Industry News

Podtrac Unveils New Multi-Channel Podcast Ranking

Podtrac releases the first edition of its Multi-Channel Podcast Ranking that now includes the following when constructing its rankings: audio episode downloaded on Apple, Spotify, and other podcast apps; Videoimg episodes viewed and streamed on YouTube and Spotify; and Podcast video clips played on Instagram, TikTok and YouTube. Under this new format, Podtrac’s Multi-Channel Podcast Ranking for December 2025 ranks “The Meidas Touch Podcast” #1, followed by “The Joe Rogan Experience” at #2, and “The Rest is History” at #3. Other news/talk media related shows of note include: “The Tucker Carlson Show” at #12, and “The Ben Shapiro Show” at #17. See more about this ranker here.

Industry News

Rich Valdés Inks Deal for Spanish Language Show

Talk host Rich Valdés, who succeeded the late Jim Bohannon on the Westwood One network, announces his next move as he joins Globalimg Media Federation and its streaming network Festiva TV syndication partnership. The deal will make Valdés’ late-night show exclusively in Spanish to Roku’s 90 million+ subscribed households. Valdés’ English-language show continues to be available via iHeartRadio, and Valdés says he is “completely open to English syndication opportunities across terrestrial radio, cable television, and streaming platforms like Rumble—building on my ongoing work in those spaces.”

Industry News

FCC Issues Guidance on Equal Opportunity Issues

On the heels of FCC Chairman Brendan Carr’s testimony before the U.S. House Subcommittee on Communications and Technology Committee on Energy and Commerce last week in which he reiterated the Commission’s duty to enforce broadcast licensees’ obligations toimg serve in the public interest, the FCC yesterday issued a Guidance on Political Equal Opportunities Requirement for Broadcast Television Stations. While the memorandum is written to television stations, it obvious applies to radio stations as well. The memo ultimately addresses the 1959 order that exempts broadcasters from providing equal time to qualified candidates on any: (1) bona fide newscast; (2) bona fide news interview; (3) bona fidenews documentary (if the appearance of the candidate is incidental to the presentation of the subject or subjects covered by the news documentary); or (4) on-the-spot coverage of bona fide news events (including but not limited to political conventions and activities incidental thereto). Programs such as “The Tonight Show” and “The View” are cited as entertainment shows in which an interview segment can qualify as a bona fide news interview. Regarding this, the memo concludes with two important paragraphs:

“Concerns have been raised that the industry has taken the Media Bureau’s 2006 staff-level decision to mean that the interview portion of all arguably similar entertainment programs whether late night or daytime—are exempted from the section 315 equal opportunities requirement under a bona fide news exemption. This is not the case. As noted above, these decisions are fact specific, and the exemptions are limited to the program that was the subject of the request.

Importantly, the FCC has not been presented with any evidence that the interview portion of any late night or daytime television talk show program on air presently would qualify for the bona fide news exemption. Moreover, a program that is motivated by partisan purposes, for example, would not be entitled to an exemption under longstanding FCC precedent. Any program or station that wishes to obtain formal assurance that the equal opportunities requirement does not apply (in whole or in part) is encouraged to promptly file a petition for declaratory ruling that satisfies the statutory requirements for a bona fide news exemption.”

Industry News

Nielsen Gets Administrative Stay as Cumulus Suit Awaits Appeals Court Panel

The Second Circuit Court of Appeals is granting Nielsen an administrative stay of the District Court’s order pending a decision by a three-judge motions panel. That means Nielsen can continue to operate its radio ratings business as usual until the panel rules on Nielsen’simg appeal of the District Court’s ruling on Cumulus’ request to seal the record and protect witnesses’ identities. That request was granted by the District Court. Cumulus Media is suing Nielsen alleging that the company is illegally leveraging its dominance over national and local radio audience data to stifle rivals and charge inflated prices. At the heart of the complaint is the charge that Nielsen is providing access to the national broadcast radio ratings only if the client spends a lot of extra money on the separate local ratings. Cumulus argues that Nielsen’s policy forces them to buy ratings in U.S. markets where it doesn’t operate stations in order to have the complete national ratings data.

Industry News

Priebus Joins FOX News Media as Analyst

FOX News Media brings Reince Priebus aboard as a political analyst, in which he’ll appear across all platforms. He made his debut last nightimg (1/20) on make his debut on FOX News Channel’s “Hannity.” Priebus is a former Republican National Committee chairman and served as White House chief of staff to Donald Trump in 2017. He currently is president of Michael Best & Friedrich LLP, chairman of Michael Best Strategies and is a senior adviser to Centerview Partners. He also holds roles on President Trump’s Intelligence Advisory and Oversight boards.

