Monday Memo: NAB Show, Survive and Thrive
By Holland Cooke
Consultant
Hello from Las Vegas, ever-changing yet timeless. Here this week the NAB Show is “Powering the Next Era of Storytelling.” And it’s about time. While there is now a filibuster-proof U.S. Senate majority to require that cars include AM receivers, some AM stations are being shut off. Over the weekend millions took to the streets and this morning Wall Street braced for more. So, the vibe here is positively rejuvenating.
“If you’re here, you’ve already defied the odds.”
National Association of Broadcasters president & CEO Curtis LeGeyt congratulated attendees at a perennial event that – on its own – paid for the trip, the NAB Show Small and Medium Market Radio Forum. As big corporate owners make big trade press headlines in big markets, the mojo in the minor leagues is downright invigorating.
Picture speed-dating for great ideas. The room is set up with roundtables. Each half-hour, attendees share what’s working back home, then rotate. Table topics included, “The Secret to Radio’s Digital Ad Success is Being Local First,” and “Podcasting Strategies for Radio,” and “Monetizing High School Sports,” and there were heartwarming stories about “Developing Your Community with Events and Social Media.” And, yes, THE most popular table – to which participants dragged chairs from elsewhere: “AI’s Use Throughout Your Station.”
Did you know that May is National Small Business Month? And National Small Business Week is May 4 to 10? Plan now to do what these plucky broadcasters shared ideas for doing: Use your broadcast and digital assets and your local engagement to, in NAB Show speak: “Unlock the Power of the Creator Economy.”
“A connection on LinkedIn is worth a hundred on Instagram.”
As corporate cost cuts continue, I’ve been collecting and sharing opportunities. In a recent column here, I described 18 non-radio career options for which your skill set as a broadcaster could qualify you. And in last week’s column I recommended and demonstrated some valuable and FREE tools.
Now – courtesy of ThinkTAP’s Richard Harrington – a road map for selling your services. Here’s the deck from his super-useful session “Working with Brands: How to Get Your Foot in the Door and Stay There.” And don’t let the term “brands” scare you. Think local businesses.
Sampler:
— Your prospects crave the sort of engagement that successful on-air people have accomplished. “Build your Email list!” Harrington urges.
— Then, take every opportunity to engage. Important: “Reply to people who replied” to something you have posted. “Such a small percentage do reply that this makes their day.”
— “Do what you can to pull audience into a place you can control.” Anyone working in the industry we used to call “radio” now needs to be facile with social media and podcasting and video. So, use those skills and tools to “create content that can be used by the brand.”
— Especially opportune: demonstrate how to use what your client sells.
New to selling your services? Generous with his experience, Harrington’s deck will suggest lots of transactional technique.
Our industry, like ‘Vegas, is ever-changing yet timeless.
Holland Cooke (HollandCooke.com) is a consultant working the intersection of broadcasting and the Internet. Follow HC on Twitter @HollandCooke and connect on LinkedIn
was co-host of the morning drive show with co-host Kevin Bowen. Cook was co-host of the midday “Query & Company” program with Jake Query. In the aftermath, Sweeney posted to X: “Let me say this… I loved covering your teams. The @Pacers are a class act organization and covering an NFL team @Colts was something I wanted. Also, it was great working with super dudes like @KBowen1070 and @MarcD1075. I wish them the best, but they won’t need it.” 
NAB says, “Local radio stations provide trusted news, sports and entertainment to their communities free of charge, but stations’ ability to do so would be greatly threatened if faced with a new performance tax, on top of the hundreds of millions of dollars local stations already pay each year in copyright and streaming fees.” The second resolution calls on legislators to support the AM Radio for Every Vehicle Act that would ensure the continued availability of AM in all newly manufactured vehicles. NAB president and CEO Curtis LeGeyt comments, “On the heels of an incredibly successful State Leadership Conference, where over 560 local TV and radio broadcasters traveled to Washington, DC to meet with lawmakers on Capitol Hill, congressional support for local radio is strong. State broadcaster associations play a pivotal role in our advocacy efforts, and I am proud to see the collective unity behind these resolutions.”
by Brandon Contes for Awful Announcing, he writes that Bernstein was taken off of his regular afternoon show with co-host Marshall Harris after threatening to reveal the identities of a follower’s children as retaliation for that person accusing Bernstein of lying about releasing a fish that he had caught and posted a picture of. Bernstein write on social media, “I never respond to trolls, but questioning my sportsmanship and conservation awareness sets me off. Wanna fight? I’m a bad enemy. Want your kids involved?” 
