Ratings Takeaways

April 2024 PPM Ratings – Part One

imApril 2024 PPM Data – Information for the April 2024 ratings period (March 28 – April 24) has been released for New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), Riverside-San Bernardino-Ontario, San Jose, and Middlesex-Somerset-Union (New Jersey).

The only requirement for a spoken-word station to be included here is that they be a Nielsen Audio subscriber – there are no share or rank thresholds.

MLB; NBA; and NHL team names of corresponding spoken-word flagship(s) are bolded.

For context, MLB’s 2024 season officially started March 20 when the Dodgers and Padres played two games in South Korea; the other 28 teams played their first game March 28.

Meanwhile, NBA and NHL playoffs began April 20.

DNA – DNA = Did Not Appear – Does Not Appear

Comparisons are March 2024 – April 2024  (6+).

NEW YORK

News/Talk

WABC 4.0 – 3.2, #9 – #11

WOR 1.6 – 1.4, #20 – #20

WKXW 1.0 – 1.0, #23 – #23

WKXW Stream .3 – .3, #34 – #37

News

WINS-FM 4.6 – 4.7, #5 – #5

WCBS-AM 2.0 – 1.8, #14 – #19 (Mets)

WINS-FM Stream .4 – .4, #32 – #34

Business News WBBR .4 – .4, #32 – #34

WCBS-AM Stream .1 – .2, #45 – #39 (Mets 

Sports Talk

WFAN FM & AM 1.9 – 2.3, #15 -#13 (Yankees, Brooklyn Nets, New Jersey Devils)

WFAN FM & AM Stream .6 – 1.1, #26 -#22 (Yankees, Brooklyn Nets, New Jersey Devils) 

Public Radio News/Talk

WNYC-FM 4.0 – 4.0, #9 – #8

WNYC-AM 1.0 – .6, #23 – #27 

Notes: The +.5 registered by sports talk WFAN’s internet stream (.6 – 1.1) represents New York’s largest (6+) March 2024 – April 2024 increase; conversely, news/talk WABC’s -.8 (4.0 – 3.2) is the market’s largest (6+) March 2024 – April 2024 decrease.

The flagship of the Knicks, Islanders, and Rangers is sports talk WEPN-FM (DNA).

LOS ANGELES

News/Talk

KFI 5.5 – 4.6, #3 – #3

KRLA .7 – .9, #33 – #32

KEIB .7 – .6, #33 – #34  (Clippers 

News

KNX-FM 3.0 – 3.4, #10 – #10

KNX-FM Stream .2 – .2, #39 – #38

Sports Talk

KLAC .8 – 1.6, #32 – #27 (Dodgers, Clippers 

Public Radio News/Talk

KPCC 2.2 – 2.1, #17 – #19

Notes: Whereas sports/talk KLAC’s +.8 (.8 – 1.6) represents Los Angeles’ largest (6+) March 2024 – April 2024 increase, news/talk KFI’s -.9 (5.5 – 4.6) is the market’s largest (6+) March 2024 – April 2024 decrease.

The flagship of the Angels and Lakers is sports talk KESN (DNA); Kings’ games are heard on the iHeartRadio app; games of the Anaheim Ducks are heard on the Ducks stream.

CHICAGO

News/Talk

WGN 3.2 – 3.8, #9 – #9  (Blackhawks)

WLS-AM 1.4 – .9, #25 – #27

WLIP .1 – .3, #40 – #35

WVON .2 – .2, #38 – #39

WLS-AM Stream .1 – DNA, #40 – DNA

News

WBBM-AM & WCFS 5.4 – 5.2, #4  – #4

WBBM-AM & WCFS Stream .1 – .2, #40 – #39

Sports Talk

WSCR 2.9 – 3.3, #11 – #10 (Cubs, Bulls)

WSCR Stream .4 – .3, #31 – #35 (Cubs, Bulls)

WSHE-HD2 .1 – .1, #40 – #45  

Public Radio News/Talk

WBEZ 2.0 – 2.0, #18 – #18  

Note: The White Sox flagship is sports talk WMVP (DNA).

SAN FRANCISCO

News/Talk

KSFO 1.4 – 1.4, #22 – #22

KSFO Stream .1 – .1, #34 – #37

News

KCBS-AM & KFRC 6.5 – 6.2, #3 – #3

KNEW .3 – .3, #30 – #30 (Oakland A’s)  

KCBS-AM & KFRC Stream .1 – DNA, #34 – DNA

KKSF DNA – DNA, DNA – DNA

Sports Talk

KNBR 3.0 – 3.9, #10 – #6 (Giants)

KGMZ 2.0 – 1.9, #18 – #19 (Golden State Warriors)

KNBR Stream .4 – .5, #28 – #28 (Giants)

KGO .1 – .1, #34 – #37  

KGO Stream DNA – .1, DNA – #37  

KTCT .1 – .1, #34 – #37  

KGMZ Stream DNA – DNA, DNA – DNA (Golden State Warriors)

Public Radio News/Talk

KQED 7.2 – 7.1, #2 – #1

KALW .2 – .2, #33 – #32

Notes: Sports/talk KNBR’s +.9 (3.0 – 3.9) represents San Francisco’s largest (6+) March 2024 – April 2024 increase.

Games of the San Jose Sharks are carried on the Sharks Audio Network.

DALLAS

News/Talk

WBAP 3.6 – 3.2, #10 – #11

KEGL 1.3 – 1.3, #28 – #29  (Mavericks)

KSKY .7 – .6, #33 – #34

KLIF-AM .4 – .3, #35 – #36

KSKY Stream DNA – DNA, DNA – DNA 

News

News – Talk KRLD-AM 1.3 – 1.4, #28 – #28

News – Talk KRLD-AM Stream DNA – DNA, DNA – DNA

News KKGM DNA – DNA, DNA – DNA

Sports Talk

KTCK 3.6 – 3.7, #10 – #10 (Stars)

KRLD-FM 1.7 – 2.3, #24 – #20 (Texas Rangers)

KRLD-FM Stream 1.1 – 1.1, #31 – #31 (Texas Rangers)

Public Radio News/Talk

KERA 4.2 – 3.1, #5 – #12  

Note: Public radio news/talk KERA’s -1.1 (4.2 – 3.1) represents Dallas’ largest (6+) March 2024 – April 2024 decrease.