Industry News

FCC’s Gomez Testifies About First Amendment Concerns

At last week’s appearance before the U.S. House Subcommittee on Communications and Technology Committee on Energy and Commerce, FCC Commissioner Anna M. Gomez testified about her concerns withimg the way the commission is operating. She took issue with FCC Chair Brendan Carr’s interpretation of how the Commission should ensure that licensees operate in the public interest. She stated, “For months, this FCC has asserted an apparent roving mandate to police speech that this Administration does not like, invoking an undefined and unchecked concept known as the ‘public interest’ standard.

Instead of functioning as a principle intended to serve the public, this standard is being treated as a license to weigh in on content, viewpoint, and editorial judgment.

This is not what the FCC was created to do. The Commission’s job is not to police content, root out media bias, or guarantee favorable coverage for any administration. Its responsibility is to regulate communications infrastructure and markets, not censor the speech that flows through them.

The First Amendment protects against government interference with speech, and the Communications Act prohibits the FCC from engaging in censorship. In a free society, the government does not decide what speech is acceptable or aligned with its views. When the government’s media regulator claims the power to judge content or police bias, we move away from oversight and closer toward censorship and control.

That is why it is so important for the FCC to clearly define what it means by the public interest standard, something I have called on it to do repeatedly. It is also why Congress must insist on guardrails that prevent content-based regulation and protect against the FCC acting as an arbiter of speech.”

Industry News

Speaker Johnson Addresses British Parliament

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Pictured above is U.S. House Speaker Mike Johnson addressing Britain’s House of Commons and House of Lords today (1/20), making him the first sitting Speaker to address the U.K. Parliament. Johnson’s remarks focused on 2026 being America’s 250th Birthday as a free independent nation. Salem Media says that Johnson’s reaction to his reception in Parliament – plus excerpts of his address – will be featured on SRN News, TOWNHALL News and the upcoming edition of the weekly Salem news program “This Week on Capitol Hill with Tony Perkins” on which Johnson is co-host. Photo: GB News

Industry Views

Monday Memo: The Fearless Cold Caller

By Holland Cooke
Consultant

imgOften, when visiting client stations, I ride shotgun on a sales call, and it’s always a masterclass. Retailers have a canny, insightful feel for their customers (our listeners). And accompanying these reps, I feel like I’m “Dancing With The Stars.”

Cold calling still rattles many new sellers, even some veterans. The fear is understandable: interrupting strangers to ask for their time sounds like a recipe for rejection. And seems old-school, but the cold call isn’t a relic – it’s a differentiator. Done right, it’s not a pitch. It’s about discovery.

Here’s what successful sellers I work with seem to have in common:

  • — Their goal isn’t a cold close.It’s to open a conversation about helping a business grow. They are confident in what radio advertising – done right – can accomplish.
  • — They do homework beforehand, checking the prospect’s website, social feeds, Google reviews, and its other advertising. So, they can go in with something specific to reference. Some bring “an actual commercial that got results for a business like yours, somewhere else.” When I do a station sales meeting, I leave behind a thumb drive of successful spots from other markets. Retailers are wary of experiments, and curious for proven concepts.
  • — They lead with curiosity. Like a job interview, you are judged more by the-questions-you-ask than the-information-you-give. Productive questions I hear include, “How are you attracting new customers right now?” and, “What’s been working best for you lately… and what’s been frustrating?” and, “Have you ever used local radio to tell your story?” Ask, “What’s the biggest mistake consumers make when planning a kitchen remodel [or purchasing whatever else the prospect sells]?” And, “Why buy from YOU?” Entrepreneurs like to talk about their business. Let them, and take notes, recording on your smartphone.
  • — They present a no-risk offer that invests in the prospect’s growth. Hearing is believing, so “Let me take what-you’ve-told-me and bring back a message that tells your story, at no cost or obligation to you.” Rather than describing that story, spec spots demonstrate it. Note: “spots,” plural.
  • — They bring back two spec spots, so the choice is this-or-that rather than yes-or-no. Not two versions of the same concept, but two different approaches. One might be a live read mock-up; the other a fully produced commercial, incorporating copy points from the prospect’s existing marketing material, and from that first-call interview…
  • — If possible, they use the prospect’s voice. If he or she can read without sounding sing-songy, bring back a draft script. Here’s a straight pitchI wrote for the guy who maintains my home water system. More often, the most productive use of the prospect’s voice is unscripted sound bites lifted from the smartphone after that first call, wrapped with lean announcer copy, like this. Either way, spots like these can get people telling the advertiser “I heard you on the radio.” 😉
  • — If that doesn’t close, they offer to re-do the spec spot, based on feedback from that second call. This persistence demonstrates a partnership with the prospect’s success, and shares authorship of the final version.
  • — They anticipate rejection, and prep responses to common objections. They understand that “no” often means “not now.” Seeming super-appreciative for the prospect’s time, they thank him or her and ask “to check-back with you” in the future. They track attempts, conversations, and follow-ups.

