” NPR CEO John Lansing is quoted saying the company is “protecting its credibility and its ability to produce journalism without a shadow of negativity. The downside, whatever the downside, doesn’t change that fact. I would never have our content go anywhere that would risk our credibility.” Read the full story here.

Industry News

IAB: Digital Ad Revenue Growth Slows

The IAB publishes its IAB Internet Advertising Revenue Report: Full Year 2022 and concludes that “after record-breaking growth in 2021, internet advertising revenue has slowed but still delivered double-digit growth in 2022. Between 2021 and 2022, internet advertising revenues grew 10.8% year-over-year totaling $209.7 billion and overall revenues increased $20.4 billion YoY. Q1 saw the highest growth of 21.1% followed by Q2 at 11.8%, resulting in ad revenues for the first half of the year surpassing $100 billion for the first time. Revenues slowed in Q3 (8.4%) and Q4 (4.4%).” IAB CEO David Cohen comments, “After unprecedented growth in 2021, we expected more moderation in 2022. Economic uncertainty, geo-political unrest, a shifting regulatory environment and addressability changes have all contributed to revenue growing at a slower pace. Looking ahead, there is definitely still growth to be had, but it will be harder to achieve and likely less than we have become accustomed to.” Read more here.

Industry News

Dan Dakich Renews with Outkick

Sports talk personality Dan Dakich signs a multi-year contract to continue as the host of the daily “Don’t @ Me!” show for Outkick. Dakich, who previously hosted a show on Urban One’s sports talk WFNI-AM, Indianapolis “The Fan,” has been hosting the 9:00 am to 11:00 am show on OutKick.com and its social media platforms since 2021. Outkick founder Clay Travis says, “Dan has been instrumental in the success of OutKick and I’m thrilled to have him on board. Every day his high energy, humor, and bold opinions drive fans to the platform and create awareness of the great content produced by OutKick.” Dakich comments, “I’ve had so much fun hosting my show with OutKick and am excited to keep it rolling. The team is tremendous and allows me to not only speak my mind but shed light on the most compelling sports news of the day. I can’t thank OutKick enough for giving me this platform.”

Industry News

Report: Audacy Closes WEEI Offices in Rhode Island

GoLocalProv reports that Audacy is shutting down the Rhode Island offices of sports talk WEEI. Programming from WEEI, Boston airs on WVEI-FM, Westerly, Rhode Island and the company has operated sales and some programming out of offices in Warwick. There’s nothing to indicate the simulcast programming from WEEI will change or that any staff were let go in the move. It sounds as though the company is looking to cut the costs of operating the offices. Read the story here.

Industry News

WBAP, Dallas-Fort Worth Sponsors Weathercon 2023

Cumulus Media’s news/talk WBAP, Dallas-Fort Worth – along with WFAA-TV – is presenting “The On Time Experts Weathercon 2023,” a free, live event “that delivers fun and excitement for the whole family through the immersive Weathercon experiences at Frontiers of Flight Museum, Texas’ premier air and space museum.” Included in the May 6 event is the opportunity for families to experience what it is like to be a meteorologist with a green screen, see storm chaser vehicles, and visit the interactive kids’ zone. WBAP meteorologist Brad Barton and WFAA-TV’s Pete Delkus will deliver presentations to visitors.

Industry News

Yesterday’s (4/12) Top News/Talk Media Stories

The intelligence leak that made public classified Pentagon documents regarding Ukraine, Russia and U.S. allies; the court rulings affecting the abortion pill mifepristone; Fed economists predict a “mild recession” for the U.S. later this year; Tennessee state rep Justin Pearson is returned to the legislature after being ousted for taking part in a gun control demonstration; the aftermath of the deadly Louisville shooting and the topic of gun control; the Russia-Ukraine war and the video that purports to show a Russian soldier beheading a Ukrainian soldier; the legal matters facing former President Donald Trump; U.S. Senator Dianne Feinstein leaves committee to recuperate from shingles as some fellow Democrats request her resignation due to her absence; and jury selection to begin in Dominion Voting vs FOX News case were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

Hubbard Promotes Wolinsky to Publisher of Federal News Network

Hubbard Broadcasting Washington D.C. announces Jeffrey Wolinsky is rising from director of Federal sales to publisher at the company’s Federal News Network. Hubbard says Federal News Network is “an industry leading trusted news and marketing platform that focuses on the issues and topics affecting the federal government and federal government contracting community.” Joel Oxley is vice president and general manager at WTOP News and Federal News Network. He says, “Each time I have brought new opportunities to Jeffrey he has used his creativity and collaborative approach to create success for our audience, our advertisers and our team. His expertise specifically in identifying trends our organization can leverage to better deliver on our mission will take a higher profile. Leading to even greater overall success. Jeffrey’s vision for the future will align directly with our goal of being the go-to source of federal news for employees and contractors and bringing new products and opportunities to market.” Wolinsky has served at Hubbard DC for the past 20 years.

