FOX News Radio host and FOX News contributor Guy Benson shared a health update to
listeners describing his recent skin cancer diagnosis. Benson detailed his diagnosis, removal, and treatment process of a melanoma while emphasizing the importance of regular dermatology visits and self-checking for skin abnormalities. You can hear Benson discuss his diagnosis here.
Since TALKERS ran the following story yesterday (10/9), we learned about another angle to this story and have updated it.
There is no unity for the various conservative media outlets fighting for both viewers/listeners and the approval of the Trump Administration. Since 2016 it’s been widely reported that President Donald Trump watches FOX News Channel constantly. But a recent interview with Donald Trump Jr. by Chris Salcedo on Newsmax TV indicates that, at least for the president’s
eldest son, FNC is in the doghouse. Newsmax published an account of the interview which quotes Trump Jr. saying, “Honestly, I don’t watch it anymore because it is so ridiculous. They try so hard to be unbiased that they’re actually biased against conservatives at this point. But this shouldn’t be surprising. These are networks that banned me for two-and-a-half. I’m barely on anymore. I know my father was banned.” However, TALKERS has learned that Donald Trump Jr. appeared on FOX News Channel four times recently – on August 13 and September 3, 11, and 12. He told Salcedo 
“FOX’s approach has left conservatives silenced while Democrats and establishment figures get free rein.” The president recently complained about FNC in a post on Truth Social in which he singled out White House correspondent Peter Doocy for talking to Arizona Senator Mark Kelly about his healthcare agenda. He wrote, “Why is Fox News and Peter Doocy putting on Democrat Senator Mark Kelly to talk about, totally unabated or challenged, Healthcare?” SiriusXM’s Megyn Kelly recently complained about FOX News Channel’s coverage of Charlie Kirk’s slaying, saying, “It’s really bothering me how FOX News is talking about Charlie, like he was theirs — he wasn’t. It’s a lie. Just stop.”
Civic Media announces its news/talk outlet WAUK-AM – licensed to Jackson, Wisconsin adds FM translator W262CJ, Milwaukee at 100.3 FM to the station’s broadcast that enlarges its signal in the Milwaukee market. Civic Media adds that in conjunction with FM translator launch on
October 6, it debuted a new morning program it says is designed specifically for Milwaukee commuters. Civic Media says, “‘All News All Morning’ is hosted by veteran broadcaster Dan Hanni and features a format that syncs with the average commute time in Milwaukee. Every 20 minutes, listeners will hear local news, traffic, sports, and weather, ensuring they stay informed no matter when they tune in during their drive.” WAUK regional president and general manager Chris Moreau comments, “This is a no-frills approach to delivering what people look for in the morning. News and information that they can use to start the day without wading through padding, filler, fluff, and partisan opinion. And they can hear it all within the average commute time in Milwaukee.”
By Matthew B. Harrison
TALKERS, VP/Associate Publisher
Harrison Media Law, Senior Partner
Goodphone Communications, Executive Producer
When we first covered this case, it felt like only 2024 could invent it – a disgraced congressman, George Santos, selling Cameos and a late-night host, Jimmy Kimmel, buying them under fake names to make a point about truth and ego. A year later, the Second Circuit turned that punchline into precedent. (Read story here: https://talkers.com/2024/12/19/jimmy-kimmels-fair-use-victory-what-it-means-for-content-creators/)
And just to clear the record: this has nothing to do with Jimmy Kimmel’s unrelated dust-up with FCC Commissioner Brendan Carr. Different story, different planet. This one’s about copyright and commentary – and it’s a clear win for both.
The Set-Up
After his expulsion from Congress, George Santos began offering paid video shout-outs on Cameo. Kimmel’s writers sent absurd requests under pseudonyms for a segment called “Will Santos Say It?” – and he did. The show aired those clips to highlight how easily a public figure would say anything for a fee.
(If you want a taste, look up “Jimmy Kimmel Pranks George Santos on Cameo” on YouTube. That’s the kind of transformative satire the court later called “sarcastic criticism and commentary.”)
Santos sued Kimmel, ABC, and Disney for copyright infringement, fraud, and breach of contract, claiming the videos were sold for “personal use.” The district court tossed it; Santos appealed.
