November 2023 PPM Ratings Takeaways – Part Three
November 2023 PPM Data – Information for the November 2023 ratings period (October 12 – November 8) has been released for Portland, Charlotte, San Antonio, Sacramento, Pittsburgh, Salt Lake City, Las Vegas, Orlando, Cincinnati, Cleveland, Kansas City, and Columbus.
The only requirement for a spoken-word station to be included here is that they be a Nielsen Audio subscriber – there are no share or rank thresholds.
NFL; NBA; and NHL team names of corresponding spoken-word flagship(s) are bolded.
DNA – DNA = Did Not Appear – Does Not Appear
Comparisons are October 2023 – November 2023 (6+).
PORTLAND
News/Talk
KXL 6.9 – 6.9, #3 – #2
KEX 1.7 – 1.6, #21 – #21
KUFO .7 – .8, #24 – #23
KPAM .1 – .1, #34 – #32
News
None
Sports Talk
KFXX 2.0 – 1.8, #18 – #20
KXTG 1.6 – 1.4, #22 – #23
KPOJ .7 – .7, #24 – #24 (Trailblazers)
KFXX Stream .3 – .2, #28 – #28
KMTT .2 – .2, #31 – #28
Public Radio News/Talk
KOPB 5.9 – 6.4, #4 – #3
KOPB Stream 1.6 – 1.5, #22 – #22
CHARLOTTE
News/Talk
WBT-AM/FM 5.3 – 5.5, #5 – #5
News
WRFX-HD2 DNA – .1, DNA – #25
Sports Talk
WFNZ-FM 2.7 – 3.0, #13 – #14 (Hornets)
WSOC-HD3 .1 – DNA, #26 – DNA
Public Radio News/Talk
WFAE 4.0 – 5.4, #10 – #6
WNSC 1.2 – 1.0, #18 – #18
WFAE-HD3 DNA – DNA, DNA – DNA
Notes: Public radio news/talk WFAE’s +1.4 (4.0 – 5.4) represents Charlotte’s largest (6+) October 2023 – November 2023 increase.
The Carolina Panthers’ flagship is classic rock WRFX.
SAN ANTONIO
News/Talk
WOAI 2.8 – 3.1, #13 – #14 (Spurs)
KTSA 2.6 – 2.2, #15 – #17
News
None
Sports Talk
KTFM 1.7 – 1.5, #22 – #22
KTKR .7 – .7, #27 – #27
KZDC .2 – .3, #35 – #33
Public Radio News/Talk
KSTX 1.7 – 2.4, #22 – #16
SACRAMENTO
News/Talk
KFBK-AM 8.2 – 7.3 #1 – #2
KSTE-AM 2.7 – 3.2, #13 – #11
News
None
Sports Talk
KHTK 1.3 – 1.4, #18 – #18 (Kings)
KIFM 1.2 – 1.1, #20 – #21
KIFM Stream .1 – .1, #30 – #29
Public Radio News/Talk
KXJZ 1.8 – 2.4, #15 – #14
KQEI .2 – .2, #27 – #28
KQED .1 – .1, #30 – #29
KUOP DNA – DNA, DNA – DNA
Note: News/talk KFBK-AM’s -.9 (8.2 – 7.3) represents Sacramento’s largest (6+) October 2023 – November 2023 decrease.
PITTSBURGH
News/Talk
KDKA-AM 3.8 – 4.0, #11 – #8
KDKA-AM Stream .5 – .4, #23 – #22
News
None
Sports Talk
KDKA-FM 8.0 – 8.0, #3 – #3
KDKA-FM Stream .2 – .1, #28 – #25
WBGG DNA – DNA, DNA – DNA
Public Radio News/Talk
WESA 4.2 – 4.0, #7 – #8
Note: The flagships of the Steelers and Penguins are rock WDVE and alternative WXDX, respectively.