HOUSTON 

News/Talk

KTRH 3.2 – 2.8, #13 – #17  (Astros, Rockets)

KPRC .3 – .4, #28 – #27  

News

KXYZ .1 – .1 #32 – #34

Sports Talk

KBME .5 – 1.1, #27 – #23  (Astros, Rockets)

KILT-AM .8 – .9, #26 – #25

KILT-AM Stream .1 – .4, #32 – #27

KFNC .2 – DNA, #30 – DNA  

Public Radio News/Talk

KUHF 2.9 – 2.5, #17 – #18

ATLANTA

News/Talk

WSB-AM & WSBB 7.7– 7.1, #2 – #2

WFOM .5 – .2, #26 – #32

WGKA .3 – .2, #30 – #32

WAOK .1 – .1, #34 – #35

WAOK Stream DNA – DNA, DNA – DNA

WSRV-HD3 Stream DNA – DNA, DNA – DNA

News

WBIN DNA – DNA, DNA – DNA

Sports Talk

WCNN 2.5 – 3.8, #17 – #10 (Braves)

WZGC 3.8 – 3.8, #9 – #10 (Hawks)

WZGC Stream .4 – .5, #28 – #29 (Hawks)

Public Radio News/Talk

WABE 3.7 – 3.4, #10 – #13

WRAS  .5 – .6, #26 – #25

WABE-HD3 DNA – DNA, DNA – DNA 

Notes: Sports/talk WCNN’s +1.3 (2.5 – 3.8) represents Atlanta’s largest (6+) March 2024 – April 2024 increase, while news/talk WSB-AM’s -.6 (4.2 – 3.1) represents a four-way tie for the market’s largest (6+) March 2024 – April 2024 decrease. 

PHILADELPHIA

News/Talk

WPHT 2.3 – 2.3, #15 – #15

WKXW 1.1 – 1.1, #24 – #23

WPHT Stream .5 – .7, #27 – #26

WURD .6 – .4, #26 – #27

WURD Stream .2 – .1, #29 – #31

WKXW Stream .1 – .1, #31 – #31

WDEL-AM .1 – DNA, #31 – DNA 

News

KYW & WPHI 5.8 – 5.5, #4 – #6

KYW & WPHI Stream .2 – .3, #29 – #28

WTEL .1 – .1, #31 – #31

Sports Talk

WIP 5.5 – 6.7, #6 – #4 (Phillies)

WIP Stream 3.2 – 2.8, #12 – #13 (Phillies)

WPEN-FM 1.2 – 1.3, #23 – #22 (76ers, Flyers)

Public Radio News/Talk

WHYY 3.1 – 3.1, #13 – #9      

Note: Sports/talk WIP’s +1.2 (5.5 – 6.7) represents Philadelphia’s largest (6+) March 2024 – April 2024 increase. 

NASSAU-SUFFOLK (LONG ISLAND)

News/Talk

WABC 1.5 – 1.6, #18 – #18

WOR 1.0 – 1.1, #21 – #19

WLIR .2 – .2, #27 – #28

News

WINS-FM 4.9 – 5.2, #5 – #2

WCBS-AM 1.8 – 2.2, #17 – #15 (Mets)

WCBS-AM Stream .2 – .5, #27 – #24 (Mets)

Business News WBBR .4 – .5, #26 – #24

WINS-FM Stream .6 – .5, #24 – #24

Sports Talk

WFAN-FM & AM 2.4 – 2.6, #12 – #11 (Yankees, Brooklyn Nets, New Jersey Devils)

WFAN-FM & AM Stream DNA – DNA, DNA – DNA (Yankees, Brooklyn Nets, New Jersey Devils)

Public Radio News/Talk

WSUF .2 – .2, #27 – #28

Note: The flagship of the Knicks, Islanders, and Rangers is sports talk WEPN-FM (DNA).

RIVERSIDE

News/Talk

None

News

KFOO .1 – .1, #25 – #25

Sports Talk

KPWK .2 – .3, #23 – #21

Public Radio News/Talk

KVCR .3 – .4 #19 – #19

KPCC .1 – .1, #25 – #25

SAN JOSE

News/Talk

KSFO 1.8 – 1.9, #19 – #16

KSFO Stream .2 – DNA, #27 – DNA  

News

KCBS-AM & KFRC 4.7 – 3.9, #5 – #7

KCBS-AM & KFRC Stream .2 – .2, #27 – #28

KNEW .2 – .2, #27 – #28 (Oakland A’s)  

Sports Talk

KNBR 2.8 – 3.2, #10 – #9 (Giants)

KGMZ 2.0 – 1.8, #18 – #19 (Golden State Warriors)

KNBR Stream .5 – .9, #26 – #26 (Giants)

KGO Stream .2 – .4, #27 – #27  

KGO .2 – .2, #27 – #28  

KTCT .2 – .2, #27 – #28   

KGMZ Stream DNA – DNA, DNA – DNA (Golden State Warriors) 

Public Radio News/Talk

None

Note: Sharks’ games are carried on the Sharks Audio Network.

MIDDLESEX-SOMERSET-UNION

News/Talk

WKXW 7.5 – 7.3, #1 #1

WOR 3.6 – 3.1, #9 – #10

WKXW Stream .7 – .7, #19 – #21         

News

WINS-FM 2.4 – 2.0, #11 – #13

WCBS-AM .8 – .9, #18 – #19 (Mets)

WINS-FM Stream .3 – .3, #22 – #24

WCBS-AM Stream DNA – .1, DNA – #25 (Mets)

Sports Talk

WFAN-FM & AM 2.9 – 3.9, #10 – #8 (Yankees, Brooklyn Nets, New Jersey Devils)

WFAN FM & AM Stream DNA – DNA, DNA – DNA (Yankees, Brooklyn Nets, New Jersey Devils)    

Public Radio News/Talk

None 

Notes: Sports/talk WFAN’s +1.0 (2.9 – 3.9) represents Middlesex-Somerset-Union’s largest (6+) March 2024 – April 2024 increase.

