Monday Memo: Social Media That Clicks
By Holland Cooke
Consultant
If you’re on-air, it’s an important part of your job. Here’s what I see and hear working:
- Daily Presence. Not just for-the-sake-of-posting, but to engage. Ask questions that spark conversation, reply to comments, repost listeners’ content (very flattering – they’ll repost you).
- Share behind-the-scenes moments from the studio – inviting, insightful – not silly or self-amused. Watch how the cast of “This Morning with Gordon Deal” executes “When the Mic is Off.”
- Tell stories. And at today’s blurry, attention-starved tempo, “word economy” is more imperative than ever. Make your point, without long setups, rambling, needless repetition or inside jokes… then get out. Like on-air breaks, every post has a purpose: entertain, inform, or connect. And a beginning, middle and end.
- Stay in Your Lane. If the station doesn’t do politics, don’t do politics in social media. If the station is upbeat, you stay upbeat.
- Done right, short video is powerful. Think: appetizer. 10- to 20-second clips can tease show content, or react to trending topics.
- Consistency beats perfection. To differentiate you from soulless robotic new-tech audio competitors, raw beats polished, authentic beats staged, frequent beats flawless.
- Close the loop on-air. Reward engagement with shout-outs. Superfans drive ratings.
As with on-air work:
- Ask yourself: Why does this matter to listeners? How can I make this relatable? How can I make this interactive?
- Avoid taking “lazy radio” habits online: reading long articles, bits with no payoff, inside jokes.
Execute with intention and heart, and you’ll stand out in a world full of noise.
Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn
TALKERS magazine, the leading trade publication serving America’s professional broadcast talk radio and associated digital communities since 1990, is pleased to participate as the presenting sponsor of the forthcoming Intercollegiate Broadcasting System (IBS) conference for the second consecutive year.
advertising revenue and stabilizing total industry sales. Moreover, Borrell forecasts digital revenue will grow slightly faster this year – 9.5% versus 7.8% in 2025 – reaching $2.5 billion. According to Borrell’s study, the average station generated $511,873 in digital revenue in 2025, and the average market cluster made $2,263,431. RAB president Mike Hulvey states, “Advertisers are recognizing the digital services and products that exist as part of broadcast radio’s marketing toolbox and are taking advantage of it. Today’s marketers are digitally savvy and understand the need to meet their customers wherever they are and across radio’s platforms.”
Sports 1450” and six music brands. He joins the Tucson operations from iHeartMedia’s Spokane station group. Southwest area president Steve Earnhart states, “We’re excited to have Bill join our team in Tucson. He brings a deep understanding of how to build strong, relevant brands that connect with listeners and communities. His leadership and programming vision will continue to elevate our stations and deliver compelling content that reflects the energy, culture, and voice of Tucson.”
his new role with iHeartMedia he’ll “be responsible for helping local sales teams operate efficiently by providing them with the tools, training, and best practices needed to deliver strong results and measurable value for advertisers in today’s evolving media landscape.” President of community markets John Karpinski says, “Matt brings a rare combination of experience across every level of sales leadership and enablement. His background 
in developing people, sharpening processes and driving modern revenue strategy will help us to continue to grow and elevate iHeartMedia’s commitment to drive results for advertisers. His understanding of how high-performing organizations operate will help us accelerate what’s working and raise the bar even further. We’re fired up to have him on board and excited for the impact he’s going to make across our division.” In addition, iHeartMedia appoints Wayne Jones metro president for the Texas community markets, overseeing operational sales efficiency in Beaumont, Corpus Christi, Waco, McAllen and Bryan. Jones comes to iHeartMedia from Urban One in Houston, where he served as the director of sales and business.
last 9 years. Being your voice, using my platform to speak up for you, to take on the powerful, the connected, the politicians, has been the greatest honor of my professional life. You have responded with incredible ratings and support of our advertisers that stood behind me. In the process we have formed an unbreakable bond. In the end, the show was always about us. In a battle together. I also want to thank those of you who have written letters in support of me the last 3 weeks. I was so moved by the outcry demanding this beautiful thing we’ve forged together keep going at the place we made it happen. If you want the answers why it will not occur, that’s a question for Urban One. We have some amazing things coming soon! Our bond is so much bigger than any singular platform or frequency. You have proven that in recent weeks. I can’t wait to tell you all about our new opportunities together in the near future. In the meantime, thank you for all YOU have given to me the last 9 years. Your loyalty and dedication allowed me to live out my boyhood dream. I will never be able to thank you enough.” Kendall hasn’t publicized his plans for the future but appears to be leaning toward a digital platform as he’s continuing to post Indiana and Indianapolis news via social media.
