Industry News

Industry Mainstay Dom Giordano Launching Weekly Podcast Addressing Education and Parental Rights

Longtime Philadelphia-based radio talk show host Dom Giordano is launching a new weekly podcast today (5/27) devoted to exploring America’s politically charged education system with a focus on protecting the rights of parents to engage in school choice and select the best school for their child. The show will feature a blend of commentary from Giordano on the hottest aspects of the evolving issues plus interviews with leaders from the American education system.

A presentation of Giordano Productions, LLC, the program is titled, “Old School, New School, Nextimg School with Dom Giordano” – a phrase inspired by the recent TALKERS conference “Generations 2025” held earlier this year in conjunction with IBS NY 2025. The podcast will be carried on the industry’s major platforms.

Long referred to as the Dean of Philadelphia News/Talk Radio, Giordano, the seasoned midday (12:00 noon – 3:00 pm) host of Audacy’s WPHT, has been a mainstay of local Philadelphia talk radio since 1987 where he has developed a national reputation in the industry for his knowledge and even-handedness. He offers an intelligent “guy next door” sensibility on the full spectrum of contemporary issues with a particular strength in education that goes back to his local roots in Pennsylvania.

Born and raised in South Philly, Giordano began his unique path to broadcasting as a high school teacher in the Delaware Valley, where he received widespread media coverage for his innovative teaching and motivational techniques. He was hired at WWDB Radio in 1987, becoming one of the nation’s first teachers-turned-talk show hosts. In 2000, he joined CBS-owned-and-operated (now Audacy) WPHT where he has been ever since. A perennial fixture on the TALKERS “Heavy Hundred” – the 100 Most Important Radio Talk Show Hosts in America – he is a frequent guest commentator on the national cable news/talk TV channels and writes frequent columns for newspapers throughout the region.

The podcast’s debut installment today features a conversation with special guest Ryan N. Boyer, business manager of the Philadelphia Building and Construction Trades Consortium – an aggregation of more than 50 labor unions and 40,00 workers. Giordano tells TALKERS, “We focused on how and why this major labor leader could be such a strong supporter of school choice.” Boyer states, “I’d be a hypocrite to oppose school choice – because I’ve exercised it myself.”

Next week’s second installment will feature an interview with Stacy Garrity, Treasurer of the Commonwealth of Pennsylvania. The discussion will address the cost savings of school choice and how the issue will play out in the upcoming governor’s race against one of the Democrats’ leading presidential candidates, Pennsylvania Governor Josh Shapiro.

To listen to “Old School, New School, Next School with Dom Giordano,” please click HERE.

Industry News

Audacy: AM/FM Rules in Connected Car

Audacy says that the latest edition of its Connected Car study reveals that “AM/FM radio stands out for its trusted voices and reliable local coverage of news, traffic, weather, and sports.” Among the findings of this latest edition of the study is when it comes to breaking local news, weather news orimg traffic news, drivers turn to local radio over social media or phone apps. The study asked drivers about their use of their infotainment system use and 69% said they use it for first for controlling audio content; 68% said navigation was their primary use, and 66% said they use it first for making phone calls. Audacy adds, “Today’s drivers – especially the tech-savvy ones – expect their Audio to follow them everywhere. Whether they’re finishing a podcast from the office to the car or switching from music on the road to the gym, they want their content to move with them. Nearly all AI intenders (93%) say seamless podcast listening is a must, and 73% say the same about radio.” See more about the study here.

Industry News

FCC’s Gomez: Trump Administration in “Coordinated Efforts to Censor and Control”

In a speech at the 2025 Media Institute Communications Forum on May 15, FCC Commissioner Anna Gomez criticized what she called the Trump administration’s “campaign to censor and control” stating “[S]ince day one the FCC has been implementing the will of this Administration and undermining the First Amendment at every turn.” Gomez said the administration has “initiated investigations andimg floated debilitating rate regulation schemes that target national network broadcasters for their newsrooms’ editorial decisions, harassed private companies for their Diversity, Equity, and Inclusion efforts, and threatened tech companies that respond to consumer demands for content moderation and fact-checking.  Separately, they have attempted to shutter Voice of America and sought retribution against lawful residents that protest Administration policies.” She cited two occasions where presidents – FDR in 1939, and John F. Kennedy in the early 1960s – asked their FCC Chairs to shut down media outlets critical of their policies and those FCC Chairmen boldly refused.  She added, “This is what courage looks like—FCC Chairs refusing to wield the agency’s licensing authority as a weapon in contravention of the First Amendment and the Communications Act, even in the face of political pressure.”