The flagship of the Knicks, Islanders, and Rangers is sports talk WEPN-FM (DNA).   

Up next: April 2024 overviews for: Washington, DC; Boston; Miami; Seattle; Detroit; Phoenix; Minneapolis; San Diego; Tampa; Denver; Baltimore; and St. Louis.

Mike.Kinosian@gmail.com

Industry Views

Pending Business: Who Cares?

By Steve Lapa
Lapcom Communications Corp
President

imDoes anyone care anymore?

The latest Pew Research study, “Americans’ Changing Relationship with Local News,” confirmed a personal experience last week. More on that later.

If you believe the survey, almost 80% of us say we no longer follow local news very closely. It doesn’t matter if you live in a top 10 all-news radio market, or a city with a heritage news/talk/information station. The survey says we just lost interest and stopped consuming local news.

Wait, what happened? Real estate taxes in many communities are through the roof. The cost of insurance, health care and basic groceries are the highest in years. Some hospitals in local communities are rumored to be discussing charging in advance for certain procedures. How about your local mall; is it still safe during weekdays? Is your local school system better or worse post covid? And those local roads; are they still in great shape? All of this in addition to the college campus in your community that may be unraveling or not. Did 80% of us really stop following and talking about local news? Perhaps it is just easier and less expensive for on-air talent, producers, and programmers to focus on Trump trials and Gaza. Do we serve the audience what we think they want and forget local?

My first-hand “we don’t care to cover local news” experience was a frightening eye opener. As I was traveling South along Florida’s I-95, a truck hauling propane gas caught fire as it was parked on the right shoulder of the Interstate. The tanks started exploding and a roaring fire emitting huge dark plumes of smoke stopped traffic for miles. Our car was second in line in the standstill, not more than 250 feet away from the fire. We could feel the explosions from the propane as local police motioned us to back up. We were speechless in our car watching this horrific scene. My fiancé searched her mobile phone for any breaking news report. Nothing. I kept looking to the sky for local news chopper, or a local news team, cruiser, or SUV with reporters to cover this from the ground. Nothing. Would a local news/talk radio station take a caller with an eye-witness account? Nobody broke in with a report.

Thankfully, local police, Florida State troopers, firefighters and Special Ops all arrived on the scene in minutes. Still no local news team. First responders did an amazing job getting this dangerous propane fire under control. After a 30-minute delay, we were finally directed past the burned out remains of the truck. As I scanned the rear-view mirror, the radio, the sky above me and the opposite side of I-95, there was still no local news reporting.

No wonder 80% of us stopped following local news very closely, nobody cares to report the story.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry Views

Monday Memo: A.I. Cannot Do This Commercial

By Holland Cooke
Consultant

imActor Hugh Grant’s Tweet called it “The destruction of the human experience. Courtesy of Silicon Valley.” He was reacting to Apple’s TV commercial depicting a hydraulic press crushing a piano, a record player, paint, books, cameras, and other creative tools Artificial Intelligence emulates, via the new iPad Pro.

With many now fearful that technology will obsolete their jobs, Apple yanked the spot: “We missed the mark with this video and we’re sorry.”

Following my recent column cautioning how ChatGPT-generated ads can be cliché-riddled, several TALKERS readers have sent me even more of the cringe-worthy catch-phrases (“And much more!”) that reduce too many ads to blah-blah-blah.

Various vendors are offering – and, increasingly, stations are using – Artificial Intelligence apps to script, and even voice, commercials. It’s a time-saver alright, but is the output compelling?

In some cases, there’s a fill-in-the-blanks form. Other apps crawl the prospect’s website for copy points. When I’m given demonstrations, I suggest a business I’m familiar with. And I’ve yet to hear a script that captures what makes the business special.

im

For one such demo,’ I chose a restaurant we frequent often, here on Block Island. The copy generated was painfully generic. So – to make the point – I went old-school, using the method that has consistently produced results for client stations and in my freelance work.

My video describing the process “Radio Advertising, In Their Own Words” includes several examples… and here’s another.

The AI robot cannot possibly feel-the-feel anyone who has dined there knows… and can’t spot this opportunity: The chef himself is a story, as entertained customers discover: http://getonthenet.com/TheBarn-BrianHebert-1.mp3

And here’s The Free Prize Inside: People tell advertisers who appear in their spots, “I heard you on the radio!”

More work than simply plugging-into an AI app? You bet. The interview from which I excerpted the sound bites you’ll hear took all of five minutes, and I voiced and assembled the spot in under half an hour.

Everything we do is storytelling.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and  “The Local Radio Advantage: Your 4-Week Tune-In Tune-Up,” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn.

Industry News

Good Karma’s “101.7 The Truth” Debuts New Midday Show

Good Karma Brands announces that WGKB-AM/W269DL, Milwaukee “101.7 The Truth” is launching a new midday show (12:00 noon to 1:00 pm) on May 20 called, “Jammin with Juice,” co-hosted by Ben Hooks and Carrie Mahone. The program currently airing in that slot – “Nothin’ But The Truth” withim Melanie Ricks – transitions to a digital-only format this summer. Station director of content Kyle Wallace says, “We are excited for Mel and the new opportunities a digital show presents itself, particularly as fans explore new ways to consume our content. Carrie and Ben are part of the up-and-coming generation of young broadcasters, and since both teammates joined the ‘Truth’ team at its inception, their passion and grasp on the Milwaukee community will translate through the airwaves.” GKB says, “Jammin with Juice promises to be a dynamic addition to the lineup, offering a fresh perspective on pop culture, trending topics, and lifestyle through the lens of two local millennials. Hosted by Ben ‘Jammin’ and Carrie ‘Noni Juice,’ the show promises to dissect trending topics, share candid opinions, and deliver plenty of laughter as they explore and entertain.”

Industry News

Salem Media Group Sells Camarillo HQ

Salem Media Group sells its principal office in Camarillo, California to Eclipse RE Holdings, LLC for $5.5 million. (The deal closed on May 1.) The company will leaseback the building for five years.

