Monday Memo: Double-Check Baseball Sponsors’ In-Game Copy
By Holland Cooke
Consultant
Spots that crow “Baseball is back!” were real welcome in April… and sound real OLD by now.Even if that’s not a copy point, can you freshen the client’s pitch? Simply asking sends-the-message that you’re on-the-ball… and you didn’t wander away once the deal closed.
And buy ‘em some peanuts and Cracker Jack. Every time we’ve taken advertisers up to the radio booth in a Major League Baseball park, they felt like VIPs. Do selfies with the announce team and that breathtaking view in the background, and they’ll show EVERYONE.
Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “The Local Radio Advantage: Your 4-Week Tune-In Tune-Up,” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke and connect on LinkedIn
million. At the time the deal was announced in February, Saga Communications president and CEO Chris Forgy stated, “We regretted missing the opportunity to acquire these stations a number of years ago when the Neuhoff family acquired them. These stations are a great fit for Saga. We see a lot of opportunity with these stations and this market and are pleased that the family has decided to entrust Saga with continuing these station’s long-standing heritage of serving the Greater Lafayette region. Saga intends to continue building its business in radio by identifying and acquiring middle market stations in dynamic communities.” KALIL & CO., INC was the exclusive broker.
Komando Show” content provided to the station on Friday evenings “is getting great traction with listeners” with the audience nearly doubling (Persons 18+) in the 7:00 pm to 8:00 pm hour from Spring ’23 to Fall ’23. Additionally, Cox Media Group’s WSB-AM/WSBB-FM, Atlanta is adding that hour to its lineup on Saturdays from 5:00 pm to 6:00 pm; Hubbard Broadcasting’s WTOP, Washington is adding the “Digital Life Hack” daily feature; and Red Apple Media’s WABC, New York adds both the “Digital Life Hack” and “Daily Tech Update” features.
reach. “Republicans listen to more AM/FM radio than other groups, with an index of 109 (or 9% more listening than average). The ad-supported spoken-word channels on SiriusXM are a particularly efficient place to find Republicans, with an index of 146. Meanwhile, podcasts stand out as the more efficient platform for reaching Democrats, indexing at 121. And what about those elusive Independents, who often tip an election? Both streaming music, and in particular music videos on YouTube, over-deliver for these potential voters, with indexes of 103 and 123 respectively.” Edison adds, “Regardless of the party that buyers are trying to reach with political ads, audio stands out as a superior pathway to reaching voters. Audio provides enormous audiences and often a far less cluttered political environment than other ad channels.”
digital. iHeartMedia Cleveland market president Keith Hotchkiss says, “We are delighted to announce the well-deserved promotions of Cindy Hunter and Lauren O’Brien within our sales leadership team. Their exceptional skills, dedication, and vision will undoubtedly propel our market forward and reinforce our commitment to delivering innovative solutions and remarkable experiences for our clients.”
East, the Newscast category for its July 2023 coverage of the Commanders sale and the Overall Excellence category. The WTOP digital team was recognized overall in the Digital category for WTOP.com. Individual awards went to WTOP reporter Matt Kaufax in the Feature Reporting category for his piece on Martin’s Tavern turning 90 and to WTOP associate producer Veronica Canales in the Excellence in Writing Category for her piece on the Dr. Seuss Experience. WTOP director of news and programming Julia Ziegler comments, “Our team’s mission every day is to deliver the latest news to the DC region and help the people who live in our communities. It is a huge honor to be recognized for that work with six regional Murrow awards.” 
broadcasts starting three hours before each kickoff with “Patriots Preview.” Jim Murray continues as the main pregame host, with Marc Bertrand also hosting some select games. Chris Gasper, Boston Globe columnist and co-host of the popular “Gasper & Murray Show,” returns for his 10th season as the pregame co-host. Station PD Rick Radzik states, “The Patriots have been a cornerstone of our programming since we launched the ‘Sports Hub.’ As the team enters this new era, I’m thrilled that ‘98.5 The Sports Hub’ will be the home of the game broadcasts for the next decade, while also continuing to provide an outlet for Pats fans to talk football year-round.”