Industry News

TALKERS News Notes

Sileo Returns to Tampa Airwaves. Sports media personality Dan Sileo is back on the radio airwaves in Tampa hosting the 10:00 am to 12:00 noon show on Genesis Communications’ WWBA, Largo “The Big 8.” Sileo hosts the 2:00 pm to 6:00 pm streaming program on JAKIB Sports Philadelphia.

“95.7 The Game” is Valkyries Flagship. Audacy sports talk outlet KGMZ-FM, San Francisco “95.7 The Game” is now serving as the flagship radio station for the WNBA’s Golden State Valkyries. All Valkyries games will stream live on the Audacy App, and all home contests will air on “95.7 The Game.” Additionally, the Valkyries have announced that Kevin Danna will serve as the radio play-by-play announcer, with Sophia Jones as the color analyst.

Industry News

The Ramsey Network’s Ken Coleman Publishes New Book

Ken Coleman, author and Ramsey Network personality, has published his latest book, Get Clear Career Assessment: Find the Work You’re Wired to Do Student Edition, published by Ramsey Press.img The book includes access to the Get Clear Career Assessment — a tool to help teens discover their top talents, passions and mission. Coleman says, “Every student has incredible potential, but they often don’t know where to start. This book is about helping them discover their unique strengths and passions — so they can step forward with a clear vision and the confidence to pursue the work they’re meant to do.” Coleman is a three-time bestselling author and a co-host of “The Ramsey Show.” He also hosts “Front Row Seat,” part of The Ramsey Network, that debuted in January and has accrued more than 50 million views. The show “dives deep into the untold truths behind success through unfiltered conversations with top achievers.”

Industry News

Top News/Talk Media Stories This Past Week (May 5 – 9, 2025)

Here are the most talked about stories of the past week (5/5-9) on news/talk radio and related talk media according to TALKERS:

  Stories

1. Tariffs / The Economy / UK Trade Deal
2. Alien Enemies Act / Deportations
3. Big, Beautiful Bill / Medicaid Cuts
4. India-Pakistan Tensions / Russia-Ukraine War
5. Newark Airport Woes / Air Traffic Control Staffing
6. Conclave Elects New Pope
7. DOJ to Drop Abortion Pill Suits
8. Trump’s Alcatraz Order
9. Surgeon General Nominee
10.Columbia Pro-Palestinian Protests

People

1. Donald Trump
2. Jerome Powell
3. Scott Bessent
4. Mike Johnson
5. Keir Starmer / Mark Carney
6. Pope Leo XIV
7. J.D. Vance
8. RFK Jr.
9. Janette Nesheiwat / Casey Means
10.Elon Musk

To see the full TALKERS Stories, Topics, and People Charts, please click HERE.

Industry News

Yesterday’s Top News/Talk Media Stories (5/7)

The most discussed stories yesterday (5/7) on news/talk radio and related talk media according to TALKERS research:

1. Big, Beautiful Bill / Potential Medicaid Cuts
2. Fed Keeps Interest Rates Steady / The Economy
3. Surgeon General Nomination Swap
4. Columbia Pro-Palestinian Protest
5. Tariffs / UK Trade Meeting

Industry News

Music/Video Anthem Celebrating Talk Radio Continues to Gather Thousands of Worldwide Views and Downloads

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Gunhill Road, the perennial pop music ensemble that has attracted more than half a million worldwide followers with its growing repertoire of issue-oriented songs and music videos, is enjoying notable traction with its latest release, “Don’t Stop Talking,” an anthem celebrating talk radio. “Don’t Stop Talking” is an uplifting and infectiously catchy tune about the vital role talk radio plays in supporting American freedom of speech and the First Amendment.  Non-partisan lyrics ring out: “As long as you’ve got a voice, don’t ever stop!” and “As long as you’ve got the truth, don’t ever stop!”  The original composition co-written and performed by core band members Steve GoldrichPaul ReischBrian Koonin, and Michael Harrison encourages dedicated talk radio practitioners to keep up the good work and valuable service they provide the nation. The images accompanying the music include a dynamic montage of more than 85 individual radio talk hosts in the process of doing their shows. Matthew B. Harrison, who produced the video visual components states, “Gunhill Road has achieved enormous internet recognition around the nation and world – much of it fueled by the attention and exposure its unique songs and videos have received on talk radio. This amazing piece is the group’s way of giving back.” To view the video in its entirety, please click talkradioforever.com. To arrange an interview with Michael Harrison about the song and talk radio’s vital role in the marketplace of ideas, please email info@talkers.com.  Another recent Gunhill Road release titled “Idiots” presents a stinging non-partisan commentary about the dangers inherent in a democracy populated by an ignorant and disengaged public. This song/video has already gathered more than 200,000 online views and downloads worldwide – also fueled largely by talk radio airplay and attention. It can be viewed at www.idiotsvideo.com.  For more information about Gunhill Road please visit www.GunhillRoadMusic.com.