Industry News

Audacy First Quarter Net Revenue Rises 1%

Audacy reports Q1 2024 net revenue of $261.8 million, an increase of 1% over the first quarter of 2023. The company reports a net loss of $1.85 million, a marked decline from the net loss of $35.9 million it reported in Q1 of 2023. While local and national spot revenue fell 3.5% to $153.5 million, digital revenue was up 10.2% to $62.7 million and network revenue rose 10.4% to $21.9 million. Audacy also reportsim revenue for its stations by general format and the company’s sports revenue was $56.6 million – an increase of 6.5% – while its news/talk revenue fell 5.5% to $40 million. Audacy chairman, president and CEO David J. Field comments, “Audacy delivered a solid start to 2024 with Q1 EBITDA increasing 173% vs the prior year. Second-quarter revenues are currently pacing up low-single imdigits, and we expect another quarter of substantial EBITDA growth, enhanced by our continuing work on expense reductions. Our improving results are predominantly attributable to a significant acceleration in digital revenue growth, continuing meaningful revenue share gains, and declining expenses as our transformational investments bear fruit. As previously announced, we received court approval of our consensual pre-packaged Plan of Reorganization, which will reduce our debt by 80%, and are now awaiting FCC approval to complete the process. I want to salute our team for their excellent work in driving financial and operating progress while simultaneously executing our reorganization plan, all without disruption to customers, listeners, partners, vendors or our staff.

Industry News

Salem Media Group Q1 2024 Revenue Down 8.3%

The first quarter of 2024 brought in net revenue of $58.6 million, a decline of 8.3% from the same period in 2023 for Salem Media Group. The company’s broadcast revenue fell 4.6% to $46 million, while its digital media revenue rose 1.9% to $10.7 million. The company reports a net loss of $5.1 million, basically the same as it reported in Q1 of 2023. Regarding its revenue,im Salem states, “Revenue growth from the sale of broadcast airtime is negatively impacted by audiences spending less time commuting, certain automobile manufacturers removing AM radio signals, increases in other forms of content distribution, and decreases in the length of time spent listening to broadcast radio as compared to audio streaming services, podcasts, and satellite radio. These factors may lead advertisers to conclude that the effectiveness of radio has diminished. We continue to enhance our digital assets to complement our broadcast content. The increased use of smart speakers and other voice activated platforms that provide audiences with the ability to access AM and FM radio stations offers potential sources for radio broadcasters to reach audiences. Our broadcast advertising revenue is particularly dependent on advertising from our Los Angeles and Dallas markets, which generated 15.3% and 18.4%, respectively, of our total net broadcast advertising revenue during the three-month period ended March 31, 2023, compared to 15.1% and 18.7%, respectively, of our total net broadcast advertising revenue during the three- month period ended March 31, 2024.”

Industry News

Alpha Media Cuts Staff and Local Programming in Missouri

It’s difficult to get a handle on exactly how many people were let go by Alpha Media, but two central Missouri television stations are reporting that the entire on-air and programming staff at four stations inim Moberly, Missouri – including news/talk KWIX – have been let go and all programming is now syndicated. The same is being reported about the company’s stations in the Farmington/Festus, Missouri market that includes news/talk KJFF. KOMU-TV reports that Moberly market manager Bob Dakin would not comment on how many employees were let go but confirmed that all local programming – including news and sports – is being replaced by national content.

Industry News

Neuhoff Media Closes on Sale of Illinois Stations

Neuhoff Media closes on the sale of three stations and an FM translator in Danville, Illinois; four stationsim and a translator in Decatur, Illinois; and an FM station in Monticello, Illinois to Champaign Multimedia Group, LLC, an Illinois-based company headed by Larry Perrotto. The transaction also included two websites – vermilioncountyfirst.com and nowdecatur.com.

Industry News

iHeartMedia First Quarter Revenue Dips 1.5%

iHeartMedia reports that its revenue for the first quarter of 2024 was $799 million, a decline of 1.5% from the same period in 2023, and in line with the company’s guidance. The company posts a net loss of $18.1 million, a dramatic reduction from the $222 million loss it reported in Q1 of 2023. The company’s Broadcast Radio segment revenue was $359.3 million, a decline of 6.2% from Q1 2023 and networksim revenue was $102 million, down 5.5% from the same period a year ago. The company’s Digital Audio Group revenue was $239 million, up 7% over Q1 2023. Breaking that segment down, Digital (excluding Podcast) revenue was $148.3 million (up 1.2%), and Podcast revenue was $90.6 million (up 18%). iHeartMedia chairman and CEO Bob Pittman says, “We’re pleased to report our first quarter of year-over-year Adjusted EBITDA growth in five quarters, driven by the substantial sequential year-over-year improvement in the performance of all our segments: the Multiplatform Group, the Digital Audio Group, and the Audio and Media Services Group – with the Digital Audio Group hitting its best Q1 EBITDA margin ever. Additionally, our Q1 results were in line with our previously provided Adjusted EBITDA and Revenue guidance ranges. Although the marketplace continues to be dynamic, we continue to see meaningful opportunities for growth in our businesses and we remain confident in 2024 as a recovery year.”

Industry News

Saga Communications’ Q1 Revenue Falls 2.5%

First quarter 2024 operating results for Saga Communications reveal net revenue of $24.7 million, a decline of 2.5% from the first quarter of 2023. The company reports a net loss of $1.6 million during theim first quarter compared to the net income of $920,000 it reported in Q1 of 2023. Saga adds that its balance sheet reflects $28.8 million in cash and short-term investments as of March 31, 2024 and $23.7 million as of May 6, 2024. The company expects to spend approximately $5.0 – $5.5 million for capital expenditures during 2024.

Industry News

Sabo Sez: Make it Bigger

By Walter Sabo
CEO Sabo Media Action Partners
A.K.A. Walter Sterling
Host, WPHT, Philadelphia
Host, Talk Media Network

imWhen a new restaurant opens, smart owners put the phone on busy so would-be diners believe the joint is hot, packed and hard to get in to. At street fairs we are drawn to merchant booths with long lines. Crowds give us confidence.

My mentor, Ed McLaughlin, as president of the ABC Radio Networks had one dictate when presented with a new idea: Make it bigger.