Lately, I’m impressed by how reps are using Artificial Intelligence… not as a crutch, but to collaborate. Various vendors are hawking apps that will write – even voice – spots. Whenever I’m given a demo, I ask for copy about a restaurant my wife and I frequent. And what comes back is painfully generic – “in a relaxing atmosphere” – rather than capturing the experience. DO exploit AI. But ask it for copy concepts, and use it as a first draft, always to frame the prospect’s words.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

Casey Bartholomew Exits WBAP, Dallas

Talk host Casey Bartholomew announces he’s been let go from his late morning talk show on Cumulus Media’s WBAP, Dallas. Bartholomew joined WBAP in the spring of 2022. He wrote: “This was weird… Afterimg almost 4 years, and raising the ratings over 300% in some areas, I was informed that I was leaving my job to ‘pursue other opportunities.’ I didn’t even know I was looking at other opportunities. I wanted to ask them what they were, but they got off the phone before I could. (Yes. They did it over the phone.) So, if anybody knows what these ‘other opportunities’ are, could you let me know?” Cumulus is seeking Bartholomew’s replacement for the 9:00am to 11:00 am show. See the job opportunity below.

Industry News

FCC’s Carr Underscores Agency’s Enforcement of Public Interest Requirements

In testimony before the Subcommittee on Communications and Technology of the United States House of Representatives Committee on Energy and Commerce yesterday (1/14), FCC chairman Brendan Carr addressed a number of issues including ownership caps and broadcasters’ requirement to serve the public interest. In his prepared remarks, Carr anticipated questions about the commission’s role in scrutinizing content and stated, “The FCC is working to empower local broadcasters to serve the public interest and meetthe needs of their communities. As Congress, the Supreme Court, and the FCC have allimg made clear, broadcasters are different than every other distributor of media. Specifically, broadcasters are required by both the Communications Act and the terms of their FCC-issued licenses to operate in the public interest. This sets them apart from cable channels, podcasts, streaming services, social media, and countless other types of distributors that have no public interest obligation. The FCC’s broadcast hoax rule, its news distortion policy, its political equal opportunity regulation, its prohibition on obscene, indecent, and profane content, its localism requirements — all of those and more apply uniquely to broadcasters. Congress has instructed the FCC to enforce public interest requirements on broadcasters. The FCC should do exactly that.” Carr added, “To ensure that broadcasters can meet their public interest obligations, the FCC has taken a number of actions, including seeking public comment for the first time in more than 15 years on the relationship between the large, national programmers on the one hand and the many local broadcast television stations on the other. Comments in that proceeding suggest that many local broadcasters are concerned that the national programmers have amassed enormous power and influence in recent years and have made it more challenging for local broadcasters to fulfill their public interest obligations. The FCC is going to continue its efforts to empower local broadcasters to meet their public interest obligations.” 

Industry News

Connoisseur Media Partners with Audiospace for Digital Assets

Connoisseur Media partners with software solution firm Audiospace for the company to develop its digital radio platforms. Connoisseur CEO Jeff Warshaw says, “The culture of Connoisseur Media is about being local and about meeting our audiences where they are. Today, that meansimg having a first-class digital experience alongside fantastic local programming.  Audiospace understands that and they understand radio.  They’re not just building apps and websites, they are helping us connect with our listeners while also unlocking new revenue opportunities for our advertisers.  We thrilled to be working with Audiospace, we expect this partnership to help take Connoisseur Media’s digital game to the next level.” The first websites and apps were successfully launched in early December, with additional releases scheduled in the coming weeks.

Industry News

TALKERS News Notes

AdLarge Acquires Inlet Media. AdLarge is acquiring the assets of technology platform Inlet Media, Inc that it has used for nearly two years to onboard, distribute, and monetize audio and video content through its AI-powered podcast and creator workflows. As part of the transaction, Patrick Cedrowski, co-founder of Inlet Media, has been named chief technology officer of AdLarge and the fwd. network. Brian Egan, co-founder of Inlet Media and longtime AdLarge and fwd. network team member, has been promoted to vice president and head of product.