The Ruling
On September 15, 2025, the Second Circuit unanimously affirmed the dismissal. The panel said Kimmel’s use was transformative: he turned Santos’s self-promotion into political satire. Even Santos’s complaint described the bit as sarcastic commentary.
Claims of “market harm” fell flat. Airing a few clips on network TV doesn’t compete with Cameo. Embarrassment isn’t economic loss.
And the supposed bad faith – using fake names to order the clips – didn’t undo fair use. The court stuck to the statutory factors: purpose, nature, amount, and effect. Mischief isn’t a fifth one.
The rest of the claims – fraud, contract, enrichment – stayed dismissed as pre-empted or too thin to matter.
Why It Matters
This decision lands as courts wrestle with whether AI’s use of copyrighted works can ever be “transformative.” Santos v. Kimmel shows what that word really means: a human taking existing material and using it to say something new.
Fair use protects meaning, not mimicry. That’s why satire, commentary, and criticism still stand when they have a point.
For media creators, the lesson is simple: transformation beats permission. If you use third-party material, make sure you’re adding perspective – not just recycling content. That, more than any fine print, is what keeps you on the right side of the line.
Matthew B. Harrison is a media and intellectual property attorney who advises radio hosts, content creators, and creative entrepreneurs. He has written extensively on fair use, AI law, and the future of digital rights. Reach him at Matthew@HarrisonMediaLaw.com or read more at TALKERS.com.
Beasley Media Group reveals in an 8-K filing with the SEC that chief financial officer Lauren Burrows is resigning from the company effective October 17, “in order to pursue other opportunities. The resignation was not due to any disagreement with the Company on any
matter relating to its operations, policies, or practices.” Company CEO Caroline Beasley will serve as principal financial officer on an interim basis. At the same time, the company announces the promotion of Shaun Greening to chief accounting officer. Greening joined Beasley in 2000 and has been serving as vice president of financial reporting. Greening joins John Coury, who was recently promoted to corporate controller and director of treasury. Caroline Beasley states, “Shaun brings extensive experience, deep institutional knowledge, and a proven track record of success to his role. Together with John, their leadership will be instrumental in supporting our continued growth and long-term success.”
iHeartMedia has been cutting staff at radio stations across the country and talk hosts are part of this reduction in force. Some of those affected by the cuts include sports talk radio personalities Steve Czaban – who co-hosted the Czabe & Butch program with Brian Butch on the
company’s WRNW-FM, Milwaukee “97.3 The Game,” and KBME-AM, Houston “SportsTalk 790” morning host Sean Salisbury. Salisbury tweeted, “It’s been a hell of a run the last 8 years [at] SportsTalk 790. I fully understand the financial decisions that corporate has to make. I appreciate the great bosses at iHeart that I got to work with and here in Houston, who have become friends too. Very grateful for good coworkers and the talent you hear daily on the SportsTalk 790 lineup. I’m so blessed to have worked with special teammates/friends on my show every morning, you know my love for you guys!” Also, a victim of this latest round of cuts is Salt Lake City market manager Joyce Wirthlin.
SiriusXM inks Megyn Kelly to a new multi-year deal and as part of the new contract Kelly will headline her own SiriusXM channel. The satcaster calls her program “one of the platform’s most
successful political and cultural programs.” The new Megyn Kelly channel will also feature brand-new programming, including the debut of an exclusive daily after-show program. Additional series, shows, and specials will be announced in the coming weeks. Kelly comments, “Linear television news is dead. People can’t stand those stilted, censored conversations anymore, which is exactly why this medium is thriving. I’m thrilled to deliver our bold brand of no-BS news live on SiriusXM and to be expanding my relationship with such a stellar, blue-chip brand and great partner. Soon our listeners will have the Megyn Kelly Channel to enjoy and trust for the conversations and content they love.”
The New York Festivals 2026 Radio Awards announces that broadcaster and publisher of radioinfo and Radio Today Australia Steve Ahern joins the New York Festivals Radio Awards Advisory Board. NYFestivals says Ahern “brings more than four decades of leadership,
innovation, and influence across the global audio and broadcasting industry to the Advisory Board. His extensive experience will further strengthen the Radio Awards’ mission to honor groundbreaking storytelling and celebrate excellence across all genres of audio content.” New York Festivals EVP Rose Anderson adds, “Every year, we work with our advisory board and industry thought leaders to make sure that our categories recognize the innovative audio content being created today world-wide and reflect our commitment to the power of the individual voice. With Steve’s addition to the Board, we gain the 360-degree perspective of someone who is on top of all the new developments in the world of sound in our ever-changing and interconnected world.”