Industry News

WWO: Audio is Optimal for Movie Releases and Streaming Subs

The latest blog from Cumulus Media | Westwood One’s Audio Active Group looks at the value of audio marketing for movie theatrical releases and streaming video subscriptions. Using data from five separate studies, the report comes to a number of conclusions, including 1) Audio listeners areimg voracious consumers of movies in the theater and films on streaming services. They are first to see a movie in the theater on opening weekend and when films debut on streaming services; and 2) Versus linear TV viewers, audio listeners are far more likely to see movies in the theater and indicate a greater willingness to watch content. Looking at data about marketing moves and streaming video, the study finds that 1) Linear TV advertising spend for theatrical releases and video streaming brands is 30X audio. Despite this, TV viewers show low awareness of new films and low interest in upcoming films and streaming service subscriptions; and 2) Audio (AM/FM radio, streaming audio, and podcasts) should become a much greater allocation in the entertainment marketing media plan. Reallocating 20% of linear TV theatrical and streaming video media plans to AM/FM radio doubles campaign reach with no additional cost. See the full blog post here.

Industry Views

Monday Memo: Make AI Your Intern, Not Your Replacement

By Holland Cooke
Consultant

imgWhen a blogger found “no biography, or further information about the woman who is supposedly presenting this show,” it forced Australian Radio Network to acknowledge that Artificial Intelligence supplies the voice of “Workdays with Thy” on one of its stations (CADA, available on the iHeartRadio app). “Exploring how new technology can support great content,” the network statement rationalized.

If you’re a (human) music DJ, this is chilling. If you’re a talk host, are you next? Hey, IBM’s Deep Blue defeated world chess champion Garry Kasparov in 1997, back when we were still dialing-up Internet access. So don’t think souped-up AI couldn’t someday interact with human callers. Or the fake callers vendors now offer.

Flip-the-script, to put the robot to work for you and sound local and super-relevant. Here’s how, step-by-step.

1. Use Google Trends, filtered to your metro area.

— Go to Google Trends.
— Set the location to your city, state, or region.
— Look at:
-Trending Searches (daily hot topics)
-Related Queries (people often search “near me” + other urgent needs)

2. Focus on “Near Me” signals that reflect tension, urgency, or curiosity

— “Near me” searches usually spike when:

– People have a problem (e.g., “urgent care near me”, “cheap gas near me”).
– There’s a trend or event (e.g., “earthquake near me”, “protest near me”).
– There’s fear, confusion, or excitement (e.g., “layoffs near me”, “concerts near me”).

— These are rich veins for call-in topics because:

– They touch emotions (fear, anger, hope).
– They’re localized — content your new-tech audio competitors won’t have.
– They’re now — you can spin them for immediate reaction.

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3. Translate “Near Me” searches into talkable angles

— Example:

Search Trend Possible Call-In Topic
“Layoffs near me” “Are you worried about job security? Have you or someone you know been laid off recently?”
“Protests near me” “What’s your take on the demonstrations downtown? Are they making a difference or making things worse?”
“Gas prices near me” “Have high gas prices changed your driving habits? Are you cutting back or just absorbing it?”

4. Bonus Tip: Cross-Reference “Near Me” with social media buzz

— Use X (Twitter) trends and Facebook community groups to see if local chatter matches what Google is showing.

5. Create a simple daily habit

— Spend 5 minutes a day on Google Trends.
— Pull one or two local “near me” topics.
— Frame them into emotionally loaded questions for on-air teasing:

– “Do you feel less-safe after [recent incident? [phone number].”
– “Have YOU or someone you know been affected by the [local layoffs]?”

Evidence that you can make AI your assistant, and not your replacement? I asked ChatGPT to outline the instructions above; and this fill-in-the-blanks a Topic Mining Sheet you can use daily to systematically turn Google “near me” trends into great call-in topics.

Oh, and from the website for that Australian station: “We are an inclusive workplace embracing diversity in all its forms.” You do the punchline.

Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn

Industry News

SiriusXM Q1 Revenue Falls 4%

Reporting its operating results from the first quarter of 2025, SiriusXM reveals revenue of $2.07 billion, a decrease of 4% from the same period in 2024. The company reports net income of $204 million. SiriusXM self-pay subscribers decreased by approximately 303,000, a 16% improvement compared toimg the same period last year. Self-pay monthly churn was 1.6%, compared to 1.7% in the first quarter of 2024. The company ended the quarter with approximately 33 million total subscribers. In a conference call with investors, imgCEO Jennifer Witz said the company is re-focusing on in-car listening after its less-than-successful attempt to become a leader in streaming content. She says, “We entered 2025 focused on what we do best: delivering standout experiences to our core subscribers, curating compelling content, strengthening our advertising business, and enhancing the value of our service. Today, we’re operating with greater discipline, improving execution across the board, and reallocating capital toward the areas where we see the greatest impact. We’re building a more focused, more efficient SiriusXM — aligned around what matters most to our listeners and our business — and I’m pleased with how we’ve started the year.”