NHPR Partners with The Podglomerate. New Hampshire Public Radio enters into an exclusive sales partnership with Portsmouth-based podcast agency The Podglomerate,, in which The Podglomerate will serve as the exclusive sales partner for podcasts produced by NHPR. NHPR director of on-demand audio Rebecca Lavoie says,“Partnering with The Podglomerate is a natural next step in our relationship. We’ve worked with them on several marketing campaigns, and are impressed with their steadfast advocacy for our journalism. They also have some of the most innovative approaches to monetization I’ve seen in the industry.”

Edison Presenting “Evolving Ear” Webinar. Edison Research will present, “The Evolving Ear: How New Listeners are Shaping Podcast’s New Chapter,” in a webinar on January 27 at 2:00 pm ET.  Edison says, “The future of podcasting may be unpredictable, but listener trends offer the best clues about where it’s headed. Drawing from over 20 years of Edison Research data, senior research director Gabriel Soto will explore how the next wave of podcast consumers is shaping the medium.” Get more info and register here. 

Radio Mercury Awards Call for Entry. Call for Entry for the 2026 Radio Mercury Awards is officially open. Entrants have the opportunity to be awarded in 17 categories along with the Best of Show recognition. Call for Entry deadline is Monday, April 6, 2026. Finalists for the show will be announced in early May, and winners will be announced at the live Radio Mercury Awards event on Wednesday, June 3, 2026, at SONY Hall in New York City. For more information regarding entry categories, guidelines, entry fees and deadlines, available sponsorship information and more, click here.

Industry News

Nielsen Appeals Judge’s Injunction; No Stay Granted

Nielsen Audio’s managing director Rich Tunkel says that U.S. District Court Judge Jeanette Vargas’ order that his company is enjoined from enforcing its Network Policy — in which clients wanting to buy network ratings must also buy the local ratings — and from charging aimg commercially unreasonable rate for its Nationwide Report may cause it to have to do away with the Nationwide Report altogether. This testimony accompanied Nielsen’s request for a stay pending appeal as it appeals to the Second Circuit. This is the latest in action in Cumulus’ suit alleging that imgNielsen is illegally leveraging its dominance over national and local radio audience data to stifle rivals and charge inflated prices. Judge Vargas denied the stay pending appeal but did grant an administrative stay will be in effect only until January 16, 2026, to allow Nielsen time to file a motion for a stay in the Second Circuit Court of Appeals. Tunkel’s testimony states that the order would cause Nielsen “significant irreparable harm if required to comply with the Court’s ruling during the pendency of Nielsen’s appeal… As a result, Nielsen would not be able to apply that policy in any of the at least ten negotiations with clients that Nielsen expects to have in 2026. If Nielsen is unable to apply the Network Policy, then it will be hindered in its ability to ensure that it can recover the costs of collecting the local radio-ratings data that make up the Nationwide report and spread those costs appropriately across the customers that use the products generated from those joint costs. If Nielsen cannot recover these costs, then it may have to retire the Nationwide report, similar to when Nielsen retired its other national data product, RADAR. If it does not retire the Nationwide report, it may have to pass a higher share of the costs of collecting local data on to other customers, including local radio stations, hurting Nielsen’s negotiating position with respect to those customers, as well as those customers themselves.” 

Industry News

Report: Giuliani Suing WABC’s Catsimatidis

The New York Post reports that Rudy Giuliani — who previously hosted a daily show at Red Apple Media’s WABC, New York — is suing the station and owner John Catsimatidis over his exit from WABC. Catsimatidis tellsimg the Post that he’s “been left with ‘tears in my eyes’ amid a bitter feud with his longtime ‘brother’ Rudy Giuliani — which escalated when the former mayor filed suit against him Monday.”  He tells the Post, “I’m very, very disappointed in my friend right now… I always supported him during his tough times.” Giuliani alleges in his suit that he was fired for going to bat for his co-host Dr. Maria Ryan for what he alleged was WABC’s wage-based sex discrimination against her. Ryan is also suing the station for wage-based sex discrimination. Meanwhile, regarding Giuliani, Catsimatidis tells the Post, “We didn’t fire him — we suspended him pending a cooling-off period, Friday to Monday. He just didn’t come back.” See the Post story here. 

Industry News

iHeartPodcast Awards Nominees Unveiled

The nominees for the 2026 iHeartPodcast Awards that will be presented atimg SXSW in Austin on March 16. Nominees for Podcast of the Year include: “Good Hang with Amy Poehler,” “The Breakfast Club,” The Mel Robbins Podcast,” “Pablo Torre Finds Out,” “The Daily,” “The Rest Is History,” “This Past Weekend w/ Theo Von,” “Call Her Daddy,” “Heavyweight,” and “Giggly Squad.” The nominees for Best Political podcast include: “Pod Save America,” “The Bulwark Podcast,” “Breaking Points,” “Hacks On Tap,” and “The Ben Shapiro Show.” See all the nominees here. 