Industry News

WFAN, New York Host Rick Wolff Dies

WFAN, New York listeners and the industry are mourning the passing of the station’s Sunday morning “The Sports Edge” host Rick Wolff, who died after a brief battle with brain cancer at age 71. Coverage of his death at NJ.com notes that Wolff was a Harvard graduate “with a master’s degree who dispensed common-sense advice to parents and coaches during his WFAN weekend show.” The family’s obit states, “To know Rick or Dad or Pops was to love him. He was wise, thoughtful, sharp, funny, incredibly smart, and truly just a wonderful person. In his honor, please remember to never give up on your dreams. He never did, even after so many of them had come true.” Read the NJ.com story here.

Industry News

Newsmax Premieres “Carl Higbie Tonight”

Newsmax launched a 5:00 pm ET program called “Carl Higbie Frontline” yesterday (4/11), replacing “Spicer & Co” starring former Trump press secretary Sean Spicer, which Newsmax is not renewing. Higbie hosted the network’s “Saturday Report” from early 2020 to 2022. He has also served as co-host of the network’s flagship “Wake Up America Weekend” for the past 15 months. Newsmax CEO Christopher Ruddy says, “Carl served his country for many years as a decorated Navy SEAL, and with his ‘Carl Higbie Frontline’ will continue to push for the issues and values that he and Americans care about.”

Industry News

Yesterday’s (4/11) Top News/Talk Media Stories

The aftermath of the leaked classified Pentagon documents; China’s saber-rattling military exercises over Taiwan and French President Emanuel Macron’s cozying up to China; the deadly shooting at a Louisville bank and the political debate over gun control; the ruling by a Texas judge challenging the FDA’s approval of the abortion pill mifepristone; legal battles facing former President Donald Trump; the 2024 presidential race; and Elon Musk’s BBC interview were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

TALKERS News Notes

RAB, BMI, and Mentoring and Inspiring Women in Radio, Inc announce that the 15th annual Rising Through the Ranks program is open for applications. It begins on August 1 with one virtual event from 12:00 pm to 3:00 pm ET prior to the participants meeting in person August 8 – 10 in Nashville. As in years past, BMI will offer 20 scholarships for this year’s program. The scholarships will cover the cost of the professional development course, which is geared toward fostering and educating the current and emerging female radio managers in broadcast radio. MIW board president Ruth Presslaff says, “Rising Through the Ranks continues to be a foundational part of the professional development of so many women. It is a transformative experience that MIW is so proud to be part of, along with the RAB and BMI. It’s also a whole lot of fun. Once again, we encourage women to apply for this wonderful opportunity and stay focused on rising through this industry.”

WBUR announces that NPR’s Beijing correspondent Emily Feng is the winner of the 2022 Daniel Schorr Journalism Prize for her “The Black Gate” story that debuted on NPR’s “Up First” podcast. For the story, Feng worked with language rights activist Abduweli Ayup and producer Phoebe Wang to examine China’s treatment of Uyghurs and other Muslim groups by following one man’s quest to reunite with his wife and children who’ve been detained by Chinese authorities.

Industry News

Yesterday’s (4/10) Top News/Talk Media Stories

The leaked top-secret U.S. military documents and their potential effect on the Russia-Ukraine war and U.S. relations abroad; a bank employee fatally shoots five in Louisville before police kill him; one of the “Tennessee Three” is returned to that state’s legislature by the Nashville governing council; the legal battle over the abortion drug mifepristone; former President Donald Trump’s legal battles; China’s ongoing military exercises over Taiwan; criticism of the Dalai Lama over his interaction with a child; the flap over Anheuser-Busch’s trans activist-Bud Light relationship; and legendary Mad magazine cartoonist Al Jaffee dies were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry Views

Pending Business: How Would Elon Musk Price Radio?