Kia Sportage on July 4, 2024. Church explains, “We want to provide our listeners with a good, old-fashioned, fun on-air radio contest with the kind of grand prize that Makes Radio Contests Great Again. Listeners can compete each day during the contest to win a free sweepstakes ticket, or they can purchase discounted tickets in our Founders Tradin’ Post Store by 
alongside Jeff Deminski on Townsquare Media’s news/talk WKXW-FM, Trenton “New Jersey 101.5.” It’s unclear whether this move was budget related or precipitated by something else, but Doyle’s info has been scrubbed from the “New Jersey 101.5” website and Deminski is listed as solo host in afternoons. Deminski and Doyle had been on-air partners since 1994, serving two stints with NJ101.5 from 1994 – 1999 and from 2011 to the present. TALKERS’ attempts to contact management at the Townsquare Trenton offices were unsuccessful.
plus three music brands. Williamson previously served as SVP of sales for the station group. iHeartMedia area president for St. Louis and Indianapolis John Beck says, “Leon is a solid and very thoughtful leader. In his nearly two years at iHeartMedia Indianapolis, Leon has done a fantastic job building a solid team and fostering a deep connection with the Indy community. We are excited to have him at the helm in Indianapolis, continuing to drive our success and innovation.” Williamson comments, “As the new market president at iHeartMedia Indianapolis, my commitment is to lead with purpose and uplift our community. My mission is to leverage the power of audio to empower voices, inspire change, and build a legacy of unity and progress.”
driving business development. Salem Surround VP and general manager Jon Latzer comments, “Christian Kligora is a generational find and will help Salem Surround achieve both revenue growth and help with operational efficiencies. We are excited to have him join our expanding team while leading our Western Region to new heights of success.” Kligora states, “I’m excited to join the fantastic team at Salem Media. Joining Salem represents a unique opportunity to contribute to a media landscape that values integrity, innovation, and impact. I am eager to partner with our linear/digital sales teams to explore innovative ways to connect with our audience.”
due to critical illness or disaster. The campaign also strives to raise awareness of the Broadcasters Foundation’s charitable purpose to ensure that anyone in radio and television who might qualify for aid can apply. BFoA presiddnt Tim McCarthy says, “One hundred percent of Giving Day donations go directly to grants that help our colleagues, who are struggling with life-altering disease or disaster. Any amount – large or small – helps provide much-needed aid to support our colleagues.” The Broadcasters Foundation has distributed more than $15 million dollars in aid over the past 20 years. Monthly grants support broadcasters on a continual basis while they recover from an illness or accident. Emergency grants provide one-time financial aid following a devastating natural disaster or home emergency. Find out more at 
News and The World. Lothian is currently the executive producer of “The World.” GBH president and CEO Susan Goldberg states, “Dan has impeccable credentials and is respected by colleagues throughout GBH and by journalists across the globe. With his background in both breaking news and longform features, and with deep experience in radio, television, and across digital platforms, he is ideally suited to lead coverage for today’s audiences.” Additionally, Tinku Ray, currently managing editor for “The World,” will be promoted to executive editor of the program.
What happened to us? Unless we move quickly, the radio business stands to lose the final frontier: in-car listening.
shows looking for syndication opportunities. With all the changes in our industry it was the natural progression to provide a full range of services to our clients and work with our partner Salem Radio Network. CRN’s new syndication effort will use the Westwood One Wegener system. CRN says this project came to fruition with the help of radio industry affiliate relations pro Jon Patch, who comments, “I’m proud to be working with Mike and the CRN team to offer the newest technology from Westwood One and Wegener. Most radio stations already have this technology in their racks, which brings the most success to our partners.” CRN currently syndicates “The Michael Medved Show,” “The Ron Cey Show,” “The Fred Dryer Show,” “The Conversation,” “Speaking Out America,” “What’s Cookin’ Today,” “What’s Cookin’ on Wine,” “The Lounge,” and more.
AI-generated content in political ads; 2) Proposing to apply the disclosure rules to both candidate and issue advertisements; 3) Requesting comment on a specific definition of AI-generated content, and 4) Proposing to apply the disclosure requirements to broadcasters and entities that engage in origination programming, including cable operators, satellite TV and radio providers and section 325(c) permittees. Chairwoman Jessica Rosenworcel says, “As 
artificial intelligence tools become more accessible, the Commission wants to make sure consumers are fully informed when the technology is used. Today, I’ve shared with my colleagues a proposal that makes clear consumers have a right to know when AI tools are being used in the political ads they see, and I hope they swiftly act on this issue.” However, Republican Commissioner Brendan
Carr opposes the move, saying, “There is no doubt that the increase in AI-generated political content presents complex questions, and there is bipartisan concern about the potential for misuse. But none of this vests the FCC with the authority it claims here. Indeed, the Federal Election Commission is actively considering these types of issues, and legislators in Congress are as well. But Congress has not given the FCC the type of freewheeling authority over these issues that would be necessary to turn this plan into law. And for good reason. The FCC can only muddy the waters. AI-generated political ads that run on broadcast TV will come with a government-mandated disclaimer but the exact same or similar ad that runs on a streaming service or social media site will not? Consumers don’t think about the content they consume through the lens of regulatory silos. They just view content on screens. Will they conclude that the absence of a government warning on an online ad means that the content must be real? I don’t see how this type of conflicting patchwork could end well. Unlike Congress, the FCC cannot adopt uniform rules.”