Industry News

Audacy Partners with Next Net for AI Search Discoverability Optimization

Next Net — a company that specializes in search discoverability and AI optimization — partners with Audacy to launch NextNet AI – AI Search Discoverability Optimization for local and regional businesses nationwide. Then two companies say this partnership brings “enterprise-grade AIimg discoverability capabilities to small and mid-sized businesses that are being excluded from emerging search and discovery channels due to cost, complexity, and technical barriers.” Audacy SVP of digital Jenny Sutton says, “Local advertisers can be overwhelmed by the pace of change in digital marketing and discovery. By partnering with Next Net, we’re giving our clients a future-ready solution that integrates AI discoverability directly into the media and marketing strategies they already know and trust, without requiring technical resources or additional burden on the business owner.” 

Industry News

SiriusXM Launches Chris Cuomo Show on POTUS Channel

The new program hosted by former CNN personality and current NewsNation host Chris Cuomo is titled, “Cuomo Mornings,” and airs from 7:00 am to 9:00 am on its bi-partisan P.O.T.U.S. channel. SiriusXM says, “Built around the idea that the country is more than red vs. blue, ‘Cuomo Mornings’ will focus on breaking down party lines and elevating honest,img solutions-oriented conversations about the political, cultural, and social issues shaping Americans’ lives… expected guests in the show’s first days include James Carville, Bob Costas, Mark Cuban, former Senator Joe Manchin, Gov. Wes Moore, Sen. Rand Paul and more. Cuomo comments, “Too much of our politics is about teams instead of truth. ’Cuomo Mornings’ is going to be about breaking through those barriers, asking better questions, and bringing people into the conversation instead of talking past them. We need to prioritize common sense, accountability, and real dialogue, and SiriusXM’s P.O.T.U.S. channel is exactly where that belongs. I’m very excited to be back on the platform and to engage with callers every day. Let’s get after it.”

Industry News

TALKERS News Notes

WABC and Cuomo Talking About a Weekend Show. Former New York Governor Andrew Cuomo and WABC, New York owner John Catsimatidis are talking about a new, weekend talk show that the Cuomo would host. The New York Post reports that during Cuomo’s appearance on Catsimatidis’ “Roundtable” show, Catsimatidis stated, “I hear you may be talking a little bit more on WABC radio in the near future,” with Cuomo replying, “I think your station has an audience that is participatory, and large. It’s very important… that we understand what’s going on and have informed dialogue and your station is a great vehicle to do that.” 

WWO and Barbasol Celebrate 20 Years. Cumulus Media’s Westwood One and Barbasol are celebrating the 20th anniversary of one of sports media’s longest running brand partnerships: Barbasol’s sponsorship of the NFL on Westwood One. Westwood One president & Cumulus EVP Collin Jones says, “Long-term partnerships like this aren’t built on transactions, they’re built on alignment, honesty, and a willingness to evolve together. Barbasol activates with authenticity and consistency, whether supporting our talent, engaging fans, or backing causes that mean something to the players and analysts our listeners know and love. That’s why it works, why it’s lasted—and why we’re thrilled to mark 20 years with the brand. A special thanks to the Barbasol team and Murray family for their enduring partnership.”

Skyview Brings Doughty Aboard. Skyview Networks names Brian Doughty director, network sales. The company says that in this role, he’ll will work closely with its experienced sales team to continue elevating the overall sales strategy, utilizing his knowledge of the industry to deliver results for sports and network audio partners.

MIW Names Four to Board of Directors. Mentoring and Inspiring Women in Radio, Inc announces the addition of four new members to its Board of Directors, along with the appointment of current Board Member Randi P’Pool to the Executive Board as Secretary. New board members include: Townsquare Media’s Allyson Hillman, Audacy’s Kieran Geffert, Radio One’s Lauren “Lo” Sessions-Barker, and Salem Media Group’s Linnae Young. 

Industry News

WWO Confirms Return of Bongino Streaming Show and Podcast

Cumulus Media confirms that former FBI deputy director Dan Bongino is back with the company as Westwood One will serve as the exclusive sales partner for his new show that will stream live daily from 10:00 am to 12:00 noon ET exclusively via Rumble with recorded audio available on all major podcast platforms. The new show launches on February 2. Cumulusimg Media | Westwood One says, “The relaunch marks Bongino’s most extensive digital commitment to date, designed to meet increasing audience demand for long-form and in-depth content. The two-hour format strengthens the show’s position as a major voice in independent media, offering a highly engaging, daily destination for listeners seeking headline analysis, guest interviews, cultural commentary, and special ‘Bongino Army’ segments.” Bongino comments, “I’m excited to get back behind the mic and reconnect directly with the audience. This show has always been about cutting through the noise and talking honestly about what matters. We’re coming back bigger, bolder, and always unfiltered — exactly how people want it.” Westwood One and Cumulus Podcast Network president Collin Jones adds, “Dan Bongino is back! Few voices in talk media command the loyalty and firepower that Dan brings. His audience? Formidable. His influence? Undeniable. This promises to be an incredible journey as Dan drives the national conversation daily on the most important issues at hand, with authority that has been hard-fought and well-earned. Westwood One is beyond proud to help power the next chapter of ‘The Dan Bongino Show.’”