streamed via the Audacy app within the Royals broadcast territory. Audacy Kansas City SVP and market manager Roxanne Marati says, “We’re thrilled to extend our longstanding partnership with the Royals and, for the first time ever, bring every pitch, hit, and home run to fans on crystal-clear FM. As the premier home for everything Kansas City sports, we’re proud to be the go-to destination for Royals fans and keep them connected to their favorite team throughout the year.”
engage listeners in meaningful and entertaining conversation make him a valuable addition to the WRVA team. We’re excited to welcome Rich and continue delivering the news that matters most to our community.” Herrera comments, “I am thrilled to join the WRVA team, a legendary station with a great lineup of hosts and shows. After meeting with Bennett Zier and Zach McHugh and getting the chance to host Richmond’s morning news, I fell in love with the station. My family is excited to make Richmond our home. I want to thank Chris Oliviero and Jeff Sottolano for their support and mentorship, as well as Drew Anderssen, our format vice president, who encouraged me a year ago to transition from sports talk to general news.”
Christian KGU-FM, classic hits KKOL-FM, and news/talk KHNR-AM/K232FL. Salem CEO David Santrella says, “While Salem closes our chapter in Honolulu, I am thrilled to know that these stations are going to a buyer that has a shared passion for the formats we have there and plans to keep those formats intact, particularly the Christian teach and talk and conservative news/talk formats.” 
producer and host at the station. “ESPN Chicago” director of content Danny Zederman says, “We are excited to add Jeff to the ‘ESPN Chicago’ White Sox broadcast crew. We know fans of the Sox will appreciate his knowledge and will connect with him as a lifelong fan of the club. Meller has been a member of the ESPN Chicago team for 20 years! He has great passion for the Sox and all Chicago sports. This is a ‘dream job’ for him and we know he will add great value to our broadcasts.”
has ended operations of news/talk KLIK-AM and its translator K278CT. The station ceased broadcasting on March 14. 
announced the news on-air on Tuesday. Murphy is one half of the “Murph and Markus” show. Murphy tells SFGate, “I’ve just really enjoyed my time talking to the Bay Area every morning and talking to my partners – whether it was 
years ago. Whether it’s helping the first-time gun buyer sort out what she needs to buy, or exposing politicians who claim to be supporters of the Second Amendment while putting restrictions on this right, there’s plenty to talk about. Responsible gun ownership is strong, and I’m glad to be part of movement.” The program airs live on Sundays from 2:00 pm to 5:00 pm ET and is heard on more than 260 stations.
Broadcasting the matches will be WPRO-FM personalities Nick Giuliano and Tommy Quinlan. In addition, Rhode Island sportswriter and columnist Kevin McNamara will host a new feature to air on the station every Thursday at 6:20 pm throughout the season titled, “Extra Time with Rhode Island FC.” Cumulus RVP and market manager Holly Paras says, “We are thrilled to continue and expand our broadcast partnership with Rhode Island FC. It’s an exciting time for Rhode Island soccer fans, especially with the opening of the new stadium this year. We look forward to a great season.”
Woodbury, vice president of marketing at iHeartMedia Los Angeles; Sarah Spain, host of iHeart Women’s Sports “Good Game” podcast; and Jessica Marventano, executive vice present of government affairs. The 30-minute special aired on iHeartRadio stations nationwide on March 8 and 9. The interviews were conducted by Debra Mark from KFI, Los Angeles; Nathalie Rodriguez and Erica Rodriguez from WIOD, Miami and Kathy Walker from KOA, Denver.
reductions to ensure a strong and resilient future for the business. We are streamlining resources to stay competitive in a rapidly evolving media landscape and to best position Audacy to continue serving listeners and advertisers with excellence.” The Desk is reporting a list of those affected by the cuts and in the spoken-word formats, those people include: WINS, New York sports director Marc Ernay; KNX, Los Angeles reporter Charles Feldman; WWL, New Orleans news staffer Mark Menard; KMOX, St. Louis digital content producer Wilson Truong; and others. 
includes sports talk KBBG-AM “The Champ” and four music brands. He most recently served with Walnut Media in Omaha. As director of sales. Cumulus Media president of operations Bob Walker says, “We are excited to welcome Adam to Cumulus Des Moines as this is a homecoming for him, having grown up in Des Moines and being a fan of our brands. Adam is an accomplished leader that is passionate about connecting local clients to the power of radio and the digital products we offer to help them grow their business.”
the “Private Economic Council” – a Washington, DC-based organization composed of “influential business leaders, entrepreneurs and economists promoting free market tax policies, advocating for taxpayers, and helping to support and promote President Trump’s economic agenda.” It also includes former Trump senior economic advisor and former member of the Wall Street Journal editorial board Steve Moore, Papa John’s founder John Schnatter, and former U.S. congressman and current Liberty University School of Business Dean Dave Brat.
