Industry News

TALKERS News Notes

Chris “Mad Dog” Russo is not interested in the potential afternoon drive opening at WEPN-FM  “ESPN Radio New York.” James Kratch sums up Russo’s feelings about the idea at Elite Sports New York, writing, “The WFAN legend told Newsday he is happy at SiriusXM and speculation he could return to terrestrial radio to replace Michael Kay is ‘probably not realistic.’ ‘I’m not going to leave Sirius, let’s put it that way,’ Russo told sports media columnist Neil Best. ‘I love Sirius so much. They’ve been good to me. … I’m going to do that as long as they’ll have me, to make a long story short.’” ESPN Radio New York PM drive host Michael Kay’s contract is up and, after 23 years there, it’s expected he may move on.

At SiriusXM’s MLB Network Radio, this week is the annual “Players Week” in which several current major league players and top prospects join SiriusXM hosts for special extended feature segments. During this special programming, players have a “national platform, an hour of airtime, and the freedom to guide the conversation and discuss the teams and topics both on and off the field that most interest them.”

Chris Haynes, senior NBA Insider for TNT and Bleacher Report, and Marc Stein, veteran NBA reporter and publisher of The Stein Line on Substack, announce they’ve partnered for the new iHeartPodcast program, “#thisleague UNCUT.” The two insiders “break down the latest hot topics with candor and bold opinions” twice per week.

Industry News

All-News KNX-FM Unveils “LA’s Afternoon News”

This afternoon (1/30), Audacy launches the new “LA’s Afternoon News” on “KNX News 97.1 FM.” Audacy says, “Longtime Los Angeles news personality Rob Archer (above, far left) joins co-anchor Karen Adams (second from right) and veteran traffic and breaking news reporter Brian Douglas (second from left) to keep Southern Californians up to the minute on the most relevant local and national news of the day. KNX News senior content director Charles Feldman (far right), host of ‘KNX In Depth,’ expands his role and will contribute live interviews and reporting throughout ‘LA’s Afternoon News’ to add depth and context to the stories being covered. Archer joined KNX News in 2015. Before moving to afternoons, he anchored the weekend morning news. He also publishes short stories and poetry and writes and records music. Adams has anchored afternoons on KNX News since 2019. She joined the station in 2017 as a street reporter covering the presidential inauguration in Washington, several major wildfires, and the 2017 Montecito mudslides. Douglas joined KNX in 2016 covering traffic as both an anchor and airborne reporter. He has been telling stories on the radio for about 27 years, with stops in New York, Chicago, and Phoenix, and hosted a national afternoon radio show on Westwood One for seven years. Feldman is co-host of ‘KNX In-Depth’ and served as the station’s investigative reporter for several years. He was a CNN investigative correspondent in New York and Los Angeles for two decades before joining KNX and has won several local and national awards for both his radio and television work.” Audacy Southern California regional president Jeff Federman says, “Rob, Karen, Brian, and Charles are the perfect team to take afternoons on KNX News to the next level in 2023 and beyond. They bring enormous reporting experience, perspective and humanity to the news that impacts our lives every day.”

Industry Views

Pending Business: Don’t Take Your Air Talent for Granted

By Steve Lapa
Lapcom Communications Corp
President

I’ll bet dollars to doughnuts the updated sales facts below are nowhere to be found in your radio station’s collateral material. This bold challenge is in front of you today as a wakeup call before the calendar becomes your frenemy.

The traditional calendarized selling events are about to begin starting with Valentine’s Day and you need to be current. Ratings, on-air lineup, and outside marketing may be out of your control but sharpening your selling skills and updating presentation materials is totally a selfie.

I’ve used many “wow” stats on sales calls – sometimes together, sometimes separately – but they’re always an important part of the pitch. Radio metric showstoppers with local appeal are mission critical in today’s fast-moving sales environment. Here’s a three-point, freshen-up to be integrated strategically when packaging or in stand-alone radio presentations. Use them or lose them, but at least choose to consider them.

— Nearly 80% of listeners say they would try a product or service recommended by their favorite radio personality, so says The Power of Local Radio Personalities study published by Katz last year. Now that is one heavy duty number! Careful about making this a universal, across-the-board statistic. Recommending a retirement community to the Gen Z audience is a non-starter. But when the radio talent is talking to that 55+ crowd in the right talk radio environment, that sound you hear is the phone lighting up with leads. When great creative is delivered by a great radio personality the audience comes alive.

— “79% of on-line searches are initially prompted with hearing an ad on radio,” according to Harvard Media, a Canadian marketing firm. The hard number may seem high for many of us, but the concept of using radio to enhance a multi-platform campaign, especially at the local level, is a tried-and-true formula. Call the concept what you will – media mix, multi-channel/platform – consistent messaging across the board delivers results.

— Digital disconnects. Ad blockers are in. According to a recent Hubspot survey update, 64% of ad blocker users say ads are intrusive while another 54% say ads are disruptive. Talk about negativity compared to the nearly 80% of radio listeners who consider their favorite personalities a trusted friend. We all want to hear what our friends have to say!

Chances are your basic sales materials are 2022 rollovers. Freshen up your look and give yourself a new reason to make the next call.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com

Industry Views

Monday Memo: Baseball Bonanza, Part 2

By Holland Cooke
Consultant

In last week’s column, we outlined the playbook for selling radio’s 2023 baseball season. This week, how smart stations leverage the franchise to build Time Spent Listening.

Plan now to OWN the games

They’re also on SiriusXM, where you can decide which team’s feed you want to hear. And “The MLB is back on TuneIn, and this year TuneIn Premium is the destination for all things baseball. With a Premium plan, listeners get access to live play-by-play of every single game — with no blackouts.” Here in New England the NESN 360 app, “in partnership with the Boston Red Sox, the Boston Bruins and Major League Baseball,” $30 per month, “with a first-month promotional price of $1.”

So – post-exclusivity – what’s an AM/FM affiliate to do?

— Goal: Be KNOWN FOR having the games, by embracing the team. Waving the flag conspicuously, regardless of where fans hear it, can score you diary credit. Don’t quote me.

— During Spring Training, I’m wary of airing games Mon-Fri 6A-7P. But nights and weekends, why not? It’s conspicuous, also useful in diary markets, where ratings measure what’s NOTICED. And, hey, in March, every team is in first place.

— Can you go to Arizona or Florida? Admittedly not-inexpensive but ask your team network about Spring Training packages and arrangements. Some stations bring advertisers who commit early, hosted by the rep who sold the most.

— As Opening Day approaches, count-it-down in your on-hour ID. Then…

 

Avoid the banana syndrome

 Use baseball to recycle audience in and out of games.

— Dumbest-thing-I-hear-most-often on baseball stations: During the game, when the network calls for a station ID, the station announces that it’s “your [name-of-team] station. Ugh. It’s like printing the word “banana” on the yellow peel.

— Your station’s on-hour ID – in any hour – is beachfront property. It’s where you sign your name, where you explain yourself to listeners you’ve trained to “check-in for a quick FOX News update, every hour, throughout your busy day.” Games invite listeners who might not otherwise cume your station, so use those 10 seconds to tell them why/when to come back for something else useful.

— “CATCH-up when you WAKE-up, with a quick morning update and your AccuWeather forecast, on your ONLY local news radio, [dial positions, call letters, city of license].” Opportune, since the game might be the last thing they near at night.

— Then in NON-game hours, use top-of-hour to wave the flag. Plug team-and-time of the next game you’ll air.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books; and “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features Inflation Hacks: Save Those Benjamins.” Follow HC on Twitter @HollandCooke

Industry News

Round Four of Holiday 2022 PPM Survey is Posted

Bill Gates - usedThe fourth of four rounds of ratings data from Nielsen Audio’s Holiday 2022 PPM survey has been released for 12 markets including Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford. Nielsen’s Holiday 2022 sweep covered December 8 – January 4. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Raleigh, despite picking up 1.2 shares for a 10.4 share (weekly, 6+ AQH share) finish, iHeartMedia’s news/talk WTKK-FM falls from the #1 to the #2 rank. In Milwaukee, iHeartMedia’s news/talk WISN dips 1.1 shares for an 8.8 share finish and falls from #1 to #3, while Good Karma Brands’ crosstown news/talk WTMJ sheds four-tenths for wrap the survey with a 6.2 share to remain ranked #5. Cumulus Media’s news/talk WWTN-FM, Nashville adds a half share to finish the survey with a 4.9 share good for the #7 rank, while iHeartMedia’s crosstown news/talk WLAC-AM is off one-tenth, finishing with a 1.2 share, rising to the #17 rank. And in Hartford, Audacy’s news/talk WTIC-AM falls half a share to a 5.1 share that leaves it ranked #6, while Red Wolf Broadcasting’s crosstown news/talk WDRC-AM is flat at a 1.0 share and remains ranked #17. See Mike Kinosian’s complete Ratings Takeaways for this group of markets here.

Industry News

iHeartMedia and Miami Dolphins Announce Partnership

iHeartMedia Miami announces a new, multi-year deal to become the Miami Dolphins flagship radio broadcast partner. iHeartMedia and the Dolphins partnered for broadcasts previously from 2010-2015. Beginning in the 2023 season, live gameday broadcasts will air on classic rock WBGG “BIG 105.9 FM” and sports talk WINZ-AM “FOX Sports 940 AM” with plans to expand affiliate stations in Florida, Hawaii, and Puerto Rico to make Dolphins games accessible to fans in new markets. The stations will carry all Miami Dolphins football game broadcasts and play-by-play coverage as well as a pregame show, postgame show and weekly radio show featuring exclusive interviews with Dolphins’ personnel and guests from around the league. Game broadcasts will feature former Dolphins wide receiver Jimmy Cefalo handling play-by-play duties, former Dolphins tight end Joe Rose providing color commentary and former Dolphins linebacker Kim Bokamper giving analysis and updates from the sidelines. iHeartMedia Sports president Kevin LeGrett says, “We are excited about this partnership and honored to be the new broadcast home of the Miami Dolphins. The Miami Dolphins are the city’s premiere sports team and with the massive multiplatform reach and scale that iHeartMedia can provide, we have the ability to deliver great programming and coverage to millions of fans across the state and beyond.”