Industry News

WSAR, Fall River, Massachusetts Changing Hands

Jim and Bob Karam, owners of news/talk/sports, WSAR-AM, Fall River, Massachusetts, announce that they have stuck a deal to sell the station to Fall River Reporter publisher Michael Silvia and sitting Fall River cityimg councilor Cliff Ponte. WPRI-TV, Providence reports that the new owners say “they’re going to shift programming to cover 100% local content focusing on Fall River and its suburbs while still keeping Celtics and Patriots broadcasts.” Ponte tells WPRI, “This station has been a part of my life for more than two decades. I got my start behind the microphone here as a teenager, learning the ropes at WSAR and later moved to other stations in Cape Cod and Providence.” The report says that Silvia will serve as the station’s general manager, Ponte will serve as program director, and current station general manager Sue Nadar will move to the role of sales manager. See the WPRI story here. 

Industry Views

Monday Memo: Successful AI Product Creation

By Holland Cooke
Consultant

imgEvidence that your correspondent is a nerd: my airplane read for my CES back-N-forth was Successful AI Product Creation: A 9-Step Framework by Shub Agarwal (Wiley). If you haven’t got time for all 307 pages, here’s what I gleaned, pertinent to radio:

Strategic Philosophy

• AI succeeds only when it solves real business problems, not when used as a novelty.

• Begin every AI project with: “What measurable problem are we solving?”

• Align AI use with station strategy — audience growth, advertiser ROI, efficiency, or content quality.

Tactical Applications for Radio

• Show prep: summarize trending topics, generate local angles, suggest guests.

• Automate routine production (editing, scheduling, metadata tagging) to free creative staff.

• Voice tracking with guardrails — use AI to extend live talent, not replace it.

• News: Employ AI to summarize complex stories quickly for on-air and digital use.

• Sales: Personalize ad copy to make spots more relevant. Automate proposal and spec-spot creation to shorten turnaround time.

Think of AI as “augmentation, not automation.” AVOID making radio sound robotic. Use these tools to make radio smarter, faster, and more human. Enhance talent; don’t erase it. Protect authenticity and listener trust — radio’s enduring differentiator. Develop a station AI policy covering attribution, verification, and data privacy.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry Views

SABO SEZ: The Fine Art of Talking with Talent

By Walter Sabo
a.k.a. Walter Sterling, Host
WPHT, Philadelphia, “Walter Sterling Every Damn Night”
TMN syndicated, “Sterling on Sunday”

imgTalk show hosts are not motivated or driven like disk jockeys or salespeople. Most general managers have never managed talk show hosts. Few program directors have managed talk show hosts. My career has been blessed with daily exchanges with the best talk show hosts in history. Here are some suggestions I would like to share on how to have a superior relationship with talk stars.

• Listen to the show. Talk hosts are performers committing an unnatural act. They are on a stage with no audience. They hear no applause, little immediate feedback, and this leads to paranoia. Was that topic good? Was the joke funny? You’re the audience.

• Give one “note” at a time. Whatever method you use to motivate a salesperson, do the opposite with on-air talent. Talk talent cannot work harder. They are working as hard as they possibly can every moment. You don’t have to motivate them to go on more sales calls. The motivation comes from telling a host what you enjoyed – what you thought was fun or funny. Compliments won’t make them take it easy; it will make them want more compliments – applause. Applause is the motivation.

You may hear several elements on a show that could be improved. Keep the list to yourself. Select the most urgent item that could be improved and share that one and only that one.  Bring up another suggestion next week. Offering more than one “repair” can be devastating. Surround all suggestions with many compliments.  It works.

• Unless a talent posts under your station’s actual social media account, their social media posts are frankly none of your business. Facebook is just not as important – not as your station. Let it go.

• No other entertainer has as hard a job as a radio talk show host.  Talk show hosts have to create multiple hours from scratch. Actors on a sitcom need to learn 22 minutes of script – script they didn’t write; 11 writers did that for them. How much are you paying for writers for your talk shows? Oh! Entertainers in other media have production assistants, interns, writers, coaches, dressers, rehearsals. How much support staff do your hosts have? Oh! Talk show hosts perform a daily miracle for your company. Lunch barter isn’t enough.

