Legends of Georgia Radio HOF To Welcome Spriggs
Atlanta radio programmer Pete Spriggs will be among this year’s inductees to the Legends of Georgia Radio Hall of Fame. He commented to The Atlanta Journal-Constitution’s Rodney Ho, “It’s really great to be recognized with so many fantastic broadcasters. It was a blessing to have Cox Radio hand me the keys [to Atlanta news/talk WSB-AM] to work beside such great talent. We all accomplished some great things together.” Spriggs took over as program director of WSB-AM in 2000 and served as director of branding and programming. WSB-AM was the top billing radio station in America for four consecutive years. In 2010, Spriggs managed the addition of an FM signal (WSBB) and the departure of Neal Boortz, as well as bringing in new talent such as Herman Cain, Erick Erickson, Eric Von Haessler, and Mark Arum. The station also acquired Rush Limbaugh from cross-town rival WGST. WSB-AM earned multiple Marconi Awards, 
including 2018’s “Major Market Station of the Year.” Spriggs retired in February 2020. Also named as part of the third annual Hall of Fame inductees are Rome Radio Partners managing partner Howard Toole; Steve Craig; Bobby Ellerbee; Bob Helbush; Brady McGraw; and Wendy Williams. The Friends of Georgia Radio will celebrate the inductees into the Legends Hall of Fame next month (8/24) at the Sandy Springs Performing Arts Center.
This past Saturday (7/20), Boston Red Sox radio play-by-play announcer Joe Castiglione, whose signature catchphrase is, “Can you believe it,?” was inducted into the Baseball Hall of Fame in Cooperstown, New York. “Joe Castig” received the Ford C. Frick Award for broadcasting excellence. During his acceptance speech, the 77-year-old Hamden, Connecticut native remarked, “Broadcasting baseball is my vocation. It’s the only thing I ever wanted to do, at least since I realized I wasn’t good enough to be a player. At my 50th college reunion, a classmate said to me, ‘You’re the one guy who did exactly what he said he wanted to do,’ and I’m still doing it. What a blessing.” Castiglione’s more than four decades doing Red Sox radio play-by-play marks the longest tenure of any Boston broadcaster on radio or television. In 2004, Castiglione published Broadcast Rites and Sites: I Saw It on the Radio with the Boston Red Sox. Prior to joining the Red Sox broadcasting team in 1983, Castiglione called Cleveland Indians (now Guardians) games (1979) and did some Milwaukee Brewers games two years later. 
Ford Frick was a driving force behind the creation of the Baseball Hall of Fame and helped foster the relationship between radio and baseball. The Hall of Fame has presented the award every year since 1978. To be considered for the award, an active or retired broadcaster must have a minimum of 10 years of continuous major league broadcast service with a ball club, network or a combination of the two.
audio content in the last week; 37% of female sports audio listeners spent 5+ hours listening to sports audio in the last week; 2) Female sports audio listeners are more likely than male sports listeners to listen to sports audio with others: 80% of female sports audio listeners ever listen to sports audio with other people compared to 73% of male sports audio listeners; 3) Female sports audio listeners are turning to podcasts to seek new perspectives: 59% of female sports audio listeners and 67% of female sports podcast listeners say yes that they consume sports audio to hear unique perspectives on sports topics not covered in other media; and 4) There is an opportunity with female sports audio listeners as they lack a wide variety of content: 35% of female sports audio listeners agree that there aren’t enough sports audio programs that give different perspectives; 34% agree that there aren’t enough audio programs that cover the sports they like/follow.
intended it be a deregulatory exercise. NAB says, “The Local Television and Radio Rules retain and even tighten decades-old restrictions on which – and how many – television and radio stations broadcasters may own in a particular geographic market. The rules are premised on the notion that broadcasters could exert disproportionate influence by shaping news and entertainment options. But that idea is a relic from a bygone era – before the emergence of the Internet, smartphones, social media, and streaming. In reality, broadcasters today struggle to keep pace with rapidly proliferating audio and video platforms that are steadily taking audience share and advertising dollars. Instead of making it harder for broadcasters to compete, the Commission should have modernized its outdated rules because they are no longer justified. Given the significance of the Commission’s rules, the size of the regulatory record, and the number of parties involved, Petitioners respectfully submit that oral argument would be beneficial.”
ideal medium platforms for retailers and e-commerce brands: Heavy audio listeners are more likely to shop online. Heavy AM/FM radio and podcast listeners also spend more online than TV viewers. AM/FM radio listeners and heavy podcast listeners over-index on Amazon Prime membership and purchase intent; 2) AM/FM radio makes your TV better – “20 gets you 50”: Nielsen Media Impact optimizations reveal shifting more media weight to AM/FM radio generates significantly more reach, especially among younger demographics 18-49. AM/FM radio does an extraordinary job increasing campaign reach among light TV viewers, who are far less likely to see retailer TV ads. The rule of thumb is “20 gets you 50”: a 20% shift of a TV media budget to AM/FM Radio generates a 50% increase in reach; and 3) Audio holiday AM/FM radio campaigns work: Consumers exposed to an Amazon holiday AM/FM radio campaign have higher brand equity (awareness, ad recall, prior purchase and purchase intent). Nielsen sales effect studies reveal AM/FM radio campaigns for retailers generate significant return on advertising spend: $15 dollars of incremental sales for every dollar of AM/FM radio advertising. 