SALT LAKE CITY
News/Talk
KSL-AM/FM 6.9 – 6.1, #2 – #4
KNRS-AM/FM 2.9 – 3.9, #15 – #9
KKAT .1 – .1, #29 – #31
News
None
Sports Talk
KALL 1.8 – 2.2, #20 – #20
KZNS-FM .8 – 1.0, #24 – #24 (Utah Jazz)
KZNS-AM .5 – .7, #26 – #25 (Utah Jazz)
KZNS-AM Stream .1 – .1, #29 – #31 (Utah Jazz)
KZNS-FM Stream .1 – .DNA, #29 – DNA (Utah Jazz)
KOVO .1 – DNA, #29 – DNA
Public Radio News/Talk
KUER 2.2 – 2.7, #19 – #15
KUMT .1 – .4, #29 – #28
KBYU-HD2 Stream .5 – .2, #26 – #29
LAS VEGAS
News/Talk
KMXB-HD3 1.6 – 1.6, #22 – #23
KXNT .5 – .2, #29 – #34
KMZQ .1 – DNA, #36 – DNA
News
None
Sports Talk
KWWN 1.0 – .9, #27 – #27
KRLV .3 – .5, #32 – #30 (Raiders)
KKGK .3 – .5, #32 – #30 (Golden Knights)
KENO .5 – .2, #29 – #34
Public Radio News/Talk
KNPR 1.4 – 2.0, #23 – #18
ORLANDO
News/Talk
WTKS 3.9 – 3.9, #10 – #10
WDBO 3.5 – 3.6, #13 – #13
WFLF .9 – .8, #19 – #21
WFYY-HD3 DNA – DNA, DNA – DNA
News
None
Sports Talk
WYGM .7 – .7, #22 – #23 (Magic)
WOCL-HD2 .1 – DNA, #28 – DNA
Public Radio News/Talk
WMFE 2.2 – 2.7, #15 – #14
CINCINNATI
News/Talk
WLW 13.5 – 12.0, 22nd consecutive month at #1 (Bengals)
WKRC 5.4 – 5.7, #5 – #5
News
None
Sports Talk
WCKY 1.9 – 2.0, #18 – #15 (Bengals)
WSAI 1.0 – 1.2, #20 – #19
Public Radio News/Talk
WVXU 3.2 – 3.5, #11 – #11
CLEVELAND
News/Talk
WTAM 5.5 – 5.1, #10 – #9 (Cavaliers)
News
WMMS-HD2 .1 – .1, #24 – #24
Sports Talk
WKRK 5.9 – 6.0, #8 – #7 (Browns)
WKRK Stream .9 – .9, #18 – #19 (Browns)
WARF .2 – .3, #23 – #23
Public Radio News/Talk
WKSU 5.9 – 5.0, #8 – #10
WKSU-HD4 DNA – .1, DNA – #24
Note: Public radio news/talk WKSU’s -.9 (5.9 – 5.0) represents Cleveland’s largest (6+) October 2023 – November 2023 decrease.
KANSAS CITY
News/Talk
KMBZ-FM 5.5 – 5.5, #4 – #4
KCMO-AM 1.6 – 2.0, #17 – #16
KMBZ-AM 1.2 – 1.2, #21 – #18
KMBZ-FM Stream .9 – .7, #22 – #21
KCMO-AM Stream .2 – DNA, #26 – DNA
KMBZ-FM HD2 DNA – DNA, DNA – DNA
News
None
Sports Talk
KCSP 3.1 – 3.1, #14 – #14
KCSP Stream .4 – .2, #23 – #27
Public Radio News/Talk
KCUR 3.2 – 3.6, #13 – #12
KANU-HD2 DNA – DNA, DNA – DNA
Oddity: With a +.4 (1.6 – 2.0), news/talk KCMO-AM is in an eight-way tie for Kansas City’s largest (6+) October 2023 – November 2023 increase.
Note: Country WDAF is the flagship of the Chiefs.
COLUMBUS
News/Talk
WTVN 7.5 – 7.4, #4 – #3
News
WYTS DNA – .1, DNA – #22
Sports Talk
WBNS-FM 8.6 – 10.3, #2 – #1 (Blue Jackets)
WBNS-AM .1 – .3, #21 #21 (Blue Jackets)
WBNS-FM HD2 DNA – .1, DNA – #22
WMNI .1 – DNA, #21 – #DNA
Public Radio News/Talk
WOSU 3.9 – 4.3, #9 – #8
Up next: November 2023 overviews for Austin; Raleigh; Indianapolis; Milwaukee; Nashville; Providence; Norfolk; Jacksonville; West Palm Beach; Greensboro; Memphis; and Hartford.