Ratings Takeaways

Holiday 2022 PPM Ratings Takeaways – Part Four

Holiday 2022 PPM Data – Information for the Holiday 2022 survey period has been released for Austin, Raleigh, Indianapolis, Milwaukee, Nashville, Providence, Norfolk, Jacksonville, West Palm Beach, Greensboro, Memphis, and Hartford.

Nielsen Audio’s Holiday 2022 sweep covered December 8 (2022) – January 4 (2023).

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are December 2022 – “Holiday” 2022 (6+).   

AUSTIN

News/Talk: Waterloo Media Group KLBJ-AM “News Radio” 4.7 – 4.4, -.3, sixth to fifth

News: None in the top twenty

Sports Talk: Genuine Austin Radio’s KTXX “The Horn” 2.3 – 2.1, -.2, flat at #17

Public Radio News/Talk: University of Texas-owned KUT 5.7 – 5.2, -.5, third to fourth

Number One 6+: Audacy adult contemporary KKMJ, second month in a row, 9.0 – 10.7, +1.7

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary KKMJ (+1.7)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: regional Mexican KLZT (-1.7)

RALEIGH

News/Talk: iHeartMedia’s WTKK “106.1 FM Talk” 9.2 – 10.4, +1.2, first to second

News: Capitol Broadcasting-owned WRAL-HD3 “WRAL News+” .3 – .2, -.1, #23 to #16

Sports Talk: Capitol Broadcasting’s WCMC-FM “99.9 FM The Fan” (Carolina Hurricanes) 2.7 – 3.9, +1.2, #13 to #8 and co-owned WCMC-HD2 flat at .3, #23 to #14

Public Radio News/Talk: University of North Carolina at Chapel Hill-owned WUNC 8.2 – 9.2, +1.0, second to fourth

Number One 6+: Capitol Broadcasting adult contemporary WRAL, first month, 6.9 – 11.6, +4.7

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary WRAL (+4.7)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: classic rock WRDU (-.4)

Note: Seven (7) Curtis Media Group-owned stations that appeared in the December 2022 top twenty are no longer subscribers and are unlisted in “Holiday” 2022. In addition to news/talk WPTF (#18 in December 2022), the others are: classic hits-oldies WKIX-FM (#5); adult hits WBBB (#7); country WQDR-FM (#8); classic hits-oldies WKIX-AM (#15); CHR WPLW (#15); and regional Mexican WYMY (#15).

INDIANAPOLIS

News/Talk: Urban One’s WIBC “93.1 FM Indy’s Mobile News” 7.1 – 5.7, -1.4, repeats in third-place

News: None in the top twenty

Sports Talk: Urban One-owned WIBC-HD2 “The Fan” (Colts) 3.7 – 3.3, -.4, #11 to #12

iHeartMedia’s WNDE “Fox Sports 1260” .7 – .4, -.3, #18 to #19

Audacy’s WXNT “CBS Sports 1430” .3 – .4, +.1, #21 to #19

Public Radio News/Talk: Metropolitan Indianapolis Public Broadcasting-owned WFYI 4.4 – 4.0, -.4, anchored at #9

Number One 6+: Urban One adult contemporary WYXB, second month in a row, 11.5 – 17.1, +5.6

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary WYXB (+5.6)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: classic hits-oldies WJJK (-1.8)

MILWAUKEE

News/Talk: iHeartMedia’s WISN “News Talk 1130” 9.9 – 8.8, -1.1, first to third

Good Karma Brands-owned WTMJ “Wisconsin’s Radio Station” (Bucks) 6.6 – 6.2, -.4, locked in fifth-place

News: None in the top twenty

Sports Talk: iHeartMedia’s WRNW “97.3 The Game” (Green Bay Packers) 2.4 – 1.6, -.8, #14 to #15

Good Karma Brands-owned WKTI “ESPN Milwaukee” steady at 1.0, #19 to #17

Public Radio News/Talk: University of Wisconsin-owned WUWM 4.1 – 3.3, -.8, #10 to #11

Number One 6+: iHeartMedia classic hits-oldies WRIT, first month, 8.3 – 11.2, +2.9

Largest 6+ December 2022 – “Holiday” 2022 Increase: classic hits-oldies WRIT (+2.9)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: news/talk WISN (-1.1)

NASHVILLE

News/Talk: Cumulus Media’s WWTN “SuperTalk 99.7” 4.4 – 4.9, +.5, eighth to seventh

iHeartMedia-owned WLAC “Talk Radio 1510” 1.3 – 1.2, -.1, #18 to #17

News: None in the top twenty

Sports Talk: Cumulus Media’s WGFX “104.5 The Zone” (Tennessee Titans) 7.3 – 6.6, -.7, third to fourth

Cromwell Radio Group-owned WPRT “102.5 The Game” (Predators) 1.4 – 1.1, -.3, #15 to #18

Public Radio News/Talk: Nashville Public Radio’s WPLN-FM 4.0 – 2.6, -1.4, #10 to #13

Number One 6+: Midwest Communications adult contemporary WJXA, second month in succession, 11.9 – 14.4, +2.5

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary WJXA (+2.5)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: public radio news/talk WPLN-FM (-1.4)

PROVIDENCE

 News/Talk: Cumulus Media’s WPRO-AM & WEAN “News Talk 630 AM & 99.7 FM” 5.3 – 4.5, -.8, fifth to seventh

iHeartMedia-owned WHJJ “News Radio 920” flat at .5, continues at #18

News: None in the top twenty

Sports Talk: Beasley Media Group-owned WBZ-FM “98.5 The Sports Hub” (Bruins, Celtics, New England Patriots) 4.5 – 4.0, -.5, anchored in eighth-place

Audacy’s WVEI “Sports Radio 103.7” 2.8 – 2.2, -.6, remains at #11

Public Radio News/Talk: WGBH Educational Foundation-owned WGBH 3.5 – 3.3, -.2, repeats in ninth-place

Rhode Island Public Radio’s WNPN 2.9 – 2.6, -.3, stays at #10

Number One 6+: Cumulus Media adult contemporary WWLI, third month in succession, 10.5 – 16.9, +6.4

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary WWLI (+6.4)*

Largest 6+ December 2022 – “Holiday” 2022 Decrease (Tie): CHR WPRO-FM and country WCTK (-1.4)

*Represents the largest December 2022 – “Holiday” 2022 increase (6+) of any station from these 12 PPM-markets

NORFOLK

News/Talk: Sinclair’s WNIS “News Talk AM 790” 4.4 – 2.8, -1.6, #7 to #11

News: iHeartMedia-owned WNOH “BIN 105.3 Because Truth Matters” 1.5 – .8, -.7, #17 to #20

Sports Talk: Max Broadcast Group’s WVSP “94.1 ESPN” flat at 1.6, #16 to #17

Public Radio News/Talk: None in the top twenty

Number One 6+: Audacy adult contemporary WWDE, second month in a row, 10.2 – 14.4, +4.2

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary WWDE (+4.2)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: news/talk WNIS (-1.6)

JACKSONVILLE

News/Talk: Cox Media Group’s WOKV-FM “104.5 Jacksonville’s News & Talk” 6.9 – 6.1 -.8, fourth to fifth

News: None in the top twenty

Sports Talk: Cox Media Group-owned WOKV-AM “ESPN Jacksonville 690 AM” .3 – .6, +.3, #21 to #19

Public Radio News/Talk: WJCT, Inc.’s WJCT 3.0 – 2.8, -.2, locked at #11

Number One 6+: Renda adult contemporary WEJZ, second consecutive month, 14.0 – 18.1, +4.1

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary WEJZ (+4.1)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: country WQIK (-1.9)**

**Represents the largest December 2022 – “Holiday” 2022 decrease (6+) of any station from these 12 PPM-markets

WEST PALM BEACH

News/Talk: iHeartMedia’s WZZR “92.1 Real Radio” 2.1 – 1.7, -.4, repeats in tenth-place and cluster-mate WJNO “News Radio 1290” 1.3 – 1.1, -.2, flat at #13

Hubbard Broadcasting-owned WFTL “News Talk 850” .9 – 1.0, +.1, anchored at #15

News: None in the top twenty

Sports Talk: Hubbard Broadcasting’s WMEN “Fox Sports 640 AM South Florida” (Florida Panthers) .8 – 1.1, +.3, #16 to #13

iHeartMedia-owned WBZT “Sports Radio 1230 The Gambler” steady at .2, remains at #19

Public Radio News/Talk: Dade County School Board’s flat at 3.2, carries on at #7

Number One 6+: Hubbard Broadcasting classic hits-oldies WEAT, first month, 7.0 – 7.8, +.8

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary WOLL (+1.3)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: contemporary Christian WAYF (-1.3)

Note: Hubbard Broadcasting hot AC WRMF had been #1 the past 12 months

GREENSBORO

News/Talk: iHeartMedia’s WPTI “News Talk 94.5” 4.7 – 3.2, -1.5, repeats in eighth-place

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Wake Forest University’s WFDD 2.5 – 2.6, +.1, #11 to #9

University of North Carolina at Chapel Hill-owned WUNC 1.9 – 1.3, -.6, flat at #13

Number One 6+: iHeartMedia adult contemporary WMAG, second month in a row, 12.8 – 17.4, +4.6

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary WMAG (+4.6)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: news/talk WPTI (-1.5)

MEMPHIS

News/Talk: iHeartMedia’s WREC “News Talk 600 AM” 2.7 – 2.6, -.1, remains at #13

Cumulus Media-owned WKIM “News/Talk 98.9, The Roar of Memphis” 1.9 – 2.1, +.2, continues at #15