By Steve Lapa
Lapcom Communications Corp
President

Theory vs. practice is always a fun exercise. What happens when someone is bold enough to step out and break the mold to achieve their goals? Do you stop and learn, or do you simply stay in your comfort zone and take a pass?

The headline was “Tesla Drops Prices Again” and they beat their quarterly sales goal. Do you drop your prices to make your sales goals? We are not talking about summer specials, weekend paid programming, or sports packages. Tesla made flat-out price reductions to roll the dice on volume, confident in the product and the marketplace to drive volume for the second time this year.

Ever visited a Tesla store? You will be shown a price card. Every time I asked a question, they tapped a keyboard. No real selling, just facts. Let us do a deeper Tesla-style analysis.

 

Why drop prices when you have nearly two-thirds of the EV market? Is it because your competition is gaining on you? Because you will miss your quarterly projections and you don’t like losing? Because an incentive to buy is about to expire (government credit)? Because you are a world class disruptor? Because you know by lowering prices you will own the news cycle? Because there is still room for old school price wars to stimulate demand and distract the competition?

Survey says, all of the above. How about the opposite? What if Tesla’s strategy was like what most of the radio managers and sellers reading this article would do? The “urgency” trigger. “Buy today, because prices will go up on ______.” The radio/audio “urgency” pitch strategy is so predictable – seasonal, political window, a change in management policy, sell-out level. Heck, Teslas are on back order and they still dropped prices. WWED? What would Elon do? Probably fire us via Twitter. Back to earth and our highly competitive radio/audio world. Here are the takeaways.

— Know your competition. My current experience in one of America’s largest radio markets is price strategy IS driving volume and helping a great radio station make goals. The higher-rated competitor is standing still as the business shifts.

— You don’t have to be loud to be a disruptor. Sitting Bull won by knowing how to sell his idea. He organized, collaborated and was patient. He won by quietly disrupting then got loud when the timing was perfect.

— Do your homework. “Urgency” as a price lever has been around since the Mad Men ran Madison Avenue. Have you ever reviewed how your urgency plan can be maximized? Or is the strategy played out?

— Who Cares? If you lower rates today until New Year’s Eve, will the rate reduction create enough local market buzz to drive the volume to beat your goals? You can always raise rates once your foundation is comfortably in place. Oops! Did I just demonstrate real world grid card selling?

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com. Steve Lappa will be moderating the “Generating Revenue” panel at TALKERS 2023 on Friday, June 2 at Hofstra University.

Industry News

TALKERS News Notes

Emmis Communications CEO Jeff Smulyan will be interviewed by Skyview Networks CEO Steve Jones on Wednesday (4/12) at 7:00 pm ET as part of the “Great Minds, Great Conversations” series sponsored by Adelphi University. The live, one-hour free webinar will cover Smulyan’s expansive career as an entrepreneur who launched WFAN, New York – radio’s first all-sports talk station – joined the exclusive MLB owners’ circle by acquiring the Seattle Mariners, and built a TV station portfolio. He will reveal hard lessons learned that can benefit today’s entrepreneurs. You can register here.

SiriusXM’s says its bipartisan political and news channel tweaks its program schedule. It says, “With the 2024 presidential race already underway, host Laura Coates will now kick-off coverage of the day’s breaking news from SiriusXM’s Washington, D.C. studios, with host Julie Mason returning to afternoons on the newly rebranded ‘The Julie Mason Show.’ Coates, who also serves as CNN’s senior legal analyst and host of ‘CNN Tonight,’ will continue to use her prosecutorial skills to analyze the top stories from a legal perspective.” Sirius XM says Mason is a veteran Washington journalist in her 12th year with the company. It adds, “Mason’s program will feature interviews with a compelling mix of journalists, strategists, and other politicos, as well as politicians from both sides of the political aisle. Mason will also host regular Town Hall events from SiriusXM’s Washington studios, as well as other locations.”

Industry News

The Weekend’s Top News/Talk Media Stories

A Texas judge rules the FDA was wrong to approve the abortion pill; the leak of Pentagon documents revealing weakness in Ukraine’s defense and the spying program of the U.S. government; the legal matters facing former President Donald Trump; Supreme Court Justice Clarence Thomas’ acceptance of luxury vacations from friend who is a wealthy Republican donor; the flap over Anheuser-Busch’s trans activist-Bud Light relationship; U.S.-China relations and China’s military exercises over Taiwan; the 2024 presidential race; the ouster of three Democrats from the Tennessee state legislature; and the Easter holiday were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.