AWMF Announces Gracies Call for Entries. The AWM Foundation is now accepting entries for the 51st Annual Gracie Awards. AWMF says, “For over five decades, these awards have celebrated outstanding programming by, for, and about women — while funding scholarships and programs that support the next generation of women in media.” All information related to the Call for Entries including entry descriptions and full list of categories can be found here.
NAB Reveals Marconi Awards Hosts. The National Association of Broadcasters announces today that iHeartMedia’s “Elvis Duran and the Morning Show” co-hosts Danielle Monaro and Medha Gandhi will host the 2025 NAB Marconi Radio Awards, taking place at The Edison Ballroom on October 21, the evening before NAB Show New York kicks off. NAB president and CEO Curtis LeGeyt says, “Danielle and Gandhi represent everything that makes local radio special — personality, authenticity and a genuine connection with their audiences.”
Urban One announces a number of promotions in operations and programming across several of its markets. At the Radio One Washington DC station group, A Plus is named operations manager for the cluster that includes news/talk WOL. In Cleveland Matt Myers is the new
operations manager for the station group that includes news/talk WERE-AM. Urban One SVP of programming Colby Tyner comments, “These leadership changes reflect the incredible depth of talent within Radio One. It’s exciting to see so many of our team members grow within the company and take on new challenges across markets. By empowering our brightest minds to share fresh ideas and perspectives, we ensure our stations remain dynamic, creative, and deeply connected to the communities we serve.”
Cumulus Media’s KMJ-AM/FM, Fresno “NewsTalk 580/105.9 KMJ” recently partnered with local agriculture company GAR to present the 12th Annual Feeding Families Fund Drive and raised a record-breaking $534,917 for the Central California Food Bank. KMJ broadcast live from The Market in Fresno on September 19. Over the past 12 years the annual event has raised more than $35 million for the Central California Food Bank. Pictured above at the radiothon are KMJ morning drive personalities Greg Lane (left) and Randy James (right). KMJ VP and market manager Patty Hixson says, “Our listeners continue to overwhelm me with their generosity and graciousness. We are so thankful for them and for the GAR team, who always assist us in taking care of those people in need in our community. Such a blessing to have these incredible partners!”
Woodward Community Media news/talk WMAY-AM/FM, Springfield, Illinois presented a remote radio broadcast on October 3 during morning drive to raise funds for the St. Martin De Porres
Center and raised more than $47,000 thanks to an anonymous donor who matched every dollar given with an additional $2, effectively tripling the impact of each contribution. AM Springfield host Sam Madonia states, “St. Martin de Porres Center is one of our favorite causes because it helps with a large need in our city. Many residents get the food they need as well as clothing and other items through the work of the center and its volunteer-only staff.”
AURN Exec Honored with NAN Award. The CEO of American Urban Radio Networks parent company A Wonder Media Company, Chesley Maddox-Dorsey, received the President’s Award for her role in amplifying Black voices in media at the National Action Network’s 2025 Triumph Awards on October 6. at Jazz at Lincoln Center’s Frederick P. Rose Hall.
iHM Recognizes Five Years of The Black Effect Podcast Network. iHeartMedia and Charlamagne Tha God are celebrating five years of The Black Effect Podcast Network – a podcast publisher dedicated to Black listeners. Charlamagne Tha God says, “Our mission has always been to build a dedicated platform where Black voices can thrive. We have accomplished that mission and more. The past five years have been extraordinary, and the future of the Black Effect excites us. We will keep inspiring, empowering and creating culture and opportunities for all.”
Saga to Present at Noble Capital Markets Conference. Saga Communications executives Christopher S. Forgy, president and CEO, and Samuel D. Bush, EVP, chief financial officer and treasurer, will presenting at today’s Noble Capital Markets’ Emerging Growth Virtual Equity Conference at 4:00 pm ET. The presentation will feature a fireside style Q&A session with Michael Kupinski, director of research and senior media & entertainment analyst at Noble Capital Markets.