Last week radio hosted a major event. An event so big that it was covered by all media, except… except… radio and most radio trades. After turning down the Washington Post and The New York Times, the President of the United States gave the longest interview of his tenure to a radio star, Howard Stern. A commercial radio interview. Not NPR. Not MSNBC, not The View. Radio. The president, like hundreds of other leaders and businesses believes radio is the best medium to sell his message.

The president’s choice of medium should now be the first slide on every sales deck of every radio pitch. Today!

The damage of small. Many people in our business sell small and it hurts the industry. It’s easy to be dismissive of the Stern interview of Biden… instead, why not own it? Make it your interview because you share the same playing field.

Smart media executives do everything they can to make their stage seem to earn the largest possible audience. Cable, for example sells “homes passed.” Really. Cable sells the number of homes that can receive the advertiser’s message because those homes have cable. Using cable’s selling logic, radio could win every buyer’s analysis by selling “radios installed.”

About 20 years ago radio sellers started showing their station’s “time spent listening” (TSL) data to media buyers. That is the lowest number. While local TV stations sell their “designated market area” (DMA), radio mines the very tiniest delivery number: TSL

Your website’s first name is WORLD WIDE. Shockingly many radio companies strive to make their website “more local.” Stations have federal licenses dictating that their signal is specifically LOCAL. Your website could turn your station into a world-wide business with pristine world-wide delivery. Rather than grow, many broadcasters fought to have permission to geo-fence their signal, they fought to get smaller.

A major ratings week’s results for FOX News or CNN would get the program director of WLTW, KOST, Z100 or WINS fired. CNN had an average of 601,000 viewers in March. What’s your station’s cume? CNN grossed $1.1 BILLION dollars. They aren’t selling numbers. They are selling their brand: CNN or FOX or MSNBC. Cable networks, all with tiny viewership compared with WCBS-AM, WBZ-AM, or KFI’s cume, deliver ancient demos yet they are grossing a billion bucks by selling their brand and their environment. They sell shows. A show is as big as the seller and buyer can imagine. Imagine bigger.

Put simply: 1010 WINS has more listeners in New York City than the “Tonight Show” has viewers in New York City.  There’s your second slide.

Media buyers want a deal. They want radio to bring in the buy. But the CEO of the brand wants an environment for their message that moves product. Your hosts can move product. Your listener can name your hosts, which instills trust and listeners can recall copy points from hosts’ live reads. To an investor, the relationship between your listener and your host is defined as goodwill. Goodwill adds considerable value to your station. Selling the dynamic of listener engagement will justify much higher rates than TSL.

Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers. HITVIEWS clients included Pepsi, FOX TV, Timberland, Microsoft, and CBS Television. He can be reached at sabowalter@gmail.com. His nightly show “Walter Sterling at Night” is debuting next week on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, now in its 10th year of success.

Industry News

Talk Host Pat Egan Exits WPEN-FM, Philadelphia

Sports talk host Pat Egan is another victim of budget cuts at Beasley Media Group sports talker WPENim-FM, Philadelphia “97.5 The Fanatic.” Egan posted confirmation of his exit on X, saying, “So last night I got laid off from the Fanatic. I figured it was coming when I heard there were cuts, & the writing was on the wall when I got moved to nights.” As Crossing Broad notes, “Egan was one of the longest-tenured employees remaining at the station. He began as an intern in 2011 and then became a street teamer and producer.” Read the Crossing Broad story here.

Industry News

TALKERS News Notes

“The Candy Valentino Show” joins the Cumulus Podcast Network. Cumulus says, “Entrepreneur and bestselling author Candy Valentino talks with some of the world’s most successful minds, including Tony Robbins, Daymond John, Ed Mylett, and Heidi Zak, while offering valuable insights drawn directly from her 26 years of expertise launching and selling her own businesses. She discusses wealth habits, business models, profit plans, real estate investing, and much more to help listeners achieve security and wealth.”

Audacy Podcasts launches “Women Talkin’ ‘Bout Murder,” an improvised comedy podcast series starring writers, producers, and actresses Liz Cackowski and Emily Spivey as true crime podcast hosts Donna and Jobeth. The podcast launches today (5/9) and new episodes drop weekly through July 11, 2024.

The Pittsburgh Pirates and Audacy Pittsburgh announce an extension of their radio broadcast agreement that will ensure KDKA-FM “93.7 The Fan” continues as the Pirates flagship radio station through the 2027 season. Audacy Pittsburgh will also continue to leverage the Pirates brand and game programming on its sister station KDKA-AM “News Radio” which is simulcast on 100.1 FM and 1020 AM, including the airing of all Pirates weekday afternoon games.

Industry News

Bonneville Cuts Staffers at KIRO-FM and KTTH in Seattle

According to a report from FOX 13 Seattle, Bonneville has dismissed “at least seven” people from its operations in the market. The company let news/talk KIRO-FM afternoon drive co-host Shari Elliker go,im as well as conservative talk KTTH-AM morning drive host Bryan Suits. The report indicates that evening host Jake Skorheim moves to PM drive to co-host the 3:00 pm to 7:00 pm “John & Jake” show with John Curley. The evening daypart will be filled by CBS Audio’s “John Batchelor Show.” Taking over the KTTH-AM morning drive daypart from Suits is the syndicated “Armstrong & Getty” show.  See the FOX 13 report here.

Industry News

Beasley Cuts 7% of its Workforce

Beasley Media Group began cost-saving personnel cuts yesterday (5/7) that the company says amountsim to about 7% of its workforce. Reports of who has been let go are just trickling in but so far some of the people who’ve been let go include (according to a report in Crossing Broad) WPEN-FM, Philadelphia afternoon drive co-host and producer Jen Scordo.