Industry News

Newsmax Debuts National Update on Streaming Platform

Newsmax is beginning a new weekday news show on its N2 streaming platform titled, “National Update,” anchored by Tracy Sobol, and airing from 11:00 am to 12:00 noon. Newsmax says the showimg is “bringing America the headlines that matter – fast, accurate, and in-depth. Anchor Tracy Sobol covers politics, economy, culture, and global affairs with trusted analysis and real-time reporting from coast to coast and around the world.” Sobol comes to Newsmax from EWTN where she anchored “EWTN News Nightly.” Sobol comments, “I am thrilled and honored to be joining Newsmax. I could not be more excited to be a part of one of the fastest-growing news organizations, bringing real news to Americans. There is no place that I would rather be.”

Industry News

FCC Commissioner Gomez Begins First Amendment Tour

FCC Commissioner Anna Gomez announces she’s partnering with consumer and civil society organizations for speaking engagements and listening sessions focused on protecting the rights andimg freedoms enshrined in the First Amendment and fighting back against what she calls the Trump administration’s ongoing campaign of censorship and control. Gomez says, “Since the founding of our country, the First Amendment has protected our fundamental right to speak freely and hold power to account. Today, the greatest threat to that freedom is coming from our own government. Silencing dissenting voices is not a show of strength – it’s a sign of fear. We must continue to speak out against this growing campaign of censorship and control before this dangerous new normal becomes the status quo.”

Industry News

New Ramsey Book is a #1 Bestseller

The latest book from Ramsey Solutions CEO Dave Ramsey is a #1 national bestseller. Build aimg Business You Love is a book in which Ramsey shares the lessons he’s learned starting his business on a card table in his living room and growing it into a $250 million-a-year company. Dave Ramsey says, “For people serious about starting a business, it’s the ride of a lifetime. It will be hard, and it will take longer than expected, but it also offers the opportunity to become a better person as you become a better leader. I hope readers find the courage to keep going, the humility to keep learning and the heart to build something that serves others.”

Industry News

IAB Report Dives into 2024 Digital Advertising Data

IAB just released its Internet Advertising Revenue Report for 2024 and the results of the study indicate the digital advertising industry saw ad revenue climb to $259 billion, a 15% year-over-year increase from 2023. IAB says, “This record growth reflects the industry’s ability to adapt to evolving technologies, regulatory changes, and shifting consumer behaviors. In parallel, the streaming landscape continues to shift, with ad-supported streaming becoming dominant and live sports driving premium ad investments.” Other takeaways from the study including that Digital Video is the fastest-growing format, with revenueimg increasing 19.2% YoY to $62.1 billion, now accounting for 24% of total ad revenue, and that Podcast advertising revenues show a strong YoY growth of 26.4%, a significant acceleration from 5.5% last year. IAB adds, “This growth was fueled by shifting consumer media habits, with cord-cutting driving greater engagement with on-demand audio, and podcasts emerging as a key platform for political advertisers seeking to connect with voters ahead of the election.” Overall, digital audio – including podcasting – has continued to grow, earning $7.6 billion in revenue with an 8.5% YoY growth from FY23 which is a slowdown in growth compared to last year’s 18.9% rate. Podcasting however saw a surge in growth at 26.4%, while other related formats such as Streaming Music and Radio stifled overall Audio growth. IAB concludes, “As audio consumption trends rise our data suggests that there will be continued digital audio advertising expansion and growth in the year ahead as brands and platforms invest more in podcasts, streaming music, and voice-based advertising.” See more about the study here.

Industry News

Dave Ramsey Publishes New Book, Build a Business You Love

Ramsey Solutions CEO Dave Ramsey publishes his latest book titled, “Build a Business You Love,” (2025, Ramsey Press). In this new book, Ramsey shares his 30-plus years of building a business from a one-imgman operation to a $250 million-a-year company with over 1,000 employees and a nationally recognized brand. Ramsey says the book draws on his hard-earned lessons, equipping readers at every stage of business to grow themselves, lead their teams and scale their businesses.  He says, “Running a business is the hardest thing you’ll ever do, but it can also be the greatest thing you’ve ever done. If you’re not careful, you can wind up hating what you’re trying to build. I’m a guy who’s lived it and made it work — someone who’s messed up a lot and gotten back up after being knocked down. This book isn’t theory. It’s the blueprint for building something you can be proud of.” See more about the book here.