The Top Podcasts ranker from Podtrac based on U.S. unique monthly audience for the month of September saw Salem Podcast Network’s “Charlie Kirk Show” rise 28 places to #6 in the
aftermath of his slaying in Utah on September 10. The top three podcasts remain in order from the August ranker with NPR’s “NPR News Now” at #1, followed by The New York Times’ “The Daily” at #2 and NPR’s “Up First” at #3. Other talk radio related shows include FOX Audio Network’s “FOX News Hourly Update” rising one place to #4 and DailyWire’s “The Ben Shapiro Show” falling four places to #12. See the complete ranker here.
Nationally syndicated talk media personality Wayne Allyn Root recently visited the White House and met with President Donald Trump. Root says, “I’ve had the honor of interviewing President Trump on my TV and radio shows 16 times. I’ve also opened for him at many Las Vegas rallies. And I’ve been honored to attend many White House events – including White House Christmas and Hanukkah parties and the Abraham Accords. But this was my first Oval Office visit. What an honor. God bless America. I know my dad – a blue collar Jewish butcher from Brownsville, Brooklyn – is watching down from heaven with pride!” Pictured above are (from l-r): Cindy Root, Wayne Allyn Root, and President Donald Trump.
FOX Sports Radio’s Rob Parker – co-host of “The Odd Couple with Rob Parker & Kelvin Washington,” MLB Network analyst, and founder/editor of MLBbro.com – was honored by his alma mater, Southern Connecticut State University at the school’s homecoming last Saturday (10/4) as the Jess Dow Field press box was officially dedicated in his honor. Parker, a 1986 grad, says, “I’m so grateful to Southern for laying the groundwork for my career. This is where it all began and where I learned to be a reporter. It’s an absolute honor to have my name on Southern’s press box. I hope this will inspire others to excel and do what most think can’t be done.”
WCBM, Baltimore morning drive personality Bruce Elliott is stepping away from the “The
Morning Drive with Casey & Elliott” after almost six years co-hosting the program with Sean Casey. WCBM announces that the program is being re-branded as “Casey & Company” and will feature newscaster Maggie Hunter, the “king of all traffic” Chuck Whitaker, sportscaster Gary Stein and executive producer Kristen Haegerich. Elliott originally joined the program as a part-time guest in 2015 before rising to co-host in 2019.
Media pro Joel Clary joins KSE Media Ventures in Denver as SVP and general manager for the
company’s four stations that includes sports talk KKSE-AM/FM. Clary most recently served with Salem Media Group as regional multimedia sales manager and takes over for Dave Fleck who left the company to start up his own company. Clary comments, “I am incredibly excited to join an organization with such a passionate fan base and an unparalleled portfolio of teams and venues. I look forward to contributing to the continued success and growth of the KSE family.”
By Holland Cooke
Consultant
These aren’t just bulletin boards. They’re extensions of your station, where listeners expect to be acknowledged and advertisers expect to see results.
Michelle Krasniak’s “Social Media Marketing All-in-One For Dummies,” 6th Edition (Wiley, 2025) really is “9 Books in One.” Haven’t got time for all 739 pages? I’ve boiled-it-down to five fundamentals that tee-up useful brainstorming.
Her core message: stop treating social media as a sideline. It is as important to your brand as what comes out of the transmitter. And it’s sponsorable.
Here are five fundamentals:
Pick your platforms wisely.You don’t need to be everywhere. As our superstar traffic reporter Bob Marbourg used to say when I managed WTOP: “Pick your lane and stay with it.” Figure out where your target listeners already spend time and go-deep there. For most stations that’s Facebook and Instagram, but TikTok and YouTube Shorts are big with younger demos.
Krasniak stresses that “content is everywhere” — the trick is connecting the dots. For stations, that means breaking down silos between the studio, the stream, and the screen. Social feeds aren’t bulletin boards. They’re extensions of the studio, where listeners expect to be acknowledged and advertisers expect to see results.
Bottom line: Social media done right isn’t an add-on; it’s table stakes. If your station isn’t treating it with the same rigor as on-air programming, you’re leaving audience and revenue on the table.