Industry News

Beasley Broadcast Group Reports Q1 Net Revenue Down 5.9%

The company says that net revenue for the first quarter of 2024 was $54.4 million, a decline of 5.9% from the same period in 2023, saying this was “primarily reflecting a year-over-year decline in audio advertising and other revenue due to Beasley’s Wilmington station and esports divestitures as well as ongoing softness in the commercial advertising business, partially offset by growth in digital and political advertising revenue.” Beasley reports net income of approximately $8,000 in Q1, compared to a net lossim of $3.5 million for the same period in 2023, “primarily due to the $6 million gain on the sale of an investment in BMI holdings and lower interest expense.” Company CEO Caroline Beasley states, “Beasley continues to advance our core initiatives, which are focused on driving revenue and cash flow, including our digital transformation, revenue diversification and expense management initiatives. We expect digital to account for between 20% and 25% of total revenue in 2024, driven by the ongoing growth and success of our premium content creation and digital services. On the new business front, our dedicated sales teams are leveraging the tremendous audience reach and engagement of our platform to attract new advertisers. In summary, Beasley’s underlying fundamentals – mainly, our local audio and digital platforms and audience engagement – remain strong. We are proud of our teams’ steadfast commitment to delivering exceptional content and services to our listeners, advertisers, online users and sports fans, and remain confident that the actions we are taking to transform our company and strengthen our balance sheet, are laying the foundation for future growth and success.”

Industry News

ESPN Radio Debuts “Hammer & Emmett” Weekend Show

Good Karma Brands and sports talk WKNR-AM “ESPN Cleveland” announce the debut of “Hammer & Emmett,” a new Saturday morning show that will air nationally on the ESPN Radio network featuring Cleveland personalities Aaron Goldhammer and Emmett Golden. The program launches Saturdayim (5/11) airing from 10:00 am to 1:00 pm ET. Good Karma Brands founder Craig Karmazin comments, “We are so proud of the work Aaron and Emmett have put in to earn the opportunity for a new national show. Fans are familiar with their voices locally in Cleveland and nationally with their fill-in hosting work. They are a great representation of Good Karma Brands and Cleveland, and their contributions will continue to put the city on the national stage.” The program will also air on “ESPN Cleveland,” ESPNCleveland.com, TheLandOnDemand.com, and the ESPN and The Land on Demand apps.

Industry News

NBCUniversal and iHeartMedia Partner for Paris Olympics Audio

NBCUniversal chooses iHeartMedia as its exclusive audio partner for the Olympic Games Paris 2024. As part of the agreement, iHeartRadio will provide 24/7 play-by-play audio channels of select coverage of the Games in addition to creating an original Olympic iHeartPodcast hosted by Bowen Yang and Mattim Rogers and producing Olympic-specific episodes from some of iHeart’s existing podcasts. NBCU’s coverage on iHeartRadio’s channels is expected to include Team USA men’s and women’s basketball, soccer, and volleyball, as well as swimming, gymnastics, track & field, and more. iHeartMedia president of business development and strategic partnerships Michael Biondo comments, “We are thrilled to partner with NBCU on coverage of the Paris Olympics this summer and heighten the excitement around this year’s games. As the leading sports audio destination, it’s an honor to be able to provide our platform and our massive reach to bring further awareness and up-to-the minute coverage of NBCU’s broadcast of this year’s Olympics.”

Industry News

Podtrac Releases April Podcast Ranker

There was a change at the #1 spot on Podtrac’s podcast ranker for April 2024 as The New York Times’ “The Daily” unseats NPR’s “NPR News Now” and the two shows are #1 and #2, respectively.  Otherim moves of note for radio-related shows include FOX Audio Network’s “FOX News Hourly Update” rising four places to the #8 rank; The Daily Wire’s “The Ben Shapiro Show” falls two places to the #9 rank, and Cumulus Podcast Network’s “The Dan Bongino Show” steady at #10. See Podtrac’s complete rankers here.

Industry News

WPHT, Philadelphia Adds “Walter Sterling at Night”

Audacy news/talk WPHT, Philadelphia is adding a new live and local evening program to its program schedule starring Walter Sterling. “Walter Sterling at Night” will air weeknights from 9:00 pm to 12:00 midnight beginning May 13. Audacy Philadelphia SVP and market manager David Yadgaroff states,im “Walter has demonstrated the importance of the late-night talk radio with his Sunday night nationally syndicated program and has welcomed his listeners, who he refers to as ‘friends on the radio,’ to unpack their day-to-day lives. He’s made strides at ‘Talk Radio 1210 WPHT’ for a decade, and we’re ecstatic to finally bring his entertaining brand to the Delaware Valley five nights a week.” Sterling, who as Walter Sabo operates the Sabo Media Partners consultancy, comments, “Late-night radio is golden media time for a live program. It’s a one-on-one stage for lighter conversations, serving as morning drive for late-shift doctors, nurses, bus drivers, hotel managers, security staff and more. Thank you, David Yadgaroff, Greg Stocker, Jeff Sottolano and the incredible programming and engineering teams at Audacy. Over the years, I’ve made strong connections with Talk Radio 1210 WPHT listeners and look forward to building them as I join weeknights!”

Industry Views

Monday Memo: Cliché Alert!

By Holland Cooke
Consultant

imRatings – and advertisers’ results – reward what listeners remember, what sticks-out, not clichés that blend-in. So, avoid blah-blah-blah such as…

“on tap for…”

Instead of “…and more sunshine on tap for Sunday,” say “…and more sunshine Sunday!” 

“The best _____ around” or “the best _____ in town.”

Commercial copy Styrofoam. “The best wings?” Say WHY, in a way that makes the listener salivate.

“conveniently located”

Zzzz… 

“weaponized”

The word itself has been weaponized. It’s talking-about-talking.

“spot-on”

Translation: What you expressed affirms my predisposition. Talk radio is more interesting, and habit-forming, when sparks fly. So, pique curiosity. Have your screener move callers who disagree to the head of the line.

im

“Too clever by half.”

Measured how? Not self-explanatory, this is distracting. And it always sounds condescending. 

“all-important”

As in “let’s check that all-important forecast,” often heard when weather is severe or changing quickly. Rookie stuff. If it’s important, get right to it.

“In this day and age…”

‘Makes you sound like an immigrant from the 20th Century, speaking with an accent. 

“THAT’S the $64,000 question.”

From a TV show in the 1950s, when $64K was big money. 

“shuttered.”

If something closed, say “closed.”  Listeners don’t say “shuttered” in conversation…which is where we want to end up.

“unmitigated gall”

“in any way, shape, or form”

And on THAT note…kidding…

“Period, full-stop.”

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of The Local Radio Advantage: Your 4-Week Tune-In Tune-Up,” and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn.