News: None in the top twenty

Sports Talk: Audacy’s WMFS “Sports Radio 92.9” (Grizzlies) 3.8 – 3.6, -.2, repeats in ninth-place

Public Radio News/Talk: Mid-South Public Communications-owned WKNO 1.3 – 1.1, -.2, #18 to #17

Number One 6+: Cumulus Media urban-rhythmic oldies WRBO, 13th successive month, 11.7 – 13.2, +1.5

Largest 6+ December 2022 – “Holiday” 2022 Increase: urban contemporary WHRK (+1.6)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: urban contemporary KXHT (-1.6)

HARTFORD

News/Talk: Audacy’s WTIC-AM “News Talk 1080” 5.6 – 5.1, -.5, fifth to sixth

Red Wolf Broadcasting-owned WDRC-AM “The Talk of Connecticut” flat at 1.0, stays at #17

iHeartMedia’s WPOP “News Radio 1410 AM & 100.9 FM” unchanged at .2, #21 to #20

WTIC-AM’s internet stream steady at .2, #21 to #20

Sports Talk: iHeartMedia’s WUCS “97.9 ESPN” 1.8 – 2.0, +.2, #14 to #13

Public Radio News/Talk: Connecticut Educational Communications-owned WNPR 7.0 – 5.7, -1.3, third to fifth

New England Public Media’s WFCR unchanged at .4, #20 to #18 and WFCR’s internet stream .2, #20 (did not appear in the December 2022 sweep)

Number One 6+: Audacy adult contemporary WRCH, 35th month in a row, 15.0 – 15.8, +.8

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary WRCH (+.8)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: public radio news/talk WNPR (-1.3)

 

Email Mike Kinosian at Mike.Kinosian@gmail.com.  

Industry News

Round Three of Holiday 2022 PPMs Released

The third of four rounds of ratings information from Nielsen Audio’s Holiday 2022 PPM survey has been released for 12 markets including Portland, Charlotte, San Antonio, Sacramento Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus. Nielsen’s Holiday 2022 sweep covered December 8 – January 4. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Portland, Alpha Media’s news/talk KXL-FM loses 1.4 shares to finish the survey with a 6.0 share (weekly, 6+ AQH share) and falls to the #5 rank, while iHeartMedia’s news/talk KEX declines nine-tenths for a 2.2 share finish that puts it in the #16 spot. Urban One’s news/talk WBT-AM/FM, Charlotte is steady with a 3.7 share but rises to the #10 rank in the market. In Salt Lake City, Bonneville’s news/talk KSL-AM/FM sheds seven-tenths, finishing the survey with a 4.6 share but rises to the #5 rank, while iHeartMedia’s crosstown news/talk KNRS-AM/FM drops 2.3 shares for a 4.4 share finish that drops it to the #6 rank. Audacy’s news/talk KDWN-AM, Las Vegas adds 1.3 shares for a 2.3 share finish that pushes from the #26 rank to #16. And in Orlando, iHeartMedia’s hot talk WTKS-FM is down a full share for a 5.1 share finish and the #7 rank, while Cox Media Group’s news/talk WDBO-AM adds three-tenths to finish with a 4.6 share that boosts it to the #8 rank. See Mike Kinosian’s complete Ratings Takeaways from this group of markets here.

Industry News

TALKERS News Notes

Virtual News Center announces that it adds five of First Media Services, LLC’s Albany, Georgia stations to its roster of affiliate stations. Virtual News Center is providing local newscasts anchored by Jared Cerullo.

Public radio outlet WBUR, Boston relaunches its mobile listening app. The enhanced features allow listeners to never miss a live moment. The upgraded version of the application allows users to easily rewind, scrub and pause live broadcasts with a swipe. Plus, shows like “Morning Edition,” “All Things Considered” and “Marketplace,” as well as WBUR podcasts, are available to stream or download.

Ratings Takeaways

Holiday 2022 PPM Ratings Takeaways – Part Three

Holiday 2022 PPM Data – Information for the Holiday 2022 ratings period has been released for Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus.

Nielsen Audio’s Holiday 2022 sweep covered December 8 (2022) – January 4 (2023).

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are December 2022 – “Holiday” 2022 (6+).

PORTLAND

News/Talk: Alpha Media’s KXL “FM 101 News” 7.4 – 6.0, -1.4, third to fifth

iHeartMedia-owned KEX “News Radio 1190” 3.1 – 2.2, -.9, #12 to #16

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Oregon Public Broadcasting’s KOPB 7.2 – 6.7, -.5, fourth to third and KOPB’s internet stream flat at 1.4 #21 to #20

Number One 6+: iHeartMedia adult contemporary KKCW, second month in a row, 10.0 – 16.7, +6.7

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary KKCW (+6.7)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: news/talk KXL (-1.4)

CHARLOTTE

News/Talk: Urban One-owned WBT AM & WBT-FM “Charlotte’s News Talk” (Carolina Panthers) steady at 3.7, #13 to #10

News: None in the top twenty

Sports Talk: Urban One’s WFNZ-FM “Sports Radio 92.7” (Hornets) 2.5 – 2.8, +.3, #15 to #13

Public Radio News/Talk: University Radio Foundation’s WFAE 4.1 – 3.5, -.6, continues at #12

South Carolina Educational Television Commission-owned WNSC flat at .3, remains at #19

Number One 6+: Beasley Media Group adult contemporary WKQC, second month in succession, 8.3 – 11.0, +2.7

Largest 6+ December 2022 – “Holiday” 2022 Increase (Tie): adult contemporary WKQC and adult hits WLKO (+2.7)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: alternative WEND (-1.8)

SAN ANTONIO

News/Talk: iHeartMedia’s WOAI “News Radio 1200” (Spurs) 3.2 – 2.6, -.6, #11 to #13

Alpha Media-owned KTSA “Stay Connected” 2.9 – 2.5, -.4, locked at #14

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Texas Public Radio’s KSTX 2.0 – 1.7, -.3, #17 to #19

Number One 6+: iHeartMedia adult contemporary KQXT, second straight month, 14.0 – 15.2, +1.2

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary KQXT (+1.2)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: country KCYY (-.8)

SACRAMENTO

News/Talk: iHeartMedia-owned KFBK-AM & KFBK-FM “News 1530 AM & 93.1 FM” 10.1 – 8.8, -1.3, first to second and cluster-mate KSTE-AM “Talk 650” 3.0 – 3.2, +.2, #11 to #8

News: None in the top twenty

Sports Talk: Bonneville-owned KHTK “Sacramento Sports 1140” (Kings) unchanged at 1.5, #18 to #19

Public Radio News/Talk: Capital Public Radio-owned KXJZ 3.4 – 2.9, -.5, #9 to #12

Number One 6+: Bonneville adult contemporary KYMX, first month, 9.1 – 13.9, +4.8

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary KYMX (+4.8)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: classic rock KSEG (-1.8)

PITTSBURGH

News/Talk: Audacy’s KDKA-AM “News Radio 1020 AM” 3.2 – 2.8, -.4, carries on at #13 and KDKA-AM’s internet stream .4 – .7, +.3, #19

News: None in the top twenty

Sports Talk: Audacy-owned KDKA-FM “93.7 The Fan All Sports All The Time” 5.9 – 5.4, -.5, repeats in fifth-place

Public Radio News/Talk: Pittsburgh Community Broadcasting’s WESA 3.3 – 3.1, -.2, stays at #11

Number One 6+: iHeartMedia classic hits-oldies WWSW, first month, 8.3 – 13.3, +5.0

Largest 6+ December 2022 – “Holiday” 2022 Increase: classic hits-oldies WWSW (+5.0)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: rock WDVE (-1.5)

SALT LAKE CITY

News/Talk: Bonneville-owned KSL “News Radio 102.7 FM & 1160 AM” 5.3 – 4.6, -.7, sixth to fifth

iHeartMedia’s KNRS-AM & KNRS-FM “Talk Radio” 6.7 – 4.4, -2.3, third to sixth

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: University of Utah’s KUER 2.6 – 2.1, -.5, #14 to #17

Number One 6+: Bonneville adult contemporary KSFI, second month in a row, 12.1 – 20.0, +7.9

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary KSFI (+7.9)*

Largest 6+ December 2022 – “Holiday” 2022 Decrease:  news/talk KNRS-AM & KNRS-FM (-2.3)**

*Represents the largest December 2022 – “Holiday” 2022 increase (6+) of any station from these 12 PPM-markets

**Represents the largest December 2022 – “Holiday” 2022 decrease (6+) of any station from these 12 PPM-markets

LAS VEGAS

News/Talk: Audacy-owned KDWN “The Talk Of Las Vegas” 1.0 – 2.3, +1.3, #26 to #16

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: None in the top twenty

Number One 6+: iHeartMedia adult contemporary KSNE, third straight month, 10.6 – 14.1, +3.5

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary KSNE (+3.5)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: regional Mexican KISF (-1.6)

ORLANDO

News/Talk: iHeartMedia’s WTKS “Real Radio 104.1” 6.1 – 5.1, -1.0, fourth to seventh

Cox Media Group-owned WDBO “Orlando’s News Talk” 4.3 – 4.6, +.3, ninth to eighth

News: None in the top twenty

Sports Talk: iHeartMedia’s WYGM “96.9 The Game” (Magic) 1.0 – .9, -.1, #19 to #20

Public Radio News/Talk: Community Connections-owned WMFE 2.2 – 1.6, -.6, #15 to #17

Number One 6+: iHeartMedia adult contemporary WMGF, third consecutive month, 11.4 – 13.1, +1.7

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary WMGF (+1.7)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: CHR WXXL (-1.2)

CINCINNATI

News/Talk: iHeartMedia-owned WLW “700 Cincinnati’s News Radio” (Bengals) 10.0 – 10.7, +.7, #1 and cluster-mate WKRC “55 KRC The Talk Station” 3.6 – 2.8, -.8, #9 to #13