Industry Views

SABO SEZ: 5 Books That Will Change Your Life

By Walter Sabo
a.k.a. Walter M. Sterling
Host, “Sterling Every Damn Night”
WPHT, Philadelphia
Host, “Sterling On Sunday,” TMN

imgThese books have helped me tell stories, prioritize programming initiatives and manage career strategies. If interested in a book the link connects to its page on Amazon.

You’ll Shoot Your Eye Out, By Quentin Schultze. Not what I thought. It’s not about the goofy episodes in the “A Christmas Story” movie. Jean Shepherd, radio star, wrote and narrated the movie. This book deconstructs how Jean told stories. Shepherd was the greatest radio storyteller of all time. He told stories on WOR every single night for 27 years. His one-hour show had no guests, no phone calls, simply his astonishing stories. Author Schultze, a college professor, spent hundreds of hours with Jean discovering how he imagined, enacted and teased his stories. The book is an advanced course for today’s magic makers. https://a.co/d/fHXIBlt

It’s One O’Clock and Here is Mary Margaret McBride, by Susan Ware. We know but a little. The first national star of midday radio was Ms. McBride. She was so popular and powerful that she required seven secretaries to answer her mail. On her show’s 10th anniversary, she packed Madison Square Garden with listener fans and celebrities. Eleanor Roosevelt hosted McBride’s 15th anniversary at Yankee Stadium. Show prep was her life, that’s why her show sounded informal. https://a.co/d/5idc7TC

Dress for Success, By John Molloy. Yes, the book reveals Molloy’s research on success dress, but perhaps more importantly the book helps the reader think like a success. This guide to the C Suite explains how to reach the top of any business. On the air? When preparing for work, consider all the steps we take toward meeting the station’s biggest client and do that every day. On the plane? No sweat pants! If you want to join a club, look like you already belong to it.  https://a.co/d/99XI61d

Effective Frequency: The Relationship between Frequency and Advertising Effectiveness, Compiled by the ANA. The DNA of everything. 100 years of studies on how a listener’s memory works. How many spots actually cause burn? How often should the promo run? Do listeners remember the first or last spot best? How to rotate songs? And why did the original phone numbers have seven digits? This deceptively thin, rich book will startle!  https://a.co/d/foZUreI

The Autobiography of Alice B. Toklas, by Gertrude Stein. The author was the ambitious patron of the Cubist art movement in Paris. Ernest Hemingway, Pablo Picasso, Henri Matisse, and many others were inspired and sponsored by Stein. Alice was her lover. Stein understood that controversy is a possible result of great artwork. Picasso’s first show in Paris caused outrage within the crowd. Watching the gathering’s reaction from the show’s balcony, “Gertrude Stein smiled.” Remember Stein’s reaction to Picasso’s audience the next time “sales” gives a host a hard time! https://a.co/d/1IuU1pV

My life has been changed by these works. How to dress, prep for an interview, cope with controversy, and rotate promos are skills shaped by these classics. Please let me know how they impact you.

Walter Sabo has been a C Suite action partner for companies such as SiriusXM, Hearst, Press Broadcasting, Gannett, RKO General and many other leading media outlets. His company HITVIEWS, in 2007, was the first to identify and monetize video influencers. His nightly show “Walter Sterling Every Damn Night” is heard on WPHT, Philadelphia. His syndicated show, “Sterling On Sunday,” from Talk Media Network, airs 10:00 pm-1:00 am ET, and is now in its 10th year of success. He can be reached by email at sabowalter@gmail.com

Industry News

TALKERS News Notes

JFMN Launches WV Sports News Service. WVTheTorch.com and the John Fredericks Media Network announce the launch of West Virginia’s newest digital newspaper: WVSportsNation.com. JFMN says this fully integrated West Virginia sports news service is designed to bring Mountaineer fans in both WV and across the country the very best and most in-depth coverage ever created in the Mountain State. WVSportsNation.com is part of JFMN’s growing portfolio of digital news and information platforms.

Season 11 of Katie Couric Podcast Debuts. iHeartMedia announces season 11 of the podcast, “Next Question with Katie Couric.” In this podcast, Couric talks with politicians, DC insiders, and journalists to uncover what’s worth attention (and what’s not). In the first episode, Couric speaks with journalist, documentary filmmaker, and best-selling author Chris Whipple, whose latest book “Uncharted” captures the human drama behind the 2024 election.

Irby Promoted at Baltimore Public Media. The corporation that operates non-commercial outlets WTMD and WYPR in Baltimore announces Danyell Irby is promoted to chief of content for both stations. Most recently, Irby served as executive director of news at WYPR, joining the organization’s leadership team in April 2020. Prior to that, she held multiple editorial and leadership roles at NPR, including anchor, editor, and senior supervising producer of newscasts.