help to the entire team throughout the past year, stepping in without hesitation and taking on added responsibility. His work ethic, commitment to the station, and focus on fostering a collaborative environment have not gone unnoticed, making him the ideal candidate for this elevated role.” LaCroix, who’s been with the station since 2017 and has served as executive producer of the morning show since 2021, says, “I’m delighted to accept this role and grateful for the opportunity. I’m excited to continue working with this team and to help drive the continued growth and success of ‘The Fan.’”
and content for iHeart’s My Cultura podcast network. The first show from the collaboration will debut early 2026 featuring MLB’s 2025 Comeback Player of the Year and Rimas talent Ronald Acuña Jr. My Cultura Podcast Network head Leo Gomez states, “Sports aren’t just something the Latino community watches, it’s something we live. Sports are part of the culture, heritage and legacy that is woven into who we are. Partnering with Rimas Sports on amazing audio content curated by Bad Bunny and his team will allow us to bring sports and pop-culture icons like Ronald to listeners everywhere and share richer stories about how Latinos experience, elevate and redefine sports every day.”
its opposition. Regarding the stay pending appeal, this give Nielsen the ability to do its business as usual while the claim makes its way through the courts. Nielsen also filed an Answer and Counterclaim with the United States District Court for Southern New York. It that filing it rejects all of Cumulus claims against it and then makes counterclaims. Nielsen claims “Cumulus has engaged in 
an illicit pressure campaign to extract favorable contract terms from Nielsen and undermine Nielsen’s position in the radio ratings market. While Cumulus was stringing Nielsen along during negotiations for a new services agreement to begin in 2026, behind the scenes, Cumulus intentionally and in bad faith breached multiple provisions of its existing contract with Nielsen by secretly handing over Nielsen’s crown jewels—itsproprietary and confidential radio ratings data—to Nielsen’s direct competitor.” Other claims Nielsen is making include that Cumulus negotiated in bad faith by refusing to engage with or counter Nielsen’s offers during the negotiation period and that Cumulus “retained counsel and launched a lawfare campaign, threatening antitrust litigation unless Nielsen capitulated to its demands, even though Nielsen has no obligation to renew its contract with Cumulus.” Nielsen also says Cumulus “supplied Nielsen’s confidential and proprietary information” to competitor Eastlan Ratings. Nielsen is asking that Cumulus’ suit be thrown out and that it receives from Cumulus attorneys’ fees and damages as determined by the court.
produce and distribute radio broadcasts for preseason, regular season and playoff games starting in 2026. The Bills say, “The traditional radio broadcast, currently on WGR-AM 550 and Rochester affiliate 950-AM The Fan, will transition to streaming exclusively on BuffaloBills.com and THE BILLS APP from 1-3 p.m. every weekday. ‘One Bills Live’ will continue to be simulcast on MSG Western New York.” Bills president of business operations Pete Guelli says, “The delivery of media content has changed dramatically over the years. We believe the model of in-house production, distribution, and sales will better position the organization to provide access to our fans as well as allow us to further engage with the local business community.” The team notes that “One Bills Live” co-hosts Chris Brown and Steve Tasker will remain in their current roles.
infamous and fascinating lesser-known crimes through firsthand accounts from those who investigated, prosecuted, and survived them. No Googled stories or AI scripts. Details you will hear nowhere else, from the people who are free to discuss what really happened in Vegas.” Harris says her first episode asks, “Who’s the guy in the barrel that was found in Lake Mead? I speak to the cold case detective who worked the case, and a journalist who grew up with the guy who just might be in the barrel!”
amount of approximately $1.7 million under the 11.000% senior secured first lien notes due August 1, 2028. In its filing with the Securities and Exchange Commission states, “The decision to utilize the grace period will not trigger an Event of Default under the indentures governing the Notes and the Company retains the right to make the interest payment to the holders of the Notes through the end of the grace period. The decision to utilize the grace period does not impact any of the Company’s business operations or obligations to advertisers, employees, suppliers or other stakeholders.” Beasley says it is “actively engaged in discussions with various stakeholders with respect to a number of potential alternatives regarding a restructuring of the Company’s outstanding indebtedness and strengthening its overall financial flexibility. At this time, no agreement has been reached regarding the Company’s indebtedness, and no assurances can be given as to the timing or outcome of this process.”