News: None in the top twenty

Sports Talk: iHeartMedia’s WCKY “ESPN 1530” (Bengals) 1.7 – 2.6, +.9, #19 to #14

Public Radio News/Talk: Cincinnati Public Radio’s WVXU 5.3 – 5.0, -.3, repeats in sixth-place

Number One 6+: news/talk WLW, 11th consecutive month, 10.0 – 10.7, +.7

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary WRRM (+2.3)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: classic hits-oldies WGRR (-1.9)

CLEVELAND

News/Talk: iHeartMedia’s WTAM “News Radio 1100” (Cavaliers) 4.4 – 4.6, +.2, #11 to #8

News: None in the top twenty

Sports Talk: Audacy’s WKRK “Sports Radio 92.3 The Fan” (Browns) 6.3 – 6.0, -.3, repeats in sixth-place and WKRK’s internet stream 1.3 – 1.2, -.1, flat at #16

Public Radio News/Talk: Kent State University-owned WKSU 5.0 – 4.2, -.8, #9 to #11

Number One 6+: iHeartMedia classic hits-oldies WMJI, second month in a row, 9.6 – 14.1, +4.5

Largest 6+ December 2022 – “Holiday” 2022 Increase: classic hits-oldies WMJI (+4.5)

Largest 6+ December 2022 – “Holiday” 2022 Decrease (Tie): rock WMMS; country WGAR; and public radio news/talk WKSU (-.8)

KANSAS CITY

News/Talk: Audacy-owned KMBZ-FM “98.1 FM News, Traffic, Weather” 3.5 – 3.2, -.3, #13 to #11 and cluster-mate KMBZ-AM “Talk 980 AM” 1.2 – 1.4, +.2, steady at #20

News: None in the top twenty

Sports Talk: Audacy’s KCSP “Sports Radio 610 Our Teams, Our Town” 2.7 – 2.5, -.2, #14 to #15

Public Radio News/Talk: University of Missouri-owned KCUR 4.0 – 4.4, +.4, seventh to sixth

Number One 6+: Steel City Media adult contemporary KCKC, first month, 5.7 – 8.6, +2.9

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary KCKC (+2.9)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: hot AC KZPT (-1.1)

COLUMBUS

News/Talk: iHeartMedia-owned WTVN “News Radio 610” 6.8 – 5.3, -1.5, fourth to eighth  

News: None in the top twenty

Sports Talk: Tegna-owned WBNS-FM “97.1 FM The Fan” (Blue Jackets) 9.2 – 8.0, -1.2, repeats in the runner-up slot

Public Radio News/Talk: Ohio State University’s WOSU 6.1 – 5.9, -.2, sixth to seventh

Number One 6+: iHeartMedia country WCOL, second straight month, 10.1 – 9.2, -.9

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary WSNY (+2.3)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: news/talk WTVN (-1.5)

Up next: “Holiday” 2022 overviews for Austin; Raleigh; Indianapolis; Milwaukee; Nashville; Providence; Norfolk; Jacksonville; West Palm Beach; Greensboro; Memphis; and Hartford.

 

Email Mike Kinosian at Mike.Kinosian@gmail.com.  

Industry Views

Remaining Optimistic About Radio

By Walter Sabo
A.K.A. Walter Sterling
Radio Host

An article in the Los Angeles Times shows a picture of a radio DJ next to a control board boasting the headline, THE RESURGENCE OF RADIO. Dateline: 1982.  This headline appears in various forms every few months in articles and blogs throughout the country. Writers discover radio! The power of radio! The popularity of radio! Why is radio either dying or being rediscovered when neither is true?

Recent artifacts: Every single press release from Nielsen reveals that radio is doing fine thank you. After decades of promoting its television clients and bashing radio, now that Nielsen measures radio – son of a gun – radio is thriving, it’s alive, it’s growing, it’s a success. Nielsen’s tone is one of surprise that radio attracts large, loyal audiences.

Why is radio’s 100 years of success a revelation rather an assumption? First it is because radio is ubiquitous. Walk into a store, radio. Turn on the car, radio. Wake up, radio. The sound of radio has always been everywhere and continues to be everywhere. Maybe once a year I go to a gym and hear Spotify, but I have to ask an employee where that music is coming from and they are never sure! Television is not everywhere; it has to be turned on. Magazines, websites, books, direct mail have to be considered and then opened. Not ubiquitous. Radio’s ubiquity renders it invisible on the media landscape. Radio wins by losing.

Radio salespeople sell radio to negotiators, time buyers. The job of a negotiator is to criticize and devalue the product being pitched. That’s their job. A salesperson spends nine hours a day with negotiators telling them that their product is at death’s door. To a radio salesperson, every day is a bad day. They become immersed in the pessimism of radio’s future.

“Do you realize that most 19-year-olds discover new music from the Internet?” declares a time buyer to a radio salesperson. Oddly, the fact that 19-year-olds occasionally find new music on other audio media is a dark mark against proven radio. Until this moment, the location of new music discovery had never been a deal point for the Honda dealer time buyer. But, boy this “discovery” business is charts-and-graphs serious!

To perform as a programmer or talent in radio one must be an optimist about its future. A programmer or host is intimate with listener response to their work. Radio stars see the millions and millions, and millions of dollars raised for quality charities every single year by their words, their appeal — their credibility. TV stations and newspapers rarely conduct fund drives. Have you ever heard a local TV anchor ask for donations for – anything? No, probably because it wouldn’t work as well as a pitch from the morning host on your station. A powerful, yet unseen, spokesperson can be quite persuasive to a listener to donate their money to a charity.

SiriusXM satellite radio’s lead investors, Apollo and Blackstone jointly engaged me to consult the company on site for many years. During that time, I became well-acquainted with the initiatives of all-digital audio platforms: AudibleAmazonPandoraSpotifyGoogle and many others.

At digital media conferences spokespeople for those companies would sit on panels and bash the dinosaurs called AM and FM. However, those same companies insisted on branding themselves as… radio! Spotify RADIO. Pandora RADIO!

Walter Sabo is a long-time radio industry consultant and thought leader.  He hosts and produces a network radio show titled “Sterling on Sunday” 10:00 pm-1:00 am ET.  www.waltersterlingshow.com.   walter@sabomedia.com

Industry News

Round Two of Holiday PPMs Released

The second of four rounds of ratings information from Nielsen Audio’s Holiday 2022 PPM survey has been released for 12 markets including Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis. Nielsen’s Holiday 2022 sweep covered December 8 – January 4. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In Washington, Cumulus Media’s news/talk WMAL-FM loses one-tenth to finish with a 3.4 share (weekly, 6+ AQH share) but rises to the #7 rank, while Hubbard Broadcasting’s crosstown all-news WTOP-FM falls eight-tenths but remains ranked #3 in the market. iHeartMedia’s news/talk WRKO, Boston tacks on one-tenth to wrap the survey with a 2.8 share good for the #13 rank and sister all-news WBZ-AM also adds one-tenth for a 4.8 share finish that puts it in the #6 spot. In Seattle, Bonneville’s news/talk KIRO-FM falls 1.1 shares to finish with a 5.5 share pushing it down to the #3 rank, while Lotus Communications’ all-news KNWN-AM/FM adds three-tenths for a 5.5 share that puts it in a tie for the #3 rank. See Mike Kinosian’s complete Ratings Takeaways from this group of markets here.

Industry News

“Mike & The Mad Dog” Reunion Happens on “First Take”

Next Wednesday (2/1), sports talk radio legends Mike Francesa and Chris “Mad Dog” Russo will reunite for a two-hour appearance on ESPN’s morning show, “First Take,” with Stephen A. Smith and host Molly Qerim. Russo and Francesa co-hosted their show on WFAN, New York from 1989 through 2008 and became the template by which sports talk debate shows were often created. Smith says, “When we think about sports debate shows’ inception, in my opinion it starts with talk radio. And there is no way on earth you can talk about talk radio without bringing up ‘Mike & The Mad Dog.’ This business has changed – and flourished – because of what they accomplished as a dynamic duo spanning 19 years. They are, unquestionably, the standard. So, it’s easy to says that not only am I looking forward to having them reunite on ‘First Take,’ I’m HONORED to have them. Can’t wait.”

Industry News

Newsmax Complains of “Blatant Censorship” in Exit from DirecTV

As of Tuesday (1/24), Newsmax TV is not available on AT&T’s DirecTV satellite television service. AT&T says in a statement that it wanted to continue to offer the channel but says Newsmax’s demand for an increase in its carriage fee would have meant “significantly higher costs that we would have to pass on to our broad customer base.” But, Newsmax CEO Christopher Ruddy says, “This is a blatant act of political discrimination and censorship against Newsmax.” Newsmax says, “DirecTV pays cable license fees to all top 75 cable channels and to all 22 liberal news channels it carries. Almost all of these channels are paid hefty license fees significantly greater than Newsmax was seeking — and despite the fact that most of the channels have far lower ratings than Newsmax.” Ruddy adds, “The most extreme liberal channels, even with tiny ratings, get fees from AT&T’s DirecTV, but [in their view] Newsmax and OAN need to be deplatformed.” Conservative channel OAN was removed from the DirecTV platform in April of 2022.

Ratings Takeaways

Holiday 2022 PPM Ratings Takeaways – Part Two

Holiday 2022 PPM Data – Information for the Holiday 2022 sweep has been released for Washington, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa, Denver, Baltimore, and St. Louis.

Nielsen Audio’s Holiday 2022 sweep covered December 8 (2022) – January 4 (2023).

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are December 2022 – “Holiday” 2022  (6+).