MARU/Matchbox was hired to conduct an in-depth study of 603 weekly podcast consumers from April 19-24 of this year. Takeaways include: 1) YouTube is used most among Podcast Newcomers, Podcast Pioneers, and heavy podcast consumers; 2) YouTube podcast audience profile: Male and younger than the Apple Podcasts audience; 3) As the world’s entertainment search engine, YouTube is the dominant podcast discovery platform where audiences are more likely to find podcasts; and 4) Those who discover a podcast on YouTube say they stick with the platform for video, comments, community, entertainment, recommendations, and platform features. This growth for YouTube comes at the expense of Apple Podcasts. In July of 2019, Apple Podcasts was the most-used platform for 29% of weekly podcast consumers with 15% for YouTube. Five years later the figures are nearly reversed with 31% of weekly podcast consumers preferring YouTube and just 12% reporting Apple Podcasts as their most-used platform. 
ends Neuhoff’s time in the radio business after almost 70 years. At one time, Neuhoff owned 24 stations – plus digital assets – in five markets. Woodward Communications, Inc operates eight stations – including news/talk WHBY-AM – in Appleton and Green Bay, Wisconsin. Neuhoff family trustee Julian Hickman says, “This final sale is bittersweet for our family, reflecting both a proud legacy and an emotional farewell. Our grandfather, Roger Neuhoff, poured his heart into the broadcast industry since the mid-1950s. The stations have been a vital part of our family and community, and while we cherish the incredible journey, it is time to turn the page.” Trustee Makena Neuhoff adds, “We would like to thank the incredible teams of local broadcasters in Springfield and Bloomington. We will forever cherish the memories and the significant impact our stations had on the local communities.” 
reporting to president and CEO Mary G. Berner and remain a member of the company’s leadership team. Berner states, “Shoshana’s promotion is a reflection of the essential and unique role that she has played at Cumulus over the last nine years. Her communications work has helped us build one of the healthiest and most positive corporate cultures in our industry. Her revenue generation efforts have resulted in millions of dollars of incremental revenue for the company and significant improvements in the competitiveness of our local market sellers. Moreover, her insights and collaborative spirit have made her an invaluable member of our leadership team and I’m looking forward to her continued success in this new role.”
addition of The John Fredericks Radio Network into the Memphis market combined with its airing on WENO, Nashville creates the Tennessee Radio Network, “part of the company’s ongoing growth.” The addition of KQPN-AM “Down And Dirty 730” makes the number signals operated by Disruptor Radio now 19. John Fredericks states, “Adding Memphis to our burgeoning Tennessee network is a critical component to our growth plan, as it complements our very successful WENO-AM 760 The Flame station in Nashville. Memphis is a growth market in Tennessee and we are excited to offer our new listeners a real choice in conservative-populist talk: The Down And Dirty 730.”
trade publication’s most popular features. He also recently appeared as the moderator of the “Generating News/Talk Revenue” panel at the recent TALKERS 2024: Radio and Beyond conference – a role he also played at the 2023 installment of the TALKERS conference. Lapa was highly active as an advisor to Newsmax Media for the past decade in the development of its multimedia operations including Newsmax Radio. Starting on-air, then working through the ranks of programming, production and sales, Steve Lapa, at age 25, became the youngest general manager in the US of a group owned top 30 DMA radio station WGRQ, Buffalo. Continually assigned to lead turnaround properties, Steve focused on delivering revenue and audience growth through the insightful opportunities blending on-air talent creating unique programming with high-profile event partnerships. He quickly became a category innovator. Steve’s first-mover concept, developed in the early era of superstar stadium concerts, proved highly profitable across program channels, talents, and venues at all levels. Steve held upper-level management positions at 28 radio and TV stations for public and privately held companies from South Florida to San Francisco. One of his most recent positions was as VP/GM of talker WFTL, Fort Lauderdale/Miami. After successfully managing and innovating for others, Steve and financial partner Myer Feldman co-founded Ardman Broadcasting of Florida and Cape Cod, to acquire underdeveloped broadcast assets, which were developed then divested at 200-400% returns. Steve went on as founder of his own Lapcom Communications generating the same results at his wholly owned stations. Lapcom Communications was the parent company for Lapa’s current business activities until his death today. More information including arrangements will be posted when available.