Industry News

Top News/Talk Media Stories This Past Week (April 7 – April 11, 2025)

Here are the most talked about stories of the past week (4/7-11) on news/talk radio and related talk media according to TALKERS:

                      Stories

1. Trump Tariffs/U.S. vs China
2. Financial Markets Activity/Recession Fears
3. Deportations- Detentions-Visa Revocations
4. SCOTUS Gangsters Ruling
5. DOGE/Universities Funding Freeze
6. U.S.-Iran Nuclear Talks
7. Russia-Ukraine War/Israel-Gaza War
8. Bernie Sanders Rallies-CNN Town Hall-“Hands Off” Protests
9. HHS Job Cuts/Health Care/Vaccines
10.Severe Weather in Mid-South/NCAA Hoops Championships

                   People

1. Donald Trump
2. J.D. Vance
3. Elon Musk
4. Howard Lutnick / Scott Bessent
5. Xi Jinping
6. Benjamin Netanyahu
7. Vladimir Putin
8. Kilmar Abrego Garcia
9. RFK Jr.
10.Karoline Leavitt

To see the full TALKERS Stories, Topics, and People Charts, please click HERE.

Industry News

Top News/Talk Media Stories Over the Weekend (4/5-6)

The most discussed stories over the weekend on news/talk radio and related talk media according to TALKERS research:

1. Trump Trade War/Markets Tumble
2. Weekend “Hands Off” Protests
3. Deportations/Detentions
4. DOGE/Elon Musk
5. Russia-Ukraine War/Israel-Gaza War

Industry News

BIA Advisory: Local Radio Revenue to Hit $12.3 Billion

BIA Advisory adjusts its projected U.S. local radio ad revenue for 2025 and concludes it will reach $12.3 billion (for both over-the-air and digital radio). Radio Advertising Bureau says it worked in partnership with BIA to conduct “a comprehensive analysis of the evolving radio landscape to help broadcasters navigate the economic environment of 2025.” Local radio ranks as the fifth-largest advertising medium within theimg $171 billion local advertising marketplace. The study reveals that “key categories are driving investments in radio advertising: investment & retirement, quick service restaurants, supermarkets, commercial banking and hospitals.  BIA VP of insights and analysis Celine Matthiessen adds, “Notably, hospitals are projected to be one of the top spenders in local radio advertising in 2025, according to our advertising forecast. As they allocate parts of their media budgets to Radio Over-the-Air (OTA), imgRadio Digital and other platforms like Connected TV (CTV), it’s evident that local radio continues to be a trusted and culturally relevant medium, especially in rural and remote communities.” RAB president and CEO Mike Hulvey comments, “Our continued partnership with BIA allows RAB membership insights into opportunity across local advertising categories. Broadcast radio and its digital assets can deliver the services that local businesses want and need to increase their sales revenue. Local businesses across sectors are dependent upon marketing professionals to help guide their growth. Understanding challenges of advertising categories and potential opportunities that exist is the value that this information brings to RAB members and to their prospective advertisers.” RAB and BIA will host, “Radio Ad Forecast 2025: BIA’s Latest Projections,” at 1:00 pm ET on April 16, for RAB members.

Industry News

WWO: Listeners Don’t Tire of Ads

This week’s Cumulus Media | Westwood One Audio Active Group blog looks at research commissioned by RAB to investigate “wear-out”: the point where creative testing declines from its peak due to message frequency fatigue. They key findings include: 1) Consumers don’t get tired of ads, only marketers do: Theimg ABX AM/FM radio creative study for RAB proves legendary marketing professor Mark Ritson was right; 2) Wear-out of AM/FM radio ads is virtually non-existent: Only two of 25,000 ads showed a decline in some creative effectiveness metrics. Two major creative effectiveness measures, branding and messaging, showed no wear-out; 3) The two ads showing differences were at the top end of cumulative spending and time in market: Two years in market and $8M+ of spend is where creativeness effectiveness might start to wane; 4) Repeat testing of 10 of the 12 longest running AM/FM radio ads reveals no statistically significant erosion; and 5) The giants of marketing effectiveness and creative testing conclude wear-out is non-existent: Take it from Les Binet/Sarah Carter, ABX, Kantar, System1, and Analytic Partners. See the full blog post here.

Industry News

Hillsdale College Students Honored with Students Awards from MAB

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Hillsdale College students took first place in six categories in the Michigan Student Broadcast Awards from the Michigan Association of Broadcasters, and WRFH, Hillsdale “Radio Free Hillsdale 101.7 FM” was named College Audio Station of the Year. WRFH general manager Scot Bertram says, “It is exciting to see our students’ work recognized once again. They consistently produce excellent content, and these awards are a testament to their skill and creativity.” WRFH was named College Audio Station of the Year for the third consecutive year and fourth time since 2019. Above is a group of Hillsdale students celebrating their honors. See the complete list of student winners here.