Industry News

NYPost: Could Carton Be Leaving WFAN for TV Gig?

Andrew Marchand’s New York Post column on Thursday (4/6) looks at the status of sports talk personality Craig Carton with Audacy’s WFAN, New York as his sources say management at cable TV’s FS1 – where Carton hosts a daily morning program – “are looking to own his exclusive rights.” Carton has been hosting “The Carton Show” weekdays from 7:00 am to 9:30 am on FS1 since September of last year in addition to the daily WFAN afternoon drive show he does alongside Evan Roberts. As Marchand writes, doing both shows is time consuming. Carton is up in the middle of the night to get to Midtown for the FS1 show, then does the WFAN show and gets home around 8:30 in the evening. Marchand also speculates that FS1 might believe that Carton’s TV show would draw more viewers if he wasn’t also on “The Fan.” It’s reported that Carton’s contract with Audacy expires later this year so WFAN would like to know what Carton’s plans are sooner rather than later.

Industry News

Top News/Talk Media Stories for Week of April 3-7

The arraignment of former President Donald Trump on 34 counts of falsifying business records was the most-talked-about story in news/talk media this week, landing atop the Talkers TenTM. At #2 this week was the 2024 presidential race, followed by the recent gas price hikes and economists’ fears of a recession at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed in news/talk media during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.

Industry News

TALKERS 2023 Features 2 Power-Packed News/Talk Programming Panels

TALKERS 2023 to Feature Two Power-Packed News/Talk Radio Programming Panels

As the 26th annual installment of the talk media’s longest-running and most important national gathering draws closer, details of its exciting day-long agenda begin to come into focus. TALKERS 2023 will feature two “Programming News/Talk Radio in the Digital Era” panel sessions.

The first, moderated by Mike McVay, president, McVay Media, will feature panelists (in alphabetical order): Grace Blazer, VP, national NTS brand coordinator, director of news and AM programming Florida region, iHeartMediaKevin Delany, VP, news & talk programming, Westwood OneMatt Meany, program director, WABC, New York; Eric Stanger, VP, operations, “The Sean Hannity Show,” Premiere Networks; and Joe Thomas, talk show host/program director, WCHV, Charlottesville, VA.

The second, moderated by Walter Sabo (a.k.a. Walter Sterling), president, Sabo Media/talk show host, “Sterling On Sunday,” will feature panelists (in alphabetical order):  Phil Boyce, SVP/spoken word format, Salem Media Group; ops VP, New York region/ WMCA/AM970 the Answer; Tom Cuddy, program director, WOR, New York; Michael Czarnecki, VP, programming, Binnie MediaDan Mandis, talk show host/program director WTN-FM, Nashville; and John T. Mullen, GM, WRHU-FM/WRHU.org, Hofstra University.

The panels which will be scheduled during the morning and afternoon segments of the conference will tackle such questions and issues as: How much political programming is optimum for a news/talk station? When targeting a core audience, where do you draw the line between “super-serving” and affirming its opinions versus challenging them? How do you expand upon the AM or FM brand through the use of digital media platforms so as to grow the audience and not dilute the ratings? What is the role of podcasting going forward? How do you to maintain journalistic integrity in a highly polarized society? Is talent direction/coaching a lost art? Where does the new talent come from? How do you optimally integrate local and national programming? How do you work with a tight and/or shrinking budget? How can news/talk radio be significantly improved? plus more.

The details of other panels and sessions addressing sales, sports talk radio, podcasting, career navigation and more will be posted in TALKERS during the next few days and weeks.

TALKERS 2023 will take place on Friday, June 2 at Hofstra University on Long Island is on its way to an early sellout.  You can see the list of in-person speakers and get registration and hotel information here.

Industry News

NPR Angered by Twitter’s Classifying it “State-Affiliated Media”

NPR is protesting the move by Twitter to label it “state-affiliated media” to Twitter users – a move previously reserved for media outlets in places like China, Russia and North Korea. According to the AP report by David Bauder, Twitter describes state-affiliated media as “outlets where the state exercises control over editorial content through financial resources, direct or indirect political pressures, and/or control over production and distribution.” Twitter owner Elon Musk replied to NPR’s protestations with two words – “Seems accurate.” NPR president and CEO John Lansing said the company was disturbed to see the “state-affiliated Media” tag slapped on its tweets and calls it “unacceptable for Twitter to label us this way.” Read the complete story here.