programming leadership team, talent, and content creators nationwide. Sottolano will also work closely with the company’s product and technology teams as it enhances its creator tools and delivers new digital experiences for consumers and advertisers. He will also collaborate with its podcast leadership team on the development and launch of new titles. Audacy chief operating officer Susan Larkin states, “Jeff has a track record of success. He and our programming and brand leaders have executed market-winning content strategies and initiatives that deliver for our listeners and advertisers. Jeff’s leadership has been instrumental in elevating our performance across all platforms, and this promotion underscores our confidence in his ability to continue growing our best-in-class brand portfolio.” Sottolano joined Audacy (then-Entercom) in 2001 as an intern and has served as EVP and head of programming since 2021. 
Celebrity Golf Chair. This year, the Broadcasters Foundation will debut The BFOA Pickleball Challenge, which will take place from 3:00 pm to 5:00 pm, followed by cocktails and dinner. The Pickleball Challenge is designed to give junior-level broadcast professionals the opportunity to network with their peers and executives, learn more about the Foundation’s charitable purpose, and have fun. MacCourtney states, “The Celebrity Golf Tournament is the second largest Fundraiser for the Broadcasters Foundation. The funds we raise are essential to continuing the Foundation’s mission. Requests for aid continue to escalate and we must be there to help every broadcaster who qualifies.” 
show will be an extension of his humor and expansive knowledge in sports and culture that’s highlighted every day on @Super70sSports. In addition to the show, Cobb will also make appearances across OutKick programs, including “Don’t @ Me with Dan Dakich,” “OutKick The Morning with Charly Arnolt,” “OutKick The Show with Clay Travis” and “Hot Mic with Jonathan Hutton & Chad Withrow.”
-CBS Radio’s talk KLXS-FM before the company dropped the talk format, which led to Leykis forming his The New Normal Network in 2012 and distributing his show online to subscribers. The Daily News story indicates that Leykis – who turns 68 in August – decided it was time to call it quits, saying, “A long time ago, I realized I did not want to be like some of the hosts I heard in the past — begging for callers, stretching for topics. I wanted to go out on my terms when I wanted. So, I did.” Leykis produced the final edition of his show in mid-May. 
women sports athletes and relevant programming to millions of listeners nationwide, and also unlock access to inventory and opportunities for brands to engage.” iHM chief marketing officer Gayle Troberman says, “We’re committed to championing incredible athletes and building further awareness until women’s sports reaches the kind of nationwide and international prominence it has always deserved. It’s humbling and inspiring that the first-ever, dedicated women’s sports reports will start airing with the massive reach of iHeart’s broadcast radio platform and the full-on power of collaboration between world class athletes, incredible journalists, podcasters and the fans. This is a pivotal moment for women’s sports to get heard.” Content will include: “Good Game with Sarah Spain,” and shows hosted by Sheryl Swoopes, Tisha Alyn, Madison Packer, Rennae Stubbs, Caitlin Thompson, and Khristina Williams. 
media on the costs and impacts of unintentional shootings by Black children in America. BIN president Tony Coles states, “This campaign is a shining example of the role community leaders play in the programming on the Black Information Network. This topic has been a part of so many stories we have aired, and keeping children and families safe is vital to the communities we serve. Bringing this campaign to life started with the BIN Local Roundtable and would not be possible without them.” The BIN Local Roundtable was designed as a forum for business and civic leaders from local communities across the U.S. to provide perspective and collaborate with BIN’s leadership team regarding the network’s programming and local engagement.
nearly nine years with the company. Aitken joined Cumulus Media in 2016 and has been SVP of human resources for the past two years. Cumulus CEO Mary G. Berner says, “For the past nearly eight years, Kriston has been a stand-out HR executive, and I’m delighted that she is fully ready and able to step into this important role. Given our significant focus on culture and the fact that 94% of our surveyed employees express pride in working at Cumulus, it’s crucial to have a leader genuinely invested in cultivating our culture. Kriston’s commitment to this aspect and her proven operational skills give me full confidence that she will continue to enhance the legacy that Todd leaves behind.”
the rapid growth and distribution of the Salem News Channel, and in HC2 Broadcasting’s expansion.” HC2 operates stations in markets including New York, Chicago, Philadelphia, Dallas-Fort Worth, Atlanta, Houston, San Francisco, Phoenix and more. HC2 Broadcasting president and CEO Les Levi comments, “We are excited about our partnership with Salem Media Group and delighted to be launching the Salem News Channel on our TV broadcast platform. The channel will be available for the first time to broadcast television viewers, who should enjoy the network’s rich and informative news content.”
In case you missed it, honesty was on full display at Friday’s TALKERS 2024: Radio and Beyond conference.