South Carolina morning host Randy “Steam” Stevens recently passed away after suffering injuries in a motorcycle crash that happened on May 10. WLBG says that Stevens recently celebrated the 30th anniversary of his talk show, “Good Morning, Up-Country.” In addition to his work in radio, Stevens was active with the Patriot Guard motorcycle riders and served on the board of directors of the Laurens County Humane Society. Stevens also appeared on the station’s “Morning News Magazine” and the station’s coverage of local elections across Laurens County. 
be able to alter the course of established radio stations and the marketplace of ideas before the 2024 election or even soon thereafter. Harrison told “America at Night” host Rich Valdés last night (5/22) that radio is far too idiosyncratic an industry – already run by too many people who don’t understand how it really operates – for someone (who also doesn’t really have first-hand experience in the field) to just step in and make drastic alterations to entrenched stations, formats, audiences and sponsors just to make a political statement. Harrison states, “There are more 
expedient uses of his money if that is his main purpose. After all, not all Audacy stations are conservative news/talkers… many are music, sports and a variety of formats. How inefficient such a move would be!” Harrison went on to say that radio is still an extremely powerful and potentially lucrative medium if only its present owners and operators believed in it and invested in its programming and marketing. He encouraged radio broadcasters to understand and believe in the “esthetic of ‘radio’ and not be so anxious to bail out into the utilitarian term ‘audio.’” Harrison and Valdés tied the discussion into the current news about the AM for Every Vehicle Act currently making its way through Congress stating that radio is still a lifeline for service to the community as a place for information, education, and entertainment and that eliminating it from automobile dashboards would be about “five to 10 years premature.” 
Leng says, “LinkUp Communications is the new gold standard for service and reliability in the broadcast industry. Their reputation for professionalism and the highest level of service made this the 
perfect complement to Talk Media Network’s quality programming. We carefully reviewed our options and listened to our affiliates in choosing to remain on the XDS platform, while choosing the best distribution partner in LinkUp Communications. LinkUp’s client roster, track record, and commitment to the highest quality and customer service standards, made it the leading choice to work with Talk Media Network’s shows and affiliates.” LinkUp CEO Karen Johnson states, “LinkUp Communications is thrilled to assist Josh and his networks by allowing them to remain with the industry leading XDS suite of technologies. We’re happy to utilize our decades of experience to elevate Talk Media Network’s programs. LinkUp has provided technology solutions to enable broadcasters for over 20 years.”
operations in Mankato, Albert Lea, and Luverne, Minnesota; Watertown and Brookings, South Dakota; and Fort Dodge, Grinnell, Newton and Mason City in Iowa. Northern Iowa Today reports that in Mason City, KGLO sports director Tim Fleming has been let go as has KGLO and KRIB news director Bob Fisher, who comments, “Alpha Media is going a different direction with their radio stations in their smaller markets. A majority of the programming staff, including myself, were terminated this morning as part of that plan. This is not only happening here but throughout the country with their smaller markets.” After making similar drastic cuts in a number of its Missouri markets, Alpha Media struck a deal with UK-based Podcast Radio and will debut “Podcast Radio Missouri” on two stations there in the coming weeks. 
follows the recent launches of the weekend editions of “Morning in America with Hena Doba” from 7:00 am to 10:00 am ET, “NewsNation Live” from 10:00 am to 1:00 pm ET, “NewsNation Now with Anna Kooiman” from 1:00 pm to 4:00 pm ET, and “The Hill Sunday with Chris Stirewalt,” which debuted earlier this year. Networks division president Sean Compton states, “We are immensely proud to announce that NewsNation is now a 24/7 cable news network. This milestone marks the culmination of our efforts to continue expanding and growing the network since launching it in 2020. It reaffirms our commitment to delivering unbiased news coverage, a mission that resonates deeply with our viewers, fostering their trust in the brand, and strengthening their loyalty to NewsNation.” The network also announces the hiring of three veteran journalists, including the aforementioned Anna Kooiman, who joined in March as anchor of the weekend edition of “NewsNation Now”; senior correspondent Laura Ingle, who most recently served as a senior correspondent at FOX News Channel; and Alicia Nieves, who will be a New York-based correspondent after joining the network from the financial streaming service, Fintech TV.