“Mijo’s extensive experience and passion for Hispanic radio make him the perfect person to usher in the next chapter of ‘Radio Libre.’ He will play a pivotal role in shaping our content strategy, enhancing the brand, and continuing our vision. Together, we look forward to delivering a fresh and vibrant listening experience that resonates with our diverse audience.” The three new shows include “Despierta Miami” with host Eli Escobar airing from 6:00 am to 10:00 am. She most recently served with the company’s hot AC KHMX-FM, Houston. New to middays is “En este Pais” hosted by Lourdes Ubieta airing from 11:00 am to 2:00 pm. In afternoon drive is “El Show de Jorge Bonilla,” airing from 2:00 pm to 6:00 pm. Bonilla has written for FOX News, Newsmax, The Blaze, The Daily Wire, Breitbart and many more conservative news outlets. 
be able to review podcasts to ensure they meet their brand’s safety and suitability standards. Brands are also able to monitor their ad-buys during and after the campaigns to ensure their standards are being upheld. Westwood One SVP, sales and digital partnerships David Cohn comments, “We are proud to provide Barometer’s transparency and accountability to the marketplace. Brand marketers now represent 61% of U.S. podcast revenue. Advertisers deserve a brand-suitability solution that is designed for the unique attributes of podcast content rather than the legacy systems that were designed for display and online video.”
Books, 2022) by Dr. Murray Sabrin. The book has been an Amazon bestseller and a popular vehicle sparking conversations on political news/talk shows across America. Its author, Murray Sabrin, Ph.D. is emeritus professor of finance, Ramapo College of NJ. Dr. Sabrin – a prolific author – is considered a “public intellectual” for writing essays about the economy in scholarly and popular publications as well as being a prolific guest and “go-to” resource on hundreds of radio and TV talk shows and podcasts. According to publisher Michael Harrison, who wrote the book’s provocative foreword, “From Immigrant to Public Intellectual is a truly American story about an immigrant child’s rise from humble beginnings to forge a stellar career as an educator, author, candidate, and media influencer. Murray Sabrin explains libertarianism in plain language using his own life story set against a half-century of changing times. Talk show hosts have been tapping into this articulate scholar’s knowledge and views for more than three decades since his impressive third-party showing as the Libertarian candidate for Governor of New Jersey in 1997.” To learn more about Dr. Murray Sabrin please visit murraysabrin.com and murraysabrin.substack.com.
WHAT WOULD YOU DO? A very good major market DJ murders his wife and injures her lover upon catching them in the marital bed. An 11-year-old girl was in the house – a witness. The murderer is convicted (second-degree murder/“situational crime”) sent to prison, does his time and is released after a few years for good behavior while incarcerated.
incorporating SourceAudio’s cutting-edge AI technology to access top-tier movie and TV music catalogs of 1.2 million songs, PodcastOne aims to elevate the creative quality of their podcasts, providing audiences with an immersive and iconic audio experience.” PodcastOne co-founder and president Kit Gray states, “This partnership marks a significant leap forward in our commitment to delivering an unparalleled podcasting experience. By leveraging SourceAudio’s AI technology, we are empowering our podcasters to discover audio elements that resonate with the essence of their shows, creating a more engaging and immersive listening experience.”
women in radio with female professionals recognized as leaders in all aspects of the industry. The 2023 class is comprised of broadcast professionals Rosanna Cole, regional traffic manager, Townsquare Media; Caleigh Fisher, director of teammate experience, Good Karma Brands; Kristi Nguyen, director, digital sales & campaign management, Audacy; and Jade Springart, WRIF-FM program director, Beasley Media Group. 
November 2023 PPM Data – Information for the November 2023 ratings period (October 12 – November 8) has been released for New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), Riverside-San Bernardino-Ontario, San Jose, and Middlesex-Somerset-Union (New Jersey).