Holland Cooke (HollandCooke.com) is a media consultant working at the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke
The Harry Hurley Charity Foundation held its 17th annual Charity Dinner & Silent Auction at Resorts Casino Hotel Atlantic City over the weekend and welcomed more that 300 guests to the event that featured guest of honor Republican nominee for governor of New Jersey Jack Ciattarelli. As usual, this annual charity event, hosted by WPG, Atlantic City morning host Harry Hurley, brings out the “Who’s Who” of New Jersey potentates from business and politics including hundreds of New Jersey legislators, county leaders, mayors, council members, and a broad section of business and industry leaders. It raised a record $82,000. Over the past 18 years, The Harry Hurley Charity Foundation has raised more than $2 million. Hurley tells TALKERS that next year’s guest of honor and keynote speaker has already been selected and it will be none other than the legendary Tony Orlando. Pictured above are Ciattarelli (left) and Hurley (right).
SalemNOW Documentary Series Launches. Salem Media Group says that its SalemNOW conservative and Christian streaming service is now streaming “Prescription to Kill,” a true crime docuseries hosted by actor and filmmaker Kevin Sorbo. Salem says the series originated from director Andrew Thibault’s two-year legal battle with the Food and Drug Administration under the Freedom of Information Act that uncovered hundreds of previously withheld reports it says link prescription medications to acts of homicide, including multiple school shootings.
Audacy Hosts Phillies Party. Audacy’s sports talk WIP, Philadelphia – flagship of the MLB’s Phillies – is hosting the second annual Red October Rally today (10/3) from Stateside Live! in celebration of the Phillies’ National League Division Series appearance. WIP is hosting a live broadcast from the team’s postseason rally from 10:00 am to 6:00 pm.
iHeartMedia Presents Wine on the River Event. iHeartMedia Louisville is producing the sixth annual Wine on the River event on October 11 at The Belvedere in Downtown Louisville. The company’s Louisville stations – including news/talk WHAS – are promoting the event that will benefit the Boys & Girls Club of Kentuckiana.
Premiere Networks and veteran journalist and mtf.tv founder Kevin Cirilli partner for a new podcast titled, “Hello Future with Kevin Cirilli,” to be featured on the iHeartPodcasts platform. “Hello Future” is described as “a daily podcast where tomorrow’s biggest questions come alive.
With topics ranging from Mars and UFOs to flying cars and ‘civilization starter kits,’ each episode blends science, technology, and imagination with the real choices shaping our world.” For example, on this week’s program Cirilli welcomes Harvard astrophysicist Dr. Avi Loeb for a conversation about comet 3I/ATLAS, alien tech, and the future of space exploration. He also chats with Rich Cooper, vice president of strategic communication and outreach for Space Foundation, about America’s $1 trillion space economy and why investing in space isn’t just about exploration – it’s about building America’s economic future. Premiere Networks president Julie Talbott states, “We’re thrilled to welcome ‘Hello Future’ to the network. With years of experience as a journalist covering global affairs, technology and policy, Kevin has the unique ability to connect the dots between science and the future for listeners who crave bold ideas and fresh perspectives on what’s ahead.”
Cumulus Media’s Westwood One today announces two additions to the Cumulus Podcast Network. The “Family Matters” podcast is hosted by CJ Pearson and “tackles the most pressing social, cultural, and political issues in America as told from a perspective rarely heard in podcasting: conservative, culturally aware, and authentically Black.” Pearson says, “Joining the Cumulus Podcast Network is a huge moment for ‘Family Matters.’ We’re bringing
unapologetically conservative, culturally aware, and authentically Black voices to the forefront – voices that have been ignored for far too long. This show is about faith, family, freedom, and fearless truth-telling. I’m proud to be part of a network that values bold ideas and real conversations, and I can’t wait to shake things up.” Separately, Cumulus announces that “The Next Role with Vernon Davis” also joins the Cumulus Podcast Network. Former NFL star and Super Bowl champion turned actor and producer Vernon Davis’ podcast focuses on career transition and reinvention. Davis says, “The Next Role is more than a podcast – it’s a movement. I created this show to highlight the courage it takes to reinvent yourself, especially after a career in the spotlight. Partnering with the Cumulus Podcast Network gives me the platform to amplify these powerful stories and connect with listeners who are navigating their own transitions. I’m excited to bring these conversations to life and inspire others to embrace their next chapter.”