Industry News

Public Broadcasters Grilled at Subcommittee Hearing

PBS CEO Paula Kerger and NPR CEO Katherine Maher testified before the House Subcommittee on Delivering On Government Efficiency yesterday (3/26) during hearing titled, “Anti-American Airwaves: Holding the Heads of NPR and PBS Accountable.” The Hill reports that Maher faced “intense questioning from Republican members over NPR’s ignoring of the Hunter Biden laptop scandal during the 2020img election, its reporting on the origins of the coronavirus in China, and the investigation into Trump’s ties to Russia during his first term. U.S. Rep. Jim Jordan (R-OH) told Maher, “You guys were 0-for-3 on three of the biggest stories in the country.” Maher was also pressed by U.S. Rep. William Timmons (R-SC) about comments she made before she was CEO of NPR in which she called Donald Trump a sociopath, a racist and deranged and asked how she could helm a news organization with that kind of inherent bias. She replied, “There is strong firewall between me and the newsroom,” and said her political thinking and personal worldview have changed in recent years, adding, “I regret those tweets; I would not tweet them again today.” The story notes that Maher said she “respected” the lawmakers’ concerns and promised NPR is doing more under her watch to “beef up our editorial standards” and “make sure we have more points of view reflected in every story.” Read The Hill’s coverage here.

Industry News

Yesterday’s Top News/Talk Media Stories (3/26)

The most discussed stories yesterday (3/26) on news/talk radio and related talk media according to TALKERS research:

1. Signal Group Chat Contoversy
2. New Trump Tariffs on Autos and Parts
3. Trump Demands Defunding of Public Media
4. SCOTUS Upholds Ghost Guns Ban
5. Gazans’ Anti-Hamas Protests

Industry News

WWO: Study Says Podcast Reach Matches TV

This week, Cumulus Media | Westwood One’s Audio Active Group blog looks at data from the recently published Edison Research project The Infinite Dial. The focus is on podcasting’s rise in reach and the blog points to several takeaways for marketers: 1) Podcasting is now a mass reach media vehicle.img Podcasting is no longer a niche platform lacking scale. Podcasts deserve a larger role in media plans as opposed to “test and learn” experimental buys. 158 million Americans, 55% of persons 12+, are reached monthly. Among persons 18-34, 18-49, and 25-54, monthly reach is now 65% to 73%; 2) It is feasible to consider shifting TV budgets to podcasting given that podcast 18-34 weekly reach (52%) is as big as TV’s (52%); 3) Brands targeting women should give podcasts a starring role in media plans: Podcast female audiences have hit record highs in habituation and reach; 4) Among male demographics, monthly reach is now in the low 70% range; and 5) Adopt agency media legend Arnie Semsky’s “5% solution” to podcasts: Allocate 5% of digital ad budgets to podcasts. See the complete blog post here.

Industry News

Edison’s Infinite Dial Webinar Scheduled for March 20

Edison Research will present a webinar on March 20 at 2:00 pm ET to reveals its latest Infinite Dial data. The company says it is presenting the report with support from Audacy, Cumulus Media, and SiriusXMimg Media. “The Infinite Dial 2025 will be unveiled by Edison Research vice president Megan Lazovick alongside special guest James Cridland, editor of Podnews. With 35 years in the audio business, Cridland will offer unique analysis into the numbers and global context. Together, they will provide attendees expert insights on the latest digital audio consumption trends and their implications for the industry.”

Industry News

IBS/TALKERS GENERATIONS 2025 Conference – Begins Today

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Presenting an innovative new industry conference. The launch of a new and innovative TALKERS industry conference – “GENERATIONS 2025” – that will be co-located at the forthcoming Intercollegiate Broadcasting System (IBS) conference – IBSNYC 2025 – is set for Friday and Saturday, March 7-8 at the Sheraton New York Times Square Hotel. The four-hour TALKERS event will take place between 12:30 pm and 4:30 pm on Saturday, March 8 in the heart of the iconic IBS gathering. It will feature an array of six dynamic sessions with 19-plus luminary industry speakers including a keynote address, fireside chat, and four panel discussions that will tackle such topics as “Launching and Managing a Career in Talk Radio/Talk Media,” “Old School, New School, Next School: Learning from Each Other,” “Radio’s Place in a Diverse, Digital World,” “Finding and Delivering Truth in an Age of Misinformation,” and much more. TALKERS is also serving as the Presenting Sponsor of the entire IBSNYC 2025 event.

 Please click here for the latest, updated agenda.

 Please click here for the latest registration information

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Pictured above are TALKERS VP/executive editor Kevin Casey (left) and TALKERS VP/associate publisher and Harrison Media Law senior partner Matthew B. Harrison (right) at day one of the IBSNYC 2025 event.