WASHINGTON, DC

News/Talk: Cumulus Media’s WMAL “105.9 FM – Where Washington Comes To Talk” 3.5 – 3.4, -.1, eighth to seventh

News: Hubbard Broadcasting-owned WTOP & WTLP “Washington’s Top News” 8.6 – 7.8, -.8, repeats in third-place

Sports Talk: Audacy’s WJFK-FM “106.7 The Fan” (Capitals) 2.8 – 2.7, -.1, flat at #14 and WJFK-FM’s internet stream .7 – 1.0, +.3, #21 to #19

Public Radio News/Talk: American University-owned WAMU 11.5 – 11.3, -.2, #1

Number One 6+: public radio news/talk WAMU, 13th month in succession, 11.5 – 11.3, -.2

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary WASH (+2.0)

Largest 6+ December 2022 – “Holiday” 2022 Decrease (Tie): country WMZQ and classic hits-oldies WIAD (-1.0)

 BOSTON

News/Talk: iHeartMedia’s WRKO “AM 680 The Voice Of Boston” 2.7 – 2.8, +.1, #14 to #13

News – Talk: iHeartMedia-owned WBZ-AM “News Radio 1030” 4.7 – 4.8, +.1, fifth to sixth

Sports Talk: Beasley Media Group’s WBZ-FM “98.5 The Sports Hub” (Celtics, Bruins, and New England Patriots) 8.5 – 8.0, -.5, repeats in the runner-up slot

Audacy-owned WEEI-FM “93.7 Boston’s Sports Station” 4.7 – 4.6, -.1, fifth to seventh

Public Radio News/Talk: Boston University’s WBUR 4.2 – 4.6, +.4, eighth to seventh

WGBH Educational Foundation-owned WGBH 4.0 – 3.4, -.6, continues in ninth-place

Number One 6+: Audacy adult contemporary WMJX, second month in a row, 9.7 – 12.5, +2.8

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary WMJX (+2.8)

Largest 6+ December 2022 – “Holiday” 2022 Decrease (Tie): classic hits-oldies WROR and CHR WXKS-FM (-.8)

MIAMI

News/Talk: None in the top twenty

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Dade County School Board-owned WLRN 2.9 – 3.1, +.2, #14 to #13

Number One 6+: Cox Media Group urban AC WHQT, first month, 8.0 – 8.9, +.9

Largest 6+ December 2022 – “Holiday” 2022 Increase: urban AC WHQT (+.9)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: adult contemporary WFEZ (-1.2)

SEATTLE

News/Talk: Bonneville-owned KIRO-FM “97.3 FM” (Seahawks) 6.6 – 5.5, -1.1, second to third

News: Lotus Communications’ KNWN-AM & KNWN-FM “Northwest News Radio” 5.2 – 5.5, +.3, fifth to third

Sports Talk: Bonneville-owned KIRO-AM “710 AM ESPN Seattle” (Seahawks) 3.8 – 3.5, -.3, #11 to #10

Public Radio News/Talk: Northwest Public Radio’s KUOW 4.6 – 4.9, +.3, repeats in sixth-place

Number One 6+: Hubbard Broadcasting adult contemporary KRWM, second month in succession, 10.0 – 11.3, +1.3

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary KSWD (+2.7)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: news/talk KIRO-FM (-1.1)

DETROIT

News/Talk: Cumulus Media’s WJR “News Talk 760 AM” 2.5 – 2.3, -.2, flat at #15

News: Audacy-owned WWJ News Radio 950” (Pistons) 4.6 – 4.5, -.1, repeats in seventh-place

Sports Talk: Audacy’s WXYT-FM “97.1 The Ticket” (Red Wings and Lions) 7.4 – 7.6, +.2, continues in the runner-up slot and WXYT-FM’s internet stream 2.0 – 2.2, +.2, #18 to #16

Public Radio News/Talk: University of Michigan-owned WUOM 2.4 – 2.2, -.2, #17 to #16

Number One 6+: iHeartMedia adult contemporary WNIC, second month in a row, 11.7 – 15.7, +4.0

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary WNIC (+4.0)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: rock WRIF (-1.0)

PHOENIX

News/Talk: iHeartMedia’s KFYI “News Talk 550” 3.5 – 3.3, -.2, repeats in eighth-place

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: Maricopa County Community College-owned KJZZ 7.8 – 8.1, +.3, continues in the runner-up slot

Number One 6+: iHeartMedia adult contemporary KESZ, second consecutive month, 11.3 – 16.7, +5.4

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary KESZ (+5.4)*

Largest 6+ December 2022 – “Holiday” 2022 Decrease: sports talk KMVP-FM (-1.1)

*Represents a tie for the largest December 2022 – “Holiday” 2022 increase (6+) of any station from these 12 PPM-markets

MINNEAPOLIS

News/Talk: Audacy’s WCCO “News Talk 830” (Minnesota Timberwolves) 4.0 – 3.7, -.3, anchored at #12

Hubbard Broadcasting-owned KTMY “My Talk 107.1” 2.9 – 3.1, +.2, steady at #14

iHeartMedia’s KTLK-AM “Twin Cities News Talk AM 1130” 2.7 – 2.0, -.7, flat at #17

News: None in the top twenty

Sports Talk: iHeartMedia-owned KFXN “FM 100.3 K-Fan” (Minnesota Wild, Minnesota Vikings) unchanged at 7.5, repeats in the runner-up slot

Public Radio News/Talk: Minnesota Public Radio’s KNOW 6.7 – 6.3, -.4, third to fourth

Number One 6+: iHeartMedia classic hits-oldies KQQL, second straight month, 11.4 – 15.0, +3.6

Largest 6+ December 2022 – “Holiday” 2022 Increase: classic hits-oldies KQQL (+3.6)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: adult hits KZJK (-1.4)

SAN DIEGO

News/Talk: iHeartMedia’s KOGO “News Radio 600” 4.6 – 5.4, +.8, sixth to fifth

News: None in the top twenty

Sports Talk: iHeartMedia-owned KGB-AM “San Diego Sports 760” .8 – 1.0, +.2, #21 to #20

Public Radio News/Talk: San Diego State University’s KPBS 6.5 – 5.5, -1.0, third to fourth

Number One 6+: Audacy adult contemporary KYXY, second month in a row, 8.3 – 13.6, +5.3

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary KYXY (+5.3)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: adult hits KFBG (-2.2)

TAMPA

News/Talk: Cox Media Group’s WHPT “102.5 The Bone – Real, Raw, Radio” (Lightning) 4.8 – 3.7, -1.1, #7 to #12

iHeartMedia-owned WFLA “News Radio 970” steady at 2.2, #18 to #17

News: None in the top twenty

Sports Talk: iHeartMedia-owned WDAE “Tampa Bay’s Sports Radio” 1.9 – 1.5, -.4, anchored at #19

Public Radio News/Talk: University of South Florida’s WUSF unchanged at 2.6, #17 to #15

Number One 6+: Cox Media Group adult contemporary WDUV, 17th month in a row, 8.1 – 11.4, +3.3

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary WDUV (+3.3)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: news/talk WHPT (-1.1)

DENVER

 News/Talk: iHeartMedia-owned KOA “News Radio 850” (Broncos) steady at  2.4, #17 to #16 and cluster-mate KHOW “Talk Radio 630” 1.8 – 1.5, -.3, #19 to #20

News: None in the top twenty

Sports Talk: Bonneville’s KKFN “104.3 The Fan” (Nuggets) 3.4 – 4.0, +.6, #11 to #7

Public Radio News/Talk: Colorado Public Radio-owned KCFR 4.0 – 3.6, -.4, #8 to #11

Number One 6+: Bonneville adult contemporary KOSI, third consecutive month, 9.8 – 14.4, +4.6

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary KOSI (+4.6)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: hot AC KALC (-2.0)

BALTIMORE

News/Talk: Hearst Television’s WBAL “News Radio 1090 AM & 101.5 FM” (Ravens) 3.5 – 3.6, +.1, ninth to tenth

WCBM Maryland-owned WCBM “Talk Radio AM 680” steady at 1.6, locked at #17

Cumulus Media-owned WMAL “105.9 FM – Where Washington Comes To Talk” .4 – .6, +.2, #25 to #20

News: Audacy-owned business news WDCH “Bloomberg 99.1 FM”.7 – .6, -.1, flat at #20

Sports Talk: Audacy’s WJZ-FM “Baltimore Sports Radio 105.7 The Fan” 4.6 – 4.3, -.3, seventh to sixth

Public Radio News/Talk: Your Public Radio Corporation-owned WYPR 3.1 – 2.9, -.2, #11 to #12

Number One 6+: Audacy adult contemporary WLIF, fifth consecutive month, 11.8 – 14.5, +2.7

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary WLIF (+2.7)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: adult hits WQSR (-2.5)**

**Represents the largest December 2022 – “Holiday” 2022 decrease (6+) of any station from these 12 PPM-markets

ST. LOUIS

News/Talk: Audacy’s KMOX “The Voice Of St. Louis” 4.0 – 4.4, +.4, #12 to #9 and cluster-mate KFTK “Talk 97.1 FM” 1.6 – 1.4, -.2, #16 to #17

News: None in the top twenty

Sports Talk: Hubbard Broadcasting’s WXOS “101 ESPN” (Blues) 4.2 – 3.7, -.5, flat at #11

Public Radio News/Talk: University of Missouri-owned KWMU 4.3 – 3.6, -.7, #10 to #13

Number One 6+: Audacy adult contemporary KEZK, first month, 9.4 – 14.8, +5.4

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary KEZK (+5.4)*

Largest 6+ December 2022 – “Holiday” 2022 Decrease: rock KSHE (-1.3)

*Represents a tie for the largest December 2022 – “Holiday” 2022 increase (6+) of any station from these 12 PPM-markets

Up next: “Holiday” 2022 overviews for Portland; Charlotte; San Antonio; Sacramento; Pittsburgh; Salt Lake City; Las Vegas; Orlando; Cincinnati; Cleveland; Kansas City; and Columbus.