Trust in the news and journalism is an issue that all news platforms are struggling with during this ear of increasing mis- and disinformation. The Radio Television Digital News Association notes that this is especially true with younger news consumers. Working with research and
solutions organization Magid, the RTDNA examines trust in journalism among younger news consumers in 2025. It published the findings earlier this summer. Now, news pros can watch a recording of the webinar that the two organizations conducted to walk journalists through the findings and help them understand how they can improve trust among the next generation of news consumers. Magid VP Pat Maday presents the webinar you can view here.
The National Association of Broadcasters is now accepting entries for the 40th annual NAB Crystal Radio Awards that honor outstanding community service efforts by radio stations from
the past year (October 1, 2024 – September 30, 2025). A panel of judges representing the broadcast industry and community service organizations will review applications and select 50 finalists and 10 winners. Stations must submit an online entry through My NAB detailing their community service efforts from the past year. The deadline for entry submissions is October 31. Finalists will be announced in February.
Townsquare Media Announces Q3 Financial Results. Townsquare will release third quarter 2025 financial results before the market opens on Monday, November 10 and will hold a conference call at 8:00 am ET on that day. The company will also announce its participation in an upcoming investor conference.
Saga Communications Appoints New Board Member. Saga announces the increase of its number of board members to eight and the appointment of Gregg Sutherland to its board of directors. Sutherland was previously a senior partner at Ernst & Young where he served as the strategy consulting practice leader, Global and Americas.
The Federal Communications Commission is announcing a Notice of Proposed Rulemaking to begin its 2022 Quadrennial Review of the broadcast ownership rules. FCC Chairman Brendan Carr has indicated that he is interested in relaxing the current ownership rules for broadcasters
and radio industry CEOs are pleased with the probability that they will be loosened. Cumulus Media president and CEO Mary G. Berner states, “We’re encouraged that Chairman Carr and the FCC are advancing the 2022 Quadrennial Review. Quickly modernizing the radio ownership rules is essential for listeners who rely on local radio every day. With updated 
rules, companies like ours can invest more locally, diversify our offerings, and compete effectively in today’s rapidly evolving audio landscape. We look forward to working with the Commission to make these updates.” Beasley Media Group CEO Caroline Beasley comments, “We would like to thank Chairman Carr for moving forward with the quadrennial review on this critical endeavor. This is a defining moment for our industry to ensure that local radio can continue to fulfill its essential public service mission for decades to come. We look forward to working with the Commission to implement common-sense reforms that will allow broadcasters to compete fairly and keep serving the local audiences who rely on us every day.”
iHeartMedia announces that Chris Long has been appointed region president for Dallas. Long most recently served as chief revenue officer for Gemini XIII. iHeartMedia division president
Eddie Martiny states, “I am excited to have Chris lead our talented Dallas team. Over the past 20 years, I’ve seen him inspire and drive growth across some of the most well-respected companies in our industry. His diverse background and leadership, makes him the perfect person to lead the Dallas market to the next level.”
iHeartMedia names Colleen Valkoun vice president of sales for its Milwaukee station group that
includes news/talk WISN. Valkoun was most recently president and general manager for Milwaukee Radio Alliance, which recently divested itself of its radio properties in the market. Milwaukee market president Dan Lenz says, “Colleen is a proven leader with a track record of success in this market. Her expertise, energy and passion for Milwaukee and the business community make her the perfect fit for this role. We’re thrilled to have her back at iHeartMedia Milwaukee.”
Urban One commissioned a study titled, “Influence to Impact: Black Culture’s Role in Brand Growth,” that the company says quantifies “just how deep that influence runs and demonstrates that brands failing to authentically engage with Black consumers risk missing out on exponential opportunities for growth in relevance, trust, and revenue.” Urban One EVP, head of branded
entertainment & integrated marketing Jeff Meza says, “Cultural ROI is the vehicle for us at Urban One to further our mission to help educate the industry and brand partners alike on the importance that intentions must be rooted in strategy, and this new economy requires development of total market plans that are inclusive and representative of authentic experiences.” Urban One VP, television and digital research Audrey Cochran adds, “I am incredibly proud of the work we’ve done to quantify the undeniable impact that Black consumers have on U.S. culture. This study not only demonstrates their impact and influence on broader consumer behavior but also underscores the value of authentically connecting with this segment – and the business risks of failing to do so.” See more about the study here.