Walter Sabo has been a C-Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General, and many other leading media outlets. His company, HITVIEWS, in 2007, was the first to identify and monetize video influencers. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com.

Industry News

Retired Radio Industry Legend Bob Shannon Creates Powerful AI Song About Minnesota Strife

Former 20-year TM Productions creative and marketing executive, Bob Shannon has written and produced – with the help of AI – a compelling ballad about the tragic drama playing out in Minnesota titled, “When theimg Circus Came to Town.”  The Minneapolis-based former DJ, programmer and radio exec tells TALKERS, “In full disclosure, this song was created on suno.com using V5.  The lyrics are all mine, and the orchestration is mine too by virtue of having given all of the instructions to create the track. Regardless of how all the controversy about artificial intelligence plays out, I am releasing this opinionated and highly emotional song purely as an expression of my free speech and artistic expression – not for commercial marketing purposes.”

Shannon continues, “Minneapolis is torn apart, and I see that it’s happening all across the country in relation to the actions of ICE. For the record, I am for a good immigration policy in this country, however the actions of this brutish force neither constitute good policy nor go anywhere towards solving our problem. As a personal note, my housekeeper’s sister-in-law was arrested by ICE at her house yesterday (1/8) morning at 6:00 am with no warrant and no reason… and taken away from her children, who were left alone. For that reason, I was compelled to create this. When my original words were complete, I went to Suno.com, the much discussed Artificial Intelligence music creator, and typed in specific music prompts about instrumentation (piano with bari-saxophones highlights), tempo (slow and evocative; a story song), key and vocal styles (I selected a single male baritone in G major). Then I instructed Suno to create an instrumentation that sonically conveyed a somber sense of sadness, loss, and deep introspection, with instructions to mix the lyrics high in the final mix.”

Shannon concludes, “My words came from a disbelieving head, from a broken heart, and from the pit of my stomach. This was my humanity shining through, and it exposed my raw and real feelings. But AI has no feelings; it’s just an algorithm that provides untrained musicians with a tool to turn original lyrics into songs. Some say that’s cheating, but that’s a discussion for another day.

To listen to “When the Circus Came to Town,” please click here.

Among his many accomplishments in the radio industry, Shannon is the author of the acclaimed book Turn It Up! American Radio Tales 1946-1996,” originally released in 2009 and updated in 2017.  He can be reached by email at bobshannonworks@gmail.com  or phoned at 206-755-5162.  

Industry News

Joe Thomas Broadcasts from CES2026

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Nationally syndicated morning drive host Joe Thomas (center) is pictured here at last week’s CES2026 trade show in Las Vegas where he broadcast to his “First Thing Today” show to his 50-plus affiliates via Talk Media Network. Thomas says, “It’s an amazing event and if you dig past the robot lawn mowers and giant TV’s you’ll find amazing folks like Commonwealth Fusion Systems’ Dr. Alex Creely (left) and Siemens’ Dr. Thiago Ribeiro (right). Thanks to Holland Cooke who convinced me years ago that it doesn’t matter what your politics are, this impacts everybody! (and you all should read Lawrence Ford‘s new book, The World DOES Need You!)”

Industry News

TALKERS News Notes

“Truth Matters” Show to Launch. A new weekend program titled, “Truth Matters with Tom Donahue Angeline Marie” is debuting next Saturday (1/17) on the Salem Radio Network. Donahue says, “We have been friends and colleagues for over 15 years. We co-hosted several popular podcast series in the past. We hold similar political views, and we are both inspired to deliver our takes reporting on the most compelling topics from a factual and rational perspective. Always from a Christian, America First, independent conservative vantage point. We plan to shed light and insight on the prevailing controversies, coverups, and conspiracies.” 

WBUR to Debut New Business Show. Public radio outlet WBUR, Boston announces the debut of a new business-focused series titled, “The WBUR Breakfast Club,” designed to bring Boston decision makers together to connect and explore the most pressing issues facing business leaders today. The inaugural event on Thursday, January 22, features Patagonia CEO Ryan Gellert in conversation with Ari Shapiro, former host of NPR’s “All Things Considered.”