York Yankees baseball broadcasts. Berbari, in his third year with the station, will continue to serve as a fill-in play-by-play announcer. Audacy New York market president Chris Oliviero says, “We are excited to have Emmanuel take on an expanded role as the postgame show host for WFAN’s Yankees broadcasts. Emmanuel has been a terrific contributor to our team coverage the last few seasons and his passion for the game makes him a perfect fit to wrap up each game for the fans of the Bronx Bombers.”
news/talk WWNC-AM, sports talk WPEK-AM “ESPN Asheville,” plus five music brands. She says, “I couldn’t be more thankful for the mentorship and support I’ve received throughout my career at iHeart, which has brought me to this exciting opportunity. Working alongside such talented colleagues in this beautiful, resilient mountain town is a true privilege. I look forward to continuing to grow with iHeartMedia and helping our amazing clients succeed with the best strategies in the business.”
AM in Louisville and 51 other stations around Kentucky. iHeartMedia Kentucky/Memphis area president Kristy Beebe states, “We are incredibly excited to extend our partnership with Matt Jones and ‘Kentucky Sports Radio.’ Matt’s unique insights and engaging style have made him a beloved figure in the sports community, and we are proud to continue bringing his show to our dedicated audience. This renewal underscores our commitment to delivering top-notch sports content and maintaining our position as the leading audio company in the region.”
Larkin leads Audacy’s portfolio of markets, revenue and content teams, overseeing the company’s extensive audio platform, which includes broadcasting, podcasting, digital, network, live events, music, sports and news. She is also a board member of the Radio Advertising Bureau and has served on the boards of the Florida Association of Broadcasters and Ronald McDonald House Charities.
tournament watch party, Buckets & Bets will “provide college basketball enthusiasts with a front-row seat to all the men’s college basketball tournament action. Massive LED screens around the room will display every game from the tournament. Fans will have access to an open bar, on-site betting, bar games, insider commentary, and more special surprises.”
Radio is an intimate, one-to-one medium; so “you” and “your” – speaking to one person – will resonate more than addressing “all of you.” There’s only one of me.
live match coverage, expert analysis, and exclusive club content for San Diego FC fans across the region. San Diego FC CEO Tom Penn comments, “We are thrilled to welcome iHeartMedia and Grupo PSN as our official radio broadcast partners. These partnerships will allow us to connect with fans in both English and Spanish, ensuring that every moment of San Diego FC’s journey is accessible to our passionate supporters.”
and politicians to entertainers about faith in our everyday life.” Red Apple Media president Chad Lopez adds, “With Red Apple Audio Networks, we are bringing programming about myriad topics to radio stations across America – politics, music, and now faith-based, with more on the horizon. ‘The Rev & The Rabbi’ presents topics that inspire conversation, and that people of all faiths can find relatable and engaging.” Reverend A.R. Bernard leads New York’s largest house of worship – the Christian Cultural Center – with more than 45,000 active and engaged members. Rabbi Joseph Potasnik is executive vice president of The New York Board of Rabbis, and since 1972 the spiritual and educational leader of Congregation Mount Sinai in Brooklyn Heights. 
been diagnosed with suspected CTE two years ago and joined the National Sports Brain Bank at the University of Pittsburgh. He told “Pittsburgh Today Live” at the time, “If I can help anybody on this road, who is on this road or will be on this road in the years ahead, I feel better about being able to do that and being able to learn from my experiences.” Burnett played sports throughout his childhood and played college football at the University of Tennessee. (Photo: KDKA) 
dedication, enthusiasm, and fresh perspective will bring new energy to the show, and we know our audience will love what he brings to the table.” Vulinec joined “92.3 The Fan” in May 2023 as a part-time update anchor and fill-in host. He says, “It’s surreal to me to be starting my career in the place I’ve called home for my entire life. I’m incredibly excited for the opportunity to continue to grow alongside the outstanding team at ‘92.3 The Fan’ and the best fanbase in the world. The city of Cleveland and my fellow fans have given so much to me, and now I hope to be able to give some of that back to them.”