Job Opportunity

Cumulus Seeks OM/PD for Albuquerque

CUMULUS MEDIA | Albuquerque is looking for a dynamic operations manager/program director. Our staff takes pride in our community and value teamwork. If you can deliver lifestyle headlines, be focused, creative and multi-task and most of all… love radio, we should talk.  Board work, remotes, production,im and podcasts are all a part of what we do, so show us what you’ve got. The successful candidate will be responsible for all aspects of programming including scheduling content, coaching on-air staff, station and AM/FM cluster strategy, development of on-air/online promotions and generating associated revenue, oversight and content creation for digital extensions (including streams, websites and podcasts), and have a strong customer service approach towards listeners, staff, & sales. Additionally, the candidate will act as the program director for Legendary News Radio KKOB and KNML The Sports Animal. Find out more and apply here. Cumulus is an Equal Opportunity Employer.

Industry News

Cumulus Completes Successful Debt Exchange

As Cumulus Media Group announces its 2024 first quarter operating results today (5/3), it also reveals that it has refinanced its capital structure. Cumulus CEO Mary Berner states, “We are thrilled to have refinanced our capital structure to secure five-year maturities with favorable terms through a successfulim debt exchange and ABL Facility upsize and extension. This is an excellent outcome for the company especially given the generally difficult financing environment for legacy media companies. Specifically, we extended maturities to 2029, reduced the principal amount of outstanding debt by approximately $33 million, obtained attractive interest rates, maintained a structure free of financial maintenance covenants, and increased capacity on our ABL Facility by 25%.” The Exchange Offer means approximately $325.7 million aggregate principal amount of the Issuer’s 6.750% Senior Secured First-Lien Notes due 2026 (the “Old Notes”) were tendered for new 8.000% Senior Secured First-Lien Notes due 2029 (the “New Notes”) issued by the Issuer. Following the expiration of the Exchange Offer and Term Loan Exchange Offer, approximately 96.8% of the aggregate principal amount of outstanding Old Notes and Old Term Loans on a combined basis, were tendered for exchange of New Notes and New Term Loans, respectively.

Industry News

Cumulus Reports Q1 Net Revenue Declines 2.7%

The company reports net revenue of $200.1 million in the first quarter of 2024, a decrease of 2.7% from the same period in 2023. Cumulus CEO Mary Berner states, “While our Q1 revenue was in line with guidance and a marked improvement from 2023 trends, it is also reflective of the uncertainty thatim continues to weigh on advertisers. With the advertising environment still unsettled, these new terms (spelled out in the preceding story) provide us additional time and flexibility to execute against our key business priorities – accelerating digital growth, reducing fixed costs, and continuing to de-lever our balance sheet – each of which is foundational to our ability to build long-term shareholder value.” The company took a net loss of $14.2 million in Q1, but it was far less than the net loss of $21.5 million it reported in Q1 of 2023. Cumulus breaks out its revenue in segments and the total broadcast revenue for Q1 of 2024 was $139.7 million, down 5.6% from Q1 of 2023. Spot revenue was $90.5 million (down 7.3%) and network revenue was $49.2 million (down 2.3%). The company’s digital segment reports revenue of $34.5 million, up 7.3% over the first quarter of 2023.

Industry News

Shareholders Advise Cumulus Board Against Executive Compensation

On Thursday (5/2), Cumulus Media shareholders voted overwhelmingly not to approve compensation for executive officers. More than 6.7 million shareholders cast “no” votes while more than 3.6 million cast “yes” votes and more than 16,000 abstained. The proposal is only advisory and the executive compensation committee can do as it wishes, but with the number of shareholders voting against current executive compensation, it looks like Cumulus execs are going to be taking a pay cut.

Industry News

Powerful Agenda Being Set for TALKERS 2024: Radio and Beyond

imThe forthcoming 27th annual installment of the talk media industry’s longest-running and most important national gathering will be meticulously documented on video for posterity. TALKERS publisher Michael Harrison states, “Because the entire agenda of this year’s event will take place on the state of the art television soundstage ‘A’ at Hofstra University’s Lawrence Herbert School of Communication and a special staging area for individual interviews will be set up on the adjacent TV soundstage ‘B,’ the opportunity to create an in-depth video time capsule of this remarkably transitional moment in talk media history will be unprecedented.” Harrison adds, “The number of heavyweight players from all ends of the business gathered in one place for one day on a television soundstage will be of tremendous historical significance. We will grab the opportunity to save everything we can for posterity. This conference will be more than just another industry ‘convention.’ It will be a ‘symposium’ for the ages reflecting and preserving a remarkably colorful and historic era in American media and culture. People all over the world and for years to come will bear witness to this ‘happening.’” This power-packed, one-day event will again be presented by TALKERS in association with the prestigious university’s multi-award-winning station WRHU Radio and the school’s Lawrence Herbert School of Communication. To register for TALKERS 2024 or to obtain sponsorship information, call Barbara Kurland at 413-565-5413. For a look at the full list of speakers, stories about key panel discussions & presentations, as well as a list of nearby hotels, click here.

Industry Views

Doug Stephan is This Week’s Guest on Harrison Podcast

Nationally syndicated talk radio host Doug Stephan is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” After starting out as a music DJ more than a half century ago, Stephan has chalked up a remarkable career as a pioneering syndicated talk show host heard on hundreds of stations weekday mornings with his general-appeal program titled, “Good Day.” After 36 consecutive years on the air, the durable show, currently co-hosted by Jai Kershner, recently surpassed the late Rush Limbaugh’s mark as the longest running Monday thru Friday syndicated talk property in the business. Stephan is now in the process of reconfiguring “Good Day” to suit the demands of the digital era and radio economics to ensure further longevity by transitioning it into a fresh weekend news/talk entity with modular application to weekday broadcasts. Stephan’s firm, Stephan Multimedia, is also a major radio producer/syndicator of several specialty radio programs hosted by Stephan and others including, “Good Day Health,” the “Talk Radio Countdown Show,” and a program that is achieving notable traction in the world of agriculture called the “American Family Farmer.” The latter taps directly into his qualifications to tackle the challenges facing independent 21st century farmers and champion their causes. In addition to his work in radio, the indefatigable Stephan is the longtime owner/operator of a well-known dairy farm located just outside of Boston in Framingham, Massachusetts. Harrison and Stephan talk about the state of radio, syndication, media entrepreneurism, food, health, and agriculture including his educated take on the current bird flu/cow issue. Listen to the podcast in its entirety here.