Industry News

Galaxy Media Announces Five Promotions

Syracuse-based Galaxy Media promotes five staffers to new positions. Nick Maine is promoted from chief revenue officer to chief operating officer; Alex Conn is upped from brand manager to chief content officer for the company’s 13img stations; Jennifer Wells is promoted from business manager to controller after 25 years with the company; after 16 years of service and “proven sales leadership,” Tami Grashof is promoted to regional sales manager; and Brittany Capparelli is elevated event marketing specialist to director of client experience. Galaxy Media CEO Ed Levine says, “These promotions are a pivotal moment for Galaxy Media. We’re energized to celebrate our team’s growth and excited for the leadership, creativity, and drive they bring as we shape the next chapter of our company.” Among Galaxy’s stations is sports talk WTLA-AM/W249BC, Syracuse “ESPN 97.7/100.1.”   

Industry Views

CES2026: ICYMI

By Holland Cooke
Consultant

imgCars were some of the big stars at CES. Not flying cars, which were news there, years ago. But cars that drive themselves, and how the cars we still drive are safer and smarter — some smaller, very inexpensive — and electric cars that go longer between charges. Solar powered cars are coming, among other sustainability breakthroughs like farming with less chemicals and appliances that use lots less energy.

But the biggest buzz this year was Artificial Intelligence, the secret sauce in much, possibly most, of what’s new. There is angst about AI, forecast to eliminate as many as half of entry‑level white‑collar jobs within five years. In the session “Future-Ready: Shaping the Workforce in the AI Era,” employers were urged to “Reimagine, not adapt” workflows. “And put your employees at the center of reimagination.” It’s all happening quickly. One speaker quipped “ChatGPT is SO 2022.”

Watch/read/hear/download my week-long coverage from Las Vegas at HollandCooke.com. MUST-SEE: Video of the Caterpillar keynote.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

Audacy Goes with Podscribe for Measurement

Audacy names Podscribe its preferred measurement partner beginning in this year. Podscribe will enable attribution across most of Audacy’s digital portfolio, including streaming audio, podcasting, CTV, and display, with client-facingimg dashboards and API access that support automated reporting and portfolio-level insights. The collaboration will also support select broadcast attribution initiatives within Audacy’s radio portfolio, complementing existing measurement partners. Audacy president of digital sales Michael Biemolt says, “Audacy consistently strives to deliver measurable results for advertisers, and our partnership with Podscribe further strengthens that promise. With enhanced attribution and transparency across our portfolio, we’re giving clients even greater confidence in how Audacy drives performance at scale.”

Industry News

New York Broadcasters Association Searching for New President

New York State Broadcasters Association president David Donovan reveals that he will be stepping down from his post at the end of 2026 after 15 years leading the organization. NYSBA says that Donovan will continue to lead its government relations efforts. That said, the organization is forming a search committee to begin the process of selecting a newimg president. NYSBA chairman Chris Musial states, “David is doing an outstanding job, but he believes the time has come to turn over management of the Association to the next generation. The Board of Directors is delighted he will continue to lead our lobbying efforts in Albany and Washington.  The NYSBA Board and Executive Search Committee look forward to advancing the important work of Broadcasters on Multiple Platforms as we begin this search.” Donovan comments, “It has been a great run. Our goal is to bring someone on board earlier in the year to have a smooth transition. NYSBA has an outstanding Board of Directors and the best staff of any association in America.” Resumes will be accepted until February 28, 2026. See the job description here.

Industry News

KBLA’s Tavis Smiley Offering Courses on The Art of Conversation

SmileyAudioMedia chief Tavis Smiley, owner of KBLA, Los Angeles, is presenting six courses under the umbrella of The Art of Conversation. Smiley says that over the span of his 40-year career he’s had thousandsimg of conversations with world leaders, artists, activists and others who shape our world and “somewhere along the way I’ve realized that the art of conversation is dying.” Because of this he’s creating practical courses in the “art of conversation.” He adds, “I’m going to teach what the past 40 years have taught me: how to have conversations that matter… conversation is a skill and like any skill, it can be taught.” The titles of the six course are: The Anatomy of a Great Conversation, How to Know More Than Your Interlocutor Thinks You Do, Generous Listening as a Superpower, Handling Difficult Conversations and Conflicts, Creating Memorable Moments, and Why Conversation Matters in Democracy. Find out more here. 

Industry News

KHTK Pairs Up Allen Stiles with Kevin Gleason for PM Drive

Bonneville’s sports talk KHTK, Sacramento “Sactown Sports 1140” movesimg midday talk host Allen Stiles (right) to afternoons to join “The Drive Guys with Kevin Gleason” (left) as a co-host, effective January 12. The station says, “Allen is no stranger to Sactown Sports listeners. He has already been a key part of the Sactown Sports family as the host of ‘The Allen Stiles Show, which currently airs weekdays from 10:00 am to 2:00 pm, building a strong connection with the audience through his knowledge, passion, and engaging style.” The station has not indicated its plans for the midday daypart.