Industry News

MIW Releases Gender Analysis Study Data

Mentoring and Inspiring Women in Radio, Inc annually compiles and analyzes the number of women in radio broadcasting who are rising to the ranks of management. Data gathered for this annual MIW Gender Analysis Study specifically tracks the progress of female professionals holding general manager, sales manager, and program director/brand manager positions. The raw data for this study was collected by PrecisionTrak and is from all U.S.-based commercial radio stations and is for the calendar year 2024.img 21.67% of stations had women in the general manager position, a decline of half a point from last year, but a large increase from 2004 when 14.9% of stations had a female GM. MIW says the best management opportunities for women in radio continues to be in sales management as 35.67% of stations had a woman sales manager in 2024, up more than a full percentage point from 2023. When it comes to programming, MIW says the greatest challenge for women in radio management continues to be in the area of program directors/brand managers. Women currently program 12.38% of stations, a slight gain from 11.50% in 2023. MIW board president Sheila Kirby comments, “While we are encouraged by the progress in sales management and programming, the overall numbers show that there is still significant work to be done. Leadership opportunities for women in radio must continue to grow, and our mission at MIW remains steadfast – empowering, mentoring, and advocating for more women to rise into key decision-making roles across the industry.”

Industry News

BIA Advisory: Local Ad Revenue to Rise 6.1% in 2025

BIA Advisory Services is estimating that U.S. local advertising revenue in 2025 will reach $171 billion, excluding political spending, an increase of 6.1% over 2024. BIA vice president of forecasting and analysisimg Nicole Ovadia says, “Our latest forecast indicates that local advertising is showing resilience, despite the ongoing changes in the economic landscape. Although we expect core advertising to remain stable, we’ve adjusted our outlook to account for various market factors like interest rates and consumer sentiment and significant changes in media consumption patterns that are driving digital growth.” The forecast indicates strong growth in several sectors: Real Estate at 9.3%, Restaurants at 9.2%, and Retail at 6.8%. The Education and Automotive verticals are also experiencing substantial growth, with increases of 5% each.

Industry News

New Vince Coglianese Show Replaces WWO’s Dan Bongino Show

Cumulus Media announces that current WMAL-FM, Washington, DC afternoon drive host Vince Coglianese is taking over as host of the Westwood One nationally syndicated 12:00 noon to 3:00 pm program currently hosted by Dan Bongino, who will exit after his March 14 show to become deputy FBI director. The deal includes “The VINCE Show” airing in the early afternoon daypart and the one-hour “VINCE” podcast dropping daily. Silverloch Productions, founded by Dan and Paula Bongino, will produce the VINCE podcast to be distributed by the Cumulus Podcast Network. “The VINCE Show” will launch on Westwood Oneimg with more than 250 affiliate stations. Coglianese comments, “I am beyond thrilled to be stepping into this role with Westwood One and Silverloch and can’t thank my WMAL family in Washington enough for the eight incredible years we’ve already spent together. I also want to offer a special thank you to Dan Bongino for selflessly returning to service for his country. His decency and sacrifice are a true testament to his character. Now we take things to the next level. I’m deeply conscious of the history-making legacies of these broadcasts, which is why we will be delivering the ultimate three-hour live radio show and one-hour podcast for the millions of Americans who demand the truth.” Westwood One president Collin Jones adds, “Vince’s star has been on the rise, and we’re thrilled to welcome him to the unparalleled Westwood One platform to expand his reach even further. Vince’s unparalleled ability to combine realism with sharp political insight makes him the ideal host to captivate audiences across both live radio and podcasting. ‘The VINCE Show’ and ‘VINCE’ podcast will quickly become cornerstones of our industry-leading conservative talk lineup.”

Industry News

Newsmax Closes Preferred Offering; Preparing for IPO

Newsmax Inc. announces the closing of its previously announced offering of Series B Preferred Stock. Newsmax says the offering exceeded its initial target of $150 million with the company closing last week on its maximum offering amount with gross proceeds of $225 million, before the deduction of placement agent fees and other offering expenses. More than 8,000 accredited investors participated in the private offering.img Now, is submitting IPO offering materials with the SEC and is seeking a public offering with a planned listing on the New York Stock Exchange under the symbol “NMAX” later this year. Newsmax CEO Christopher Ruddy states, “This achievement reflects the strong results Newsmax has demonstrated and testifies to the trust and support the company maintains with investors, viewers and friends. We’d also like to thank Digital Offering LLC, for their expertise, hard work and their positive commitment to supporting us throughout this process. We are excited to be one step closer to our upcoming IPO which will provide us a tremendous opportunity for growth. A public offering will allow tens of thousands of Americans to directly partner with us and join our news revolution. We look forward to delivering long-term value to all of our shareholders.”