 Email Mike Kinosian at Mike.Kinosian@gmail.com

Industry News

News Staff Moves at Audacy’s WCBS-AM and WINS in New York

Audacy announces several personnel moves at its all-news stations WCBS-AM and WINS-AM/FM in New York City. Journalism pros Brigitte Quinn and Lynda Lopez will handle midday anchor duties with Lopez joining 1010 WINS and Quinn moving from WINS to sister station WCBS 880, where she will host and serve as managing editor of the 10:00 am to 1:00 pm “Newsline” program. Additionally, Audacy is promoting reporter Sophia Hall to Long Island bureau chief. Ivan Lee is brand manager for the two news stations and he says, “Since we embarked on our journey of two unique brands but one cohesive news organization, we have made tremendous strides increasing our coverage of the tri-state area and today’s announcements continue that exciting trend. Lynda’s knowledge of New York City is a perfect fit for the legendary 1010 WINS, while Brigitte and ‘Newsline’ allows WCBS 880 to go beyond the headlines. Plus, Sophia’s experience will make sure that we have focused coverage on one of the largest and most important parts of our listening area – Long Island.”

Industry News

Round One of Holiday PPM Ratings Released

The first of four rounds of ratings data from Nielsen Audio’s Holiday PPM survey has been released for 12 markets including New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), Riverside-San Bernardino-Ontario, San Jose, and Middlesex-Somerset-Union (New Jersey). Nielsen’s Holiday 2022 sweep covered December 8 – January 4. Today, TALKERS magazine managing editor Mike Kinosian presents his Ratings Takeaways from this group of markets. In New York, Red Apple Media’s news/talk WABC-AM & WLIR-FM dips two-tenths to a 3.1 share (weekly, 6+ AQH share) good for the #10 rank, while Audacy’s all-news WINS-AM/FM adds four-tenths to finish with a 4.6 share that lifts it to the #5 rank. Audacy all-news WBBM-AM/WCFS-FM, Chicago dips one-tenth to a 4.8 share that keeps it locked in the #4 rank, while Nexstar Media Group news/talk WGN falls two-tenths to finish with a 2.8 share good for the #12 rank. In Dallas, Cumulus Media’s news/talk WBAP, Dallas-Fort Worth tacks on four-tenths to wrap the survey with a 3.7 share that puts it in the #7 rank. And Cox Media Group’s WSB-AM/WSBB-FM, Atlanta falls one share for a 4.4 share finish good for the #7 rank. You can see Mike Kinosian’s complete Ratings Takeaways from this group of markets here.

Industry News

Cumulus Marketing Consultant Honored with MLK Award

Pictured above is Cumulus Media Charleston, South Carolina senior marketing consultant Cynthia Alston Bell (right) with WICV-TV anchor and WMGL-FM midday host Tessa Spencer (left) at the 2023 Martin Luther King, Jr. Portrait Awards at which Bell was honored for outstanding service to the community. Spencer served as emcee for the event.

Ratings Takeaways

Holiday 2022 PPM Ratings Takeaways – Part One

Holiday 2022 PPM Data – Information for the Holiday 2022 ratings period has been released for New York; Los Angeles; Chicago; San Francisco; Dallas; Houston; Atlanta; Philadelphia; Nassau-Suffolk (Long Island); Riverside-San Bernardino-Ontario; San Jose; and Middlesex-Somerset-Union.

Nielsen Audio’s “Holiday” 2022 sweep covered December 8 (2022) – January 4 (2023).

TALKERS magazine managing editor Mike Kinosian provides “Takeaways” for spoken-word stations finishing in their respective markets’ top twenty.

Cited as well are each particular city’s #1 station (6+) and loftiest (6+) upticks and drop-offs.

All comparisons noted are December 2022 – “Holiday” 2022 (6+).

NEW YORK

News/Talk: Red Apple Media’s WABC-AM & WLIR-FM “77 Talk Radio” 3.3 – 3.1, -.2, ninth to tenth

News: Audacy’s WINS-FM “1010 WINS All News 92.3 FM” 4.2 – 4.6, +.4, seventh to fifth and co-owned WCBS-AM “News Radio 880” 2.2 – 2.1, -.1, locked at #17

Sports Talk: Audacy-owned WFAN-FM & WFAN-AM “Sports Radio 101.9 FM & 66 AM” (Brooklyn Nets and NY Giants) 2.9 – 3.1, +.2, #12 to #10

Public Radio News/Talk: WNYC Broadcasting Foundation’s 3.2 – 2.8, -.4, #10 to #12

Number One 6+: iHeartMedia adult contemporary WLTW, second month in a row, 7.6 – 10.4, +2.8

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary WLTW (+2.8)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: classical WQXR (-.6)

LOS ANGELES

News/Talk: iHeartMedia’s KFI “AM 640” 4.7 – 4.4, -.3, second to third

News: Audacy-owned KNX-FM “News 97.1” 2.9 – 2.5, -.4, #8 to #12

Sports Talk: None in the top twenty

Public Radio News/Talk: Pasadena Area Community College’s KPCC 2.2 – 2.0, -.2, #18 to #19

Number One 6+: iHeartMedia adult contemporary KOST, sixth month in succession, 12.1 – 13.1, +1.0

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary KOST (+1.0)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: smooth AC KTWV (-.5)

CHICAGO

News/Talk: Nexstar Media Group’s WGN “Radio 720” (Blackhawks) 3.0 – 2.8, -.2, #10 to #12

News: Audacy-owned WBBM-AM & WCFS “News Radio 780 AM & 105.9 FM” (Bears) 4.9 – 4.8, -.1, anchored in fourth-place

Sports Talk: Audacy’s WSCR “670 The Score” (Bulls) 1.9 – 1.7, -.2, repeats at #20

Public Radio News/Talk: Chicago Public Media-owned WBEZ 3.7 – 3.4, -.3, seventh to sixth  

Number One 6+: iHeartMedia adult contemporary WLIT, third straight month, 12.4 – 14.8, +2.4

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary WLIT (+2.4)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: triple A WXRT (-1.0)

SAN FRANCISCO

News/Talk: Cumulus Media-owned KSFO “Talk Radio 560” 1.6 – 1.7, +.1, #20 to #18

News: Audacy’s KCBS-AM & KFRC “All News 740 AM & 106.9 FM” 7.4 – 6.7, -.7, locked in second-place

Sports Talk: Cumulus Media-owned KNBR “The Sports Leader” (49ers) 3.5 – 3.3, -.2, seventh to eighth

Audacy’s KGMZ “95.7 The Game” (Golden State Warriors) steady at 1.9 #18 to #16

Public Radio News/Talk: KQED, Inc.-owned KQED 7.4 – 5.9, -1.5, second to third

Number One 6+: Bonneville adult contemporary KOIT-FM, second successive month, 10.5 – 15.5, +5.0

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary KOIT-FM (+5.0)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: public radio news/talk KQED (-1.5)

DALLAS

News/Talk: Cumulus Media-owned WBAP “News Talk 820 AM & 99.5 HD2 FM” 3.3 – 3.7, +.4, tenth to eighth

News – Talk: Audacy’s KRLD-AM “News Radio 1080” (Cowboys) 2.5 – 2.2, -.3, #18 to #20

Sports Talk: Cumulus Media-owned KTCK “Sports Radio The Ticket” (Stars) 5.1 – 3.8, -1.3, third to sixth

Audacy’s KRLD-FM “105.3 The Fan” (Cowboys) 2.9 – 3.7, +.8, #13 to #8

Public Radio News/Talk: North Texas Public Broadcasting-owned KERA 3.1 – 2.5, -.6, #12 to #16

Number One 6+: iHeartMedia adult contemporary KDGE, second month in a row, 7.1 – 9.1, +2.0

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary KDGE (+2.0)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: classic rock KZPS (-1.6)

HOUSTON

 News/Talk: iHeartMedia’s KTRH “AM 740 News Radio” 3.8 – 3.3, -.5, #11 to #12

News: None in the top twenty

Public Radio News/Talk: University of Houston’s KUHF 2.0 – 2.4, +.4, continues at #18

Number One 6+: iHeartMedia adult contemporary KODA, 22nd consecutive month, 12.5 – 14.7, +2.2

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary KODA (+2.2)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: CHR KRBE (-1.2)

ATLANTA

News/Talk: Cox Media Group-owned WSB-AM & WSBB “Atlanta’s News & Talk” 5.4 – 4.4, -1.0, sixth to seventh

News: None in the top twenty

Sports Talk: Audacy’s WZGC “92.9 The Game” (Hawks and Falcons) 2.1 – 2.2, +.1, #14 to #16

Dickey Broadcasting-owned WCNN “The Fan” 1.3 – 1.4, +.1, #21 to #20

Public Radio News/Talk: Atlanta Public Schools-owned WABE 3.8 – 3.0, -.8, eighth to tenth

Number One 6+: Urban One urban AC WAMJ, first month, 8.6 – 8.3, -.3

Largest 6+ December 2022 – “Holiday” 2022 Increase (Tie): contemporary Christian WVFJ and classic rock WNNX (+1.1)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: contemporary Christian WFSH (-1.1)

PHILADELPHIA

News/Talk: Townsquare Media’s WKXW “New Jersey 101.5” 1.0 – 1.2, +.2, #23 to #20

News: Audacy-owned KYW & WPHI “News Radio 1060 AM & 103.9 FM” 5.8 – 6.2, +.4, sixth to third

Sports Talk: Audacy’s WIP “Sports Radio 94” (Eagles) 6.1 – 5.9, -.2, fourth to fifth

Beasley Media Group-owned WPEN-FM “97.5 The Fanatic” (76ers and Flyers) 1.6 – 1.3, -.3, #18 to #19

WIP’s internet stream, flat at1.2, #21 to #20

Public Radio News/Talk: WHYY-owned WHYY 5.2 – 3.6, -1.6, repeats in seventh-place

Number One 6+: Audacy adult contemporary WBEB, second month in succession, 10.7 – 16.8, +6.1

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary WBEB (+6.1)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: classic hits-oldies WOGL (-1.7)*

*Represents the largest December 2022 – “Holiday” 2022  decrease (6+) of any station from these 12 PPM-markets