contract dispute Urban One management but he’s not exactly sure why. Kendall’s contract expired in October and his attorney Jay Kanzler says the problem is not about money. He tells the Star, “It’s not like he walked in there and demanded more money. People are scratching their heads.” Kendall began speaking with management prior to his October contract date asking “to discuss new marketing ideas and flexibility in his role in a challenging radio industry.” When those efforts failed, he hired Kanzler who reached out to management. But, Kendall and Kanzler say neither of them have heard back from the company. 
Frisk is also serving the company as regional manager for Alaska and Salt Lake City. She was most recently with Cumulus Media as VP and market manager for the Oxnard-Ventura, California market. Connoisseur Western Region SVP Tina Murley says, “Sommer’s leadership, passion for local media, and her ability to connect with communities make her an ideal addition to the Connoisseur family. As we deepen presence in Palm Springs, Alaska, and Salt Lake City, Sommer’s strategic vision, commitment to local communities, and operational expertise will be invaluable.”
has become a valued partner for me in his years with Salem. He has led with trust, affirmation, and high standards – a leadership style worth emulating.” In the wake of Carolin’s retirement, Jason Mosher is promoted from regional director of sales to regional general manager, overseeing the Atlanta and Pittsburgh markets. Also, Mike Murphy is promoted to regional general manager, adding Cleveland to his existing oversight of the Twin Cities market. Power says, “These moves ensure strong continuity of leadership while positioning Salem for continued growth in these key markets. We’re extremely proud of Jason and Mike for their well-earned promotions, and we extend our deepest appreciation to Val for his decades of service and the impact he’s had across our company.”
Hubbard says the collaboration brings together Federal News Network’s trusted reporting with Leadership Connect’s proprietary data and analysis to deliver deeper context and insight across the federal marketplace. Federal News Network publisher Jeffrey Wolinsky states, “Our mission has always been to support federal executives with the insights they need to lead effectively. This partnership with Leadership Connect allows us to enrich our reporting with deeper data, ensuring our audience receives more impactful content than ever before. We are thrilled to integrate these resources to better serve the federal community.”
strategy, cross-platform partnerships, and digital growth to strengthen the company’s competitive position to ensure long-term success.” Beasley Media Group CEO Caroline Beasley comments, “Kevin’s deep experience across broadcast, digital, experiential, podcasting, and sports makes him uniquely qualified to lead our revenue strategy. His proven ability to scale platforms, grow teams, and deliver results on both a national and local level will be instrumental as we continue to evolve and innovate for our clients and communities.” LeGrett says, “I’m excited to join Beasley Media Group at such an exciting time. Beasley’s commitment to local communities, strong culture, and forward-thinking approach to media – especially its transformation across digital, streaming, and multiplatform platforms – aligns perfectly with my passion for building innovative, integrated solutions that drive real impact for advertisers and listeners alike. I’m excited to help lead the next chapter of growth.”
Linear broadcast media have never been more challenged. Internet video now commands far more viewing time than over-the-air TV. And their own networks are hijacking viewers! Your local NBC station tells you to watch Peacock. ABC points you to Disney+. CBS pushes Paramount+. Affiliates are effectively forced to promote their own competition.
listening to the 10k flamethrower, with a history dating back to 1947, that blankets the Santa Cruz / Monterey / Salinas market and most of the Central California coast. Since acquiring the station, Zwerling has operated it hands-on as a conservative-leaning news-talker featuring a carefully crafted balance between local programming with a parade of hometown personalities (including local superstar Dave Michaels) and a menu of leading syndicated talent. It was one of the original affiliates of Rush Limbaugh and carried the iconic show until his passing in 2021. Zwerling tells 
TALKERS, “Back then I was 39 years old and never dreamed I’d last this long as a real broadcaster.” TALKERS publisher Michael Harrison – a longtime fan of KSCO – stated, “Congratulations to Michael Zwerling and all the folks at one of America’s most colorful radio stations, for keeping the spirit of independent local broadcasting alive through the many obstacles and changes that have proven challenging for the practitioners of this wonderful industry. They are champions of a major slice of grassroots Americana represented by the modern era of talk radio.” Today, KSCO maintains its powerful presence in the world-famous market at 1080 AM with the addition of three FM translator signals at 104.1, 95.7, and 107.9. The station still broadcasts from a historic art deco building located on the beach in Santa Cruz and continues to surprise its listeners with unexpected twists and turns in what Harrison describes as “one of radio’s longest running reality shows.”