Industry News

Talk Host Jack Harris Vows to Return to Tampa’s Airwaves

After being let go from his two-hour morning drive show on iHeartMedia’s news/talk WFLA, Tampa last week, longtime market talk radio personality Jack Harris says he’ll return to the air in the market. The 81-year-old Harris tells the Tampa Bay Times that there is interest from other broadcasters but the six-month non-compete in his iHeart contract prevents him from working elsewhere right away. Harris says he didn’t get the chance to do a farewell show – something iHeartMedia West Florida president Chris Soechtig denies. Salem Media Group says it’s offered to host a farewell show on its crosstown news/talk WGUL “AM860 The Answer,” but also doesn’t want Harris to get into a legal tussle. Read the whole story here.

Industry News

Gerald Celente is This Week’s Guest on Harrison Podcast

Noted trends forecaster and outspoken commentator Gerald Celente is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” Harrison describes Celente as “a fascinating individual who is the embodiment of the word ‘independent’ in both his use of digital platforms and his bold outspoken opinions about contemporary issues.” Celente is a longtime forecaster of economic, political and social trends and has been a guest voice familiar to the hosts and audiences of talk radio and television for decades. Based in historic Kingston, New York, he publishes a magazine called Trends Journal, co-hosts a podcast with noted media figure Judge Andrew Napolitano, promotes rallies for peace, and has even launched a non- sectarian entity called the Universal Church of Freedom Peace and Justice from which – as its deacon – he delivers a weekly YouTube sermon denouncing America’s role in foreign wars… a position that has cost him a number of former allies in business and the media. Celente describes himself as a “political atheist.”  Listen to the podcast in its entirety here.

Industry News

Former CBS World News Roundup Anchor Bill Lynch Dies

Award-winning journalist Bill Lynch – former anchor of CBS News Radio’s “World News Roundup” – died on Tuesday in Lawrence, Kansas at the age of 77. Three years after getting out of the Army in 1968, Lynch joined WCBS Radio in New York City as a reporter and later as an assistant news director. He joined CBS News as a correspondent in 1981. In 1985, he became anchor of “World News Roundup” – a position he would hold until 1999.  Current “World News Roundup” anchor Steve Kathan says, “His booming voice and punchy writing style set him apart. He read and knew so much about so many issues and so many places. Bill Lynch was an influence on me and so many others who aimed to do what he could do.”

Industry News

Yesterday’s (4/5) Top News/Talk Media Stories

The aftermath of the arraignment of former President Donald Trump in Manhattan on charges related to alleged hush money paid to Stormy Daniels; House Speaker Kevin McCarthy meets with Taiwan’s Tsai Ing-wen in defiance of China’s wishes; Florida Governor Ron DeSantis visits the state of Michigan as he tests the waters for an anticipated presidential run; three Tennessee Democrats face state house expulsion hearing for taking part in anti-gun demonstration; RFK Jr. files paperwork to run for president as a Democrat; Idaho makes it a crime to help a minor get an abortion without parental consent; Kansas bans transgender athletes from girl’s and women’s sports; NPR and Twitter spar over the latter’s calling NPR a “state-affiliated media organization”; economic forecasters fear signs of a recession; French President Emanuel Macron meets with Xi Jinping in China and addresses the Russia-Ukraine war; and the severe storms and tornadoes affecting portions of the U.S. were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry Views

How to Bounce Back and Get a Job

By Walter Sabo
Consultant, Sabo Media
A.K.A. Walter Sterling
Radio Host, Sterling on Sunday

A shocking number of highly qualified broadcasters have lost their jobs.  The venture capitalists that financed the big radio companies are the people who should be fired, but that’s the next column. Let’s get you a job.

When you lose a job there are three actions that will help you land the next job.

— For the first few days, say nothing. Don’t post on social media, don’t answer the phone. You will say something very wrong.

— Every word from you should be that the company that fired you is a great company and you were proud to be there.

— File for unemployment. It’s your money.

Get the Job

— Resumes are a waste of time. I’ve never written one. Focus on the exact job you want, identify the decision maker (which is never in HR) and study. Learn everything you can about the target company and their problems. Write a solution plan. Identify exactly how you can be of service to your potential employer.

— Go to the gym. Just go. A lifetime of pizza delivery doesn’t look great! Get busy. The busier you are the faster you’ll get the job you want. Goodwill, the Salvation Army, and Dollar Tree will hire you today. Get into the stream of work life, it will change your energy.