LONG ISLAND

News/Talk: None in the top twenty

News: Audacy’s WCBS-AM “News Radio 880” 3.4 – 3.8, +.4, ninth to seventh and cluster-mate WINS-FM “1010 WINS All News 92.3 FM” 2.9 – 3.0, +.1, #12 to #10

Sports Talk: Audacy-owned WFAN-FM & WFAN-AM “Sports Radio 101.9 FM & 66 AM” (Brooklyn Nets and NY Giants) 4.1 – 4.8, +.7, repeats in sixth-place and WFAN’s internet stream steady at 1.6, #18 to #16

Good Karma’s WEPN-FM “98.7 ESPN New York” (Knicks, Jets, Rangers, Islanders) flat at 1.4, remains at #19

Public Radio News/Talk: None in the top twenty

Number One 6+: Connoisseur hot AC WALK-FM, first month, 6.1 – 10.7, +4.6

Largest 6+ December 2022 – “Holiday” 2022 Increase: hot AC WALK-FM (+4.6)

Largest 6+ December 2022 – “Holiday” 2022 Decrease (Tie): urban contemporary WWPR and classic hits-oldies WBZO (-1.4)

RIVERSIDE

News/Talk: None in the top twenty

News: None in the top twenty

Sports Talk: None in the top twenty

Public Radio News/Talk: San Bernardino Community College District’s KVCR, .5 – .4, -.1, repeats at #18

Number One 6+: Anaheim Broadcasting classic hits-oldies KOLA, 13th consecutive month, 8.3 – 7.6, -.7

Largest 6+ December 2022 – “Holiday” 2022 Increase: contemporary Christian KSGN (+1.4)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: regional Mexican KRQB (-1.0)

SAN JOSE

News/Talk: None in the top twenty

News: Audacy’s KCBS-AM & KFRC “All News 740 AM & 106.9 FM” 7.1 – 7.0, -.1, locked in second-place

Sports Talk: Cumulus Media-owned KNBR “The Sports Leader” (49ers ) steady at 2.9, tenth to eighth

Audacy’s KGMZ “95.7 The Game” 1.5 – 1.3, -.2, #21 to #20

Public Radio News/Talk: None in the top twenty

Number One 6+: Bonneville adult contemporary KOIT-FM, seventh consecutive month 13.8 – 22.7, +8.9

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary KOIT-FM (+8.9)**

Largest 6+ December 2022 – “Holiday” 2022 Decrease: country KBAY (-1.6)

**Represents the largest December 2022 – “Holiday” 2022  increase (6+) of any station from these 12 PPM-markets; KOIT-FM’s 22.7 is the largest 6+ share of any station from these 12 markets. 

MIDDLESEX

News/Talk: Townsquare Media-owned WKXW “New Jersey 101.5” 6.3 – 6.2, -.1 repeats in fourth-place

News: Audacy’s WINS-FM “1010 WINS All News 92.3 FM” 1.8 – 1.7, -.1, #15 to #14 and co-owned WCBS-AM “News Radio 880” 1.3 – 1.2, -.1, #19 to #18

Sports Talk: Audacy-owned WFAN-FM & WFAN-AM “Sports Radio 101.9 FM & 66 AM” (Brooklyn Nets and NY Giants) 2.7 – 3.0, +.3, tenth to ninth

Public Radio News/Talk: None in the top twenty

Good Karma’s WEPN-FM “98.7 ESPN New York” (Knicks, Jets, Rangers, Islanders) 1.3 – 1.1, -.2, flat at #20

Number One 6+: iHeartMedia adult contemporary WLTW, second straight month, 7.1 – 11.2, +4.1

Largest 6+ December 2022 – “Holiday” 2022 Increase: adult contemporary WMGQ (+4.8)

Largest 6+ December 2022 – “Holiday” 2022 Decrease: classic rock WAXQ (-1.4)

Up next: “Holiday” 2022 overviews for: Washington, DC; Boston; Miami; Seattle; Detroit; Phoenix; Minneapolis; San Diego; Tampa; Denver; Baltimore; and St. Louis.

Email Mike Kinosian at Mike.Kinosian@gmail.com.

Industry Views

WICC, Bridgeport Star Lisa Wexler Guests on Harrison Podcast

Lisa Wexler, a woman of many accomplishments and talents, is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” Wexler hosts the daily 10:00 am to 12:00 noon show on Connoisseur Broadcasting’s western Connecticut news/talk giant WICC, Bridgeport. In 2013, she was elected Westport/Weston Connecticut Probate Judge – and re-elected two more consecutive times as a Republican and recently a fourth time as a Democrat…. all by wide margins. Wexler has been the recipient of numerous broadcasting awards and accolades, including the prestigious Gracie Award. She is a graduate of Johns Hopkins University and the New York University School of Law. She is admitted to the New York and Connecticut Bars. She co-wrote the international best-seller, Secrets of a Jewish Mother (Penguin/Dutton, 2010) with her mother, Gloria Kamen (an advice columnist) and her sister, Jill Zarin (one of the original Housewives of New York City). Listen to the podcast here

Industry News

Money Matters Radio Promotes Wolfe and Silva

Jason Wolfe is promoted to chief operating officer for Money Matters Radio Inc., the company that produces the syndicated program, “Financial Exchange Radio.” At the same time, the company promotes Tucker Silva from his executive producer post to director of broadcast operations, according to company president and CEO Barry Armstrong. The program is hosted by Chuck Zodda and Mike Armstrong and is heard on 14 affiliate stations. Wolfe began his tenure with Money Matters in August of 2014 after many years serving as the VP of programming and operations for sports talk WEEI and news/talk WRKO in Boston. Money Matters says, “Since joining Money Matters, Wolfe has led the growth of the show’s radio network as well as creating new content and sponsorship opportunities for current and prospective clients, negotiating all network contracts, and expanding the show’s digital footprint through a daily live video stream which can be seen on Facebook, Twitch and the show’s website.” In his role as COO, Wolfe will oversee all aspects of the company’s policies and procedures, including finance, network operations, sales, and marketing.

Industry News

Virginia Radio Hosts Catch Up

Pictured above is WRVA, Richmond afternoon drive talk host Jeff Katz (left) with Bishop E.W. Jackson (right), a radio host currently syndicated by American Family Radio. Katz tells TALKERS magazine that he and Bishop Jackson chatted before his church’s 26th annual Martin Luther King Jr. breakfast last week. Katz and Jackson both worked in Boston – Katz at WRKO and Jackson at the old WHDH – and both grew up in the Philadelphia area.

Industry News

Broadcaster’s Son Sworn in as Wyoming Secretary of State

Pictured above is Mount Rushmore Broadcasting owner Charles Gray (top) at the swearing in of his son Chuck Gray (right) as the new secretary of state for Wyoming. Mount Rushmore Broadcasting owns news/talk KVOC, Casper, Wyoming.

Industry News

TALKERS News Notes

Audacy’s Cadence13 podcast studio launches, “WEAPONIZED with Jeremy Corbell & George Knapp,” a multi-platform, investigative podcast series hosted by investigative filmmaker Jeremy Corbell and award-winning investigative journalist George Knapp in which they “pull back the veil on the world of the known to explore the world of the unexplained. They break news and share never-before-seen footage, previously suppressed documents, original recordings, and hard evidence related to UFOs, the paranormal, cutting-edge science, cover-ups, conspiracies, and big-time crimes.”

The nationally syndicated travel show “RMWorldTravel” starring Robert and Mary Carey officially surpasses the 500-station mark and is now heard on 510 affiliate stations across the U.S.

The Weather Channel and Skyview Networks announce the expansion of their partnership with the inclusion of SnoCountry Ski Reports. With this expansion, The Weather Channel and SnoCountry will utilize Skyview Networks’ network audio sales platforms and regionalization capabilities to provide winter ski reports to unique geographic audiences, giving listeners valuable ski resort conditions through the winter season.

SiriusXM PGA TOUR Radio is broadcasting from this year’s PGA Show in Orlando today (1/24) through Friday (1/27). The PGA Show is not open to the public and SiriusXM’s hosts will share with their audience insight into the latest in golf instruction, equipment, apparel and more. Listeners will also hear one-on-one interviews with many of the PGA Professionals in attendance at the event.

Industry Views

Monday Memo: Baseball Bonanza

By Holland Cooke
Consultant

As The Beatles sang, “It’s been a long, cold, lonely winter.” Baseball – even Spring Training while it’s still chilly in March – says “Here Comes the Sun.” That’s what baseball means… to listeners.

To local advertisers, it’s an opportunity for The Little Guy to sound big. In the words of one GM – who has made a pile of money selling baseball – “It’s ego and envy.”

Sales: It’s a thing, not a number

 The sponsorship package cannot be quantified on a-cost-per-ANYTHING basis. It’s not “efficient” in agency terms, but baseball is powerful “reputation appropriation.” Translation: Advertisers can tell the world they’re big-enough for baseball.

— The rapid-response plumber, the roofing repair guy, and the lumber yard or hardware store or any independent local retailer slugging-it-out against big box competitors can be part of the Astros or the Braves or the Cardinals or the Dodgers or the Rangers or the Giants brand.

— Low-hanging fruit: Prospects who are, personally, fans. For decades, we’ve been telling reps at conservative talk stations to pitch businesses that fly big American flags. So which local retailers do you know to be baseball fanatics?

— Milk the value-added stuff affiliates get. Include some tickets in the package. Take ‘em to a game and bring ‘em up to the broadcast booth for a selfie with the radio team. Can you rent a sky box for a game and throw a client party?

— Make a list of guys-who-own-guy-stuff businesses. Home improvement and auto repair have always been opportune.

— Second and third-generation retailers might family-feud about other things. But grandfather AND father AND son can agree on this expenditure lots quicker than you can get consensus about a ROS spot package on “Kiss” or “Lite” or “Magic.”

— Baseball is a high-affinity branding opportunity. I don’t know when I will need to buy a tire…because nails lurk. But I already know where I’ll buy it, because they advertise in Red Sox games. And get this! All year long, that particular advertiser says, in all his commercials, in a thick Boston accent, “You go, Red Saux!”