AM/FM radio listeners are 39% more likely to pay $301+ to have their taxes prepared and show greater familiarity, interest, consideration, and usage of tax category brands; 2) AM/FM radio ads drive site traffic for tax preparation brands: In the LeadsRx attribution study of a tax preparation service’s multi-wave campaign, AM/FM radio generated between a 43% to 47% increase in website traffic; 3) Branding early and often in tax preparation service ads drives more site traffic: LeadsRx found the top three creative executions that drove site traffic for a tax preparation service had the marketer’s brand name within the first five seconds of the ad; and 4) compared to other radio formats, a 2023 tax prep campaign on news/talk and sports stations realized a higher percentage share of interactions than the percentage share of their Nielsen ad impressions. 
Common Ground with Bill Spadea” and will feature live episodes of the podcast on location from towns, landmarks and businesses across New Jersey. The station says the deal will give Spadea the resources to focus on hard-hitting conversation and longer form interviews with leaders from New Jersey (and beyond). Spadea adds, “This partnership is the next step in the great success of our morning show, which has seen ratings skyrocket in recent years. We’re excited to be bringing multiple remote podcasts to our audience every month and look forward to seeing everyone on the trail!”
Have you tried the $7 cup of coffee at Starbucks?
approximately $100 million of proceeds related to its equity interest in BMI, subject to approval of the transaction by BMI shareholders and customary regulatory approvals. iHeartMedia says it plans to use the proceeds for general corporate purposes, which may include the repayment of debt. The transaction is expected to close by the end of Q1 2024.
(11/25) after a brief illness at the age of 80. Gauthier had been the host of the “Bristol County Breakfast Club” on Bristol County Broadcasting’s WSAR-AM for more than four decades. Gauthier began working at WSAR in the 1960s. During his career with the station he served as program director, general manager, news reporter, production director, account executive, and copy writer. In 2000, Gauthier was named Radio Broadcaster of the Year by the Massachusetts Broadcaster’s Association. 
effective December 4. Since January 2022, Scarpino has been serving as a FOX News multimedia reporter based out of St. Louis. In this capacity, she shot, wrote, and edited numerous enterprise and breaking news stories for FNC including the United Auto Worker strike, the Titanic submersible implosion and the border surge in Arizona and Texas. Scarpino is a 2020 graduate of the University of Mississippi with a Bachelor of Arts degree in broadcast journalism.
events in the Garden State drawing 250 guests including government officials, media representatives and community-minded business leaders. The gala will be held on Friday, October 4, 2024 at Resorts Casino Hotel in Atlantic City. Harrison says, “This is a huge honor and I’m looking forward to addressing this distinguished event with observations about the media’s position at the crossroads between politics, journalism and changing social norms.” Hurley tells TALKERS, “Our special event will be taking place four weeks before one of the most consequential national elections in American history… arguably, the most important election since the Civil War era. It deserves to have a keynote speaker as eloquent as Michael Harrison.”
advanced their field and made a lasting impression on the industry. It will be celebrated at the Storytellers Gala honoring TV & Film Awards and Radio Awards trophy winners on April 16. Donna de Varona – a U.S. Olympic Hall of Famer – is currently a member of the board of directors of the United States Olympic and Paralympic Committee. She is renowned for covering 18 Olympic Games from multiple networks including ABC, NBC, CBS, and Turner. As a pioneer for women in sports, she played a key role in establishing the Women’s Sports Foundation, serving as its first president and chairman. She chaired the groundbreaking 1999 FIFA Women’s Soccer World Cup and contributed to the formation of the very first IOC athletes commission in 1981 during the IOC Congress in Baden-Baden, Germany.
Securities and Exchange Commission for the periods ended March 31, 2023 and June 30, 2023. Briefly, the company’s net revenue for Q1 2023 was $110 million, down 2% from the same period in 2022. The company posted a net loss of $2.7 million for the first quarter. For Q2 of 2023, net revenue was $129.7 million, an increase of 9.2% over the same period in 2022. The company posted a net income of $71 million for that period.
a host-read ad on a podcast or AM/FM radio show drives powerful brand impact and sales effect and positive emotional impact is what measures a successful campaign. System1 studied host-read ads and devised a rating system that correlates creative quality with long-term share growth – in layman’s terms, “the more you feel, the more you buy.” But the study found that only 17% of the ads tested rated high enough to have the sufficient emotional impact necessary to lift long-term brand share by between 1% and 3%.