Audacy launches “UPSTATE RED,” a new conservative outlet that is broadcasting on three signals in the Greenville, South Carolina market. They are WYRD-AM at 1330, WORD-AM at 950 and WYRD-HD2 at 98.9 FM. Audacy also broadcasts conservative talk in the market on its sister station WYRD-FM “News/Talk 98.9 WORD.” Audacy Greenville-Spartanburg SVP and
market manager Steve Sinicropi says, “We are proud to launch UPSTATE RED and bring a new conservative voice to the Upstate region. ‘UPSTATE RED’ will be a premier destination for principled conversation, insightful news, and engaging talk with some of the biggest names in national talk radio, providing the most important news and information to the Upstate.” The programming lineup includes Premiere Networks’ Glenn Beck, Clay Travis & Buck Sexton, Sean Hannity, and Jesse Kelly, as well as Michael DelGiorno in mornings, Westwood One’s Rich Valdes in late nights and FOX News Radio’s Will Cain.
By Walter Sabo
a.k.a. Walter Sterling, Host
WPHT, Philadelphia, “Walter Sterling Every Damn Night”
TMN syndicated, “Sterling on Sunday”
As a media consultant, my team has had the privilege of being engaged extensively by members of the C-Suite. Becoming a member of the C-Suite is a common goal. To get into any group, acceptance often depends on acting and appearing like established members. Here are some of the actions observed of business masters whom we consulted:
Arrive First
Let’s start with Walter Anderson, CEO PARADE magazine. PARADE was then owned by Newhouse and was the most-read publication in the English language with 30-million-plus readers. Walter Anderson was a rock star. For years he was an award-winning editor and proud of his publication. He was a gifted leader. Smart writers and graphic designers want to work for Anderson. He’s that guy! It was an honor to have lunch with him… always at the Four Seasons.
Lunch at 12:30 pm. I’d arrive at 12:25 pm – Anderson was well seated. Lunch at 12:30, I’d arrive at 12:15 pm and Anderson was well seated. I had to arrive at 11:30 am to “beat” him to the 12:30 pm table. When I finally arrived at 11:30, he was startled that I arrived first. Score! I shared this story with the manager of the Four Seasons, Julian Niccolini. Julian smiled and said, “The most powerful person always arrives first.”
Arriving first is control, preemptive and, yes, powerful. Arrive first in all actions. The first one in a room can rearrange the chairs and name plates. Arriving first for a meeting gives a person a moral upper hand!
Answer Emails Fast
Our clients have included a long list of CEOs, presidents, and CBOs. Who answers their emails first? The most powerful: Bob Pittman, CEO, iHeartMedia; Julie Talbott, president, Premiere Networks; Kelli Turner, CEO, Audacy; Bob McAllan, CEO, Press Broadcasting; Joe Clayton (deceased), CEO Sirius; Scott Greenstein, president, SiriusXM; Kraig Kitchin, CEO, Soundmind; Tim McCarthy, CEO, Broadcasters Foundation; Alan Shaw, CEO, Centennial Broadcasting; and Chris Oliviero, CBO, Audacy all answer their email super fast. (There are other contacts who answer fast, but this is the CEO/president list.) Most of the other CEOs and presidents who answer late or not at all are bankrupt.
Thank You First
Powerful people send thank you notes – fast. After an event, they send thank you to the host before going to bed. Powerful execs study when people in their industry get an award or promotion and then write notes of congratulations – and stamp it. No emails. Those real letters are saved – forever. Thank you, Cathy Black!
Know Thy Numbers
Powerful executives are never vague about numbers. Vagueness invites suspicion and erodes confidence. BUT, the powerful are not driven by the numbers. The numbers are not front and center in conversations.
RKO chairman Tom O’Neil hired my company to consult all of their radio stations. Tom was charming, in charge, and larger than life. RKO owned Frontier Airlines. Over lunch, he casually mentioned the passenger load on Frontier that day. He knew those numbers and the ratings for WOR midday. Pass the bread.
Once a year, PARADE and all Newhouse pubs presented their business plans to the Newhouse brothers directly. Participating in that meeting, I saw that the Newhouses expected the CEOs to know their numbers. The CEOs of their pubs presented the numbers. No CFOs, no accountants, and no business managers were allowed in the business plan meetings. CEO direct to owner.
C-Suite members show up first, answer emails fast, know their numbers cold and send thank you notes.
Walter Sabo has been a C-Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers.. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com.