7:00 pm to 10:00 pm beginning tonight (2/2). KIRO-FM director of news and talk programming Bryan Buckalew states, “Chad has a unique ability to break down complex issues in a way that’s engaging and accessible. He respects the intelligence of the audience, values facts, and understands how to connect with listeners in a meaningful way. He’s a strong addition to our evening programming.”
that wasn’t part of anything in that decision. It was focused on the potential misreading of precedents on the broadcast TV side. Of course, as you know, the rule applies to broadcast, radio and TV, but that one was focused on those TV precedents.” The memo to broadcast TV was relative to the 1996 bona fide news interview exemption that came about in the wake of an interview Jay Leno did with then-California Governor Arnold Schwarzenegger on “The Tonight Show.” The FCC Media Bureau ruled that “The Tonight Show” did not have to give Schwarzenegger’s opponent equal time because that interview segment qualified as a bona fide news interview. This matter doesn’t seem to be a big one for news/talk radio since news/talk stations are viewed as news outlets, on top of the fact that most talk radio hosts would love the opportunity to interview candidates with whom they might not personally agree. 
founders, world-leading investors, media and more than 1,600 startups to the Doha Exhibition and Convention Centre from February 1-4. iHeart Media says that this year’s Centre Stage sessions will welcome Conal Byrne, CEO of the iHeartMedia Digital Audio Group along with other leading podcast talent including Questlove, host of “The Questlove Show”; Steven Bartlett, host of the podcast “The Diary of a CEO”; Arabic sensation Islam Fawzy and more. The event will also serve as the official launch of iHeartArabi, iHeartPodcasts Arabic show slate. iHeartMedia chairman and CEO Bob Pittman comments, “At iHeart we believe in fostering conversations that lead to creative and innovative ideas and solutions, and our partnership with the GCO continues to expand the boundaries of podcasting. Our goal is to work together to generate the kind of discussions and interactions that enhance and grow the future of this medium for audiences everywhere.”
required that construction was to have begun in 2025, but village officials agreed to push the deadline back to September of 2017. The Daily Herald story reports, “Nexstar Media Group’s original plans called for selling off the southern 35 acres of the 102-acre property for a three-building data center campus, ancillary electrical substation, and six public pickleball courts to be leased to the Elk Grove Park District. The primary 750-foot radio tower and its 250-foot backup were to be demolished, replaced and relocated slightly to the north, while the small building that houses the station’s transmitters and backup studio would have remained intact.” Nexstar says the transmitter move would not affect listeners’ ability to hear the station. 
Moscone Center in San Francisco next week (February 2-6) for the 26th annual Super Week. Shows originating from San Francisco will include “Stugotz and Company LIVE!,” “Two Pros and a Cup of Joe with LaVar Arrington, Brady Quinn & Jonas Knox,” “Covino & Rich,” and “The Odd Couple with Rob Parker & Kelvin Washington.” The “Dan Patrick Show” will broadcast live from China Basin Park. 
once again bring together entrepreneurs, business leaders, and community partners who are making a powerful impact across Long Island.” The 2026 Latino Business Awards Gala will take place on May 14 at Stereo Garden in Patchogue, New York. JVC Broadcasting CEO John Caracciolo says, “Latino-owned businesses are essential to the strength and growth of our local economy. Through the Latino Business Awards, we proudly highlight the entrepreneurs whose dedication, innovation, and leadership continue to move our communities forward.” Station operations manager Ana María Carballo adds, “These awards go beyond recognition — they tell the story of perseverance, sacrifice, and success behind every Latino-owned business. We are honored to provide a platform that celebrates their contributions and inspires future generations of entrepreneurs.”
Super Bowl Week coverage that will emanate live from live Radio Row in San Francisco culminating with the official local call of the game. Station PD Rick Radzik says, “After an eight-year absence, ‘The Sports Hub’ is thrilled to celebrate the Patriots’ return to the big game with fans across the region. We’ll once again deliver the best coverage all week, capped by the best call of the game on Sunday. Pats Nation will be well represented in San Francisco, and we can’t wait to be part of it.”