— Warm list: Who’s advertising on stadium signage? That’s an ego clue. But it’s just branding. Radio can add-value to that expense by “telling your story,” and adding a call-to-action.

— Baseball = beer, so prospect DUI defense attorneys, and auto body shops. 😉

— Reps: You’re not calling from KXXX. You’re calling from Padres Radio. The team logo is in your email and sales material.

— Way-back-when: As Mickey Mantle launched one into the cheap seats, Mel Allen would proclaim it “another Ballentine Blast!” Back to the future: I’ve been at games where everyone there got a free something because the team did such-and-such. Can you invent a cool feature for local sponsorship? Every listener who says they heard ___ gets free ____ the next day.

IMPORTANT: Update copy as the season progresses. This is a franchise, not plug-N-play programming that babysits nights and weekends. Nothing says auto-pilot and disserves clients like spots and promos that crow “Baseball is back!” in July.

I was the Motor-Mouth Manager

War story: I programmed WTOP, Washington in the 1980s, long before there were Washington Nationals. We were your Orioles Baseball Station; and I was managing a union shop…but I ended up joining AFTRA because our announcers were newscasters who couldn’t say “Mid-Atlantic Milk Marketing Association” as rapidly as I, an ex-1970s Top 40 DJ.

— So – believe it or not – the company paid my initiation fee. And every time there was a change in that 65 seconds-of-copy-crammed-into the 60-second opening billboard that ticked-off all the sponsors, I got ‘em all in, and I got $10-something in my Pension & Welfare Fund. Sweet. But I digress…

— To OUR ear, that whole word salad sounds hellishly rushed. But to ADVERTISERS, it’s like having your caricature on the wall at the see-and-be-seen steak house. Every business named there is a someone, associated with everyone else there. They’re part of a local Orioles or Mariners or Mets Baseball Who’s Who. And everyone who isn’t isn’t.

— I’ve been on calls with reps closing baseball packages because “It’s worth it just for the promos!” So, include sponsor mentions in ROS promos.

— That said, sell enough in-game frequency to be heard. Two or three spots per game won’t be.

Next week: Avoiding the most common error I hear baseball stations make.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Multiply Your Podcast Subscribers, Without Buying Clicks,” available from Talkers books; and “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and the E-book and FREE on-air radio features Inflation Hacks: Save Those Benjamins.” Follow HC on Twitter @HollandCooke

Industry News

Andrew Giuliani Joins WABC’s On-Air Team

77 WABC Radio announces that Andrew Giuliani, son of former New York City Mayor Rudy Giuliani and Donna Hanover, joins the on-air staff at the station. Andrew Giuliani will be a contributing friend on “Sid & Friends In the Morning,” hosted by Sid Rosenberg. In addition, Giuliani will also guest co-host the 5:00 pm to 6:00 pm “Cats At Night” show hosted by Red Apple Media CEO and WABC owner John Catsimatidis. Catsimatidis states, “I’m happy to welcome Andrew to our WABC family. After working in the White House and taking a run at the governorship of New York, Andrew brings an insider’s perspective on national, state, and local political issues to WABC Radio and its listeners.” Giuliani says, “It’s an honor to be a part of the #1 news/talk station in New York. WABC Radio is a combination of its rich history and incredible rebirth. I’m excited to get on the air and connect with the WABC Radio listeners in New York and around the world.” Giuliani was a special assistant to the president and associate director of the Office of Public Liaison during the Trump administration. In his position, he interfaced between the White House and business, nonprofit, and other groups, meeting with President Donald Trump up to four times a week. He also represented his office in White House meetings on the opioid crisis. A lifelong New Yorker, Giuliani ran for governor of New York in 2021.

Industry News

Westwood One Unveils NFL Postseason Audience Data

Cumulus Media | Westwood One’s Audio Active Group releases its comprehensive analysis of the NFL postseason audience using 2022 data from Nielsen Scarborough USA+ and MRI Simmons USA. WWO says, “The data revealed that the AM/FM radio audience is far more passionate about football compared to the more casual sports fan found in the TV audience.” Westwood One is the official network radio partner of the NFL, and this year’s Super Bowl coverage marks the 50th time that the network will broadcast the game. Some of the key takeaways from this study are: 1) NFL postseason AM/FM radio listeners are a desirable group of consumers: They are more likely to work full time and have higher disposable incomes compared to NFL postseason TV viewers; 2) The NFL postseason AM/FM radio audience is more engaged with sports: MRI Simmons finds NFL postseason AM/FM radio listeners attend more sporting events, seek out sports information on their phones more often, and play more fantasy sports than NFL postseason TV watchers. The higher levels of engagement translate into greater advertising effectiveness; and 3) NFL postseason AM/FM radio listeners are more likely to make purchases across key consumer categories: Compared to the NFL postseason TV audience, AM/FM radio delivers more consumers who are likely to buy a new or used vehicle, start a new business, or hire a financial advisor.  You can see the complete report here.

Industry News

WBAP, Dallas-Fort Worth Host Hal Jay Awaiting Heart Transplant

Dallas-Fort Worth morning radio personality Hal Jay is currently in Baylor Scott & White University Medical Center awaiting heart transplant. On Monday of this week, Jay called in to the WBAP morning show to speak with hosts Ernie Brown and Brad Barton and to explain to listeners why he was not in the studio. He said, “Last Tuesday night (1/10), I had a ventricular tachycardia event and fell to the floor, and my cardiologist Dr. Shaw, had me transferred to Baylor Scott & White University Medical Center.” He spent the week at the hospital continuing to rest and undergo testing as doctors monitored the situation. But Saturday night (1/14), he had another ventricular tachycardia event. Jay says, “I asked the doctor, ‘How sick am I?’ And he said you are really sick; your heart is done.” Jay has been placed on the heart transplant list. Of the four levels of the list, pending severity, Jay is listed as a level two and it is unknown at this time when a transplant will take place. Jay finished his on-air appearance on Monday by thanking listeners for their prayers, mentioning he intends to document his transplant journey, and check in with the “WBAP Morning News” as he is able.

Industry News

LiveOne Issues Preliminary Fiscal Q3 Data

LiveOne announces some preliminary financial figures ahead of the official posting of its fiscal year 2023 third quarter report. LiveOne says it has achieved all-time record growth of 160,000 paid members. For the third quarter of fiscal year 2023, the company expects revenue to be $27 million. It adds that the audio division that includes Slacker and PodcastOne will report revenue of $21.6 million for FY/2023 Q3 and for the first nine months of the fiscal year expects to report revenue of $63.5 million. LiveOne previously announced its intent to spin out PodcastOne as a separate, publicly traded company and plans to IPO Slacker this year.

Job Opportunity

KICD, Spencer, Iowa Seeks PD and Morning Host

The Spencer Radio Group – part of Saga Communications – is looking to hire a full-time program director and morning show host for heritage station 1240 AM and 102.5 FM KICD in Spencer, Iowa. For 80 years – KICD-AM has been the “local information source” for northwest Iowa and portions of southwest Minnesota. Here’s what they tell TALKERS: We’re looking for someone with the ability, talent and passion to continue KICD’s long tradition into the future. The person for this position will need to live in Spencer, Iowa (or surrounding area). We need someone who understands small-market, local radio and is willing to be involved in the community. Knowledge of radio automation software, Adobe Audition and general computer experience is preferred. This person should also have previous experience on-air; production/imaging creativity; and website/social media skills. The Spencer Radio Group is owned and operated by Saga Communications – a company that invests back into their stations and their people! SRG offers great benefits including – health, vision, dental and 401K. Send your resume and demo to operations manager Kevin Tlam at ktlam@spencerradiogroup.com. No phone calls. No voicetrack inquiries. Saga Communications of Iowa, LLC is an EOE.

Industry News

Salem Promotes Dan Nelson

Salem Media Group, Inc. announces that it is promoting Dan Nelson to vice president, Salem events and marketing. Nelson has been serving as director, Salem events and marketing since 2018. In his new role Nelson will focus on expanding both Salem Media’s brand image and revenue generation in the area of special events and travel experiences. Salem Media CEO Dave Santrella comments, “Dan and I have worked together since my earliest days at Salem. He always impressed me as one of those people that can take an idea and bring it to life. To this day, I can give Danny just the seed of an idea and the next thing you know he has a full-blown working model. I am thrilled to see Danny get this well-deserved promotion.” Salem Media’s president of broadcast media, Allen Power, adds “Dan has consistently set a high standard for everything he has undertaken. His talents are many including creativity, attention to detail, excellence in follow-through, and giftedness in visual marketing and production. Perhaps, his greatest strength is his ability to work with leaders at literally every level of our company to advance Salem’s brand and image. He does all of this with passion, humility, and a great sense of humor. If you look up the definition of ‘go-to’ person, it’s highly likely you’ll see Dan’s smiling face.”

Industry News

Iverson Joins Key Networks as Senior Account Executive

Key Networks appoints Mike Iverson senior account executive in which he’ll represent Key Networks’ clients, including Bloomberg Radio, to create new sales opportunities and revenue streams for the company. Las Vegas-based Iverson will report directly to Jason Wilberding, president of sales for Key Networks. Iverson most recently served Ryan Seacrest Enterprises as SVP, sales and corporate partnerships. Wilberding says, “Mike is the consummate marketing and sales innovator with excellent relationships spanning his 30-plus years as a broadcast professional. I have worked with Mike at Viacom/CBS, Spanish Broadcasting and iHeart/Premiere, and have competed with him, as well. His creative approach to working with clients makes him an outstanding addition to Key Networks.” Iverson comments, “I’m excited to be a part of the incredible team at Key Networks and to work with a fresh-thinking, entrepreneurial company setting new standards for radio syndication with pre-eminent brands like Bloomberg Radio. It is energizing to have the opportunity to move quickly and effectively for clients in an environment that feels much like a start-up. I’m also thrilled to join forces once again with Jason Wilberding.”