Industry News

Mike Gallagher Joins “98.9 WORD” as Part of Lineup Changes

As a part of some programming changes at Audacy’s Greenville, South Carolina news talk WYRD-FM “News/Talk 98.9 WORD,” the Salem Radio Network nationally syndicated “Mike Gallagher Show” will air from 10:00 am to 12:00 noon, effective Monday (5/6). Additionally, Joey Hudson – who formerly produced Gallagher’s show and most recently hosted the morning show at WGTK-AM, Greenville – will host the new program, “Sunrise Carolina with Joey Hudson,” from 5:00 am to 6:00 am daily as well asim the new magazine-style show, “The WORD on the Street,” on Saturdays from 12:00 noon to 1:00 pm. Audacy Greenville SVP and market manager Steve Sinicropi says, “I am thrilled to have Mike return to ‘News/Talk 98.9 WORD.’ Mike is part of the fabric of Greenville; he connects with our audience and will be a terrific advocate for our advertisers. Having Mike and Joey onboard will enhance our incredible lineup and offer listeners live, locally connected talent.” Gallagher comments, “To return to the same station where I started my radio career 35 years ago is mind-blowing. I’m excited to reconnect with Upstate audiences and advertisers on this powerhouse brand. Having my dear friend Joey play a significant role in the show is the icing on the cake. Everyone knows the Upstate is home to me. So, who says you can’t go home again?” Hudson adds, “I’m ecstatic to join the team at this heritage station. It’s especially gratifying to join my longtime friend and mentor Mike as he makes his triumphant return to the Upstate. As a lifelong resident of the area, I’m fortunate to continue serving the community I love as part of The Voice of the Carolinas. Thank you to Steve Sinicropi, Mark Hendrix and the 98.9 WORD family for welcoming me back to the airwaves.” As part of the changes, “Straight Talk with Bill Frady,” now airs from 12:00 pm to 3:00 pm.

Industry News

Audacy Observes Mental Health Awareness Month

May is Mental Health Awareness Month and Audacy announces its plans for this time dedicated to raising awareness and promoting understanding of mental health conditions. The month-long observance aims to reduce the stigma surrounding mental illness, increase access to mental healthim resources, and encourage people to prioritize their mental well-being. “I’m Listening,” Audacy’s flagship program created on the belief that the power of talk saves lives, is continuously committed to delivering more mental health conversations, resources, and pathways to help over 200 million listeners. The company says, “We are trusted companions and loyal friends to our listeners. We know the power of talk saves lives. We meet people where they are and assure them it’s okay to not be okay. Each year, Audacy activates ‘I’m Listening’ through national campaigns featuring artists, celebrities, and athletes who share their experiences with mental health. Partnering with the American Foundation for Suicide Prevention (AFSP), these events help raise awareness and support of issues that we all face in our daily lives. This year’s broadcast will air on Wednesday, September 25 from 7:00 pm to 9:00 pm.”

Industry News

TALKERS News Notes

FOX News Media and the National Merit Scholarship Program select Diana Jachman and Nathaniel King as the recipients of the fifth annual Dr. Charles Krauthammer Memorial Scholarship (awarded annually to eligible children of network employees). Jachman, the daughter of FNC Atlanta bureau ENG field photographer Thomas Jachman, will attend the Georgia Institute of Technology in the fall and plans to major in journalism. King, the son of FNC’s Dallas bureau ENG field photographer Scott King, intends to attend Utah State University this fall where he will major in physics. FOX News Media president Suzanne Scott says, “We are pleased to name Diana and Nathaniel as the recipients of the fifth annual Dr. Charles Krauthammer Memorial Scholarship. Their thirst for knowledge and academic curiosity perfectly embody the spirit of Dr. Krauthammer, whose storied legacy we are proud to honor through this scholarship.”

PodcastOne announces that it has acquired the exclusive sales and distribution rights to the “Dumb Gay Podcast” hosted by Bravo stars and comedians Julie Goldman and Brandy Howard. PodcastOne president and co-founder Kit Gray states, “Julie and Brandy are the comedic voices of a generation and we’re excited to have them join our roster of smart, outspoken and headline-making podcasters at PodcastOne. ‘Dumb Gay Podcast’ is the perfect blend of reverence and irreverence delivering hot takes on the most topical subjects from breaking news to reality tv breakups. Our hands-on team is looking forward to growing this podcast with both listeners and advertisers.”

Industry News

Spann-Cooper Testifies on Behalf of AM Radio Bill; Shapiro Argues Against

During testimony on Tuesday (4/30) before the House Energy and Commerce Subcommittee on Innovation, Data and Commerce titled, “Preserving Americans’ Access to AM Radio,” Midway Broadcasting Corporation chairwoman and CEO Melody Spann-Cooper testified on behalf of theim National Association of Broadcasters. She said, “AM Radio is important to communities across the country not only because it is a cultural, news and sports oasis that educates the public, but also because it is a resilient lifeline during public safety emergencies. To put it as simply as I can, the foremost reason that Congress should care about AM radio is that it is a lifesaver. No other communications medium has the reach or resiliency of AM radio. A single station can be heard as far as 700 miles away. The signal cuts through buildings and mountains. In remote areas where no cell signal or FM station can be found, AM imis there. When the power goes out, radio stations can still be found on battery or crank radios, or in your car.” She argued that cell phone notifications alone in emergency situations are unreliable as power outages can affect cell service. Read her full statement here. Consumer Technology Association CEO Gary Shapiro testified against the AM radio legislation saying, “The power to determine what entertainment technologies belong in their cars should rest with American consumers, not with radio broadcasters.” He added, “On principle, we do not ask the U.S. or any other government to fund our industry, to mandate our products, or require consumers to spend extra money to buy them. We believe that marketplace competition, not dictates from the federal government, should determine which technologies thrive and grow. Absent a compelling reason for government to interfere in the marketplace, we believe that the appropriate government role is to let consumers decide what products and services they want.”  Read Shapiro’s full statement here.