— In your solution plan, write out how you will help your new employer. The more knowledge you show of your “new” job and company, the more flattered and impressed the decision-maker will be. No one will hire you because you need a job, they will hire you because you will solve a problem. Your plan and solutions will probably be very wrong. It doesn’t matter. You have demonstrated a sincere, studied interest in the company and have made a remarkable effort. Then they have to deal with you. A plan in a three-ring binder cannot be filed. Your plan will sit on the top of a credenza and every time an exec walks into that office, there you are at eye level!

— When you get the interview, show up 20 minutes before the meeting (not an hour). Check out in advance how the employees of the company dress and dress like that. This is no time for self-expression. After the interview, send thank you notes to everyone you met on real paper with a real postal stamp, no emails.

— The goal is to start doing the job weeks or months before you are actually hired. Bring a sales order. Write a positive critique from a listening monitor. Show up at a remote and help.

— TIP. Your odds of landing a job are much greater if you aim for one in the city where you now live.

— Go to the gym.

Walter Sabo was the youngest Executive Vice President in the history of NBC. The youngest VP in the history of ABC. He was a consultant to RKO General longer than Bill Drake. Walter was the in house consultant to Sirius for eight years. He has never written a resume. Contact him at walter@sabomedia.com. or mobile 646-678-1110. Hear Walter Sterling at www.waltersterlingshow.comMeet Walter Sabo at TALKERS 2023 on Friday, June 2.

Industry News

Failla Making Impression on “Gutfeld!” Will Speak at TALKERS 2023

Radio has been getting a lot of love lately from the TV side of FOX.  FOX News Radio syndicated midday star Jimmy Failla (center, above) has become the “go-to” guy as fill-in host on FOX News Channel’s wildly successful late night “Gutfeld!” show (starring Greg Gutfeld). One of Failla’s guests on last night’s appearance was fellow syndicated FOX Radio talker Guy Benson, also a rising star in the industry. Both Failla and Benson will be appearing as speakers at the forthcoming TALKERS 2023 on Friday, June 2 at Hofstra University.  Failla will be reprising his popular role as one of the opening speakers at the event performing his unique blend of comedy and social satire specifically focused on talk industry issues. TALKERS publisher Michael Harrison says, “Jimmy gets the conference off and running on such a wonderfully upbeat note. He’s become a tradition!  Our attendees love him.” Pictured above (l-r) are: FOX Business Channel’s Brian Brenberg, Gutfeld! personality Kat Timpf, Failla, Benson, and commentator Morgan Ortagus.

Industry News

TALKERS News Notes

Saga Communications announces that it will release its First Quarter 2023 operating results at 9:00 am ET on Wednesday, May 3, 2023. The company will hold a conference call on the same date at 11:00 am ET.

Last Saturday (4/1) the ParaPod Awards were handed out at the Hyatt Regency Valencia as part of the two-day ParaPod Festival. The awards recognize the influencers and content creators working in the paranormal genre. ParaPod founder Tony Sweet says, “The mainstream awards seem to skip over paranormal content. However, it takes no less time, skill, and talent to cover our genre than it does any other. So, why not create an awards platform to celebrate these brilliant individuals?” Actress and podcaster Jillian Clare (“Days of Our Lives,” “Alien Abduction”) was on hand to present the podcast and documentary category awards.

Industry News

Yesterday’s (4/4) Top News/Talk Media Stories

Former President Donald Trump is officially arraigned on 34 felony counts related to the allegation of a hush money scheme prior to the 2016 election; Tuesday’s State Supreme Court race in Wisconsin and the Chicago mayoral race; Finland becomes a member of NATO; Florida Governor Ron DeSantis’ ongoing battle against Disney; and UConn beats San Diego State to win the NCAA Men’s Basketball Championship were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

Beasley Names Waldrop Digital Sales Manager for Tampa

Beasley Media Group names Stacie Waldrop digital sales manager for the company’s Tampa radio cluster that includes business talk WHFS-AM “Moneytalk Radio 1010” and five music brands. Waldrop was most recently regional digital sales manager for Summit Media in Knoxville. She says, “I am beyond excited to join the Beasley Tampa team. I look forward to partnering with the sales team and their clients to create custom campaigns that drive results!” Beasley Tampa VP and market manager Ron deCastro comments, “I look forward to having such a talented digital sales manager as Stacie join our outstanding Tampa cluster. Beasley has invested in best-in-class digital products and Stacie will help our team better solve our clients’ needs.”